This week, I was thinking about discussing world events but looking at them … for fuck’s sake. I can’t bring myself to do it. Let’s look at the fact America has passed its first gun legislation since 1994! Bloody well done America, we’ll ignore your apparent descent into the abyss on the women’s rights front because let’s face it, nothing’s more important than life, including a life worth living.
Seriously though, we need to relearn the art of deep thought—or, indeed, any thought. Fast.
There is a standard branding technique that is supremely effective it’s this: make people feel they are part of a group, part of a tribe. Make them feel they have found their home with us (the brand). It speaks to our most primal instincts. The trouble starts when politicians get hold of it.
First up, the most motivating thing to a primal critter such as a human is fear, so they aim to use that. At the same time, as politicians, they also want a certain amount of control because what they want is your vote. They want you to feel that by joining their cause you are part of a warm fuzzy loving community that is fighting against a dangerous and unseen enemy. They want you to feel the blitz spirit of WW2, except over things that are not nearly as serious a threat. But to get that motivation, that solid Dunkirk spirit, they have to scare you enough for you to feel as if they, you and the people with whom you stand are, literally, holding back the forces of chaos. They use strong NLP trigger words like ‘war’ to validate the importance of your fight and write robust and forthright articles showing you that you need to press your cause, for the public good and those who oppose you must be ignored or walked over, for their own good.
Example: We are at war with litter louts, the war on noise pollution, etc. It’s all bollocks and actually trivialises issues which, while not on a war footing, are still important.
Once they’ve got you scared enough to think you’re fighting a ‘war on …’ whatever it is,
rape or incest victims I mean sorry, people who asked for it as we’re probably meant to call them from now on, or possibly dissolute women who can’t say no*, whatever it is this week, they want you to feel self congratulatory and smug. How do they do that? By pointing at other tribes and saying stuff like,
‘Look at these folks. They’re not like you. They’re scary. They’re threatening us. They’re taking our jobs. They’re not on the run from extremist states, they’re just here to sponge off our welfare system. We’re not undermining your human rights so we can take over. We are taking difficult but necessary steps because they are planning a bloodless coup. They have control of the mainstream media. We need to stick together and fight them, No is still the best form of contraceptive if they didn’t listen and screwed you anyway it’s your fault.’ etc.
* Yes that was inflammatory but I’m fucking angry.
This is, as one of the historical masters at the art put it, ‘persuading one group of people that another group of people is less than human.’ These days. There’s a lot of it about. Big business owns most things. The richest individuals own everything, including many politicians and the newspapers. Democracy and a fair society is not in their interest. Nothing must stand in the way of them accruing more wealth because the billions they already have aren’t enough.
On a side note though, have you ever wondered why, in the UK, people on the political fringes attempt to undermine the BBC? It’s because for all it’s flaws and Oxbridge elitism, it’s the nearest thing to an impartial press we have … oh, along with Private Eye.
I have friends from a wide range of social and political backgrounds as our common ground is often a hobby, such as detecting, writing, foraging, wine, music … whatever. I know seemingly benign and friendly folk who will turn round and tell me they believe stuff that is pretty fucking appalling. The thing is though, sometimes, not always, but often, they are people I get on with in the context in which I see them. Because we’re not talking about their offensive views, we’re discussing book marketing, or foraging, or some other topic upon which we completely agree. Sometimes I take the piss out of them for being very right wing, or out of myself for being the token bleeding-heart liberal in their life/club/forum whatever.
The way I see it, if I suddenly discover an author friend holds views that puts them close to being Marxist or something equally moronic, they are usually completely brainwashed into thinking that people of a different political persuasion are bad and that they shouldn’t mix with them. If all I can do is show them, by being the official bleeding-heart liberal of the group, that actually nothing is quite that black and white, then maybe I’ve done something good.
Sometimes, I continue to talk to people for the simple reason that, if they see that we agree on many things, there is a chance that they will understand that not everyone to the political left or right of them (depending where they are on the scale compared to me) is a threat to society, since I’m not.
Take away that ability to mix and people are sitting in an echo chamber and see nothing but their own views. Over time they find it increasingly difficult to mix with people who don’t believe the same things as them. After spending a lot of time on the internet, I, myself am finding this. Although I think our right wing, here in the UK, has moved a long, long way to the right of what ‘conservatism’ actually stood for when I was a kid. Either that or its PR has—presumably it’s gloating far right voters they are looking to steal, rather than centrists, like myself.
It’s important to be able to mix; I like to discuss stuff, you know, without evangelising or trying to win anyone over, but just because I’m really interested in what other people think and how they’ve come to their conclusions. I think, as human beings, it’s part of our nature to want to share our views so it’s important to be able to do so without getting too emotional, even if it’s hard. Take away this ability to share views and before you know where you are, you’ve got groups of feckless idiots smashing up synagogues and … the rest is history.
I’m not shitting you here, ceasing to engage, ghettoising ourselves or others … this is how wars start.
When you start to make people feel part of a tribe by playing on their fears of people or things they don’t know, pointing out the ‘threats’ posed by others, or as normal humans would call it, the ‘differences’ you get polarisation. The fact there are churches which will tell their congregations not to speak to, or mix with. non-christians … hmm, where in Christ’s teachings do we see that. Oh wait! I know. NOWHERE! That’s where.
Why are some people so bloody poisonous? But more to the point, why can’t they see? It’s like people are too scared to think. Too scared to face the grey areas between thou shalt and thou shalt not. It’s like a lot of people mull something over once and then decide what they’ll believe about it for the rest of their lives. Then, no matter how circumstances may change or what new facts may come to light they never revisit their opinion. How can people live like that? I mean sure, it’s nice and simple but it must be so empty.
Seriously, I am constantly revising my opinions on things. Is that weird? I think Brexit was a terrible idea but I’m interested as to why other folks disagree and actually, in many cases I totally get why they voted how they did.
Is it about confidence? Could it be? You see, I fuck up a lot, so I am not in any way afraid to admit to getting things wrong. You can only be carpeted by the headmaster so many times before you start to give a bit less of a shit about how other people see you and a bit more of a shite about how you, personally, see yourself and what you are actually like.
Maybe people perceive changing their minds as a sign of weakness which they’re too afraid to show. Certainly I know there are people who mistake my tendency to be accommodating with being a push over. But surely, if someone perceives changing their mind — or compromising — as a sign of weakness and failure, they’ll never be able to revise their opinions about anything. Whereas, if a person is genuinely strong, they will have the confidence to change their mind over things when new facts emerge or their experience alters. Let’s face it, no-one’s ever going to be afraid of people thinking that they’re weak if they know, in their hearts, that they aren’t.
Often, I wonder if a lot of these people who hold very fixed or hard opinions simply do so because they don’t have the strength of character to cope with a world where nothing is certain. It is difficult, I know but sometimes, there is grey. Sometimes it’s a case of ‘Usually, thou shalt not but in this case, if thou art just, thou shalt …’
On other topics …
Yes! I am still reading through what I have of the current book and yes, it’s going OK, indeed, I’m enjoying reading what I’ve written, which is a bit of a turn up! I am also continuing to make accompanying notes to be sure I smooth out the bits I’ve cocked up.
There’s a terrible lull which I need to fix but essentially, it zips along. I just need to figure out the end; simple or complicated, that’s my choice. Simple may still make it very, very long so I might do complicated as that will be two books. Once I have finished I’ll decide where to split it and then I’ll send it out to beta readers, get it edited and do a kickstarter instead of a preorder.
Also the cosplay … I looked for cloaks online and I found this … it’s velvet but it’s very cool and you can stipulate what colours you want. Oh yes.
And on a lighter note …
My audiobook sale is still on and (woot) the odd person has even bought one here and there.
Not nearly enough to pay for the cost of the advertising but hey, you can’t win ’em all. If you want one, grab them while you can. Or if you want to encourage your friends to have a listen feel free to do so by clicking or sharing this link: https://www.hamgee.co.uk/cmot
Last but not least …
I think this song is pertinent today. Personally, I think procreation isn’t the answer without some promise of a life worth living afterwards. Could I have an abortion, no I couldn’t. But if someone else needs to for their mental or medical health, it’s not my business to stop them. The original name for this song was The Vicious Circle. It’s also worth reading this article.