Tag Archives: book marketing

It’s a mad/happy/mad/happy world!

Is your book a lemon? Hopefully not.

Lots of things this week. It’s been a bit of a roller coaster! Up and down, for deffo!

Started off feeling a little low about Mum but she was in such good form on Wednesday that I came home reassured. We talked about how hard it was to stay close to Dad, how it hurt not to step away. ‘Oh darling, I do hope I don’t put you through that again,’ she said. I told her she wouldn’t. To be honest, even if she does, I wouldn’t have it any other way. You do what you have to do. I have to live with myself afterwards. Bless her heart. It won’t be like Dad because she’s different, I’m not sure how it will be, there’s no point wondering. That was kind of good and kind of sad, bittersweet, I suppose.

On the other hand, by some miracle, I managed to remember that it was World Book Day earlier than three minutes prior to McMini’s departure for school on the Day in question. God bless HRT! I haven’t had a memory that good in about fifteen years! Woot!

McMini wanted to go as Dennis the Menace. OK so, by the time I remembered I was at Mum’s the day before and could do nothing about it, but at least I was able to text McOther and ask if he could nip up to town and get some black crepe paper. I had decided to pin it to McMini’s red PE shirt to make stripes. To my delight, McOther had discovered an old red jumper of mine which bit the dust when the washing machine’s thermostat broke during the ‘delicates’ wash. It boiled a drum full of expensive jumpers with vigorous enthusiasm, so vigorous that the jumper in question was a perfect fit on our 11 year old. McOther suggested using black electrical tape rather than crepe paper. I went with his suggestion, which transpired to be genius!

Home on Wednesday night, I was still alert enough to be able to add the stripes to the jumper (God bless HRT a second time). OK so I’d forgotten to suggest to McOther popped into the costume shop and bought a cheapo black curly wig but hey, you can’t win ’em all! And they realised who he was!

Then there’s the Audiobook project! Squee! Now we’re onto marketing, though. Hmm … I’ve been trying to do a series of ‘hello and welcome’ emails for people signing up to my audiobook list. There are going to be two types, those who are coming into the whole thing cold and those who already know and love K’Barth and just want it read to them. I’m thinking that’s going to take two different sets of hello protocol. However, I can see that that the one thing both sets will want to know is the process of making the books, and they might have questions for Gareth, I would if it was me. From my casual forays into the audiobook marketing of other authors it seems they approach it as a team thing, too, and also give the narrator plenty of air time.

As a result I’ve started with the stuff about the audio side, because both series of emails will need it, and to that end I’ve sent Gareth some dubiously inane questions. Mmm, I bet he’s delighted. Mwahahaahrgh! But unfortunately for him, he’s amusing and folks will enjoy reading his answers. He has agreed to do an interview, too, in an unguarded moment, so I am compiling a list of questions to ask him – hopefully not all inane.

And this is where you come in. The questions. There are some about the whole process of audio, how it’s done, planning and all that, there are the inane who’s your favourite character type questions (which I hope will be made a tiny bit easier by the fact he likes the books) and there are the personal ones, when did you know you wanted to be an actor? But I’d like to try and make sure I ask him things people would want to know. It may be that you trust me implicitly to ask interesting things or … throwing this open to the floor for a moment … you may not. You’ve heard the Unlucky Dip demo, you know he’s a bit good at this acting thing and that he’s an utter lunatic (well, of course he is, he likes my books) what would you like me to ask him, lovely readers?

Back down the rollercoaster to the bottom again, and a blurgh moment about the whole pushing the rock up hill that is trying to persuade people to read my word barf. Or, marketing, as it’s called.

This is, of course, my hormones messing with my arse again. Yes ladies, gentlemen and everyone outside, beyond and in between, it’s constipation and brain fog week. But there seems to be extra, super-duper, improved weird on top at the moment. I’ve been enjoying, if that’s the right word, a lot of dreams about poo recently. Yes, we might be entering the realm of Too Much Information but since when have I ever cared about that? Buckle up folks, we’re going in [cue rubbery slapping sound of arm length rubber gloves being pulled on]. I am dreaming about going to the bog, in the bathroom, on the loo, having an extremely satisfying dump and then discovering that I’ve made a mistake and that far from using the loo, I’ve gone on the sofa, or in someone else’s bed, or in the middle of the hearth rug in error … then I have to try and clear it up before anyone comes and finds it and is upset, or sometimes they just come in and tell me I’m disgusting. Mmm. Nice.

As you might imagine, my first thought on waking up most mornings at the moment is, ‘What the fuck was that about?’

Eeee are you saying I look like poo I’m fluff I’ll have you know?

According to Monsieur Google, this kind of poo dream – or at least the doing poo in the wrong place by mistake – is a sign of insecurity; fear that you’re about to stuff something up. Hmm … from me? Say it isn’t so! There’s a surprise. Mwahahahargh! Yes, my subconscious, tell me something I don’t know.

Back up to the crest of the hill, a local author group I go to met this week. One has just finished a new book and it was so lovely to see her enthusiasm, and how utterly in love with her story and characters she was! And it made me feel a lot more normal, because I feel the same when I’ve completed a new book. She writes hers in one binge because she can’t bear the suspense otherwise. Sounds like a really good way of doing it. Ahhh if only I could! I can’t bear the suspense either but it takes me years. We also had a brilliant discussion about how you write spin off novellas to a series without spoilers. A knotty conundrum which is, currently, doing my head in! So, so fucking difficult. Why have I done this to myself?

What is especially lovely about hanging out with other authors, or just other creative people to be honest, is that the more of them I meet, the more I realise that all my creative foibles are actually completely standard. We are all as nuts as each other. Not just authors, musicians, artists, eyebombers … yep. All nuts.

Which is reassuring.

Also this week, I wrote something. Always nice. Not much but I’ve been slightly slacking on that front – more than slightly cf earlier bit back there about the knotty conundrum of spoilers – it’s good to have got going again.

Simpery nonce mode on … I probably should have brushed my hair and just rocked the Louis XIV curly wig look without shame.

On the down side, I tried to do some author pictures – the one with the marrow is now pushing 20 years old, but no fucker seems to be able to take a decent photo of me, and it seems I can’t either.

Eyessssss

Hmm … a partial success. I think the one of my scarily glowy eyes from mum and dad in-law’s bathroom looks better … sigh. Maybe I should just use that one and pretend I’m out of Dune. I’ve been riding the worm with Sting! Snortle. That didn’t quite come out the way I meant but I’ve left it anyway. Oh and by the way, there are occasions where I am not wearing that maroon jumper … it just seems to be the thing I have on, by happenstance, in nearly every photo. I do take it off, in the bath and in bed and the like and … I mean, you can see I did for the other pic. But sorry, I digress …

The strangest thing about the poo-filled You-Are-Insecure-Oh-Yes-You-Are dreams is that, right now, I’m feeling about as confident in the quality of my stuff as I’ve ever been. There’s nothing like listening to someone else read your books aloud, and do it really well, to feel that it’s not a bad story really … well … once you’ve got past the horror of realising you can write a lot better now than you did then! Handing over the alts for Book Two was almost physically painful, but I feel much more level headed about Three and Four – mainly because they’re rather better written.

The whole artistic insecurity thing annoys me when it hits because it feels a bit faux. Because when all is said and done, the creative thing is just something you do (you general you). And your sensible, pragmatic head knows it’s good enough and that’s all you need. But your flaky art head will never be quite certain and wants other people to like it. And you tell it to shut up and get on with life. That’s just … being creative. So on one level, yes, I’m totally confident that the writing I do is … the best I can do at that time … on the other I’m kind of … will people like it? But with maximum melodrama. You know the kind of thing, sobbing tearful voice … They have to like it! Sob! They have to! I will kill myself with this plastic fork if they don’t!

Ho hum …

Moving on …

This week the first book in my series, Few Are Chosen, was free on Kobo, it still is, and yesterday, US Amazon price matched and quite a few people downloaded my book. It even got one of those orange best seller tags, in the free book charts to be sure but I’ll take that. It got a couple of number two rankings (no not number two … maybe that’s what the dreams were about) a number four and a number 197 over all (not to mention a 15 with prawn crackers and 3 with lychees … sorry). I usually ignore my rankings, except when they do that! Mwahahahrgh! Screen shots were taken. I’m such a sad sack. I think it’s gone back to paid now, but that was jolly while it lasted and who knows, some of them may even read it, and if they do, a fair few will go on to read the others.

Talking of which … who wants to hear a sample from Few Are Chosen? If you do, there are two for your delectation:

Sample 1

Chapter 1: well, that seems like a sensible place to start, you know just go give you a feel, click here or where it says ‘sample 1’.

Sample 2

Chapter 37: where our heroine is walking home late at night and discoveres she is being followed. This is one Gareth enjoyed doing and I think that comes over. It’s the point where, as a listener, I went from thinking, blimey, this is good to, shut the smecking door! This is fucking marvellous! AND, I can share it without spoiling anything else much, because it’s kind of a little story in itself. To listen to that one, click here or where it says ‘sample 2’.

Also I’ve set up a page about the audiobooks here, I’ll add stuff … you know … as and when they become available. Hopefully it will be useful.

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What on God’s green earth am I doing?

This week I have mostly been, well … to be honest, I’ve been on a bit of a downer. It’s probably just the Christmas blues getting to me, as you know, I loathe it all with a passion and this year, it’s my first one as a demi-orphan, which makes it worse.

On top of that, I think the combination of a moment of extremely bad judgement coming home to haunt me, plus a bit of reality check threw me rather. Also, there’s nothing like a general election campaign to show us humanity at its ugliest. And of course, that makes me miss my dad. Not sick Dad, but the man he was. Who I’m grieving for even more now, it seems.

Eventually, I got so low, I reached the point were I had to open my mental baggage and have a good old rummage about to see if I could work out what the fuck was going on. It culminated with a long chat with my Mum on Wednesday. She’s feeling a bit down, too. I’m going to share the results with you, because as a creative bod, I found them quite illuminating, and quite helpful. Even better, said rummaging complete, I feel several orders of magnitude better about life, the universe and everything this morning. So there we are, I’ve done the thinking so you don’t have to. Fellow creative types will get this, I think, the rest of you may not. It’s difficult to articulate it well, so apologies if I come over as a pretentious prick. Unfortunately, I am. I just hide it well.

Doing any kind of arts, while often a very public act, can also be an intensely personal one for the artist involved. On a more general note, it’s also why artists of all types need self-belief and strength of character in spade loads to keep doing their art, year in, year out. It might even be why some of them suffer from depression. That said, even the successful ones suffer from that. When it comes, validation in the form of popularity, may not necessarily make the artist feel any more fulfilled.

The lovely Dan Holloway wrote a brilliant book about writing and being happy without selling your soul called ‘Self Publish with Integrity: Define Success in your Own Terms and then Achieve It. If you haven’t read it, I can thoroughly recommend it. It is the most lovely book.

In it Dan talks about working out what you mean by success and what your goals are. Know these things, he argues, and you will not be quite so gutted if ‘success’ is more about producing art you are proud of and which speaks of your soul, than art which sells. He talks about the need to get down to the nitty gritty of why you really write so you know, and so your whole business sits on this solid foundation of goals and expectation.

For many years, my rationale has been that I write because I have to. Confidence isn’t a problem. I’m good at something, really not bad, and I want to do that thing. I am a bona fide Authorholic. If I don’t get my fix of writing or writing-related action each day I get pretty crabby, like an addict on the brink of cold turkey. But it’s only recently I realised that, ‘I write because I have to’ isn’t really the answer, because what I need to know is why do I have to write?

Amazingly, it appears that the main reasons are because I have THINGS to say. Sure, I only ever set out to tell a good story and make it funny. I never set out to put the THINGS in, but whatever I write, they are always in there; love, kindness, people being decent to one another, burying their differences to work together, the cost of unkindness, greed, selfishness and the pursuit of money and wealth at the expense of all else. About the danger of treating people as things. I have something to say about the difference between physical and moral courage. About how doing the right thing is really hard the first time but how, no matter how difficult the actual mechanics of acting with integrity are, the more you do, the easier it becomes. I have stuff to say about tolerance, and the nature of true strength of character – which is rather more complicated than just being bolshy or shouting down the opposition with a loud voice. I have things to say about imagination, and how important imagination is to maintain a civilised society where people treat each other the way they’d like to be treated. And of course, I want to make people laugh, because nobody’s going to hoist in that sort of bleeding-heart, love-thy-neighbour, Christian clap-trap unless it’s funny. And anyway, I can’t do serious.

Those things are all quite personal to me. They go deeper than I realised. I think watching my dad ravaged by Alzheimer’s, dealing with the way others behaved towards him, has completely changed me. Perhaps I underestimated the importance of imagination, and using it to put yourself in the place of others. Dad’s suffering also changed the way I view people or social groups with whom I share little common ground. Maybe I can see a bit more clearly where ‘them and us’ tribalism takes us now that I’ve spent a lot of time with one of them. Some people were utterly lovely with Dad and some were utter cunts. Always, their ability to use their imagination, to empathise, was the only difference between the two.

Obviously, all of us creative nutters care about what we do, we wouldn’t do it otherwise. I’d guess, we all have those days when we look at our work and think it’s crap., and other days when we feel we’re on top of the world – and so is our stuff. Then there’s that horrible bit when you send it out into the world for the first time. That moment when you think, ‘Lordy, what have I done? Is it shit?’ That’s a natural part of the creative process. I’d bet my life anyone who does anything creative, ever, will have felt that. But I suppose what I was trying to get to the bottom of with all this introspection, really, is, when I make something I’m happy with, when I think it’s about the best I can do, why am I sad when the world disagrees? Why do I give a toss what the world thinks? And if I do give a toss, what on earth is it that’s driving me to keep spending money I don’t have putting out books only a tiny handful of people want.

And what this has shown me, I think, is that I care a lot more about my writing than I thought. It means that what I do is not just an addiction, but a vocation. I need to write this stuff. All of it; this blog, the books, the non fiction stuff I’m working on. I need to connect with people. I need to try and spread the light and I need to do it especially badly now Dad has gone, because before his illness, he did all that, effortlessly. And maybe, what this also means is that, when I write a book and it doesn’t sell, it’s the complete indifference of the world to my efforts that hurts. Because I need to make these people understand. Then again, there’s always a flip side; if no-one gives a shit, it’s unbelievably liberating because you can write anything you like, right?

With that better understanding of the unconscious emotional investment I make in each of my endeavours, I think I finally get why that rejection is painful. Why it’s hard to shrug off the heartache when, on another level I’m genuinely not bothered. And maybe understanding this simple fact is, sort of, the essence of producing art. Whatever it is; be it drawings, writing, music, dance, acting … you name it. Because that’s what people do isn’t it? They get good at something. And sometimes, they get noticed. But for every one who does, there are thousands of completely invisible people churning out art because something drives them on, or because they believe in what they’re doing and enjoy doing it, and that’s all they need. A lot of it is fabulous stuff. A lot of these people are amazingly talented yet they receive little or no recognition. But it doesn’t stop them. They don’t care if no-one else gets it. After all, they do. So they keep putting themselves out there, for nothing, because they want to, or have to. Weird isn’t it?

Strangely, a big reason I want to earn cash for my creations is my wish to create faster, and to diversify; large print, hardbacks, it’s all missing because it costs money. Money I don’t have. I save up, when I’ve enough cash, I spend it releasing a book. It takes ages because there’s no time in my life for a real job. It would be amazing if I could earn enough from each release to pay for the next one. It’s a modest ambition and my consistent failure to achieve that is galling.

Now, I have to point out that everything I’ve said about creating stuff is pretty much moot on the eyebombing front. Eyebombing actually is something I do, solely, to make people laugh. It’s light and fluffy. I get to pretend that I’m edgy and street by calling myself a street artist. In truth, I’m just a fifty something mum who likes to prick the bubble of the pompous and has failed, spectacularly, to grow up. It’s taking the gentle piss out of the world and myself. I don’t take it seriously. I’m not putting my soul out there or anything.

However, on the back of the positive reaction to the pictures I post, and to the handful of calendars I had printed for family and friends last year, I genuinely believed the calendar would sell. That it would bankroll my next release, or some of it, and raise some money for charity as well. If the calendar sold well, it meant an eyebombing book would sell. It meant that my publishing efforts might become self-financing.

In the event, I have made half the cost back, and managed to raise a few pence for the things I’m supporting. I can chalk this one up to experience, but my pride is definitely dented. And, of course, I’ve made a piss poor judgement call, not to mention a complete fucking idiot of myself, which is always a bit of a bummer.

It was a bit of a blow to discover the truth a time of year when I’m a little more maudlin than usual anyway. Add in the whole demi-orphan aspect and it certainly explains why I was so utterly down for the first part of this week.

It’s an ill wind that blows nobody any good, though. By making an absolute tit of myself and pissing my ill-gotten winnings up the wall I have, at least, learned that a book on eyebombing will not sell. I’ve also learned it for a LOT less than the cost of a book on eyebombing. Sure a book would have a longer shelf life than a calendar, and longer to earn out but I fear the shelf life in this instance would be about the same as that of nuclear waste.

If I had enough eyebombing books printed to sell to shops with a decent discount for them and profit for me, apart from bankrupting myself, I should think my descendants would probably be trying to flog the last few in a couple of thousand years’ time. So yeh, calendars-wise, I made an expensive mistake, but it was made with cash I wouldn’t otherwise have had and it could have been so, so much worse. So while I am gutted that my judgement is absolutely fucking miles out, it’s probably just a case of how you look at these things. It was an experiment after all, and it didn’t work out. Dust the sand from your feet and move onwards and upwards.

With the books … well … it’s weird. When I released Small Beginnings it was four years, to the day, since I’d released the previous book. K’Barth is a slow seller (except to a select few loyal fans) so I’d been trying to write other things, but the Real World was doing my head in and it just wasn’t possible. In the end, writing something was better than writing nothing. If that meant more stuff about K’Barth until Real Life calmed down a bit so be it. Anyway, a series of shorter, cheaper books for the haverers to try for less cash made sense, you know, to ease them in. I expected very little from Small Beginnings. I was hoping against hope that I might shift a few more of them over the release period than I had of the previous release but that’s about all.

So did I? Er, no.

Do I care though?

Yes, a bit, but not nearly as much as I did about the calendars. It’s not been a success. But it’s K’Barthan so I haven’t expected it to be. Yes, I feel a bit disheartened in some ways, but people bought it, lovely people who read it, liked it and some even reviewed it. It didn’t completely die on its arse, unlike the calendars.

Furthermore, though I’d planned the launch, it wasn’t the smooth affair I envisaged. For starters, it was suddenly in the middle of an election campaign which is never helpful when you use social media in your marketing. Since the election was announced, most of the on-line groups I frequent have been post-apocalyptically quiet. The cost of advertising has also risen sharply – out of my range – so nothing doing there. Finally, several other authors I know released books at the same time and I missed an opportunity to organise something with them. Teaming up and pooling resources on this kind of stuff always works well.

On the up side, I’ve discovered I can sell books reasonably successfully face-to-face. Conventions and events are clearly the way to go. As my lad gets older it’ll be easier to follow that path. I’ve met a lovely bunch of local authors now as well so who knows, maybe we can work together on that – the cost of a table split between four is much easier to absorb than one on your own.

There’s also been a bit of a change, this last few months, in the way I do my social media interaction, email marketing and Facebook advertising. There’s a K’Barthan Jolly Japery facebook group now, which is a gas. It might be this up-close, personal contact with my lovely readers that fooled me into thinking I was turning the corner. Because though it’s a small group they are hugely supportive. Perhaps I won’t really know if anything’s happening until the group gets bigger. I mean, my books are only ever going to be cult, but if these lovely nutters found me, I can kid myself that others will. Who knows. I’m just glad they’re there.

Perhaps, that’s the secret of happy creativity then; keeping your expectations realistic. Believing in what you do, yet being pragmatic enough to prepare for the worst – even if you are idealistic enough to hope. I’m think I’m, sort of, almost at peace with myself on this. Almost … it’s just that … sometimes … earning the production costs back would be good.

There is a choice, I think. I can try and be an outlier, do something different, or I can write to market. Writing to market will earn me cash, being an outlier won’t. Not unless I’m up there with Terry Pratchett, Douglas Adams or JK Rowling. But the thought of trying to find a way to make shape shifters and vampires interesting. Or writing a new slant on manly men fighting other manly men in space – or thin women in leather jumpsuits who are basically, manly men fighting other manly men in space, but with boobs and a high voice … I know it’s what the market wants, and what I should be doing, but the thought of following standard tropes makes something inside me want to curl up and die. I can’t even bring myself to take the piss out of them. I tried with Deirdre Arbuthnot, but I got too interested in her back story and it all went to pot.

I always knew that, if I wrote the books I like, it’d be a niche. I mean, I can’t remember what the actual letters in my Myers Brigg profile are, but it’s 8% of the population. That’s a small niche. Sure 8% of the world’s readers has to be a big enough chunk, but in marketing terms, it’s still like looking for a needle in a haystack. It is going to take ages to find them.

What all that means, is, I have to get real or get over myself. I must decide if the joy of creating these lunatic worlds is more important than earning a living at it. And when I look at it, deep down, I know I have. Well … for starters, it makes my tax returns a lot less complicated to do.

As for the calendars. Well, I’ll just chalk them up to experience and keep on publishing books. Books I like, for the handful of fellow nutters who enjoy them. It really shouldn’t bother me if hardly anyone else gets them. After all, I do and the nutters do. Our own secret in-joke.

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The sky is falling apparently … again.

Today, let’s talk about publishing! Yes, I’m going to talk author shop. That said, I’m supposed to talk author shop really, aren’t I? That’s why I mark all the McMini and dementia posts ‘off topic’ although to be honest I go off topic so often that the book-related stuff is the off topic theme here nowadays. But hey ho, onwards and upwards.

 

So this week I was listening to Joanna Penn’s podcast, at least, I think it was this week’s, it might have been last week [MT disappears to check]. Ah, yes. Last week, number 402. The point is, she was talking at one point about the apparent disappearance of the also-boughts on Amazon. Now, I’ve never actually got much out of the also-boughts, myself, because the folks who read my books seem to have very enquiring minds and read all kinds of weird shizz so they were always stuffed to perdition from the start. People who bought my books have also bought thrillers, horror books, text books and mostly, my other books leaving the Amazon recommendation engine going, ‘Uh?’

However, if your readers are a bit more genre-centric, I’m reliably informed that you can glean readers from the fans of authors similar to your via the also-boughts, readers who are likely to enjoy your stuff. Amazon notices their buying habits so if readers of Terry Pratchett books start buying mine, for example, the recommendation engine goes, ‘Oy-oy!’* and starts automatically recommending my books to people who have bought Sir Terry’s books (oh how I wish). If that happens Bob’s your uncle, your work is introduced to a new and interested audience.

* you didn’t know it was Jewish, did you?

Word is that for some time, Amazon has been trialing the removal of these also-boughts from its current, prime position, or removing them altogether, and introducing more strips of paid advertising instead. They’ve been doing this mostly on their US site so I haven’t seen it but obviously, if they make the switch permanent, it has some serious ramifications.

If the also-boughts disappear, then, in theory, the ads should provide a similar premise, since most authors who advertise chose similar authors’ names as advertising keywords, so that when readers look at books by them, they see adverts for your similar book. However, as usual, there are some unscrupulous spammers advertising everywhere, without a nod to relevance at all like those people who keep offering me products to enlarge my penis … when I’m a WOMAN (money down the drain boys). Or thinking about it, maybe they just have the SEO equivalent of also-boughts like mine.

Anyway, a lot of authors head the advert something like, ‘If you like Douglas Adams you’ll love M T McGuire’ except I don’t because it’s like telling everyone you’re actually God, down to visit the planet incognito, and will unleash a string of one star reviews from Douglas Adams fans who are incensed at your presumption. Indeed, advertising anything funny that’s not Douglas Adams to Adams’ fans is a bona fide recipe to send them into conniptions about your sheer brass neck and bring down a tidal wave of snark upon yourself – believe me, I’ve tried it. Luckily Terry Pratchett fans are more benign so I say things like, ‘The K’Barthan Series. A bit like the discworld series but not as funny.’ But I digress.

So will also-bot-ageddon make any difference if it sticks? Yes, in that it will mean authors and publishers will have to pay for their place on the also-boughts. For readers, there will be no also-boughts to trawl for similar authors to the ones you like. For authors, there’ll be no easy way of finding alternative yet similar authors to yourself to use as advertising keywords. But as David Gaughran, points out, the infrastructure will still be there and Amazon will still use the also boughts algorithm to make recommendations to customers by email. Also, since what an author thinks her audience is may not be correct, Amazon will always go on the buying habits of target readers rather than an author’s guestimate, because that will make them more cash, so presumably they are unlikely to bin the also bots long term.

As a reader, I only use the also boughts or buy on personal recommendation, I never use search because it never returns interesting books, only commercial ones and I’m British so I’m far too cynical to click many ads. That, alone, is enough to suggest Amazon probably won’t bin the also-boughts entirely. I can’t be their only customer who works like that. Maybe it will appear in some other form or maybe they will fix the shambolic awfulness that is AMS ads so they present a more accurate alternative. We can but hope.

What this whole panic does flag up to me, though, is that now, even more than ever, it’s important to avoid being beholden to one big business for anything, be it a retailer for all your income, a particular form of social media for all your communication, or even one product. We have to get our books out to as many retailers as possible, in as many formats as possible and while social media is best done in earnest on one site alone, there’s no harm in having your blog posts go to all the others if the software you use allows.  And yes, that means I really should make some audio books. I’m not sure it has to involve remortgaging the house or tying myself in an exclusive deal to one retailer for however million years* for a crappy 40% royalties, anymore.

* actually, I think it’s seven, or maybe fourteen years, but that’s a sod of a long time. I may be dead by the end of that.

For a number of reasons, mostly Real Life’s continual and annoying interference with my plans for literary world domination, I write slowly. That means that, ideally, I need to engage the kinds of readers who are prepared to pay for my books because there’s a longer gap between each one. But, as digital content becomes further and further devalued we probably will reach a point where it’s all free on subscription and we authors get paid for page reads of our electronic content, if at all. If the review site I used to write on was anything to go on, payment starts at a good rate, the site in question paid 50p a read at the start. By the end, it paid a fraction of a penny for each read and you needed to get hundreds of reads on any piece you submitted to net 10p. I see the subscription model going the same way; 1p per read of each of my 100k+ books. Ouch.

Yet, one of the things Joanna Penn raised this week, was that while recent trends point to electronic content decreasing in value to nothing, there is an increase in people buying other things, instead; their favourite albums on vinyl, hard backs of their favourite books or box sets and other deluxe or collector’s versions. There’s also the idea of the author as a brand, the value of a personal appearance, visiting conventions, schools etc. Not something Real Life gives me room for at the moment but there’s no harm building the MTM brand.

As for product diversity, as well as forms of output for my books, there is merchandise. Many readers do and will buy merchandise, possibly more for comedy books, but, for my own part, the stuff I made on Zazzle with the art work from my books netted me rather more than the books, themselves the first year they were out. Again, I stick that stuff everywhere; redbubble, zazzle, cafepress, and any I go on to find. More importantly, I should to put them on my own site – don’t forget to do that, kids, I’m working on mine. It’s an easier decision for me, since my books aren’t mainstream and committing to one retailer makes little business sense if you write the kinds of books I do. My fans are eclectic and far flung and I usually only sell a couple of copies of each book a month on each site (it’s particularly low at the moment because I’ve run out of cash for ads). The way I see it, on pretty much every site where my book is on sale, I’m likely to sell a handful. The more sites my book is on, the more people will be buying those couple of copies and suddenly, £5 a piece from twenty or thirty obscure book retail sites adds up fast.

Finally, it’s all about control. I think, possibly, the smartest thing you can do is retain control of as much of your work, rights and reader contact as you can. I’ve spent enough time in marketing to be wary of relying on any one big business. Remember when Facebook showed your posts to, like, everyone? Remember when they stopped and authors with followings of thousands found they were only reaching a handful of their fans? Yeh. That. So to me the most important thing, above everything else, is to get a mailing list going, achieve a rapport with the readers there, sell your stuff on your own site and keep all those small sites going. Because that way if one of the big boys does something funny and stuffs up your earnings, it won’t be the end of the world.

To sum it up then, nothing is constant, the only thing we can guarantee about the ebook business is that it will keep changing. And people who are reliant on Amazon will run round complaining that the sky is falling on their heads. So you have to keep as much of the process where you can control it as possible while, at the same time, giving yourself as many options as possible. That’s why, if you write slowly, the way I do, there are probably only three golden rules:

  1. Have as many sources of income as possible, by having your products available in as many different places as you can.
  2. Aim to generate as many different income streams as possible around your books.
  3. Aim to get a good rapport with your readers and sort out as much of that as is humanely possible, through channels where you have control, on your own cyber turf.

______________________________

Happy news. If anyone wants to try reading the weird shit I produce without having to join my mailing list to get some free, and then be subjected to even more weird shit in the form of newsletters, you can buy Book 1 in the K’Barthan Series at a reduced price on Kobo from today until 27th November. There are a lot of other books reduced like this on Kobo, too, not just mine!

Few Are Chosen

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Filed under Free Stuff, General Wittering, Marketing Ideas

Round up!

Eerie speaking to you from the past picture because I don’t have one of my face in the dark with a torch shining up at it.

Today through the magic of science I am speaking to you from the past. Yes, once again, as it’s half term, I’m actually typing this up about a week before it will be published. You remember a while back in this post, I was glossing over the miserable hash I’d made of achieving … well, anything much career-wise in 2017, and talking about what I intended to do in order to organise my time and projects. Half a term in, I thought it would be good time to take stock on how much of my shit I’ve actually got together.

Amazingly my plans for doing the pinger routine have worked extremely well. I feel in control and I have managed a bit of writing, or some work on my writing, most days. Yes, it took three weeks to get rid of Christmas properly and I haven’t done the thank you letters yet – although I’m working on those and I did do the parish magazine – but a routine does appear not only to be emerging but also to be actually sticking. I got rid of enough Christmas to start doing some writing by the last week of January but forgot to log the word counts until 5th Feb because I’m really smart like that. I am optimistic about the small slices thing though, so here is a quick update about each project and how it’s going.

The Unknown Work provisionally entitled: Traffic.

There’s an outside chance I might finish this in 2018. I am currently on the third iteration. I wrote 19,933 words at the start of last year which were really just a load of getting-to-know-the-characters-rubbish but I might be able to turn some of them into a short. That was followed by a 48,982 second version. That was the point I decided to give the Joe Nassis plotting thing a try so I stopped, plotted it as best I could and had a go at writing it by numbers for Nano. I wrote about 32k of the new version for Nano (can’t remember the exact number but it was 25k in the first week) then this kicked off and I had to stop.

It reached 42,300 on Monday but it’s dropped to 41 something by today; I’ve been whipping it into shape a bit this week before moving onto the next bit. Bonus, I have managed to crack a difficult linking scene that was really frying my synapses in an interesting way. Touch and go if I finish this year but it is possible.

Setting Tripwires for Granny and other Tall Family Tales

This one had reached about 17,000 words by the end of 2017 and after a bit of a pause where the fiction took over I have taken it up again this week. There is a new and interesting twist in that I am beginning to think that I would be better splitting it to the family history stories in one volume and the ones about growing up in a school, and my dad, in another. So tripwires is up to 20571. Woot but some of that may end up in.

Hello Jonny Bell

As opposed to Goodbye Mr Chips … another working title, obviously.

Talking to Mum and Dad recently, I realised they have made a lot of visits to the school where Dad taught and so I thought that some stories about Dad’s time working at the school would be a brilliant talking point and memory aide After contacting the school, bless them, they have emailed all the people they have on record who were in my dad’s house asking for stories or reminiscences about him. I have had some fantastic responses with wonderful tales about Dad and the school. He has had an absolute gas listening to Mum and the carers reading them to him. He has also enjoyed reminiscing about those times as it has brought back lots of memories. Even better, the exercise has also focused Mum, my brother and I on who he really is. It’s been amazing and I reckon that those, with the stories I remember added on, would make a cracking book on their own. After all, it’s basically characterisation with knobs on!

Space Dustmen

This one needs the same planning efforts done on it as I did on Traffic. After that I’ll be able to write that along with the others. As well as giving me more options to suit more moods, having more than one project on the go means I can chop and change if I get stuck, giving me time to let stuff settle and let the subconscious find ways to sort problems in a more interesting manner. Hoping to do that before We go skiing during the Spring Holidays, at which point I will have lots of time to write while the others ski.

Jump

This one is finished and waiting for a decent cover. I am taking a while because if I do it right, I can probably come up with an idea that ticks the boxes for a cover that looks interesting and has a person on it but which is also the type of generic scene that I can use more widely to promote the whole K’Barthan range of books; Series, Extras and Shorts, when I get my ads up and running again.

Short stories

As Jump took just under a month to write I can’t help thinking that I should be able to do a couple of shorter books next year – things weighing in at about 20k or so – if I plan them first.

Top of the agenda for the next few weeks then, planning Space Dustmen and some shorts.

Eyebombing book

The book is still going nowhere but at the same time, I’m collecting more material every day, and I’ve set up a blog for them – . Also there has been some progress on other fronts. The Zazzle shop is finally tidied up – I think I mentioned that the other week. So there’s the mother shop for my art and then there’s one for eyebombing and one for K’Barthan/Hamgee University Press stuff. The main shop has ‘collections’ of the good in all the other shop. In addition, I’ve produced a set of 10 eyebombing cards and an eyebombing 2018 calendar. Next year I’ll be a bit more organised about that and might actually manage to do a 2019 calendar in advance. If you’re interested in any of that, you can find the link here:

My main Zazzle Shop with all the ‘collections’:  http://bit.ly/dbhonazzle

Sorry, I have to do a horrible bit.ly link because the affiliate code is a massive number, possibly 32 digits … well … OK … it’s about 16 but it’s not exactly snappy and easy for folks to remember.

 

Meanwhile, the nascent blog, which, irritatingly, doesn’t tie into my instgram feed, is here: https://eyebomber.wordpress.com

Now I need to come up with a consistent name for my eyebombing exploits, work out which days of the week to post eyebombs and then remember to post them. Right now I’m doing that on Sundays and Wednesdays at UK lunch time; i.e. Australasian evening (mostly) and American morning (mostly).

There is also a domain name: http://www.eyebomber.co.uk – although at the moment it doesn’t point to anything.

The truth is, I’m having a real quandary trying to decide on a proper name. I really like, eyebombtheschoolrun because it’s quirky and fun but it’s also long and it only has two more years’ shelf life, after which point it will become a lie because McMini will walk to senior school or go on a bus.

There is also the option of eyebombthereforeIam (Eyebomb: therefore I am). That is more of an evergreen name and I love that, too, but it is still horribly long. I suspect, in the end, I will have to go for eyebombthereforeIam.com and change everything to that.

If I was actually Scottish it would be a no-brainer. I would call it http://www.ayebomb.co.uk – but I feel a bit of a charlatan claiming Scottish heritage if it’s only by association and marriage, rather than lineage. So … quiz time, what do you think I should call my eyebombing exploits?

 

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Navel Gazing and Pocket Lint; MTM’s Year in Publishing 2017

Yes it’s time for me to do a round up of business. When I say business, I mean my business, such as it is, not ‘the business’ of world book sales. Anyway here goes.

So, how’s it been?

So so if I’m honest. Marketing-wise, I have not had the time to do it justice but I’ve turned the corner with the writing, definitely.

Sometimes, in publishing, it can feel as if you are running faster and faster to stand still. Now, clearly an author with my output rates isn’t going to be able to keep up with the standard, low margins high output model that is doing so well.

However, I have happened upon a group of authors who are doing very well thank you without ever troubling the best seller lists. It all started with a thread on Kindleboards here from Australian sci-fi and fantasy author Patty Jansen. She has also written a really good set of books about her alternative approach which I highly recommend any fellow authors who are stressing about sales, and what have you, should read.

Seeing as I’ve always had a slightly different approach to what I want to achieve with my book sales, I thought it was time I evaluated my efforts so far, all of them. I’m using Booktrakr, which may not be 100% accurate but is on point enough to give a good idea of my career wide sales.

One Man: No Plan M T McGuire

Which Genre? This one.

What genre are we in?

OK, in case you don’t know. I sell humorous science fiction fantasy action adventure books with a dash of romance here and there but no squelchy bits. They’ve been described by a friend as ‘Douglas Adams meets James Bond’.

Or to put it another way, the books are genre transcending, which is polite-speak for,

‘they’re an extremely hard sell.’

And when I say ‘hard sell’ I mean it. Frankly, I suspect I’d have an easier time trying sell a dog turd in a paper bag than my books. BUT when people finally read them, they do tend to enjoy them.

General overall goals in writing

Over the course of my writing ‘career’ I’ve rather loosely kept to four goals:

  1. Produce more books and find people who will love them.
  2. Find a way to access those people where I am in control ie no middle man like Facebook hiding my posts from everybody because they want me to pay for ads.
  3. Make some cash, although to be honest, I haven’t really written enough books to make much, but I’ve set a goal of £300 a month – about $400 – by the end of 2019.
  4. Increase sales from sites other than Amazon because they dick their suppliers around less than Amazon does.

In so far as I have a customer strategy, it’s get a small group of folks who love your work and buy everything you do. Keep as much control over your access to them as possible – ie have as many on your mailing list as possible rather than relying on third parties, although I’d rather someone followed me on Facebook than stayed on my newsletter list when they didn’t want to.

So basically, I’m looking at the 1,000 fans theory, I’m looking for superfans.

Goals for 2017.

Last year, such as they existed, my goals were:

  1. Experiment with new ways to find readers who will enjoy my stuff.
  2. Write more books.
  3. Concentrate on growing my mailing list and making sure that the people on there want the things I can give.
  4. Find out if there’s anything they want related to my fiction books which I can deliver but haven’t yet.
  5. Find out what the folks on my mailing list want if it’s not the books I’ve written and decide if I can deliver it to them.

What actually happened?

A lot happened in my personal life over 2017 and I had to stop writing and evaluate the situation. Basically, I had to work out if I could continue to write at all. Then I had to work out what, if anything, I could to change of the handful of factors within my control to make sure that happened. I sorted a new way of working. Tried it out, wrote a short and half a long, sent the short to my editor and … she died bless her.

So this year’s new release – originally for September – will now happen next year.

During the various crises, I let a lot of stuff ride, I just about kept the mailing list going with promos, book recommendations and group giveaways. I also did a couple of mailing swaps. I managed an International Bookbub.

However, it felt as if my book sales had stopped. Dead.

This morning, I decided I’d have a look and see if it really is and if so, how bad the situation was. Was I right thinking my sales are dropping like a stone?

Yes and no. Let’s look at some graphs!

No wait! Don’t run away.

Monthly Revenue 2014-2017

You can see three big spikes here, the first one, mid 2015 is when I first made Few Are Chosen permafree. I optimised it for UK readers and I was getting between eleven and thirty downloads a day. As you can see, a lot of those folks went on to buy the other books. In early May there was an algo change and the downloads dropped from eleven to thirty to about five or ten each day. Read throughs, drop accordingly. I never managed to optimise my listing for the UK store quite as effectively because they brought in KU and you weren’t allowed to use the words, Kindle, Good or Free so I had to bin my highest performing keyword phrase, ‘Good Free Kindle Books.’ As you can see, that cost me about $100 a month and Amazon about $30, which seems counter intuitive of them and is one of things that has me wondering if KU is about more about destroying the opposition than anything.

Monthly revenue from Jan 2013 to now … yeh you are welcome to laugh!

Numbers of books bought from 2013 to now note the 99c international Bookbub which makes a huge spike on right hand side of this graph but doesn’t register much in the revenue graph shown above.

As you can see there’s a small blip around the time Escape From B-Movie Hell comes out – Dec 2015/Jan 2016, that’s in red. I had about 400 people on my mailing list at that point and did a full-on launch. It shifted 65 of them but a lot of the original K’Barthan Series fans seemed unwilling to give Escape a try. Indeed, I wonder if those sales were simply folks from the Bookbub the month before who were moving on from the series to the stand alone.

Ditching the Permafree.

Since the permafree first in series was only getting a handful of downloads a day and a far lower proportion of those seemed to be translating into sales for the paid books, I put it back to paid in January 2017.

Yes, this cover attracts more readers than the cover for Few, but Escape, which has a person on it, does equally well.

Looking at the graphs now, that might have been a mistake but at the time, I’d recently discovered Instafreebie and was getting a fair few downloads there. Also, a 105k book is a hell of a lot to give away – I’m not sure if that means I got greedy or desperate. Since running a year’s worth of Instafreebie promos, I’ve discovered that the short story, Unlucky Dip, is downloaded far more in promos than the novel. Furthermore, the people who have downloaded it, joined my mailing list and stuck around are one of the most dynamic and responsive groups. Escape also scores more highly in downloads when offered free. Both the books doing better have a person, or people, on the cover. Clearly the adage about having people on book covers is true. Go figure.

The rates that folks read the other books seems a bit better on Instafreebie and Bookfunnel, too. Over the three years I had the first in series on permafree, it was downloaded 19,140 times (according to Booktrakr). You can gauge how well the permafree is working by the number of sales of the second book. The results break down as follows:

  • 2015-2016 227 onward sales of book 2 and the highest of the two others sold 275.
  • 2016-2017 there were 148 onward sales of book 2 and the highest of the others sold 206
  • 2017-2018 (or at least end of Dec) there were 32 onward sales of book 2 and the highest of the others sold 60. However, the box set, sold 54 copies so in ‘real’ terms it’s probably a drop in onward sales of about 20 books.
  • Revenue is way down from about £1,500 the two previous years to £800 or so

On the face of it, that looks as if a permafree book might still be a smart move for me, but perhaps a new one, or one written specially to give away would be the way to go. I am sorting a potential candidate out with the K’Barthan Shorts. If they come in at 10-20k each I can use one of those or do one longer one at 50k so I can try and get it onto Bookbub.

That said, though less people are buying my books, meaning that growth has, in theory, slowed down, if those people are folks I can access, directly with new release bulletins, rather than being at the whim of Amazon, Facebook or the like, they might be a lot more valuable to have on my side in the long run.

Instafreebie or Bookfunnel versus Facebook Ads and Permafree.

Is the $20 a month on Instafreebie worth the outlay? Possibly. When I joined Instafreebie I was on a $10 account at Bookfunnel so I kept that and added Instafreebie by turning the Facebook Ads off (I was getting about 20 new sign ups a month for $30).

The thing with Instafreebie is that, barring the ones who’d downloaded Escape and Unlucky they seem to take a very long time to get round to reading, we are talking, literally, years in some cases from what they’ve told me, but they are keen, and interested, and they also buy from sites other than Amazon so they fit my ambitions to increase my access to readers on other platforms. Hopefully I’ve been sewing some seeds there.

With Instafreebie, 2,417 readers have downloaded books from me in return for mailing list sign up. I have offered three different books and I suspect I may have shot myself in the foot there with folks on my mailing list downloading all of them. This could well go some way to explain the drop in income I have experienced although this year, Escape, the pariah stand alone, has done way better this year although I did get a 99c International Bookbub on that. Then there’s the fact many haven’t read the books they’ve downloaded yet, so people are not reading them quickly and buying all the other books the way they were after downloading the permafree. Finally, there’s price, I have put it up from $4.99 to $8.99 – and lower on Amazon where the books are still $4.99. I may need to review that.

Interestingly, at Bookfunnel, I’ve given away 148 books – some a short and some the original permafree – in return for mailing list sign up, and 2,251 copies of Few Are Chosen, alone. Of those, 306 were giveaways and the rest were people who’d signed up to get the book on Instafreebie clicking the link on my autoresponder sequence to download the book from Bookfunnel.

I give the second book away in my mailings, too. 2,835 folks have downloaded those; 60% of the folks who’ve visited the download page.

Clearly it’s much easier to download books from Bookfunnel than from Instafreebie!

The numbers for this year that I gave in the last section suggest that the permafree made a big difference and that I should definitely add it to my marketing arsenal!

Sales from other vendors than Amazon

Free books given away. The big spike in the middle is an international Bookbub and the other to the left is an E-reader News Today.

This is the same graph; free books but shown by vendor. After the Bookbub vendors other than Amazon feature much more prominently. Woot!

Clearly the Bookbub for Escape From B-Movie Hell resulted in some sales on other sites than Amazon. At last there are other colours edging into the dark blue. To my delight, the trend continues right through to today. Kobo promos are excellent for this. What appears to be happening is that sales of my books on Amazon are, indeed, tanking since the April algorithm change. However, sales on the other sites have held steady. I never expected this. Sure, I do Kobo promos and they are excellent but Smashwords are delivering too. Google play is tailing off a little but sales are still trickling in – for all the reports that they are making free books invisible, a permafree on Google Play might be a good plan.

Paid book sales by vendor. Amazon still has the major share but Kobo and Smashwords are coming up the rails.

 

This is my yearly income since I’ve been publishing books.

If we look at the yearly income graph we can see a substantial drop this year on last year. It also includes a 99c international Bookbub.  Whereas most months, in 2016, I was selling at least one book every day, this year, that’s not happened at all and you can see that with no permafree there are fewer downloads of the second book in my series.

Is it all bad?

D’you know, I’m not sure but I think it might be better than it looks. April on Amazon was miserable for me this year. That could be an algo change, or it could simply be that after four months the last of the folks who’d downloaded the first book in my series for free had bought the rest. And of all the sales channels, it’s Amazon which is down the most, with Google Play dipping a little. Kobo and Smashwords seem to be reasonably stable.

Clearly, I want my books everywhere so I will always sell them on Amazon, but I also want to get away from relying on a single retailer which, in my experience, has been a more of a primadonna to supply to than the others. At the moment it looks as my efforts to widen the field, at least, are succeeding. Also, bear in mind I’ve not had a new book out for two years and my duties of care have eaten into my work time so I’ve done far less marketing. As we speak I have some ambivalent AMS ads which aren’t doing that well – and to be honest, I think it’s going to take too long to research and produce properly targeted ads to make them viable. However, I will definitely return to Facebook ads and I will also dip my toe into a couple of other advertising channels in the New Year. It may take months to produce some ads, and it will take months to produce some books, but a couple of hours a week on these things is better than nothing at all.

What does this tell us?

  • That I am correct and my income is dropping.
  • That it might be worth my looking at a permafree again, but something shorter than a full 120k book.
  • That my upped prices may be a little too high, either overall or on some sites.
  • That other platforms will tolerate a higher price than Amazon.
  • That my particular rate of output might be better suited to other platforms than it is to Amazon.
  • That my decision to pitch my books as artisan crafted rather than mass produced is the right one.
  • That people might, possibly, be taking longer to read free books.
  • That figures are sometimes different to your expectations.
  • That marketing evolves all the time, what works today may not work tomorrow.
  • That Amazon is quirky – and therefore best not relied upon.
  • That you can infer many things from the same information.
  • What works for other authors may not work for you.
  • Cultivating the right connections is important. You need to find places where folks will share information with you and where you can share it with them. Almost all the decent marketing information I’ve had this year comes from two groups, one on Facebook and one on Goodreads.
  • I think there may be a disconnect between the kind of people I think are on my mailing list, and reading my books, and the folks who actually are.

Tune in next week, if you can bear to, to discover how I’m going to try and breathe some life back into my book sales for 2018.

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When it feels right but is … wrong. #writing #indiebooks

This week: you have another opportunity to benefit from the vast store of wisdom I have earned by royally fucking things up so that you don’t have to.  

It started like this.

Wednesday; visit the parents day, and this week I arrived in extremely dire need of a wee. It is fairly usual that the pint of water and two cups of coffee I need to kick start my day turn into about five pints by the time I’ve driven fifty miles or thereabouts and I drive the next ninety in some agitation. This Wednesday was no exception.

At Mum and Dad’s the downstairs loo is just off the lobby before you go into the house proper and I usually use it before I announce my presence, otherwise the ten minutes of hellos can be a bit excruciating for my poor bladder. Into the loo I rushed, and breathed a huge sigh of relief as what felt like about a gallon of wee went into the pan. Except that each of the lavs at Mum and Dad’s has a riser for people with dodgy hips, and if you sit on the riser in the downstairs loo wrong, the wee runs down the inside of it and despite being positioned over the bowl, the gravitational wonders of surface tension bend the wee round and under the edge of the riser and it then falls over the side of the pan onto the floor. Well, it came from a skip, still in its wrapping, you can’t look a gift horse in the mouth. But yes, you guessed it. A significant portion of my wee deluge had missed the pan entirely and puddled on the floor.

Joy.

The original dribbly-wee loo riser of doom (centre) among other skip scored offerings.

There I was. I’d done the right thing, sat on loo, weed into hole but somehow, despite following the instructions it had all gone somewhat awry. I spent the next five minutes wiping it up with loo roll and anti bacterial floor spray. It’s not just me, the foibles of this particular loo riser are a known problem and I soon had it all ship shape again with no harm done. The point was, sometimes, even when you do things the right way it all goes horribly wrong.

So how does this tale of substandard urinary aim have any connection with writing?

Well, it’s like this.

There’s a quote that appears on something I use – my Kobo Writing Life dashboard, I think – that goes like this:

‘If you want to read a book that has not been written yet, you must write it.’

Way back in 2008 when I finally finished my first decent novel that is, exactly what I had done. But to be honest, while this is great advice, it only works if you are in touch with the popular Zeitgeist on some level. I sell my books on the internet which, to all intents and purposes, is American. It is devilishly hard to reach non Americans but back then it was even harder (except on Amazon at that point).

Therefore, I shot myself in the foot instantly by writing a very British book set, mostly, in a fantasy world but when it came here, it came to London. Yes Dr Who is like that but it was put on by the BBC and when they first did it, they had a captive audience comprising all of Britain. I wrote British because I was bored of books and films where the main protagonists are American and the setting America. I wanted to see some shizz go down in my own country. What I failed to grasp was that there is a reason the vast majority of books are about Americans in America. It’s to connect with Americans; the biggest and most easily reachable group of readers in the market place.

Yes, I’d done kind of the right thing but … wrong.

The problem wasn’t even that I was writing a book that could well hold more appeal to British or Australasian readers. It was that I hadn’t researched my market – I thought I had but, no. That’s why I didn’t understand how hard to find they would be. It hadn’t even occurred to me that I would be unable to reach British readers without taking special measures. OK so that was 2008 but even now, in 2017, you have to work at finding international readers and even harder at finding readers who buy from sites other than Amazon.

Likewise, I’d read a lot of Victorian and Edwardian fantasy: the Narnia Books, The Five Children and It, The Incredible Mr Blenkinsop (I think that was its name) the Borrowers, the Wind in the Willows, The Lord of The Rings. I’d seen films like Bedknobs and Broomsticks, Mary Poppins and Chitty-Chitty Bang-Bang, I’d read Harry Potter and Terry Pratchett. In most of those books, the writer has invented a completely new world, or a new creature, or a new something. The point is, while they may have broad themes that are similar, good versus evil baddie, etc, each one takes place in its own fantasy world or hidden world within this one, often there are specific and new creatures created for purpose of the story. The notable exception is Terry Pratchett, who took the tropes other people used and poked gentle fun at them.

In the same way that I thought, at my parents, that rushing into the bog, sitting down on the ice cold, thigh freezing riser and letting it all out was enough, and discovered that oh it so wasn’t, I genuinely thought putting my book on sale and supporting my efforts with advertising on the big promo sites was all it would take to find readers. It wasn’t. I wrote weird books, that are funny and I had covers made expressly to say, ‘this book is like nothing you have ever read’ because when people saw my books, I wanted them to think, ‘Pratchett’. When I got reviews that said that, I quoted them. I wrote my book the old way. The E Nesbitt way. And I sold that as an asset … the wrong way.

When people talk about wanting ‘different’ I suspect that what they really mean is that they want the same old ware wolves and sparkly vampires but with … say … slightly different lighting.

That is where Sir Terry cleaned up. He kept to the standard tropes, and spun them differently. If you want to succeed financially, I think, possibly, the trick is to write something bang on genre that has a different angle; a standard, boilerplate, trope made interesting enough to you for you to be able to stand writing in it.

When it comes to making choices, I guess it’s wise to think through the ramifications, but with writing it’s hard to anticipate what they might be sometimes. If you like writing wacky but want to produce a well edited book with a professional cover, it’s worth looking at how much cash you have to throw at it and how long for. When I started this game, the estimate was that once you’d produced six books you’d reach tipping point; momentum would be easier to maintain and sales would rise.

‘Great!’  I thought, ‘I have budget for six novels.’

Now that I’m writing my sixth book, that magic tipping point number is more like twelve! Things change and move. How long can you sustain your business without making a profit? OK now double it. Hell, quadruple it to be safe.

Likewise, when you plan what you’re going to do to reach readers, I’d thoroughly recommend keeping as much of it under your control as you can. This is why so many writers ask readers to sign up to their mailing lists. I had an amazing three months back in 2014 when I optimised my book listings for UK readers and started getting a ton of downloads on Amazon and, even better, a really good read through rate – seriously it was massive, about 20% of the folks downloading the first book bought the others But then Amazon changed the algo – which they do around April or May each year, it seems. Overnight the downloads of the free book ceased. And that was that.

These days, however many author lists readers are signing up to, I still believe that if you can make your emails personal, fun and interesting enough they will stay with you. Just don’t make them too fun or your readers will sign up for the emails rather than your books or if they do, be prepared to monetise your blog posts, newsletter etc – either as non fiction books or paid content. The great thing about mailing lists is that if someone doesn’t get on with your books they can unsubscribe so you should end up with a list of folks who might, eventually, read your books! If you’re really lucky, some will part with cash for them.

Once you have some readers, it’s also worth listening to them. I always sold my books as fantasy and when asked to cite comparable writers I’d suggest Holt, Prachett, Rankin … When people started reviewing them, the bulk of them cited Douglas Adams. I now publish them in sci-fi. They don’t sell as well there as they did in the days when I could put them in fantasy and they’d be actually visible. But now that fantasy is kind of, ware wolves and shifters with a small corner for epic, my books definitely do better in sci-fi! Sci-fi seems a bit less rigid in the genre factors required, too, hence the next series, Space Dustmen, is going to be sci-fi with the odd planetary visit.

To sum up, what I am trying to say, I guess, is that now, more than ever, you need to think long and hard before you even start to write that book and you need to keep pretty nimble afterwards. So, if you’re thinking having a pop at writing or are working on your first book, maybe you should ask yourself these questions:

  1. Who are you are writing for?
  2. Where you you find them?
  3. Can you find them easily and inexpensively?
  4. How often do the authors they read release new books?
  5. Can you keep up with book production rates for your genre? or to put it another way …
  6. How much time do you have? Even if you give up your job.
  7. What kind of writing career will fit with your life?
  8. How and where will you sell your books – it’s no good being wide if everyone in your genre whose books you like and who might like yours too and do mailing swaps or promos with you is in KU.
  9. How long before you need your books to start funding themselves to keep going?
  10. Are there other ways you can monetise your writing to support book production until such stage as your book business is self financing.
  11. How big is your social media following? Are you up to a kickstarter to fund book production?

The way I see it there are two broad choices about what you decide to write.

The first choice is to conform. You, write to market, so if it’s fantasy, you write about ware wolves or witches and yes you light them differently or whatever it takes and you write about six books (minimum) a year. And you thank your lucky stars you’re not in Romance where you have to write one a month!

Alternatively if you really can’t face the prospect of writing about creatures someone else has already invented or making your hero American, or 101 other must haves for the best selling book, accept that you are unlikely to earn diddly squat for a long, long time and just go for it writing the kind of stuff you love, that fulfils you as a reader and writer, stuff you want to read that hasn’t been written yet. But if you choose this route, you have to be extremely pragmatic about your chances of earning anything for many years and extremely lateral and original about what you do to earn from your books in other ways.

It’s quite good if you can avoid combining motherhood to a small child and trying to look after sick, elderly parents, at the same time as trying to have any sort of career, too.

This is where I am right now. But hey, my sixth book will be out next year and who knows, 2027 I may even have written twelve and if I market the hell out of them, well who knows, they might pay for the thirteenth book.

Mwahahahargh! I can dream.

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Books anyone? A few words about MTMail, building a fanbase and Instafreebie. #bookmarketing

Building a mailing list or a fanbase.

Clearly every author wants to be successful, and the ones who are often make it look easy. But usually their success is the result of a great deal of hard graft behind the scenes. Yep, that swan-like author floating effortlessly across the retail waters is paddling like crazy under the surface.

There are many factors which can help an author to succeed but one that is key is an engaged and enthusiastic fanbase. People do business with people. Sure, they have to like your books but it helps a lot if they like you, too. Today, I’m going to give you a brief# explanation of how you can use Instafreebie to help grow your newsletter list and start to build that fanbase.

# Actually it’s not brief at all, it’s incredibly long, as usual, because I wrote it, but I hope it is useful.

If the idea of building a fanbase or a mailing list makes you feel like this, read on.

Ditch your preconceptions

Forget any tendency to view other writers as ‘the competition’. Since all anyone needs to access pretty much the entire world ebook market is a computer and an internet connection there’s room enough for each of us to find our niche. Think about it, one thing that unites readers is that they love books, and that means they read lots of them, and surely that means they’re going to love more than one author, just as they’ll like more than one band, or more than one TV show. Readers can, and do, follow lots of authors, while being big fans of them all.

Give your work away free.

Yes, I know this sounds counter intuitive but it does work. Preferably some of your best stuff so they’ll read it and think, ‘blimey this writer’s good! I must have more of that.’

Alternatively, only give your book away in exchange for the reader’s email address. That way you can let them know where to buy the rest of your books – should they want to – in a non-pushy, I’ll-just-leave-that-here kind of way. After which, it’s best to forget about trying to sell them things for a while and get on with the business of building a relationship with them. This is a long term strategy. Most readers have a big to read list and lots of books vying for their attention but the sooner you start, the sooner you will build up a rapport with them.

Work with other authors.

A group of people can be heard a lot more easily than one lone voice. That’s why authors often join together in groups and promote their books together. Target who you work with, make sure their books are in the same, or a similar, genre to yours so you are recommending the kind of things your readers are interested in.

It’s tempting to cast the net wide and go for numbers, but remember, you are aiming to bring together a group of readers who love your stuff and your genre. A huge list of 8,000 people sounds great but if only 100 of them open your newsletters you’re just wasting each other’s time. You’re building a fanbase, remember, and these are people, not Pokemon cards.

Once you’ve sorted some authors to work with, there are two main ways you can help each other:

  1. Individual Mailing Swaps. Find an author who writes similar books to you. Then organise it so they tell their readers about your book and you tell your readers about theirs. Caveat: Make EXTREMELY sure you’ve read their book before you approach them so you know you like it and can recommend it with confidence. Readers and authors alike will appreciate it if you write a quick review of the book and post it on some of the retail sites as well as in your newsletter.
  2. Group Promos. You can bundle the books by putting a page showing them all, with links to download them, on the website of one of the authors involved. Then you point people there, to browse and download the books that take their fancy.

Each author’s fans will discover new books to enjoy, while each author will be able to reach new readers. Bob’s your uncle. Happy readers, happy authors: win-win.

Making it easy for readers who want your book to download it.

This is where Instafreebie comes in handy. The whole point of their existence is to help readers find more books and help authors find more readers. Even better, gazillions* of authors and readers use them. That means it’s relatively straightforward to pull together groups of authors in similar genres who will join you in a promo. There are also organised promos you can join which you can find online in Facebook groups or places like kindleboards or Goodreads/Librarything groups.

Because Instafreebie want to introduce readers to new books it’s in their interest to reward authors who work at promoting their books. Keep passing the word on and your book or group author promo can get a mention in the Instafreebie newsletter – which will introduce a whole bunch of extra readers into the mix. On twitter they will often retweet about your promo, too, if you tag them #instafreebie.

There are two ways to use Instafreebie to distribute your free book as an author. If you are on a budget, you can use a free account to give your book away without collecting email addresses. If you put a link to sign up to your mailing list in the book, maybe in return for another one, or a short story or character profiles or the like, you will still get ‘organic’ sign ups but these will come more slowly.

Personally, I find it easier to have a paid Instafreebie account, and ask readers for their email address in return for their free book. If you do this, Instafreebie collects the addresses for you. When you’re done, you can either download the addresses from Instafreebie and add them to your mailing provider or you can join Instafreebie to your mailing service, choose a list and the addresses are automatically added for you. I really like this service.

* That’s a technical term.

Using Instafreebie for mailing integration.

I’m with Mailerlite and my paid Instafreebie account is linked directly to my Mailerlite account. You can do this with MailChimp too but they are a lot more expensive once you reach the paid tiers. At the moment, Instafreebie are doing a promo with Mailerlite so that Instafreebie paid account holders get a discount when they take out a paid subscription to Mailerlite. Mailerlite is free for the first 1,000 email subscribers but with full functionality so you can get a good feel for whether it will work for you.

It’s worth mentioning that Instafreebie are really good at letting you switch your account from paid to free so if you’ve no promotions planned for a while it’s easy to downgrade for a few months.

So once some readers have given their email addresses what then?

Woot! This is where you start to build a relationship with them. Start talking to them.

TO not AT, though, and act with integrity. After all, they trusted you with direct access to their email in box. That’s a big concession.

What to say to them.

Only you can answer this. Just be yourself, be genuine. Picture a good friend in your head. Got one? Good, now write your newsletter as if you’re talking to them. I try to always approach it like sending a letter to a friend.

Chat, ask questions, talk about books, share books you’ve read that you’ve loved. Give them things, previews of your work in progress, tell them interesting snippets you’ve discovered in your research, share jokes, silly names anything you like. Some of the most popular things I share with mine are quotes from my son, who is nine.

Experiment, with content, regularity, everything. I’ve tried sending newsletters weekly, monthly and every two weeks. As a general rule, my lot appear to like the personal stories and are happy with more links to click and a newsletter that arrives less often. Your readers may be different, the only way to find out is trial and error … oh and you can ask them from time to time as well. Google surveys is your friend!

Also, remember that if you want to turn intrigued readers into actual fans you must be patient.

Like any other relationship, an author’s rapport with her readers will take time to develop. This is especially true if lots of folks have downloaded your book. Give them time. If you force it, or expect them to instantly rush out and buy everything you’ve ever written you will be disappointed – and deservedly so.

That said, try not to fret when people unsubscribe. Far from making them ‘freebie hunters’, it’s more likely your book wasn’t their cup of tea. Be thankful for their honesty. There are few things more dispiriting than having a large email list and only a handful of engaged subscribers. It’s much better that folks who aren’t interested unsubscribe than that they sit there, costing you money, and never opening your emails!

But if you keep communicating, give your readers things they like and keep on writing books you will build a reader platform. And when you open your first email from someone thanking you for sending them a free book, or saying how much they loved it, it is a truly wonderful feeling.


Links.

If you think you’d like to give either Instafreebie or Mailerlite – or both – a whirl you can sign up using these links. NB, heads up, these are my associate links, so if anyone signs up to a paid account as a result of clicking these links, I get a voucher. If you’re not OK with that just delete everything that comes after the .com bit.


Instafreebie: https://www.instafreebie.com/authors?invite_code=CoufcgpalM


Mailerlite: https://www.mailerlite.com/invite/dd718ae601785

If you want a look at how it all works, you are welcome to view a giveaway I’m running right now, here:

https://www.instafreebie.com/free/QWCQM


Who is M T McGuire?

Well, you asked…

M T McGuire enjoys the real world but wouldn’t want to live here full time. That’s why she writes books. She grew up, or at least, got bigger, half way up a windy down in Sussex. Her home was also the first location choice for Hogwarts, in the Harry Potter films, so maybe it’s not so strange that she’s ended up writing spec-fic. Perhaps there’s something in the water up there, apart from chalk. She used to do stand up but sat down and started to write books when she got married. She now lives in Bury St Edmunds, in Suffolk, with a McOther, a McMini, a McCat and a selection of very silly cars. She hasn’t found a way to make any of the cars fly like the ones in her books, and none of them is fitted with ordnance either, but she and her team of evil scientists are working on that.

Despite being nearly fifty now, and supposedly, an adult, M T checks all unfamiliar wardrobes for a gateway to Narnia. She hasn’t found one so far but she lives in hope.

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