Tag Archives: e-publishing

This week, I have been mostly … writing.

Wow MTM has finished another short! Shock horror!

A while ago you may remember I talked about an anthology I was involved in called Christmas Lites. The deadline for the next one is looming for August and I want to write something bespoke for this year’s. I sat down to try and do something on 27th June and this last Thursday, I finished the result. Except the maximum is ten thousand words, which I aimed for, like a fool, so it’s now too long dammit; about thirteen thousand. That is exactly what happened last time I tried to write a ten thousand word short. Actually thinking about it I’m pretty sure that one ended up at about seventeen thousand words. You’d have thought I’d have worked it out by now wouldn’t you? but no. Doh.

Anyway, I started on a different short for Christmas Lites yesterday and this time I’m aiming for seven thousand words on the premise that I should end up with about nine if I do that.

The shorts are just one of the many things I’m working on in my new, always have something to write that suits your mood, technique. I sweated blood over the K’Barthan Series and I can’t bring myself to sell those books for $2.99 a pop – not in the volume they sell at because I reckon if you’re going to sell one book a month, you need to crank up the price and make more cash on each sale.

The shorts, on the other hand, are meant to be a bit cheaper so it’s not quite such a gamble to try the longer books, the K’Barthan ones at any rate. So far, the ones that actually are short are all about the male lead in the K’Barthan Series and they are episodes from his life on the run before the events in the series start, although I have one in mind about after the series, but it’s a massive spoiler for anyone who reads it by mistake first so I may just write it and make it into exclusive fan content or something. Obviously, the short series involve some of the other characters who appear in the books as well, like Big Merv, Gladys, Ada and Their Trev and so on. Although sadly, as Ruth’s in London being a normal human being at this point, I can’t really do any about her.

My cunning plan was to write five or six of them and then sell them at $1.25 a pop to introduce the characters to readers. This has, sort of, worked, except that the one I started on at the request of the late, great Kate Jackson – who some of you will know – is now at 60k and promising to turn into the usual MTM 140k behemoth. So that’s something I’m working on, along with Space Dustmen and Tripwires (the non fiction thing).

But the point of the shorts was that they are, by their very definition, less complicated, so they take less mental capacity at a period in my life when my grey matter is sub par a lot of the time. They’re also good because if I only have an hour to write in, it’s not going to take me that entire time catching up, and they tie in with my new writing regimen, which is to attempt to write for ten minutes every day (it often turns into more but on days when I’m struggling, I can usually manage to squeeze ten minutes in somewhere and that makes it easier to keep track on where things are going and it makes it easier for me to feel good about myself because I’ve ‘done writing’ and kept things moving).

All in all, this month, things are looking good. My social media presence is dropping, I haven’t run an ad for a sod of a long time and my mailings are all going out late but I have something to show for it; another complete work of fiction, which means I now have two in the bag, and with the Christmas Lites one, it’ll be three. Woot.

Batching editing, covers etc of all five or six will help me to keep production prices down, especially on the cover art work, which I’m hoping to sort in a way that makes it useable for ads and publicity and stuff like that. However, I appreciate it is a pain in the arse from my readers’ point of view. Sure they’ve been waiting three years for me to release a new book and they’re probably used to it by now but even so. It’s a long time. Which is why I’m a bit nervous and sweaty today as I’ve decided to do something unusual and share some.

CAVEAT: This is extremely raw unedited shizz.

Here’s the link: http://www.hamgee.co.uk/shortexcerpt.html

Enjoy.

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What I know now, that I wish I knew then …

The advice kettle is sage and wise and also keeps the water hot, like an urn, only not.

Back on topic this week, I was asked for some advice by a writer who is just starting work on her first book. Even though she appears to be of sound mind, she was dead chuffed with what I wrote and asked if I’d share it on my blog so she could send people to the post. As a result, by special request, here is my rambling view on er … some of the aspects of writing that popped up.

BEFORE YOU START ….

1. What do you want to do?
a) have fun writing a book.
b) have fun writing a book and maybe make a bit of side cash – or at least get the cover artwork and editing costs back.
c) Rule the world: Yeh, move over JK, I am on your tail.

2. Decide on a target genre, who your reader is and what genre/store category your book fits into. Are there other books for the kind of reader you are aiming at. What are they like? What do their covers look like? Hint, you do NOT want your cover to stand out, you want it to be slick, well designed and exactly the same as all the others so readers know what they are getting (I so didn’t do this). Are you going to mash genres? Say you’re writing Sci-fi, is it something else too? Is it funny? Is it also fantasy. Are there other books like yours? Who writes them?

Your answer to question 1 will affect this as if you’re looking to make a living you need to totally conform to the standard tropes. Unless you are going to be an outlier. I thought I was going to be an outlier. It didn’t work too well for me. I write because … actually, I write because I can’t walk away from it and to be honest, walking away would be the sensible option right now.

Pantser or Plotter?

I was firmly in the pantser camp to start with – as in I’d just write and see where it went. It went to lots of good places but my first book took 13 years. Pantsing may well slow your rate of production so if a fast output is your aim plotting is good. Likewise, if your daily existence is the equivalent of having someone opening the top of your head and stir your brains about, constantly, with a wooden spoon, some kind of plot outline is going to be a huge help. Especially if you have menopausal brain fog on top (yes apparently that really is a thing and yes, of course I have it).

I find that even though I now write an outline, there is plenty of wiggle room. The key thing is to experiment and find what works best for you. I find that if I get too confined by an outline I stop enjoying it as much, I quite like the whole wondering around and seeing where it will go aspect, but when I relied solely on that I got frustrated with having to keep stopping while my brain sorted itself out. I really enjoyed the learning process – even though it was trying at times.

However, these days I am very light on time so if I want to produce a book every five years, I do need to plot a little bit so I don’t waste time. On the last two books of the K’Barthan Series I wrote 60k words I didn’t need. Right now my year’s output stands at about 40k so I can’t afford to waste a year and a half’s writing time on plot bunnies. Hence I now plot, but with enough wriggle room for the characters to act on their own initiative. This works for me – and that’s the important take away from this one: that what works for me may not work for you.

Write in whatever way suits you best.

Try to avoid being too rigid in your approach

My brain and my life.

To put this in perspective, basically, I pantsed my first novel and I wrote three versions that I sincerely wish I hadn’t written and one half cock novel (which I managed to tidy up and turn into something decent: my fifth published novel) before I managed to produce a book that measured up to my Quality Standards.

In that time, the male lead had appeared out of nowhere, one character had changed from a mechanic to a ganglord, the first book had ended up being the third and fourth ones and the other two were the backstory that popped up out of nowhere at the same time as my getaway-driving male lead. By the time I’d got to the last book, the plot was so complicated my brain was just about melting out through my nose – oh no wait that was hayfever.

What I mean is, you don’t have to stick too rigidly to the plan but you may have to shake things up originally and see what falls out to know if your book is going to work, or if it’s two books, or a series of short stories, or if the character who has just turned up in prison really is the male lead. Sometimes you get too many characters. Eric, from Escape From B-Movie Hell was actually in the K’Barthan Series to start with. Obviously he was human in that, but he was also telepathic. I just made him into an alien for his new world, his character didn’t changed much.

Likewise, at the second short in a series of five, I discovered that what I was writing was a novel. We’re 60k in and yes, I’ve already binned 40k. I’m not learning from my mistakes am I? But at the same time, the short was not a short so there was no point in forcing the issue. Now it’s a long. So what? It will be what it will be. Just try different approaches and you will find a number of different things that work.

Grammar and Punctuation

Bollocks to it. It’s the editor’s job. As you write you learn more, as you work with a decent editor you will learn loads. The point is, you will need an editor unless you are a very and I mean very rare breed. Most of us are too close in to self edit. Additionally, the only thing I really know about grammar and punctuation for sure, is that there are no right answers.

It doesn’t matter what you do, someone, somewhere will always complain so a lot of it is about having faith in your editor. I do edit my work but that’s more word choices, and tweaking stuff so it makes sense; structural things. It also helps me to do this if I need a bit of re-orientation with my giant sprawling novel. Also I have regular read throughs of what I’ve done so far so I can zoom out to the overall big picture. Otherwise I can get kind of lost. Am I a grammar nazi? No, that’s the job of my editor.

Also there will be points where you really dislike your book or think, ‘blimey this is a bit meh.’ That’s all natural. Everyone does it. Sometimes, a good way of getting round that is to work on several projects at the same time. I do that because my life is hectic and I can’t afford to not write something when the stars align and the grey matter is fired up because it happens so rarely. But working on multiple projects also helps you to ensure you’re always working on something you’re up for and enjoy.

Learning Your Craft

I never bought any how to write books – actually, I tell a lie, I have a Chuck Wendig Book on writing which is epic.

However, mostly I’ve learned to write by reading a lot of work by authors who write the way I want to; Pratchett, Adams, Woodehouse and Bryson, notably, along with Tom Holt, Robert Rankin, Nick Hornby, Spike Milligan and Tom Sharp but also non comic writers like H E Bates, Graham Greene, Neville Shute and Asimov. There’s the odd dash of historical fiction, Moonfleet when I was a kid, the Children of the New Forest and The Three Musketeers, Jane Austen. In addition my work has gained a lot of influences from TV; Dr Who – check my non violent hero who never thumps anyone – the original StarTrek, StarWars are the three big ones but also a lot of the 1960s TV shows like Get Smart, the Man from UNCLE, the Avengers, Thunderbirds etc.

This is where I confess that I am the only living person in existence who is not going to bang on about To Kill a Mockingbird or Moby Dick in this section. I have never read a word of either.

The point is, I’m guessing there is a similar list of relevant books to mine for each genre.  A list of must reads which any author would look to for inspiration if they wanted to write in it. If you don’t have one, make one.

The most important thing is patience. Nailing the whole write a book thing usually takes a long time. You are probably a faster learner than me, most people are, but it took me ages to write a book that measured up to my QS. On the upside, when I did, I knew at once that I’d cracked it.

Setting Deadlines

I don’t do this. It would kill me because if they were realistic I’d be in tears about how long each project was going to take and if they are unrealistic I’ll be beating myself up over failing to meet deadlines. I just set a long term goal and short term, realistic, targets and then creep slowly along. One of my friends got stuck a while back when we were at the same stages in our first book. I was stuck, too, but by telling myself it was temporary, or writing other scenes from other parts of the book, or, indeed other books entirely, I managed to keep on creeping slowly forward, I now have 5 books out, she’s just completing her third novel. Other writer friends have twice as many books out as me after two years in the game. So much of writing is a case of having a firm word with yourself and just getting on with it in whatever way you can. You may find deadlines work for you. I find they don’t but a handful of defined and doable goals, with no done by time, they do help. Like all this, you probably need to experiment to get your own happy medium.

In a nutshell, then, bollocks to deadlines; set targets.

Building an Audience

It’s well worth doing this as you go along rather than waiting until you’re ready to launch your first book. If you can manage a free short story you can give to folks in return for mailing list sign up that will help you to start growing a following. Open an account at instafreebie and bookfunnel to deliver the free book to folks. Join promos with other authors. Find websites and Facebook groups where you can chat to other writers in your genre and exchange marketing tips and ideas. For mailing, it’s up to you but I use Mailerlite – they’re cheap and do all the things I need them to do as an author.

This might sound a bit premature but if you can start getting people invested in you even if it’s only to share your journey, you are more likely to start off with some decent book sales.

Big caveat on your give away short though, it has to be your best stuff because it’s your shop window.

Working Out Who Your Audience Is

This is going to affect what you do considerably. For example it is really, and I mean really hard to reach young people or children online. I’d call my book Young Adult. When I wrote it, as well as me, I was thinking of my nephew, who was 12 years old at the time. When I do events, my books sell exclusively to 10-14 year olds, with the odd adult Pratchett fan thrown in. The buyers are usually parents who want to encourage their children to read books. Online, no matter how well your ads or your site piques their interest, kids will not be able to buy your books without their parents’ say so and you run into a whole heap of legal headaches if minors start signing up to your email list. The folks who buy my books online are 45 and over, more women between 45 and 50, more men over 50.

So, if you are going to sell your books, think long and hard about who you are selling to. You may need to concentrate on libraries or making a print version – Ingram Spark are good for this if you are looking for world wide sales and will get your book distributed far more widely then Createspace or Amazon Print and for far less per copy than LuLu.

Here are resources which might help focus your thoughts on production and marketing, anyway …

The first is a series of books about how to format paperbacks using word and publishing indie books. They are by this guy here:

Aaron Shepard

Mr Shepard’s books, From Word to Kindle and POD for Profit might be useful. The amount of information he is dealing with has increased so where I bought one book: Aiming at Amazon, which dealt with the process of making print books. I would have never got my paperback stuff sorted without them. If you are looking at children’s books it might be worth looking at Adventures in Writing for Children and The Business of Writing for Children and the ones he has written about making a useable kindle file using word!

The three other essential ones that will give you an idea of how you can go about building an audience, indie musician style, and sell your books are a three book set by Patty Jansen. I heartily recommend these as they also propose a way of working that is not reliant on any one bookseller and with a work rate that is realistically attainable. They are:

  • Self Publishing Unboxed
  • Mailing Lists Unboxed
  • Going Wide Unboxed

Links to buy them from all retailers can be found here – scroll down to the bottom of the page.
Or you can buy them, direct, from Patty’s Website here

I realise I’ve probably given you way more information than you might want and about stuff way further down the line than the point at which you are now. It might look daunting but the thing is, if you enjoy writing and work at it, you will get there, and when you do it won’t feel nearly as daunting, putting your work out there. It is like putting your soul on the table and inviting snide comments but somehow it works out OK and the more you do it the more your confidence builds and the more you begin to believe in your work. Not everyone will like your stuff but that’s OK. I have one star reviews and that’s fine, and if it isn’t fine, avoid reading the reviews! 😉

Finally, the most important things

IMPORTANT THING ONE: enjoy it. Enjoy writing and the love for it will shine through in what you say. If you write with conviction and enthusiasm, pretty much any plot will work, I mean, look at my stuff! The rest is gravy.

IMPORTANT THING TWO: never, EVER look at other people’s progress and compare it to yours. They are not you. Their life, their personality, and probably their books are different. Keep your eye on your own writing goals, make them realistic goals and work steadily towards them. Enjoy the process of learning and enjoy writing.

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Navel Gazing and Pocket Lint; MTM’s Year in Publishing 2017

Yes it’s time for me to do a round up of business. When I say business, I mean my business, such as it is, not ‘the business’ of world book sales. Anyway here goes.

So, how’s it been?

So so if I’m honest. Marketing-wise, I have not had the time to do it justice but I’ve turned the corner with the writing, definitely.

Sometimes, in publishing, it can feel as if you are running faster and faster to stand still. Now, clearly an author with my output rates isn’t going to be able to keep up with the standard, low margins high output model that is doing so well.

However, I have happened upon a group of authors who are doing very well thank you without ever troubling the best seller lists. It all started with a thread on Kindleboards here from Australian sci-fi and fantasy author Patty Jansen. She has also written a really good set of books about her alternative approach which I highly recommend any fellow authors who are stressing about sales, and what have you, should read.

Seeing as I’ve always had a slightly different approach to what I want to achieve with my book sales, I thought it was time I evaluated my efforts so far, all of them. I’m using Booktrakr, which may not be 100% accurate but is on point enough to give a good idea of my career wide sales.

One Man: No Plan M T McGuire

Which Genre? This one.

What genre are we in?

OK, in case you don’t know. I sell humorous science fiction fantasy action adventure books with a dash of romance here and there but no squelchy bits. They’ve been described by a friend as ‘Douglas Adams meets James Bond’.

Or to put it another way, the books are genre transcending, which is polite-speak for,

‘they’re an extremely hard sell.’

And when I say ‘hard sell’ I mean it. Frankly, I suspect I’d have an easier time trying sell a dog turd in a paper bag than my books. BUT when people finally read them, they do tend to enjoy them.

General overall goals in writing

Over the course of my writing ‘career’ I’ve rather loosely kept to four goals:

  1. Produce more books and find people who will love them.
  2. Find a way to access those people where I am in control ie no middle man like Facebook hiding my posts from everybody because they want me to pay for ads.
  3. Make some cash, although to be honest, I haven’t really written enough books to make much, but I’ve set a goal of £300 a month – about $400 – by the end of 2019.
  4. Increase sales from sites other than Amazon because they dick their suppliers around less than Amazon does.

In so far as I have a customer strategy, it’s get a small group of folks who love your work and buy everything you do. Keep as much control over your access to them as possible – ie have as many on your mailing list as possible rather than relying on third parties, although I’d rather someone followed me on Facebook than stayed on my newsletter list when they didn’t want to.

So basically, I’m looking at the 1,000 fans theory, I’m looking for superfans.

Goals for 2017.

Last year, such as they existed, my goals were:

  1. Experiment with new ways to find readers who will enjoy my stuff.
  2. Write more books.
  3. Concentrate on growing my mailing list and making sure that the people on there want the things I can give.
  4. Find out if there’s anything they want related to my fiction books which I can deliver but haven’t yet.
  5. Find out what the folks on my mailing list want if it’s not the books I’ve written and decide if I can deliver it to them.

What actually happened?

A lot happened in my personal life over 2017 and I had to stop writing and evaluate the situation. Basically, I had to work out if I could continue to write at all. Then I had to work out what, if anything, I could to change of the handful of factors within my control to make sure that happened. I sorted a new way of working. Tried it out, wrote a short and half a long, sent the short to my editor and … she died bless her.

So this year’s new release – originally for September – will now happen next year.

During the various crises, I let a lot of stuff ride, I just about kept the mailing list going with promos, book recommendations and group giveaways. I also did a couple of mailing swaps. I managed an International Bookbub.

However, it felt as if my book sales had stopped. Dead.

This morning, I decided I’d have a look and see if it really is and if so, how bad the situation was. Was I right thinking my sales are dropping like a stone?

Yes and no. Let’s look at some graphs!

No wait! Don’t run away.

Monthly Revenue 2014-2017

You can see three big spikes here, the first one, mid 2015 is when I first made Few Are Chosen permafree. I optimised it for UK readers and I was getting between eleven and thirty downloads a day. As you can see, a lot of those folks went on to buy the other books. In early May there was an algo change and the downloads dropped from eleven to thirty to about five or ten each day. Read throughs, drop accordingly. I never managed to optimise my listing for the UK store quite as effectively because they brought in KU and you weren’t allowed to use the words, Kindle, Good or Free so I had to bin my highest performing keyword phrase, ‘Good Free Kindle Books.’ As you can see, that cost me about $100 a month and Amazon about $30, which seems counter intuitive of them and is one of things that has me wondering if KU is about more about destroying the opposition than anything.

Monthly revenue from Jan 2013 to now … yeh you are welcome to laugh!

Numbers of books bought from 2013 to now note the 99c international Bookbub which makes a huge spike on right hand side of this graph but doesn’t register much in the revenue graph shown above.

As you can see there’s a small blip around the time Escape From B-Movie Hell comes out – Dec 2015/Jan 2016, that’s in red. I had about 400 people on my mailing list at that point and did a full-on launch. It shifted 65 of them but a lot of the original K’Barthan Series fans seemed unwilling to give Escape a try. Indeed, I wonder if those sales were simply folks from the Bookbub the month before who were moving on from the series to the stand alone.

Ditching the Permafree.

Since the permafree first in series was only getting a handful of downloads a day and a far lower proportion of those seemed to be translating into sales for the paid books, I put it back to paid in January 2017.

Yes, this cover attracts more readers than the cover for Few, but Escape, which has a person on it, does equally well.

Looking at the graphs now, that might have been a mistake but at the time, I’d recently discovered Instafreebie and was getting a fair few downloads there. Also, a 105k book is a hell of a lot to give away – I’m not sure if that means I got greedy or desperate. Since running a year’s worth of Instafreebie promos, I’ve discovered that the short story, Unlucky Dip, is downloaded far more in promos than the novel. Furthermore, the people who have downloaded it, joined my mailing list and stuck around are one of the most dynamic and responsive groups. Escape also scores more highly in downloads when offered free. Both the books doing better have a person, or people, on the cover. Clearly the adage about having people on book covers is true. Go figure.

The rates that folks read the other books seems a bit better on Instafreebie and Bookfunnel, too. Over the three years I had the first in series on permafree, it was downloaded 19,140 times (according to Booktrakr). You can gauge how well the permafree is working by the number of sales of the second book. The results break down as follows:

  • 2015-2016 227 onward sales of book 2 and the highest of the two others sold 275.
  • 2016-2017 there were 148 onward sales of book 2 and the highest of the others sold 206
  • 2017-2018 (or at least end of Dec) there were 32 onward sales of book 2 and the highest of the others sold 60. However, the box set, sold 54 copies so in ‘real’ terms it’s probably a drop in onward sales of about 20 books.
  • Revenue is way down from about £1,500 the two previous years to £800 or so

On the face of it, that looks as if a permafree book might still be a smart move for me, but perhaps a new one, or one written specially to give away would be the way to go. I am sorting a potential candidate out with the K’Barthan Shorts. If they come in at 10-20k each I can use one of those or do one longer one at 50k so I can try and get it onto Bookbub.

That said, though less people are buying my books, meaning that growth has, in theory, slowed down, if those people are folks I can access, directly with new release bulletins, rather than being at the whim of Amazon, Facebook or the like, they might be a lot more valuable to have on my side in the long run.

Instafreebie or Bookfunnel versus Facebook Ads and Permafree.

Is the $20 a month on Instafreebie worth the outlay? Possibly. When I joined Instafreebie I was on a $10 account at Bookfunnel so I kept that and added Instafreebie by turning the Facebook Ads off (I was getting about 20 new sign ups a month for $30).

The thing with Instafreebie is that, barring the ones who’d downloaded Escape and Unlucky they seem to take a very long time to get round to reading, we are talking, literally, years in some cases from what they’ve told me, but they are keen, and interested, and they also buy from sites other than Amazon so they fit my ambitions to increase my access to readers on other platforms. Hopefully I’ve been sewing some seeds there.

With Instafreebie, 2,417 readers have downloaded books from me in return for mailing list sign up. I have offered three different books and I suspect I may have shot myself in the foot there with folks on my mailing list downloading all of them. This could well go some way to explain the drop in income I have experienced although this year, Escape, the pariah stand alone, has done way better this year although I did get a 99c International Bookbub on that. Then there’s the fact many haven’t read the books they’ve downloaded yet, so people are not reading them quickly and buying all the other books the way they were after downloading the permafree. Finally, there’s price, I have put it up from $4.99 to $8.99 – and lower on Amazon where the books are still $4.99. I may need to review that.

Interestingly, at Bookfunnel, I’ve given away 148 books – some a short and some the original permafree – in return for mailing list sign up, and 2,251 copies of Few Are Chosen, alone. Of those, 306 were giveaways and the rest were people who’d signed up to get the book on Instafreebie clicking the link on my autoresponder sequence to download the book from Bookfunnel.

I give the second book away in my mailings, too. 2,835 folks have downloaded those; 60% of the folks who’ve visited the download page.

Clearly it’s much easier to download books from Bookfunnel than from Instafreebie!

The numbers for this year that I gave in the last section suggest that the permafree made a big difference and that I should definitely add it to my marketing arsenal!

Sales from other vendors than Amazon

Free books given away. The big spike in the middle is an international Bookbub and the other to the left is an E-reader News Today.

This is the same graph; free books but shown by vendor. After the Bookbub vendors other than Amazon feature much more prominently. Woot!

Clearly the Bookbub for Escape From B-Movie Hell resulted in some sales on other sites than Amazon. At last there are other colours edging into the dark blue. To my delight, the trend continues right through to today. Kobo promos are excellent for this. What appears to be happening is that sales of my books on Amazon are, indeed, tanking since the April algorithm change. However, sales on the other sites have held steady. I never expected this. Sure, I do Kobo promos and they are excellent but Smashwords are delivering too. Google play is tailing off a little but sales are still trickling in – for all the reports that they are making free books invisible, a permafree on Google Play might be a good plan.

Paid book sales by vendor. Amazon still has the major share but Kobo and Smashwords are coming up the rails.

 

This is my yearly income since I’ve been publishing books.

If we look at the yearly income graph we can see a substantial drop this year on last year. It also includes a 99c international Bookbub.  Whereas most months, in 2016, I was selling at least one book every day, this year, that’s not happened at all and you can see that with no permafree there are fewer downloads of the second book in my series.

Is it all bad?

D’you know, I’m not sure but I think it might be better than it looks. April on Amazon was miserable for me this year. That could be an algo change, or it could simply be that after four months the last of the folks who’d downloaded the first book in my series for free had bought the rest. And of all the sales channels, it’s Amazon which is down the most, with Google Play dipping a little. Kobo and Smashwords seem to be reasonably stable.

Clearly, I want my books everywhere so I will always sell them on Amazon, but I also want to get away from relying on a single retailer which, in my experience, has been a more of a primadonna to supply to than the others. At the moment it looks as my efforts to widen the field, at least, are succeeding. Also, bear in mind I’ve not had a new book out for two years and my duties of care have eaten into my work time so I’ve done far less marketing. As we speak I have some ambivalent AMS ads which aren’t doing that well – and to be honest, I think it’s going to take too long to research and produce properly targeted ads to make them viable. However, I will definitely return to Facebook ads and I will also dip my toe into a couple of other advertising channels in the New Year. It may take months to produce some ads, and it will take months to produce some books, but a couple of hours a week on these things is better than nothing at all.

What does this tell us?

  • That I am correct and my income is dropping.
  • That it might be worth my looking at a permafree again, but something shorter than a full 120k book.
  • That my upped prices may be a little too high, either overall or on some sites.
  • That other platforms will tolerate a higher price than Amazon.
  • That my particular rate of output might be better suited to other platforms than it is to Amazon.
  • That my decision to pitch my books as artisan crafted rather than mass produced is the right one.
  • That people might, possibly, be taking longer to read free books.
  • That figures are sometimes different to your expectations.
  • That marketing evolves all the time, what works today may not work tomorrow.
  • That Amazon is quirky – and therefore best not relied upon.
  • That you can infer many things from the same information.
  • What works for other authors may not work for you.
  • Cultivating the right connections is important. You need to find places where folks will share information with you and where you can share it with them. Almost all the decent marketing information I’ve had this year comes from two groups, one on Facebook and one on Goodreads.
  • I think there may be a disconnect between the kind of people I think are on my mailing list, and reading my books, and the folks who actually are.

Tune in next week, if you can bear to, to discover how I’m going to try and breathe some life back into my book sales for 2018.

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Filed under General Wittering, Marketing Ideas

This week, I have been mostly thinking about #marketing #bookmarketing #indiereads

Oh yes I have.

Several things got me started, Tricia Drameh’s post:
https://authortriciadrammeh.wordpress.com/2017/05/28/become-a-millionaire-selling-books-on-amazon-or-not/,
Then something similar on Chuck Wendig’s blog about giving books time to ferment:
http://terribleminds.com/ramble/2017/05/30/dear-writers-a-book-needs-time-to-cook/
And following on from that, a post doing the round on kindleboards:
http://www.kboards.com/index.php/topic,252168.0.html about what makes a 6 figure author.

Chuck Wendig’s words about letting books cook particularly rang true with me since I temporarily abandoned a new series I was working on recently, in order to try writing simpler shorter stories that are easier to handle with all the other shit that’s going down. The second of these; Jump, is a story about The Pan of Hamgee and it’s with the smashing editor now. The first has turned into a novel; 40k and rising, so it’s unfinished as yet.

This picture has absolutely nothing to do with what I’m saying but it adds colour and makes the Facebook post more interesting.

However, while I was working on all these other projects, the new series cooked away quietly in the background and has really begun to crystallise. My hero is now a one-legged, muscle-bound ex gigolo with scar down one side of his face. He was working on Terra, the capital planet of the system, serving a niche market: rich trophy wives who wanted to pretend they were being ravished by an orc, only in the safety of their own homes by an orc who is keen to ensure they enjoy the experience. Naturally, he is very careful about who his clients are and insists any ladies who are attached tell their other halves – this is a different planet remember so most of them regard it as a nice thing for the wife to do, a bit of recreation that saves them a job.

Unfortunately, despite his precautions, he is stitched up by an angry husband. It’s not relevant to the plot really, it’s just his background but it’s how he ends up in the Salvage Zone, trawling the asteroid belt for space garbage to pay off his debts, and living on stinky P-Deck next to the Sewage Processing Plant in the Orion Space Station. Meanwhile my heroine has been in stasis for four million years and is currently floating around deep space in a box but she’s heading for the asteroid belt and guess who’s going to find her. It’s all stuff that wasn’t there, and has only arrived since I’ve left the story stewing. And it made me think that maybe, for the most part, I’m not letting my books cook for long enough – don’t laugh I know they take 2 years each but sod it, I’m working faster these days, the first one took 13. And my point is, there are bits of the new series that I could write down straight away, and I can see the characters so clearly in my head. It wasn’t like that before I gave up on it temporarily.

To get back on topic, I suppose what I’m saying is that it takes a while to tease my stuff out from being random fragments of ideas to something coherent with a point – not to mention a plot. Unfortunately, the marketing strategy that appears to work best: high volume, low price – mass production if you will – is untenable for authors such as myself, whose books, for whatever reason, take time. But does that mean we will never succeed? Well, thinking about it, the ebook thing probably hasn’t been going on long enough to know with any certainty. However, through my own mistakes and total unsuitability to the author career thing I have learned some stuff the hard way which I will share with you now.

To write to market or not to write to market? That is the question.

I spent too much time trying to be this guy. Yep, there’s me wanting to make my own way home when I should have hailed a taxi like all the others.

Actually, it’s probably not. Somewhat naively, I set out to write the kind of book I always wanted to read that didn’t exist yet. The reasoning was simple, I believed that if I liked my books other people would. While this might make sound creative sense, I’m beginning to suspect it’s commercial anathema.

The thing is, by very din’t of being an author I’m probably already several bricks short of a hod, all authors are. Therefore, we have to accept that what floats our boat is likely to have about as much appeal to the rest of the reading public as taking a lava shower! So over my five books and eight year writing career, I’ve learned that there’s a very good reason why the books I always wanted to read don’t exist. And that reason is that nobody else actually wants to read them. It doesn’t matter if they’re good, or even if people like them once they’ve read them. The point is, they don’t appeal initially so it takes a long time (if at all) for anyone to pick them up and start reading.

Sure, I still want to believe I’m an outlier but I have to accept that it looks unlikely. So my advice is that anyone who wants to write for financial gain should avoid genre mashing and make at least a cursory nod to market tropes when they start writing. Because I’m beginning to think that what people actually want to read is lots of versions of the same book, but slightly different, again and again.

Maybe what an author should ask herself, starting out, is this: are you going to write what you want to write or to make money? Maybe the folks who succeed in this game are the ones who manage to combine the two.

Ebooks have an eternal shelf life.

What!!!!? You are shitting me!!!

Bollocks they do!

Why do so many of the writers who are more like robots, or able to stop time, or who’ve made a pact with the devil or have supersonic typing hands (or something) absolutely insist that for success you must spew out a book every three months, like a Canada Goose crapping every 90 seconds on the grass of a London park?* I’ll tell you why, ‘the 90 day cliff’. After 90 days, there are various lists and initiatives on book retailers that your book will be removed from, lists and initiatives that get a LOT of traffic. Ebook or not, your work has a 90 day shelf life the same as a book in the shops because that’s what the algorithms on the book sites give it. Yep, just like the old days.

However, where there is a difference is that once someone reads your new book, the others are all there for them to find via the other books by links if they want to read the rest of your back catalogue. So they won’t be going out of print.

Know yourself, and understand your product. If your books were cars what would yours be?

This is not a quality issue, it’s more a case of are your books abundant or are they … rare.

Are your books one of these?

So most of the really big indie authors have a big backlist, or they are releasing books at the rate of knots. I have no idea how they do this, c.f. Mr Wendig’s remarks about books cooking. I need more books in the pot, I suspect. However, the point is, what they’re doing is the same thing as a company like Ford. Good product, high volume of production, low price and low profit per item but the millions sold make up for that. The high volume, low profit model is the best and easiest way to make cash doing anything. However it usually requires a big outlay up front; you have to make a lot of product before you start to earn your profits or spend a lot on advertising. Basically, you’ll have to bankroll your overheads with something for the three or four months it takes for the profits to a) turn up and b) actually reach you. Most arenas of consumer goods selling are similar. Why do you think there are so many huge companies that own everything? Yep. That’s right.

THIS is what the Kickstarter campaign will be about for my eyebombing book. Buying enough copies up front to get a low, low unit price and paying for production and design costs.

Or maybe your books are more like one of these …

Or you can do it another way. Because if you write one 200k, meticulously researched historical novel every three years, it is very difficult for you to be Ford. Sure you can do some shorts but it’s still tricky, even those take time. So you have to pitch yourself as Aston Martin, a premium product, hand crafted and painstakingly produced over a period of years, by craftspeople. And you have to make your unit price higher because, theoretically, there’s more ‘work’ in each one and there are less units produced.

Low volume, high profit margin.

This is the way I should go and have not gone. This also means that on sites like Kobo, you will be more likely to be accepted for a promotion or sale since a reduction from £6.99 to £1.99 is much more attractive than a reduction of £3.99 down to £1.99. If you try this with me though, you want to make sure you don’t get into a DFS situation, where you have so many sales that anyone who buys your books for  standard price is a mug. It’s also tricky to make the switch if you’ve been selling your books for reasonably low volume prices. Especially if your books are neither bespoke niche nor mass produced but something more like this …

Yes … we all think it looks cool but does anyone actually want one?

If you’re a natural Aston or er hem, grass covered ute, can you turn yourself into a successful Ford?

Sighs … I wish I knew.

Over time I’ve been writing books, it’s become painfully clear to me that if a person enjoys – if that’s the right word – the levels of demand upon their time and emotional energy that I do, trying to write stuff at anything approaching a sensible rate of output for a high volume low profit production model is extremely difficult. The more I see of this, the more I realise it is about four things:

  1. You need to be a reasonably prolific author in the first place – I actually am, I write a lot in the time I have there just isn’t much time available.
  2. You must be time-rich, or exceptionally good at making time, sleep like Margaret Thatcher (4 hours a night) and be extremely emotionally stable and/or emotionally robust so the difficult times don’t throw you off your game.
  3. Another thing I’ve noticed is that a lot of the folks doing well are extremely well organised; either with their marketing or their writing or both. So I think if you’re the kind of person who spends three quarters of each day looking for your keys, glasses, phone, trying to remember your own name etc, you’re probably stuffed, or at least, you’re going to have to work harder. So yeh, six figure authors appear to be ruthlessly efficient with their time.
  4. They are flexible. They seem to react swiftly to new developments in the market.

That, there, is not everyone’s personality or life. But then, not every car is mass produced. Aston Martin are successful, right?

Oh blimey! I only write one book every three years, what can I do? I’m stuffed!

Is your book a lemon?

Well, perhaps not. So don’t panic! Not yet, anyway.

Even though I know my life circumstances render a career pretty much dead in the water it seems that hope springs eternal. If you, like me, still keep trying and keep on writing because you have to, I sympathise. I’m an authorholic, completely addicted, and I really can’t stop so if that’s you, too (and I suspect there are plenty of you out there, c.f. my earlier statement that most authors are a bit nuts) welcome to authorholics anonymous.

Slow authors can up their rate of production a bit by writing shorter books, and folks like me, who’ve been selling at the wrong price point for years can then put the shorter books at a lower price point so at least people with less cash to flash still have something to read.

But I have stuffed the marketing up a bit. Quite a lot, actually. It’s not like I don’t know what I’m doing. I was a marketing manager with a household name here in the UK. But I’ve still managed to build a base of readers who are almost certainly expecting something very different to what I’m offering, and a stable of four books that, are a really hard sell and one that is a complete and utter dud. I’m not talking about whether people love them, they do, but getting them to read the darned things is properly difficult!

Yep.

Frankly, if I was still a marketing manager, I’d sack me.

What have I learned from my many mistakes?

Lots, so here are some of the many things that I’ve learned the hard way so that you don’t have to:

  1. Despite being as ancient as the hills the best and most reliable way to keep direct contact with your audience still appears to be a mailing list. You just have to make damned sure it’s worthwhile and interesting.
  2. After a certain point, mailing lists cost money. That means you need to make sure you know how many books you will have to sell each month to cover your costs. You should also aim to pick your mailing service provider very carefully and keep an eye on the market so you can jump ship if another cheaper provider pops up who provides as high a level of service for less. I started with Mailchimp because the deal breaker was automation. However, MailerLite do automation now so I’ve just bought a year with them for the price of two months with MailChimp. I will keep a free MailChimp account but I am moving pretty much everything.
  3. This is a crowded market so it’s worth factoring that in. Things may take longer to happen than you expect: So if you are giving away your books with a view to people signing up to your mailing list, reading your free books and buying the others it’s worth noting that lead times have extended. I am now allowing four years, from sign up, to them actually reading the book and buying another one. That is how crowded the market is. When I started my list, odds are that 10,000 readers would be enough to get a newly launched book doing well enough to get some traction on the book sites. I’d say it may be more like 20,000 now, unless I’m launching in a couple of years when more of my lovely peps will have had time to read the free books I gave them. But I may just be really bad at this. Phnark!
  4. Plan for the long haul. On the whole, I think the only part of the multi-million sellers stuff I do well is reacting to new developments. The trouble is, my time constraints being what they are, I will always be behind the curve by the time I implement anything, even if I am one of the first to start.
  5. Write. Keep writing. Because the deal breakers seem to be volume of books as well as speed of output. If you can’t do speed go for eventual volume. Even if you only write two words today, they’re two words that weren’t there yesterday. It all adds up.
  6. Mix things up! If you write long expensive books try writing some shorter, less expensive books. If you write books that you love which are a hard sell, maybe try writing some that adhere strictly to one genre. If you’re writing the book equivalent of an Aston Martin remember that just like the real thing, not everyone can afford one. Shorts are good here. I’m currently trying to lob some 1970s Fiat 500s into the M T McGuire literary mix.
  7. Be realistic about what you want. Sure I’d love to make it big, but my real ambition for my writing is simply to earn enough from the books I have on sale to be able to produce the next one. I haven’t. But it seems to me that the trick is to just keep on keeping on and quietly dropping books out there into the void.
  8. Accept that sometimes, your principles may hold you back. I loathe the current fashion for having thin attractive women on book covers and I’m not overly keen on ripped man torsos either. I believe it is damaging to people who are not stick thin or ripped. I have banged on about this before so I won’t do it again, but I suspect the fact I refuse to feature idealised humans on my covers or keep the colour scheme to black plus one other may well explain why my sales in fantasy – which used to be good – are now even more piss poor than my risible showing in sci-fi.

Do us folks who write a little bit slower than the speed of continental drift stand a chance?

You know what, I sincerely hope so. The nearest successful author to me I can find – or at least the nearest in outlook – writes 4 or 5 books a year. She has been a midlister for sometime but I’d say her career has really taken off this year. She’s practical and no-nonsense and her advice to those like us would be to get the mailing list going, a website, a blog (possibly) and write. Because she says, again and again, that her income rises with the number of books in her back catalogue. She says you don’t have to be writing best sellers all the time if you have enough decent books in your backlist because each person who reads one will read them all. As the number of books grows, your sales grow and your author ‘score’ on the retail sites grows. There may yet be a chance for us molluscs to creep into profitability through the back door.

So that’s what I’m going to do. Keep writing books and see. Because it takes as long as it takes; and that applies to both success, on whatever level I judge it, and writing the books.

Relax and enjoy the journey.

The most important thing is to relax and enjoy the journey.

All we slow writers can do is put the framework in place and hope that after ten or twenty years, when we have twelve plus books in the ether, the chance to earn a decent living from our work will still be there for us.

*Factoid Alert: I’m afraid this is actually true.

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Filed under General Wittering

Mailing lists: the all embracing panacea or the hamster wheel of doom?

As you know, I’ve been writing books and attempting to sell the results since about 2010. I still think my books are good. I think the books I’m writing at the moment will be good too – or at least as good as I can make them and good by my standards, ie they’ll be more of the kinds of stories I’d like to read but that don’t exist.

However, for all my efforts, I’d be lying if I said I was doing well as an author, but the fact I write the books I want to read, rather than what ‘the market’ is after could be posing a problem there.

Originally, in the absence of a following to ask, my marketing strategy went like this.

‘Hey Sensible M T I’m going to write a book.’
‘Great plan Ditzy M T. What about?’
‘I’m going to write the books that I’ve always wanted to read but no-one has ever written.’
‘Is that a good idea Ditzy M T?’
‘Of course it is Sensible M T.’
‘But, if people wanted to read them, wouldn’t someone else have written them?’
‘No Sensible M T, I believe I have spotted a niche.’
‘Oh yeh?’
‘Yeh. I’m a person, I’m bog standard, so surely whatever I want to read will be something a whole group of other people like me want to read too, right?’
‘You think there are other people like you?’
‘Of course.’

Unfortunately, Sensible M T is correct. People like me are rather rarer than I anticipated so it’s taking me a bit of time to build an audience … and I think a lot of folks are getting mailing list fatigue, which is understandable, but a pity. Although at least, now, there are enough folks following my writing for me to be able to ask them what they’d like: hence the K’Barthan shorts, and there will be some, I promise once I’ve finished the K’Barthan accidentally long I’m working on – that’s hit 50k today, by the way. I have a nice properly short story brewing about how The Pan ended up jumping off the bridge (he mentions it to Ruth in the second book).

We’re on the road to nowhere!

As the Talking Heads said (blimey this is getting a bit Alan Partridge). But I do feel that I am running faster and faster to stay in the same place. Sales are a bit … well

That’s right. Pants.

Looking at my sales spreadsheet over the last umpteen years, I can’t help but notice that I am putting in more and more effort to achieve the same results. This last month, April 2017 if you’re reading this 400 years from now in a post apocalyptic world where electricity and computers have only just been reinvented, was one of the worst on record. It was the first time more than two days passed between book sales, for me, since 2013. Then came this month, gulp. There were several big blocks of four or five days when I didn’t sell a thing. The total earnings are £30. The lowest month for ages. Naturally, I thought I’d see if I could find out why.

First up, I tried a different type of mailing promo last month and it’s too early to tell if it’s worked yet. Second, the month before that, I didn’t do a promo. That’s two very compelling explanations, right there. But is there more.

Looking at onward sales I discovered these lovely factoids:

  • There are 4,247 people on my mailing list.
  • They have bought a maximum of 662 copies of the K’Barthan Series books in a combination of books 3 and 4  at $4.99 a pop (sales are about level pegging which is a good sign) or the box set at $7.99.
  • I’ve sold about 400 copies of book 2 since I started all this free book malarky – even though I give it away free to folks who join my mailing list.
  • That said, about 750 have bought Unlucky Dip, the short story, for 99c.
  • On the day of launch only 14 people bought the K’Barthan Box set.
  • Only 280 have bought Escape From B-Movie Hell.
  • If I take just one group of 1,000 mailing list members, I can see that 280 of them clicked on the links to find out more about the paid books when I emailed them about it. That’s actually not bad.
  • After three quarters of a year, or thereabouts, I survey my mailing list peps. You’d be amazed how many answer the ‘did you enjoy the books’ style question with, ‘I haven’t read them yet.’ Even after eight months or so some of them are clearly a little nettled to be even asked.
  • A couple of folks have joined my mailing list and then emailed me to say they downloaded the book two or three years ago, never got around to reading it and are really glad they have this time – there’s even a review that says that!

What do these pieces of information tell me?

  1. That I should be writing more short stories. Hmm.
  2. That information pages I send them to about each book on my website need an overhaul.
  3. That the books might be too expensive.
  4. Or that people are feeling a bit, what’s the point? about brexit and our impending ecological and nuclear doom and don’t want to shell out for a book any more.
  5. It reinforces the argument that a higher rate of output comprising shorter books at a lower cost is probably the way to go – I’m thinking 50k for $2.99 and 10/20k for 99c/p maybe. At least I have to have something between 99c and $4.99 – currently there’s only the stand alone.
  6. That if I’m smart, some or all of the future books I write should be about K’Barth.
  7. That anyone on my mailing list who is interested in reading the K’Barthan Series had already done so, with knobs on, when the box set came out and that any who might be weren’t ready.
  8. That folks who are interested in reading the second K’Barthan book often buy it straight after reading the first one, they don’t wait four days to get it free. That’s great because clearly they’re into it.
  9. That, in turn, could tell me that people who are less worried about money purchase my books and perhaps this is more evidence for shorter books that I could sell at a more accessible price for folks with less disposable income.
  10. That I need to make it clearer to people that they can borrow my books from libraries – but they have to ask because the librarian won’t have bought them (I’m not famous and not a sure bet). In short, I need to make sure that they realise that they can get access to my books, even if they are cash strapped.
  11. That the average reader has a to-read list that is well over 8 months long and reads the books in order.
  12. That while I have always assumed that a fair few of the people on my mailing list won’t have read my books 7/8ths is quite a lot higher than I expected.
  13. That the read through rate is only as high as 7/8ths if every single person who has bought K’Barthan book 3 and 4 in whatever format is on my mailing list, which I doubt.
  14. That the percentage of people who are actually reading the book I give away is gob smackingly low. Nowhere near the 20% I thought it was (going on Amazon downloads of the free book and totting up subsequent copies of the next books sold in 2015.
  15. That, possibly, the people who do read the book I give away in return for their email address are the ones who read it straight after downloading it. This could explain why they zip through the first book in a couple of days and then get stuck right into the rest of them rather than waiting for the free second book.
  16. That until a couple of years have passed, I won’t really know the results of my efforts to upsell since it will be a very long time before many folks get to the first book.
  17. For the long haul tbr people, at least regular mailings from me will keep them in touch and help them not to forget about my books.

What about the risible rate of earnings?

Hmm… what about it? More factoids.

  • It was 70% down on my £100 monthly average.
  • The worst since February 2015 when I had 70 friends and family on my mailing list and hadn’t worked out about permafrees with optimised listings – which worked then.
  • It is in keeping with the time of year. The worst month for sales always seems to happen in spring: Feb, March, April or May.
  • As I mentioned, it may be down to the choice of giveaway book in April.
  • I didn’t do much in the way of promo in March.
  • There has been no uptick in sales at the beginning of May, usually at the start of a month there is.

What does this tell me?

  1. That net worth of my efforts to upsell my other books from information I give on my mailing list is currently worth £30, or thereabouts, from an average £100. Possibly. But I’ll never really know for sure.
  2. That it’s very important to have a promo planned every month.
  3. That you need to be lot more savvy these days, and do a lot more to get your books in front of people, to achieve the same results you could have done with less effort a year ago. Mwah hahaharhgh so nothing new there!
  4. That promos do drive sales.
  5. That the merit of giving folks a second book as well as the original freebie they downloaded might be debatable. Is it getting read by many folks? Difficult to tell but it looks unlikely. Then again, I won’t really know until the long haul people kick in (if they do).
  6. That if I give the short away as a second book, instead, it might get more people reading because it’s accessible, but it might people off because it’s crap.

It could be that I am gaining a lot of new mailing list followers, but very few readers. But just as easily, it could be that I will need to wait at least a year before a big proportion of the folks on my mailing list get round to reading any of my books. Only time will tell.

So? Patience young paduan?

Yeh, looks like it. It takes a lot of time and effort to sort out my mailings, find interesting things to include or fun stories to tell. But, clearly when I join the right kinds of promos folks are downloading and enjoying the first book in the K’Barthan Series, it’s just catching them while they’re still enthused in a way that doesn’t annoy the ones who don’t want to be reminded for a year or so. It’s also juggling not earning much with the cash. I’m moving my mailing list to another provider but currently it costs me £40 per month to entertain 4,250 folks. If my £30 per month earning streak continues I will need to uncover a way to monetise my list slightly or I’m going to be in certain doo-doo.

Yep. Doo doo. Scary huh?

Mailing list factoids.

  • Open rates have dropped but only a little.
  • Open rates are slower. I would have a decent idea how a mailing had gone down in two or three days a year ago, these days it’s two weeks before the percentage of opens stops creeping up.
  • Click rates are down. A lot. From a fairly reliable 20% – 40% to about 6% -13%.

What do these factoids tell us Noddy?

  1. Perhaps there is a mailing slow down. It’s clear that folks are still reading my emails but taking longer. Also, a couple of unsubscribe comments along the lines of ‘I love your emails but I am on so many authors’ lists and I just don’t have time to read them’ might bear that out.
  2. Many authors are doing giveaways now, or promos, or things where groups of similar books are offered for free to readers in return for them singing up to the authors’ mailing lists. It may simply be that a lot of readers have already heard about the promos I’m taking part in from other authors involved before I tell them.

So what can I do?

Sit tight and keep doing what I do.

Once again, on this one, I am, dangerously, doing what works for me. This does not mean it’s what works, generally or even that it’s what other people like. After all, if I wanted to sell books to the normals I’d have a really attractive thin woman on the covers and they’d be that shade of green, taupe, blue, brown or red.

For the record, what I want to discover, from mailing lists I join is whether I find the author interesting, as well as the stuff they offer. I like to hear about their books, their progress on new work and about any books they’ve read and enjoyed. I also like it if the emails, themselves, are amusing, or chatty, like a letter to a friend rather than a ‘professional’ offering. Furthermore, as my readers will undoubtedly be getting loads of emails from other authors as well as me, I want to make mine stand out, in a good way. I want them to get enough enjoyment and value from the things I send them to make time for them.

So far, the feedback is good. I think it is weeding out the kinds of people who are going to like and enjoy my books from those who’ve downloaded them free but will probably never read them. Hopefully it will. I’d much rather have an engaged list of 500 people, than a list of 4,500 who aren’t interested.

These days, twenty or thirty folks unsubscribe from my list in a month. That would have come as a big surprise a year ago. But people still write back and interact so I must be doing something right.

I have come up with some practical answers for improving the usefulness of my emails and, therefore, open and click rates but when it comes to onward sales, or library borrows, I’m kind of scratching my head. Maybe my books are shite, except if they were, why are the reviews mostly good? And the bad reviews, with a few exceptions, tend to say things that suggest the reader was the complete antithesis of the book’s target market anyway.

Any other cunning plans?

Well … I need to ask folks questions, find out a bit more about what they are after and then give them what they are interested in. If I set this up right, I can send free books to the people who want free, paid books to the people who want paid and can avoid sending amazon offers to readers who use only Kobo or vice versa.

But while that might help me make the information more pertinent and useful, I’m not sure what I can do about the ten thousand free books they need to read before it’s the ‘turn’ of mine. I also wonder about the 19,000 folks who downloaded Few Are Chosen while it was permafree. Six hundred onward sales from those isn’t a very good track record.

But for what it’s worth, here’s my plan.

I have two weapons and two weapons only. I’m weird and sometimes I’m funny. This pertains to everything: my books, who I am and what I do. In all, the weird and the funny are key. Some people find that hard work, others really like it. So hopefully, if I can carry on being the way I am, I will, eventually, build up a group of follows who appreciate the weird and funny of me, at least, even if they haven’t read the damn books. And maybe, eventually, they will find one of my newsletters leaves them wanting more … enough to dig out the K’Barthan Series, Book 1 and start reading.

It’s my only answer. So I’ll just have to cross my fingers and hope. I’ll let you know how I get on.

On a final note …

If you’re one of the 3,500 out of 4,247 on my mailing list who hasn’t read my book, I am absolutely agog to know two thing:

  1. What on earth you’re doing there?
  2. What on earth you’re getting from it?
  3. Your reasons for not reading the book yet – i.e. your to read list is too long, the book is too long, you’re a book blogger/reviewer and haven’t got round to it, you’re never going to read the book in a month of Sundays but you love the reviews and special offers on other people’s books etc.

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Filed under General Wittering, Good Advice, Marketing Ideas, self publishing

Can I have fried brains with that? Time management/productivity hacks for writers #amwriting #writingtips #timemanagement

The longest blog post in the world … probably.

This week I will be mostly talking about making something out of nothing, or as that pertains to my world: time management.

As many of you will remember, my lack of minutes in the day to do … well … anything much was a continuing trope in many of my posts last year. The frustration of not producing any meaningful work while any ‘free’ time melted away faster than the polar ice caps was strong, and the whinging on my blog extensive, as a result. Sorry about that.

However, good news, I think. It looks as if I’ve fixed it, possibly, or at least, bodged the problem enough for my writerly mojo to return. And as I bitched and complained my way through last year, I did realise that I’m not the only one who struggles with balancing their duties to others and their requirement to write. So I thought I’d share the stuff that has worked for me in the hope that, perhaps, it will help anyone reading this who has similar struggles. So off we go …

A long time ago in a galaxy far away …

Last November, actually, Mum was in hospital again, and as I tried to sort everything out, and write, and be a mum to my own son, a good daughter, and be happy, burnout loomed.

Once we got her sorted out, and back home with Dad, I knew that if I was going to carry on writing I would have to make changes, even if it was just changes to my attitude. And I was going to have to make them fast. I’m an old hand at this now. The trick is not so much as to solve the problem but to alter my thinking so I see it differently. This time the ‘solution’ I arrived at was twofold:

  1. I couldn’t write the kinds of books I had been writing and deal with the things I needed to do in Real Life. I would therefore write shorter, less complicated books.
  2. It was clear that many folks who read my books enjoyed the K’Barthan stuff best. And I knew K’Barth well. There wasn’t so much time for experimentation right then – so that was easy. I’d write shorter, less complicated stories about K’Barth.

Enter the new series of 99p K’Barthan Shorts. In a bid to discover more details about the ‘market’s’ demands I asked what people would like to see more of. Gladys, Ada and Their Trev was the answer from everyone.

Roughseas asked me to write on about how Betsy, on Turnadot Street, started her Bordello. The answer popped up almost immediately. Meanwhile there was another one about The Pan of Hamgee’s early years on the Blacklist. That popped up reasonably fast too. So I had two ideas for short stories ready to go. All that was left was to write them.

Keenly aware that I can’t actually guarantee myself more than about 40 minutes to write in each day, it occurred to me that one of the problems with my rate of production was that its slowness sapped my morale, resulting in even less speed. So making some steady progress was essential to keep up my spirits and keep going. Obviously, as an authorholic, I am, literally addicted – stopping would have been much more sensible but it wasn’t an option. I decided to try and find a way to write more efficiently. I had a bit of a think and I came up with five ways that I could, possibly, give myself a hand:

  1. There might be some book production tools I could use to speed up and ease the process – such as writing software or text-to-speech software.
  2. Planning and plotting a bit before I start would help if I could tie it into the way I write.
  3. Writing shorter and less complicated stories would reduce the cerebral load (as previously mentioned).
  4. If I could improve my time management I might achieve more in the moments I had,
  5. My brain was fairly porridgey and I needed to find a way to re-enthuse it and sharpen it up while avoiding burnout.

1. Production tools

Yes, I am aware this sounds nuts but it occurred to me that one of the problems I face, writing, is that I usually keep the whole plot in my head. This is fine until I’m sad, or  stressed about other stuff, or my writing routine is constantly interrupted. Then, I can’t do it. I lose track of who is doing what, and with what, and to whom. When I make notes to help myself I still fail to remember, or at least, I fail to visualise what’s happening where, so written notes are unhelpful. So back in November 2016 I was spending three quarters of each writing session working out where I’d got to and catching up, and then about five minutes moving it forward before I had to stop.

As I pondered how to solve this knotty conundrum I saw a free seminar by a bloke called Joseph Michael about using a writing programme called Scriviner. Now, I confess, I’d never thought about using Scriviner, it seemed completely pointless, but I couldn’t help noticing, as I watched this free seminar, that the way you lay out a project in Scrivener appeared to cover a couple of my big writing problems.

  • Finding a way to list major scenes in a memorable way so I can work out a cohesive plot
  • Finding something that can remember what’s happened so far, and where I’ve got to, when my head can’t in a way that’s instinctive and at-a-glance.
  • Being able to put bits I like but can’t use yet somewhere close to hand so I can just nip over and cut and paste them in and out and remember they are there.
  • Being able to flip from my writing to my research easily  if I want to.
  • Being able to fit more writing into a short time.
  • In short, having all the information and prompts I need to write effectively in one place without burying one room of my house in post it notes.

The way Joseph Michael had his demo Scrivener set up, everything was laid out on screen where I could see it. My mental filing system is visual and it works horizontally. My ideal filing system would be a huge long table, with all the work in progress laid out on it. I’d walk up and down the table and see what needs to be done. If I try to file things vertically, in stacked trays or in drawers I forget they are there and cannot visualise what I am supposed to be doing or the shape of my task. I lose things in a pile.

My computer is a drawer – even using WordPerfect to write doesn’t fully ameliorate the impact of that, despite the fact it has its documents in tabs and I can switch from one to another with a single click. Things get lost and forgotten in my computer. Important things. Scrivener looked as if it might be the computer equivalent of a table rather than drawers, and when I found it on sale for  75% off, I decided to try it.

Bonus! Except While it was, indeed, the closest thing a computer can produce, in organising and filing terms, to a table, it was incredibly frustrating to use because it’s very much NOT intuitive in some respects. So I bought the training course for a truckload of money. BUT ONLY because it has a 365 day money back guarantee. No 30 day nonsense. A whole damn year. If I get stuck, I look up the problem on the course site, watch the video, which lasts about 3 minutes and I’m set. I am quite quick to pick up computer stuff but even so this worked very well for me. The way it’s set out is like an encyclopedia you can look things up in, rather than a course of long lessons which you annotate. Thus you sidestep the thing where your mind wanders as you take notes and you leave out a crucial click or step, one that renders your notes worthless and necessitates spending 30 minutes of your 40 minutes’ writing time watching a video, from beginning to end, to sort out where you went wrong. It’s way more useful than I expected, almost indispensable. Indeed, it’s probably paid for itself already to be honest. Bugger. Won’t be getting that refund then.

Around this time, I also saw McOther dictating email replies into his iPad and a light dawned. I could speak my books. However, after discovering that there is no way to teach my iPad how to write ‘eyebombing’ when I say ‘eyebombing’ and having the same experience with many other words like that, I reckoned it would be more trouble than it was worth. Even doing some dictation for my non-fiction book where I used the word, ‘spectacles’ instead of eyebombing – with a view to using search and replace, later – it was, frankly, too much of a ball ache. It occurred to me that the whole process of teaching speech-to-text software to understand my vocabulary, the correct spelling for the word arse and all the rest might take a lot more time than it would save. Doubtless I will give it a go at some point, but for the moment, I think I’ll put it in the someday-my-prince-will-come section of my list.

2. Planning and Plotting

Obviously what I envisioned achieving for myself here is far removed from compiling a comprehensive plot and then sketching the story by numbers.  I am, at heart, a pantser. However, it did occur to me that I could save myself a lot of time if I could kick the habit of developing so much backstory that my first scene ends up being one of the last ones. This is how I write: I get to know my characters, get interested in their pasts and before I know it, a new story has emerged. It’s usually a better one but having it turn up a bit earlier in proceedings would save me … well 60k of wasted words last year so, in short, the entirety of last year’s output (some of those words will be rescued or recycled but not all 60k).

I heard about a free seminar promoting a course called Story Engines. Story Engines sounds brilliant, but I can’t afford it. It didn’t help that there was only a short window, during the zenith – or is that the nadir – of the Christmas and post Christmas bankruptcy period. Why does everyone who runs a $500 closed course think a good time to open it up is December when everyone is skint? Sorry, I digress. The seminar was pretty good and opened my eyes to the kinds of questions I should ask myself. Questions which I thought I was asking already but clearly haven’t been. However, I could only afford one course and I thought that, possibly, I would work out more of the plotting stuff on my own than I would the workings of Scrivener. And the Scrivener course cost less. A lot less.

And I still have about 335 days in which to decide whether or not I like it! So I bought it.

3. Writing shorter

An absolute epic fail. For example, I’ve binned 20k of the ‘short’ about how Betsy’s bordello opened and I’m now just bubbling under 29,000 words into the new one. I think I may squish it into about 40,000 but it could run to 60,000. On the upside, I KNOW EXACTLY WHAT’S GOING TO HAPPEN. Yeh. Thank you, Story Engines free training and lovely easy-to-see-what’s-going-on Scrivener layout. The magic is still happening, the picture is slowly de-pixilating and sliding into focus and the process is fun again. I also have a very much clearer idea of how Space Dustmen, the new series I’m working on, is going to go, and I’m really enjoying making notes and thinking about ideas. The characters are more focussed and yeh, things are happening there, too. Oh and there’s a non-fiction book.

On the writing shorter books front, then, null points. But on the writing, generally, a massive booyacka!

4. Time Management

We talked about the minuscule size of my writing window. How to make those minutes count then?

Scrivener was surprisingly useful and the plotting was helping but it was only a partial success. My efforts to write were still resulting in redundant words. Cf that 20,000 odd I mentioned just now and the other 40,000 from last year. Even though I will probably use three quarters of them, tweaked, a bit later in their prerequisite stories it was fairly essential that I did something to increase my rate of production and increase the suitability for immediate use of the stuff I produced.

So far, I’d some ideas plotted that I was really chuffed with, I’d laid out the basic chapters I thought I was going to write in Scrivener, added some notes, done the cards etc. But I needed more.

Somewhere, I read that comparing notes with other writers and posting your progress daily can really motivate you so I started a thread on a forum I visit. I’d also read that doing sprints works well for many people. You set a timer for twenty minutes and write until it goes off, have a 5 minute break and then rinse and repeat. I thought I’d see what I could do with that. I reckoned if I spent the first twenty minutes planning the scene and maybe writing a bit, and then the next twenty, going for it, I might get somewhere. No distractions, nothing, just writing the rest. So that day, I started my thread and explained what I was going to do. Then I turned off the internet, opened scrivener, sat down with the pinger set to twenty minutes and off I went.

Well.

That was a fucking eye opener I can tell you.

First sprint: 400 words, second 1000. Smecking Norah! Four weeks later, I have 28,800 words down. Even a hard, pulling-teeth-style sprint nets me 400 words. Just three of those sprints, ie an hour and a quarter given over to writing, and we are looking at 1,200 words, minimum. My record in one 20 minutes is 1,700. Typing. Every morning I can wake up knowing that, even if I only have half an hour to work that day, I can get a few hundred words done. Few things boost a writer’s spirits better than being productive.

I love the sprints and I love the camaraderie of chatting on the thread where we encourage each other and compare results. Definitely a really effective strategy, that one.

5. Avoiding staleness: saying, ‘bollocks’ to social media and making it quality time

With the sprints, Scriviner and even the plotting going well. I wondered if I could work on my freshness of approach. What I mean is, trying to persuade my times of  maximum brainpower to coincide with the times I had available to write.

After a lot of head-scratching it occurred to me that this writing game is a bit like a relationship in many respects. Sometimes, with dating, less is more. Three hours of quality time are worth many more hours of half cock time spent not really connecting that just make the whole thing go stale. I realised that, when quality writing time was thin on the ground, I was spending hours on social media while I did other things looking at emails, or generally staring at my iPad and phone to try and keep myself connected to the electronic ether and with that, somehow, to my writing. Even sitting at home in the evening watching tv, or while I was cooking, or some other situation in which I could never hope to produce any meaningful content for my books I would be gazing soulfully at the screen convincing myself it would help.

It didn’t.

While, on one hand, all this screen time made me feel as if I was maintaining the connection, on the other it fogged it, made me feel as if it was sapping my creativity somehow. And the more in touch with it all I tried to be, the more time was sucked into this faux ‘keeping in touch’, and the less time I spent actually writing. Across my wider life, writing was all I was doing … Oh and panicking about having no time. I did a lot of that. So as well allowing my brain to be gloopified by the wrong kind of screen time, I was starving it of stimulation. No fuel. Poor brain. How could I expect inspiration?

More head-scratching, and then I decided to try and make all the time I had count, across the board, not just in writing but in everything. So I limited social media and marketing time and added other things to my day, experiences, like coffee with a friend, a walk, reading, listening to music, shopping, eyebombing, etc. I also tried switching off the computer at six pm and not turning it on again until the next morning. I still checked my emails and social media first thing as I sat in bed with a cup of coffee. However, I started writing a to do list for the day at the same time. Then when I sat down at the computer after the school run it was easy to reorientate myself. I started experimenting with using sprints to write emails and social media posts. I listed things I needed to look at, set up a sprint to do it in and then stopped when the bell rang. I found I could achieve exactly the same amount of interaction in a fraction of the time. In the evenings, in front of the telly, I stopped checking Facebook on my phone and started knitting socks. Um … Yeh.

The results of this have been amazing. I have way more creativity. When I started this, a month or so ago, there was only really room in my head for one project. After a week, I started having ideas about a project I’d shelved because it was too complicated. After two weeks the short had turned into a novel. After three, a non fiction project popped up. It looks as if I may finish a novel this year. One that I only started writing in earnest four weeks ago. It is as if this simple act of giving my brain time to rest has jump-started my creative mojo. Yes I still get tired, I still get sad about my parents, I still have the odd week of PMT when I can’t meaningfully achieve anything but I also feel fulfilled and fantastic because I am creating stuff – and when I feel like that I create more stuff – and even when it’s not books, it’s very comfortable socks!

Conclusion

So what gave I learned here that might help anyone who has waded through to the end of this? D’you know, I think probably this:

  • Being open to new ideas and open-minded about trying new things can result in solutions you never believed possible. I am really surprised at how helpful Scrivener is, for example, and would never have tried it had it not been flagged as a godsend by a couple of the book selling gurus I follow.
  • Looking at problems from different angles can really help to solve them.
  • A writer’s brain is just like a computer, you need to put stuff in to get stuff out – although unlike computers, I find that putting rubbish into a brain doesn’t necessarily diminish output quality. But the biggie is input. Input has to happen for output.
  • Avoid getting stale.
  • Keep trying! I’m beginning to think that the people who achieve stuff are the folks who never give up. And I’ve discovered this by achieving stuff (in my own very small way but it feels big to me) because I can’t give up. So I’m beginning to think that, within reason, if you try to achieve something for long enough, and work hard enough at it, something WILL happen, even if it’s not what you were expecting. Or to put it another way, when life throws you lemons then yes, take time, lick your wounds, nurse your bruises, regroup … and make lemon meringue pie.
20160412_mandslemon

Pie-ify me big boy!

 

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Filed under About My Writing, Blimey!, General Wittering, Good Advice, Useful Resources

I bring you tidings of great joy … probably.

I hope this finds you well and that you survived hurricane Doris, if it hit your part of the world. We have, although unfortunately, it appears that our garden fence has not. It’s currently lying prone in the garden but at least it’s not blocking the street anymore! So, it occurred to me that I should, perhaps, make this week’s blog post a little lighter in tone. To that end, I bring you freebies and some writing news.

First up, writing news, because I’m not egocentric or anything. Phnark!If you follow my rantings and witterings on a regular basis, you may remember me saying I was going to try and write some shorter stuff. This was, mainly, because my life circumstances aren’t always conducive to writing long, complicated stuff. To that end, you will be glad to know that I’m now 26,500 words into another ‘short’ story about K’Barth. I have also binned 19,000 words, or at least reallocated them for use somewhere else, because they don’t fit with this story, because, as is my wont, I started in the wrong place. I really, really hope I’ll be able to stop doing that one day, but on the upside, at least it means I usually get two books when I work on one.

It looks as if this will probably pan out at about 40k words, possibly 60k so, I think we can safely say that as efforts to write a short go, it’s an epic fail. It might, however, see me end up finishing an novel in record time if it continues the way it is. Mwah hahahargh. Swings and roundabouts, eh? It’s all go!

In addition, the Space Dustmen characters are getting excessively antsy and their world is becoming more and more vivid so I am going to have to write something about them soon, or they’ll find and have a word. They are indentured labourers living at a space base and obviously, as the scum of the earth, they all live near the sewage processing plant, on P Deck. Oh ho ho! Yes, ladies and gentlemen, you saw that joke here first! I’m just letting it ferment for bit more – the story I mean, not the sewage on P Deck – so it’s more obvious where I’m going when I start working on it again.

Lastly, on the writing news front, I thought I might have a pop at some non-fiction. This is a project that I may even try to do the trad way, I’ll have a think. However, I was out taking photos for it this morning and having thought I was nowhere near, I now find that I easily have enough illustrations to compile the book.

20170225_131746

Happy me!

So, what else do I have for you this month? Two lovely promos, that’s what. Yep!
First up, the lovely Andrew Q Gordon is running a promo for fantasy books this month. There are ten books featured and you can grab yourself a freebie in return for mailing list sign up. To find out more, the promo page is here or click the picture. This one runs from 27th February to 3rd March.

aqg-fantasy-giveaway-option-2

Second up, once again, Patty Jansen is running a monthly promo which segues effortlessly into position on 4th and 5th March, just as Andrew Q Gordon’s promo finishes! Handy.

This one is for no strings attached free books on either Instafreebie and Bookfunnel. So, no mailing list sign up is required but you need to feel confident side loading them to your reader/tablet/computer yourself.

You can cop a load of that one, here or click on the picture, as before.

promomarch2017home

Anyway, I hope the promos are useful. I was rather chuffed to see that they are are full of fresh books (to me). So I’m hoping there is lots of interesting stuff in them for you too.

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Filed under About My Writing, Author Updates, General Wittering