Tag Archives: marketing a book

Dementia too, because obviously dementia once wasn’t shit enough

Yeh, I selected that heading from Whiny Titles R-Us but it does sum up the way I felt at the start of this week and the feeling I’m trying to describe.

The slough of despond; rain and yellow lines …

Bits of this week have been tough. I’ve had a couple of down days, mainly because I suspect I have had a mild UTI but also it’s the time of the month when I can’t remember my own name without cue cards. Worse, I’d forgotten to put the morning HRT gel on for two days running and that does make a difference. The traffic is back to normal so there has been the usual 40 minute delay along the bottom of the M25 on the way to Mum’s. This last two weeks, the journey time is back to three hours down and two and a half back, so long as I am on the road at half two sharp.

Worse, I’ve been finding it really hard engage with Real Life. To care about the little things that other people need me to care about. Silly stuff. McMini’s bedroom curtains need hemming but it’s difficult to do that while he’s in there with them attending his virtual lessons. It’s the last day today, so that’s fine, I can do it tomorrow, but it’s been a long time and both he and McOther have been eyeing them impatiently. Meanwhile, McOther has a favourite beanbag. The material is completely rotten and sewing it up is a thankless task that I have to repeat every three weeks or so, unless he does it. It’s bust again and so the choice of thankless tasks was twofold: try to get him to understand that the material is rotten, which, itself is a hiding to nothing. Or I fix it again when I know it will break in a few weeks. But fixing it is a duty of love, so perhaps it’s a bit less pointless than it seems. Quietly, without saying so, I know McOther feels unloved if I say I’ll fix it and then take ages to deliver. It’s not good to feel so meh I can’t do anything. More on that story later.

This Wednesday, then, I was not in the right place to drive 288 miles, not even in a Lotus. I felt unbelievably meh. I was teary about the state of Mum, teary about the state of myself and feeling miserable. Then the radio proceeded to play some of my favourite songs. Things which are in my record collection but which I haven’t heard for ages because most of my music equipment assumes that anything I’ve ripped from my own CDs or vinyl is a pirate copy and refuses to play it.

Hearing all these songs again, it seemed that something out there in the ether was trying to tell me to cheer up. Finally one of my very favourite songs as a teenager; Big In Japan, by Alphaville came on. Despite being in very slow moving traffic jam, the gauntlet was thrown down. I was going to sing. I rolled up the windows so, in theory, nobody would hear me, jacked up the volume and joined in. This involved full on pop star style gurning and a selection of ridiculous hand actions, I kept going, even when everything started moving. There’s nothing like giving zero fucks to cheer yourself up, and it did, at least for long enough to realise what was wrong.

You see, lockdown was quite easy, it was like a little six week holiday from the administriviative  shit. I worried about Mum but I rang her every day and I didn’t have to go anywhere or organise anything except my books! I just hung out with the McOthers and sat around in the sun writing. Woot.

Pseudo lockdown is insanely difficult. All the admin has returned with a vengeance, except because of Covid19 it’s about six times harder to do all the things you should be able to do by making a phone call. It’s the hard bits out of Real Life plus extra duties of lockdown, like the calls. All the hassle but none of the convenience. I did manage to get the scan I was due at the hospital but now I need to try and get the cat some shots. As usual, every piece of admin which should involve nothing more than a phone call involves several, and a protracted, drawn out effort, posting things, sending things. Case in point, I’ve just stuffed up my chances of opening a Barnes and Noble vendor account by transposing two numbers in my bank account number. It’s gone into ‘pending’. Probably forever. I can’t change it and I know their help desk is offline until after covid. I think they’re the only site where I have to have a W8EN still too. Everyone else you can just add your tax number and it works. I don’t know much about it but I suspect I have to get another W8EN as mine’s probably expired. Sadly, I do know that this is a great deal more complicated than it was because Americans don’t really understand what a sole trader is.

Meanwhile Mum is still shielding so she can have a few people round but not everyone. The lady who cuts her toenails has started coming again. Yes, when you’re old and arthritic you can’t do that anymore and you have to have someone come and do it for you. The lovely lady who cuts her hair came and gave her an appropriately socially distanced ‘do’ this Wednesday as well.

However, a lot of her friends are shielding, too, or can’t come to see her because she is, so she’s still bored stupid. Hopefully, as the small things that structure her life return, like the hairdresser visiting and the foot lady, she’ll gradually be more grounded again. Just as Dad did, she thrives on social interaction. My fingers and toes are, therefore, crossed. Although I have to accept that there is no guarantee of this. Because I think the main source of my malaise this week was realising that Mum is going to take the same path as Dad. Her own version, but the same horrific journey into oblivion. And I’m going to have to walk beside her; because I love her, and because, if I want to be a decent human being, that’s what I must do.

Please do not feed the animals

As we take these first steps, I guess what struck me down, temporarily, was the renewal of that familiar pain. It still hurts. Even though I’ve done it before and I am aware of the cost. I should know by now. I should be strong. But I’m not. I really wonder if I have the courage to do this a second time. I don’t want her to die, I don’t want to lose her but I pray that she will enjoy a kindly easy passing before it gets too bad. Yet, at the same time, I know she won’t because that might actually be kind to all of us and God forbid that my family should be shown a scrap of mercy over this. Instead, it seems life brings whatever will cause the maximum amount of misery and pain to all of us. Sorry Mum.

I have wondered about consulting my doctor and seeing if some medication might be in order. The trouble is, I’m pretty certain that any kind of medication for depression will merely make me even more forgetful than I already am. And since three quarters of my insane frustration is with my inability to remember a single fucking thing for more than about two and a half seconds, I suspect it would be a bad idea. And anyway. I’m not depressed. I’m sad. There’s a huge difference. When Dad died, there was grief but the sadness went away. It was a liberation.

Now that Mum is showing more acute signs of dementia, it’s back. If you wanted to present me with the perfect storm of things I am shit at dealing with, there are parts of my life over the last eight years that would be an excellent fit. I can do level-headed, clear thought in a crisis. Yeh, I can do that. But long, slow, sustained suffering. No. Not very good at it to be honest.

As I sat there, singing in the car, I realised that I’d started to withdraw completely into inner space. I lost myself in K’Barth, where my characters were suffering but where, I knew, eventually, they would be OK. I made them suffer in the faint hope their pain would somehow alleviate my own. I gave them a happy ever after in the hope that maybe if I did that, I could have one. This is an approach which works really well for me, but, unfortunately, not for those around me. That was another cause of the misery, the misery I was inflicting on my very much loved McOthers. Withdrawing helps me but it hurts everyone else. Small doses then.

As I drove, something happened. I don’t know how, but something in me fixed it. The blinkers came up again and I saw what I needed to see. I saw what was there in Mum rather than what wasn’t there. I stopped seeing drudgery and saw small acts of love. And I remembered that I have done this before. And suddenly, I slipped into the coping strategy. Short bursts of activity. An hour at the computer and then half an hour doing something else around the house. Tiny steps. 10 minutes a day. Pigeon steps, inching forward one tiny step at a time. Lists. Lots of lists. Each project broken down into manageable tiny items which are ticked off as they are done.

Don’t be a … or maybe do be one … or work smarter not harder … or something.

Lockdown was a luxury. Lockdown afforded me big chunks of time in which to write. My work came on in leaps and bounds. But lockdown is over. I need to see the me time as brief moments of something else among the admin. I need to see life as peppered with acts of love, which is what the housework side of stuff really is. Except it’s a horrible phrase … very ‘putting out love and keeping it there’ but until I can think of something better it’ll have to do. And anyway, because it sounds like fake Oprah, it’s sort of funny and that helps. As for the worry about Mum and the trying to sort things out for her. I need to call all that something different too. Same thing? Ah why not?

Duty is a crushing, heavy suffocating word, calling it an act of love makes it feel a lot lighter.

It’s amazing how, always, always, always, holding onto your sanity is about how you look at what’s happening, how you frame it to yourself. That simple switch and I’m cheerful again, and reasonably happy. I feel the weight, for sure, but it’s lessened. Cognitive Behavioural Therapy, is a chuffing marvel. If you are struggling with anything heavy and millstone-like in your life, I urge you to look it up. I never cease to be amazed how I can actually do a PR/Propaganda job on myself. I know what I’m doing, I know I’m just putting a different slant on it, yet it works.

You may consign the coping strategies to the past when you don’t need them, but it’s slightly miraculous how quickly they came back when you do. I feel better, a lot better. To be honest, I still don’t really don’t know if I can do this a second time. But there’s no point in wondering. I swam through the dark waters with Dad and came out the other side. I’ll just have to take each stage as it comes, strike out into the void and give it my best shot.

_______________________

If you are feeling a bit meh, yourself, you could always pick up a good book! Indeed, if you’re feeling really lazy you don’t even have to read it. Choose one of the audiobooks and Gareth will do that for you. Indeed anyone who signs up for my audio mailing list gets two books free; Unlucky Dip and Night Swimming. That’s two hours of glorious K’Barthan lunacy for zero pence. Yep! Night Swimming comes later on, although I may switch it so it’s the story people get first. It’s just that suddenly I have very little time so for now it’s Unlucky Dip first, then a week or two and Night Swimming.

Anyway, Gareth played a blinder on both but the really lovely thing about it is that Unlucky was the first one he did and Night Swimming is his most recent. You get to see what he’s learned in the interim. So there you are, if do want a listen, just go here, sign up and they should both arrive in your inbox over the course of about three weeks: https://www.hamgee.co.uk/audio1fb.html

Unlucky Dip Audio Book


If you do join in, and it’s not obligatory or anything, but if you do, or if you have and there’s any stuff you want me to ask Gareth about how he did the recordings, let me know and I’ll ask him.

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It’s a mad/happy/mad/happy world!

Is your book a lemon? Hopefully not.

Lots of things this week. It’s been a bit of a roller coaster! Up and down, for deffo!

Started off feeling a little low about Mum but she was in such good form on Wednesday that I came home reassured. We talked about how hard it was to stay close to Dad, how it hurt not to step away. ‘Oh darling, I do hope I don’t put you through that again,’ she said. I told her she wouldn’t. To be honest, even if she does, I wouldn’t have it any other way. You do what you have to do. I have to live with myself afterwards. Bless her heart. It won’t be like Dad because she’s different, I’m not sure how it will be, there’s no point wondering. That was kind of good and kind of sad, bittersweet, I suppose.

On the other hand, by some miracle, I managed to remember that it was World Book Day earlier than three minutes prior to McMini’s departure for school on the Day in question. God bless HRT! I haven’t had a memory that good in about fifteen years! Woot!

McMini wanted to go as Dennis the Menace. OK so, by the time I remembered I was at Mum’s the day before and could do nothing about it, but at least I was able to text McOther and ask if he could nip up to town and get some black crepe paper. I had decided to pin it to McMini’s red PE shirt to make stripes. To my delight, McOther had discovered an old red jumper of mine which bit the dust when the washing machine’s thermostat broke during the ‘delicates’ wash. It boiled a drum full of expensive jumpers with vigorous enthusiasm, so vigorous that the jumper in question was a perfect fit on our 11 year old. McOther suggested using black electrical tape rather than crepe paper. I went with his suggestion, which transpired to be genius!

Home on Wednesday night, I was still alert enough to be able to add the stripes to the jumper (God bless HRT a second time). OK so I’d forgotten to suggest to McOther popped into the costume shop and bought a cheapo black curly wig but hey, you can’t win ’em all! And they realised who he was!

Then there’s the Audiobook project! Squee! Now we’re onto marketing, though. Hmm … I’ve been trying to do a series of ‘hello and welcome’ emails for people signing up to my audiobook list. There are going to be two types, those who are coming into the whole thing cold and those who already know and love K’Barth and just want it read to them. I’m thinking that’s going to take two different sets of hello protocol. However, I can see that that the one thing both sets will want to know is the process of making the books, and they might have questions for Gareth, I would if it was me. From my casual forays into the audiobook marketing of other authors it seems they approach it as a team thing, too, and also give the narrator plenty of air time.

As a result I’ve started with the stuff about the audio side, because both series of emails will need it, and to that end I’ve sent Gareth some dubiously inane questions. Mmm, I bet he’s delighted. Mwahahaahrgh! But unfortunately for him, he’s amusing and folks will enjoy reading his answers. He has agreed to do an interview, too, in an unguarded moment, so I am compiling a list of questions to ask him – hopefully not all inane.

And this is where you come in. The questions. There are some about the whole process of audio, how it’s done, planning and all that, there are the inane who’s your favourite character type questions (which I hope will be made a tiny bit easier by the fact he likes the books) and there are the personal ones, when did you know you wanted to be an actor? But I’d like to try and make sure I ask him things people would want to know. It may be that you trust me implicitly to ask interesting things or … throwing this open to the floor for a moment … you may not. You’ve heard the Unlucky Dip demo, you know he’s a bit good at this acting thing and that he’s an utter lunatic (well, of course he is, he likes my books) what would you like me to ask him, lovely readers?

Back down the rollercoaster to the bottom again, and a blurgh moment about the whole pushing the rock up hill that is trying to persuade people to read my word barf. Or, marketing, as it’s called.

This is, of course, my hormones messing with my arse again. Yes ladies, gentlemen and everyone outside, beyond and in between, it’s constipation and brain fog week. But there seems to be extra, super-duper, improved weird on top at the moment. I’ve been enjoying, if that’s the right word, a lot of dreams about poo recently. Yes, we might be entering the realm of Too Much Information but since when have I ever cared about that? Buckle up folks, we’re going in [cue rubbery slapping sound of arm length rubber gloves being pulled on]. I am dreaming about going to the bog, in the bathroom, on the loo, having an extremely satisfying dump and then discovering that I’ve made a mistake and that far from using the loo, I’ve gone on the sofa, or in someone else’s bed, or in the middle of the hearth rug in error … then I have to try and clear it up before anyone comes and finds it and is upset, or sometimes they just come in and tell me I’m disgusting. Mmm. Nice.

As you might imagine, my first thought on waking up most mornings at the moment is, ‘What the fuck was that about?’

Eeee are you saying I look like poo I’m fluff I’ll have you know?

According to Monsieur Google, this kind of poo dream – or at least the doing poo in the wrong place by mistake – is a sign of insecurity; fear that you’re about to stuff something up. Hmm … from me? Say it isn’t so! There’s a surprise. Mwahahahargh! Yes, my subconscious, tell me something I don’t know.

Back up to the crest of the hill, a local author group I go to met this week. One has just finished a new book and it was so lovely to see her enthusiasm, and how utterly in love with her story and characters she was! And it made me feel a lot more normal, because I feel the same when I’ve completed a new book. She writes hers in one binge because she can’t bear the suspense otherwise. Sounds like a really good way of doing it. Ahhh if only I could! I can’t bear the suspense either but it takes me years. We also had a brilliant discussion about how you write spin off novellas to a series without spoilers. A knotty conundrum which is, currently, doing my head in! So, so fucking difficult. Why have I done this to myself?

What is especially lovely about hanging out with other authors, or just other creative people to be honest, is that the more of them I meet, the more I realise that all my creative foibles are actually completely standard. We are all as nuts as each other. Not just authors, musicians, artists, eyebombers … yep. All nuts.

Which is reassuring.

Also this week, I wrote something. Always nice. Not much but I’ve been slightly slacking on that front – more than slightly cf earlier bit back there about the knotty conundrum of spoilers – it’s good to have got going again.

Simpery nonce mode on … I probably should have brushed my hair and just rocked the Louis XIV curly wig look without shame.

On the down side, I tried to do some author pictures – the one with the marrow is now pushing 20 years old, but no fucker seems to be able to take a decent photo of me, and it seems I can’t either.

Eyessssss

Hmm … a partial success. I think the one of my scarily glowy eyes from mum and dad in-law’s bathroom looks better … sigh. Maybe I should just use that one and pretend I’m out of Dune. I’ve been riding the worm with Sting! Snortle. That didn’t quite come out the way I meant but I’ve left it anyway. Oh and by the way, there are occasions where I am not wearing that maroon jumper … it just seems to be the thing I have on, by happenstance, in nearly every photo. I do take it off, in the bath and in bed and the like and … I mean, you can see I did for the other pic. But sorry, I digress …

The strangest thing about the poo-filled You-Are-Insecure-Oh-Yes-You-Are dreams is that, right now, I’m feeling about as confident in the quality of my stuff as I’ve ever been. There’s nothing like listening to someone else read your books aloud, and do it really well, to feel that it’s not a bad story really … well … once you’ve got past the horror of realising you can write a lot better now than you did then! Handing over the alts for Book Two was almost physically painful, but I feel much more level headed about Three and Four – mainly because they’re rather better written.

The whole artistic insecurity thing annoys me when it hits because it feels a bit faux. Because when all is said and done, the creative thing is just something you do (you general you). And your sensible, pragmatic head knows it’s good enough and that’s all you need. But your flaky art head will never be quite certain and wants other people to like it. And you tell it to shut up and get on with life. That’s just … being creative. So on one level, yes, I’m totally confident that the writing I do is … the best I can do at that time … on the other I’m kind of … will people like it? But with maximum melodrama. You know the kind of thing, sobbing tearful voice … They have to like it! Sob! They have to! I will kill myself with this plastic fork if they don’t!

Ho hum …

Moving on …

This week the first book in my series, Few Are Chosen, was free on Kobo, it still is, and yesterday, US Amazon price matched and quite a few people downloaded my book. It even got one of those orange best seller tags, in the free book charts to be sure but I’ll take that. It got a couple of number two rankings (no not number two … maybe that’s what the dreams were about) a number four and a number 197 over all (not to mention a 15 with prawn crackers and 3 with lychees … sorry). I usually ignore my rankings, except when they do that! Mwahahahrgh! Screen shots were taken. I’m such a sad sack. I think it’s gone back to paid now, but that was jolly while it lasted and who knows, some of them may even read it, and if they do, a fair few will go on to read the others.

Talking of which … who wants to hear a sample from Few Are Chosen? If you do, there are two for your delectation:

Sample 1

Chapter 1: well, that seems like a sensible place to start, you know just go give you a feel, click here or where it says ‘sample 1’.

Sample 2

Chapter 37: where our heroine is walking home late at night and discoveres she is being followed. This is one Gareth enjoyed doing and I think that comes over. It’s the point where, as a listener, I went from thinking, blimey, this is good to, shut the smecking door! This is fucking marvellous! AND, I can share it without spoiling anything else much, because it’s kind of a little story in itself. To listen to that one, click here or where it says ‘sample 2’.

Also I’ve set up a page about the audiobooks here, I’ll add stuff … you know … as and when they become available. Hopefully it will be useful.

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The sky is falling apparently … again.

Today, let’s talk about publishing! Yes, I’m going to talk author shop. That said, I’m supposed to talk author shop really, aren’t I? That’s why I mark all the McMini and dementia posts ‘off topic’ although to be honest I go off topic so often that the book-related stuff is the off topic theme here nowadays. But hey ho, onwards and upwards.

 

So this week I was listening to Joanna Penn’s podcast, at least, I think it was this week’s, it might have been last week [MT disappears to check]. Ah, yes. Last week, number 402. The point is, she was talking at one point about the apparent disappearance of the also-boughts on Amazon. Now, I’ve never actually got much out of the also-boughts, myself, because the folks who read my books seem to have very enquiring minds and read all kinds of weird shizz so they were always stuffed to perdition from the start. People who bought my books have also bought thrillers, horror books, text books and mostly, my other books leaving the Amazon recommendation engine going, ‘Uh?’

However, if your readers are a bit more genre-centric, I’m reliably informed that you can glean readers from the fans of authors similar to your via the also-boughts, readers who are likely to enjoy your stuff. Amazon notices their buying habits so if readers of Terry Pratchett books start buying mine, for example, the recommendation engine goes, ‘Oy-oy!’* and starts automatically recommending my books to people who have bought Sir Terry’s books (oh how I wish). If that happens Bob’s your uncle, your work is introduced to a new and interested audience.

* you didn’t know it was Jewish, did you?

Word is that for some time, Amazon has been trialing the removal of these also-boughts from its current, prime position, or removing them altogether, and introducing more strips of paid advertising instead. They’ve been doing this mostly on their US site so I haven’t seen it but obviously, if they make the switch permanent, it has some serious ramifications.

If the also-boughts disappear, then, in theory, the ads should provide a similar premise, since most authors who advertise chose similar authors’ names as advertising keywords, so that when readers look at books by them, they see adverts for your similar book. However, as usual, there are some unscrupulous spammers advertising everywhere, without a nod to relevance at all like those people who keep offering me products to enlarge my penis … when I’m a WOMAN (money down the drain boys). Or thinking about it, maybe they just have the SEO equivalent of also-boughts like mine.

Anyway, a lot of authors head the advert something like, ‘If you like Douglas Adams you’ll love M T McGuire’ except I don’t because it’s like telling everyone you’re actually God, down to visit the planet incognito, and will unleash a string of one star reviews from Douglas Adams fans who are incensed at your presumption. Indeed, advertising anything funny that’s not Douglas Adams to Adams’ fans is a bona fide recipe to send them into conniptions about your sheer brass neck and bring down a tidal wave of snark upon yourself – believe me, I’ve tried it. Luckily Terry Pratchett fans are more benign so I say things like, ‘The K’Barthan Series. A bit like the discworld series but not as funny.’ But I digress.

So will also-bot-ageddon make any difference if it sticks? Yes, in that it will mean authors and publishers will have to pay for their place on the also-boughts. For readers, there will be no also-boughts to trawl for similar authors to the ones you like. For authors, there’ll be no easy way of finding alternative yet similar authors to yourself to use as advertising keywords. But as David Gaughran, points out, the infrastructure will still be there and Amazon will still use the also boughts algorithm to make recommendations to customers by email. Also, since what an author thinks her audience is may not be correct, Amazon will always go on the buying habits of target readers rather than an author’s guestimate, because that will make them more cash, so presumably they are unlikely to bin the also bots long term.

As a reader, I only use the also boughts or buy on personal recommendation, I never use search because it never returns interesting books, only commercial ones and I’m British so I’m far too cynical to click many ads. That, alone, is enough to suggest Amazon probably won’t bin the also-boughts entirely. I can’t be their only customer who works like that. Maybe it will appear in some other form or maybe they will fix the shambolic awfulness that is AMS ads so they present a more accurate alternative. We can but hope.

What this whole panic does flag up to me, though, is that now, even more than ever, it’s important to avoid being beholden to one big business for anything, be it a retailer for all your income, a particular form of social media for all your communication, or even one product. We have to get our books out to as many retailers as possible, in as many formats as possible and while social media is best done in earnest on one site alone, there’s no harm in having your blog posts go to all the others if the software you use allows.  And yes, that means I really should make some audio books. I’m not sure it has to involve remortgaging the house or tying myself in an exclusive deal to one retailer for however million years* for a crappy 40% royalties, anymore.

* actually, I think it’s seven, or maybe fourteen years, but that’s a sod of a long time. I may be dead by the end of that.

For a number of reasons, mostly Real Life’s continual and annoying interference with my plans for literary world domination, I write slowly. That means that, ideally, I need to engage the kinds of readers who are prepared to pay for my books because there’s a longer gap between each one. But, as digital content becomes further and further devalued we probably will reach a point where it’s all free on subscription and we authors get paid for page reads of our electronic content, if at all. If the review site I used to write on was anything to go on, payment starts at a good rate, the site in question paid 50p a read at the start. By the end, it paid a fraction of a penny for each read and you needed to get hundreds of reads on any piece you submitted to net 10p. I see the subscription model going the same way; 1p per read of each of my 100k+ books. Ouch.

Yet, one of the things Joanna Penn raised this week, was that while recent trends point to electronic content decreasing in value to nothing, there is an increase in people buying other things, instead; their favourite albums on vinyl, hard backs of their favourite books or box sets and other deluxe or collector’s versions. There’s also the idea of the author as a brand, the value of a personal appearance, visiting conventions, schools etc. Not something Real Life gives me room for at the moment but there’s no harm building the MTM brand.

As for product diversity, as well as forms of output for my books, there is merchandise. Many readers do and will buy merchandise, possibly more for comedy books, but, for my own part, the stuff I made on Zazzle with the art work from my books netted me rather more than the books, themselves the first year they were out. Again, I stick that stuff everywhere; redbubble, zazzle, cafepress, and any I go on to find. More importantly, I should to put them on my own site – don’t forget to do that, kids, I’m working on mine. It’s an easier decision for me, since my books aren’t mainstream and committing to one retailer makes little business sense if you write the kinds of books I do. My fans are eclectic and far flung and I usually only sell a couple of copies of each book a month on each site (it’s particularly low at the moment because I’ve run out of cash for ads). The way I see it, on pretty much every site where my book is on sale, I’m likely to sell a handful. The more sites my book is on, the more people will be buying those couple of copies and suddenly, £5 a piece from twenty or thirty obscure book retail sites adds up fast.

Finally, it’s all about control. I think, possibly, the smartest thing you can do is retain control of as much of your work, rights and reader contact as you can. I’ve spent enough time in marketing to be wary of relying on any one big business. Remember when Facebook showed your posts to, like, everyone? Remember when they stopped and authors with followings of thousands found they were only reaching a handful of their fans? Yeh. That. So to me the most important thing, above everything else, is to get a mailing list going, achieve a rapport with the readers there, sell your stuff on your own site and keep all those small sites going. Because that way if one of the big boys does something funny and stuffs up your earnings, it won’t be the end of the world.

To sum it up then, nothing is constant, the only thing we can guarantee about the ebook business is that it will keep changing. And people who are reliant on Amazon will run round complaining that the sky is falling on their heads. So you have to keep as much of the process where you can control it as possible while, at the same time, giving yourself as many options as possible. That’s why, if you write slowly, the way I do, there are probably only three golden rules:

  1. Have as many sources of income as possible, by having your products available in as many different places as you can.
  2. Aim to generate as many different income streams as possible around your books.
  3. Aim to get a good rapport with your readers and sort out as much of that as is humanely possible, through channels where you have control, on your own cyber turf.

______________________________

Happy news. If anyone wants to try reading the weird shit I produce without having to join my mailing list to get some free, and then be subjected to even more weird shit in the form of newsletters, you can buy Book 1 in the K’Barthan Series at a reduced price on Kobo from today until 27th November. There are a lot of other books reduced like this on Kobo, too, not just mine!

Few Are Chosen

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Filed under Free Stuff, General Wittering, Marketing Ideas

Navel Gazing and Pocket Lint; MTM’s Year in Publishing 2017

Yes it’s time for me to do a round up of business. When I say business, I mean my business, such as it is, not ‘the business’ of world book sales. Anyway here goes.

So, how’s it been?

So so if I’m honest. Marketing-wise, I have not had the time to do it justice but I’ve turned the corner with the writing, definitely.

Sometimes, in publishing, it can feel as if you are running faster and faster to stand still. Now, clearly an author with my output rates isn’t going to be able to keep up with the standard, low margins high output model that is doing so well.

However, I have happened upon a group of authors who are doing very well thank you without ever troubling the best seller lists. It all started with a thread on Kindleboards here from Australian sci-fi and fantasy author Patty Jansen. She has also written a really good set of books about her alternative approach which I highly recommend any fellow authors who are stressing about sales, and what have you, should read.

Seeing as I’ve always had a slightly different approach to what I want to achieve with my book sales, I thought it was time I evaluated my efforts so far, all of them. I’m using Booktrakr, which may not be 100% accurate but is on point enough to give a good idea of my career wide sales.

One Man: No Plan M T McGuire

Which Genre? This one.

What genre are we in?

OK, in case you don’t know. I sell humorous science fiction fantasy action adventure books with a dash of romance here and there but no squelchy bits. They’ve been described by a friend as ‘Douglas Adams meets James Bond’.

Or to put it another way, the books are genre transcending, which is polite-speak for,

‘they’re an extremely hard sell.’

And when I say ‘hard sell’ I mean it. Frankly, I suspect I’d have an easier time trying sell a dog turd in a paper bag than my books. BUT when people finally read them, they do tend to enjoy them.

General overall goals in writing

Over the course of my writing ‘career’ I’ve rather loosely kept to four goals:

  1. Produce more books and find people who will love them.
  2. Find a way to access those people where I am in control ie no middle man like Facebook hiding my posts from everybody because they want me to pay for ads.
  3. Make some cash, although to be honest, I haven’t really written enough books to make much, but I’ve set a goal of £300 a month – about $400 – by the end of 2019.
  4. Increase sales from sites other than Amazon because they dick their suppliers around less than Amazon does.

In so far as I have a customer strategy, it’s get a small group of folks who love your work and buy everything you do. Keep as much control over your access to them as possible – ie have as many on your mailing list as possible rather than relying on third parties, although I’d rather someone followed me on Facebook than stayed on my newsletter list when they didn’t want to.

So basically, I’m looking at the 1,000 fans theory, I’m looking for superfans.

Goals for 2017.

Last year, such as they existed, my goals were:

  1. Experiment with new ways to find readers who will enjoy my stuff.
  2. Write more books.
  3. Concentrate on growing my mailing list and making sure that the people on there want the things I can give.
  4. Find out if there’s anything they want related to my fiction books which I can deliver but haven’t yet.
  5. Find out what the folks on my mailing list want if it’s not the books I’ve written and decide if I can deliver it to them.

What actually happened?

A lot happened in my personal life over 2017 and I had to stop writing and evaluate the situation. Basically, I had to work out if I could continue to write at all. Then I had to work out what, if anything, I could to change of the handful of factors within my control to make sure that happened. I sorted a new way of working. Tried it out, wrote a short and half a long, sent the short to my editor and … she died bless her.

So this year’s new release – originally for September – will now happen next year.

During the various crises, I let a lot of stuff ride, I just about kept the mailing list going with promos, book recommendations and group giveaways. I also did a couple of mailing swaps. I managed an International Bookbub.

However, it felt as if my book sales had stopped. Dead.

This morning, I decided I’d have a look and see if it really is and if so, how bad the situation was. Was I right thinking my sales are dropping like a stone?

Yes and no. Let’s look at some graphs!

No wait! Don’t run away.

Monthly Revenue 2014-2017

You can see three big spikes here, the first one, mid 2015 is when I first made Few Are Chosen permafree. I optimised it for UK readers and I was getting between eleven and thirty downloads a day. As you can see, a lot of those folks went on to buy the other books. In early May there was an algo change and the downloads dropped from eleven to thirty to about five or ten each day. Read throughs, drop accordingly. I never managed to optimise my listing for the UK store quite as effectively because they brought in KU and you weren’t allowed to use the words, Kindle, Good or Free so I had to bin my highest performing keyword phrase, ‘Good Free Kindle Books.’ As you can see, that cost me about $100 a month and Amazon about $30, which seems counter intuitive of them and is one of things that has me wondering if KU is about more about destroying the opposition than anything.

Monthly revenue from Jan 2013 to now … yeh you are welcome to laugh!

Numbers of books bought from 2013 to now note the 99c international Bookbub which makes a huge spike on right hand side of this graph but doesn’t register much in the revenue graph shown above.

As you can see there’s a small blip around the time Escape From B-Movie Hell comes out – Dec 2015/Jan 2016, that’s in red. I had about 400 people on my mailing list at that point and did a full-on launch. It shifted 65 of them but a lot of the original K’Barthan Series fans seemed unwilling to give Escape a try. Indeed, I wonder if those sales were simply folks from the Bookbub the month before who were moving on from the series to the stand alone.

Ditching the Permafree.

Since the permafree first in series was only getting a handful of downloads a day and a far lower proportion of those seemed to be translating into sales for the paid books, I put it back to paid in January 2017.

Yes, this cover attracts more readers than the cover for Few, but Escape, which has a person on it, does equally well.

Looking at the graphs now, that might have been a mistake but at the time, I’d recently discovered Instafreebie and was getting a fair few downloads there. Also, a 105k book is a hell of a lot to give away – I’m not sure if that means I got greedy or desperate. Since running a year’s worth of Instafreebie promos, I’ve discovered that the short story, Unlucky Dip, is downloaded far more in promos than the novel. Furthermore, the people who have downloaded it, joined my mailing list and stuck around are one of the most dynamic and responsive groups. Escape also scores more highly in downloads when offered free. Both the books doing better have a person, or people, on the cover. Clearly the adage about having people on book covers is true. Go figure.

The rates that folks read the other books seems a bit better on Instafreebie and Bookfunnel, too. Over the three years I had the first in series on permafree, it was downloaded 19,140 times (according to Booktrakr). You can gauge how well the permafree is working by the number of sales of the second book. The results break down as follows:

  • 2015-2016 227 onward sales of book 2 and the highest of the two others sold 275.
  • 2016-2017 there were 148 onward sales of book 2 and the highest of the others sold 206
  • 2017-2018 (or at least end of Dec) there were 32 onward sales of book 2 and the highest of the others sold 60. However, the box set, sold 54 copies so in ‘real’ terms it’s probably a drop in onward sales of about 20 books.
  • Revenue is way down from about £1,500 the two previous years to £800 or so

On the face of it, that looks as if a permafree book might still be a smart move for me, but perhaps a new one, or one written specially to give away would be the way to go. I am sorting a potential candidate out with the K’Barthan Shorts. If they come in at 10-20k each I can use one of those or do one longer one at 50k so I can try and get it onto Bookbub.

That said, though less people are buying my books, meaning that growth has, in theory, slowed down, if those people are folks I can access, directly with new release bulletins, rather than being at the whim of Amazon, Facebook or the like, they might be a lot more valuable to have on my side in the long run.

Instafreebie or Bookfunnel versus Facebook Ads and Permafree.

Is the $20 a month on Instafreebie worth the outlay? Possibly. When I joined Instafreebie I was on a $10 account at Bookfunnel so I kept that and added Instafreebie by turning the Facebook Ads off (I was getting about 20 new sign ups a month for $30).

The thing with Instafreebie is that, barring the ones who’d downloaded Escape and Unlucky they seem to take a very long time to get round to reading, we are talking, literally, years in some cases from what they’ve told me, but they are keen, and interested, and they also buy from sites other than Amazon so they fit my ambitions to increase my access to readers on other platforms. Hopefully I’ve been sewing some seeds there.

With Instafreebie, 2,417 readers have downloaded books from me in return for mailing list sign up. I have offered three different books and I suspect I may have shot myself in the foot there with folks on my mailing list downloading all of them. This could well go some way to explain the drop in income I have experienced although this year, Escape, the pariah stand alone, has done way better this year although I did get a 99c International Bookbub on that. Then there’s the fact many haven’t read the books they’ve downloaded yet, so people are not reading them quickly and buying all the other books the way they were after downloading the permafree. Finally, there’s price, I have put it up from $4.99 to $8.99 – and lower on Amazon where the books are still $4.99. I may need to review that.

Interestingly, at Bookfunnel, I’ve given away 148 books – some a short and some the original permafree – in return for mailing list sign up, and 2,251 copies of Few Are Chosen, alone. Of those, 306 were giveaways and the rest were people who’d signed up to get the book on Instafreebie clicking the link on my autoresponder sequence to download the book from Bookfunnel.

I give the second book away in my mailings, too. 2,835 folks have downloaded those; 60% of the folks who’ve visited the download page.

Clearly it’s much easier to download books from Bookfunnel than from Instafreebie!

The numbers for this year that I gave in the last section suggest that the permafree made a big difference and that I should definitely add it to my marketing arsenal!

Sales from other vendors than Amazon

Free books given away. The big spike in the middle is an international Bookbub and the other to the left is an E-reader News Today.

This is the same graph; free books but shown by vendor. After the Bookbub vendors other than Amazon feature much more prominently. Woot!

Clearly the Bookbub for Escape From B-Movie Hell resulted in some sales on other sites than Amazon. At last there are other colours edging into the dark blue. To my delight, the trend continues right through to today. Kobo promos are excellent for this. What appears to be happening is that sales of my books on Amazon are, indeed, tanking since the April algorithm change. However, sales on the other sites have held steady. I never expected this. Sure, I do Kobo promos and they are excellent but Smashwords are delivering too. Google play is tailing off a little but sales are still trickling in – for all the reports that they are making free books invisible, a permafree on Google Play might be a good plan.

Paid book sales by vendor. Amazon still has the major share but Kobo and Smashwords are coming up the rails.

 

This is my yearly income since I’ve been publishing books.

If we look at the yearly income graph we can see a substantial drop this year on last year. It also includes a 99c international Bookbub.  Whereas most months, in 2016, I was selling at least one book every day, this year, that’s not happened at all and you can see that with no permafree there are fewer downloads of the second book in my series.

Is it all bad?

D’you know, I’m not sure but I think it might be better than it looks. April on Amazon was miserable for me this year. That could be an algo change, or it could simply be that after four months the last of the folks who’d downloaded the first book in my series for free had bought the rest. And of all the sales channels, it’s Amazon which is down the most, with Google Play dipping a little. Kobo and Smashwords seem to be reasonably stable.

Clearly, I want my books everywhere so I will always sell them on Amazon, but I also want to get away from relying on a single retailer which, in my experience, has been a more of a primadonna to supply to than the others. At the moment it looks as my efforts to widen the field, at least, are succeeding. Also, bear in mind I’ve not had a new book out for two years and my duties of care have eaten into my work time so I’ve done far less marketing. As we speak I have some ambivalent AMS ads which aren’t doing that well – and to be honest, I think it’s going to take too long to research and produce properly targeted ads to make them viable. However, I will definitely return to Facebook ads and I will also dip my toe into a couple of other advertising channels in the New Year. It may take months to produce some ads, and it will take months to produce some books, but a couple of hours a week on these things is better than nothing at all.

What does this tell us?

  • That I am correct and my income is dropping.
  • That it might be worth my looking at a permafree again, but something shorter than a full 120k book.
  • That my upped prices may be a little too high, either overall or on some sites.
  • That other platforms will tolerate a higher price than Amazon.
  • That my particular rate of output might be better suited to other platforms than it is to Amazon.
  • That my decision to pitch my books as artisan crafted rather than mass produced is the right one.
  • That people might, possibly, be taking longer to read free books.
  • That figures are sometimes different to your expectations.
  • That marketing evolves all the time, what works today may not work tomorrow.
  • That Amazon is quirky – and therefore best not relied upon.
  • That you can infer many things from the same information.
  • What works for other authors may not work for you.
  • Cultivating the right connections is important. You need to find places where folks will share information with you and where you can share it with them. Almost all the decent marketing information I’ve had this year comes from two groups, one on Facebook and one on Goodreads.
  • I think there may be a disconnect between the kind of people I think are on my mailing list, and reading my books, and the folks who actually are.

Tune in next week, if you can bear to, to discover how I’m going to try and breathe some life back into my book sales for 2018.

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Filed under General Wittering, Marketing Ideas

Press and publicity. Could I? Should I? M T’s upcoming stall at #BurySt Edmunds Christmas Fayre.

McMini’s latest, as he looked out at the pouring rain and the dark, sub-aqueous sky this morning.

“Mummy, I think the sun has decided not to get up this morning and it is hiding under the covers with its underpants over its head, refusing to come out.”

Very succinctly put. Naturally a long conversation ensued about the specifications of inter galactic underpants as we discussed size, standard of flame retardancy would be required when constructing (make doesn’t reflect the size of the undertaking) underpants for a star.

To be honest, today, I’m feeling a little bit like the sun, myself. I’m doing an event at the end of the week, so I have been having a go at press stuff. I started yesterday – nice and early natch (not). I’ve got something going that reads a bit like this:

“Hello I’m M T McGuire, an author based in Bury St Edmunds and delighted to be taking part in the Fayre this year at Cornhill Walk Shopping Centre (just behind Moyse’s Hall Museum). Come and visit to see the wonderful crafts and gifts made by local artists and while you’re there, why not say hello to me too? You can pet Bob the voiceless Tribble, pick up a free bookmark, and if you want to sign up for my mailing list, your name will be entered a free draw to win a book related mug (no, I’m not talking about the one behind the table).”

It’s very difficult to market a funny book. It’s difficult to market any book actually and as you know I’d kind of decided to give up on the idea. Indeed, my strategy for all marketing has been this:

Marketing? Pfft, easy. Ignore it until it goes away.

Marketing? Pfft, easy. Ignore it and write books.

However, there are people locally who have actually enjoyed my books and with the Fair, sorry Fayre, looming I thought I should at least make a token effort to tell the local folks I would be there.

In this post, I’m going to give you some advice. I’m also going to share a powerful secret: i.e. the many and varied ways I’ve bollocksed it all up so that you don’t have to.

In theory I’m supposed to be good at this. I was a brand manager for a household name company. But when 98% of the population knows who you are you don’t exactly have to try. Everyone is agog to know what your brand’s view on x, y or z is or what it’s doing next. You are, basically, insanely newsworthy AND not only that, but you have half a million quid to throw at making the 2% of the population living under a rock which is unaware of your brand well… aware.

Interestingly, as the brand manager, representative of the corporate heavyweight, I developed various techniques for putting others at their ease, most of which involved humour. In the bus and coach company, they worked. Unfortunately, public passenger transport is not your usual public relations arena. I found that people wanted you to be able to do your job, but if you could be humorous about it at the same time, they considered this a bonus rather than any lack of professionalism. I remember lengthy conversations with a freelance representative from one magazine about a mythical agency we would found together called “we write shite” you get the picture.

Since then, I have learned – possibly to my detriment – that this is not how the rest of the business world works, indeed, it may be that the transport industry doesn’t work like that any more. It’s been 12 years and one child since; a lot of my brain has gone missing and I couldn’t possibly comment. Coupled with my genuine lack of professionalism (cf 12 years: one child: no brain comment) this has not done me any favours.

Yes people, even if you are marketing a humour book, for God’s sake, don’t try to be funny: not until the interview, anyway, then you can be as funny as you like because you’re talking to your audience. I think, if you are able, it’s worth waiting until there’s some point in the press talking to you, too. Until there’s something in it for them. As a very small time affair, I feel quite arrogant and jumped up approaching them now.

Press coverage will not necessarily win you fans but it will put your name in front of a lot of people. However, if you can win yourself enough fans, it might bring you some press coverage anyway. A lot of fans is reason enough for the press to write about you. And if you have a following, your hopeless ditzyness melds magically from unprofessional conduct to cute eccentricity.

If, like I am this week, you find yourself called upon to abandon your concentrate-on-the-writing-and-wait-until-you’re-established-enough-for-them-to-seek-you press policy, here are a few handy hints.

  1. Make the information as interesting and up beat as possible.
  2. Target it. Use a press guide like Willings (or Pimms Media Guide if it’s still going). You should be able to find one at your library. Obvious suggestions are to try your local press, if you think they will be interested as well as magazines or new sheets aimed at fans of your genre(s). It might also be worth looking into press dealing with any other area in which you have a hook. In my case, magazines for mothers or families might be the way forward because I’m a stay at home mum. If you’ve written a thriller set in the world of competitive hang gliding, then magazines aimed at people who enjoy hang gliding or are fans of hang gliding might be a place to start.
  3. Check it. Make sure all the dates, times etc are correct. If you have discalculia, take extra special care to avoid doing what I did and telling everyone that your event on Friday 28th and Saturday 29th November is on Friday the 29th and Saturday 30th. That doesn’t look cool. However, if you have done that. Accept you’ve stuffed up and move on.
  4. Send it to them. Yes, very obvious this one but you have to be in it to win it. Even if you are pretty sure, in your heart of hearts, that nobody is likely to tell their audience about your event, send in the info because you never know. Let’s face it all they can say is ‘no’… or nothing. But if the information isn’t with them, they can’t magically know about it. Try to imagine ways you can make it useful to them as well as yourself. If they can see an obvious benefit from using it they may be more interested. Avoid doing what I did, though which was suggesting topics I could talk about for a radio interview. I was unsure at the time, because it’s kind of teaching Grandmother to suck eggs, but a day on I am cringing so I reckon it was a bad move. Er hem, there are reasons my publicity for this event hasn’t gone too well and the biggest one, so far is me. Perhaps that could be Thing Five.
  5. Avoid being the thing that holds it back. Ask nicely: be as courteous, cheerful, pleasant and polite about approaching as you can and try not to do anything dumb.
  6. Give them time – I have failed miserably on that score too – remember they plan their stuff in advance and so a couple of weeks’ notice rather then ‘oh tomorrow I am…’ is always going to be more effective.
  7. Be patient. Sure you can follow up (once, possibly twice if they sound interested) but don’t hound them. They’re busy and you are not the centre of their world; they have a lot of other stuff to do, deadlines to meet etc.
  8. Accept their verdict. They know what their audience wants. If they think that news of your stall/book/appearance/existence is unlikely to be of interest, you’re just going to have to suck it up and accept it. They probably have a much better idea of what their audience wants to hear about than you do.
  9. If they do give you some coverage, thank them.

So to sum up:  firstly, if you have an event on, then, obviously, you must tell the local press and anyone else who you think will be interested. After all, all you can do is ask. However, if you’re an obscure nobody, such as myself, accept that your information may not be used.

Secondly, I believe, more and more, is that for obscure and little known writers, our efforts are best put into writing books, good books that people will love. I’m sure there is a tipping point, I’m sure there is a critical mass at which sales suddenly skyrocket and members of the press start calling us. I’m sure that some people hit that tipping point with their first or second book; through luck, hard work, judgement or all three.

However, I’m equally sure that for most of us, that stuff is years in the making. So you and I, how do we go about it? We just keep going. We do stuff, we courteously advise the press it’s happening, we follow up and we carry on. The best products sell themselves, grashopper, but it takes time. And for all the events, appearances, signings and publicity that you do, the place you’ll sell the most copies of your next book is between the pages of your previous one.

—————————————————————————

 

M T McGuire will be at Cornhill Walk Shopping Centre, in Bury St Edmunds, on Friday 28th and Saturday 29th November. That’s the one behind Moyse’s Hall Museum and opposite McDonalds. She will be giving out free book marks and selling copies of books from the K’Barthan Series to anyone who wants to buy them. Should you wish, she can even devalue them by signing them for you. You can also purchase Christmas cards and there’s an alphabet poster on sale. You can pet Bob the voiceless tribble and watch him make a noise like an annoyed lawn mower. If you sign up for the mailing list your name will be entered into a free draw to win a K’Barthan Series mug (not the one who wrote it, obviously, I mean a thing to drink hot bevvies out of).

 

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Filed under Author Updates, General Wittering, Good Advice

Stealth Marketing in the Grand Tradition of the British Navy.

OK, I’ll admit, it’s a tenuous connection, especially in the extremely likely event I’ve got my facts wrong, but there is this lovely story about Admiral Rodney; that he was concerned that the demand of the British Navy for oak trees to make ships was outstripping British supply. He therefore carried acorns in his pockets and dropped them wherever he went. Actually, it may not even have been Rodney who dropped acorns wherever he went… thinking about it, I have a vague recollection that it was some Elizabethan dude…

Sadly I haven’t been able to get a sniff of conformation on this story in connection  with Admiral Rodney or anyone else. The internet, usually a rich source of substantiation for such bollocks, is disturbingly mute on the topic. Then again, it might have been invented in Britain but it’s definitely American and the demand for trivia pertaining to European history is probably limited over there. I expect I’d be more likely to find it using Google.fr. Possibly… if I was better at French. Or maybe I’ll have to find “Our Island’s Story” a three book set of the most engaging and charmingly written, albeit ideologically unsound and dubiously jingoistic, version of British history ever produced.

But I digress. The reason I mention it is because in a small way I like to think I am upholding this proud naval tradition… except with flyers and bookmarks advertising my books rather than acorns.

GooglyJoy

Eyebombing, harmless naughtiness.

Seldom, do I leave the house without my  pockets weighed down by promotional literature; two business card sized things for books one and two, book marks for three and four, and a packet of googly eyes – because if my target area proves unsuitable for leafleting, there’s always eyebombing.

Wherever I go, I leave promotional bumpf, printed at bargain basement cost. If there’s a rack, I put them in. I was particularly gratified, after leaving some in a hotel when I arrived for the night a couple of weekends ago, to find that the staff had straightened them all out nicely with the other leaflets when I went to breakfast the next morning. As if they were legit.

It helps that as a 45 year old bag, I can pretty much dump these things where they’re not supposed to be in broad daylight, because I look like an upstanding member of the community who is far to old to do anything furtive, subversive or childish. Even if I’m right there, sticking googly eyes on the back of a builder’s lorry, or walking into Starbucks and laying out my  leaflets as if I’m a member of staff, I get the impression that the people who witness it can’t quite believe their eyes or assume my presence there is kosher.

There are other stealthy methods I employ. I leaf through books in the fantasy and science fiction departments in book shops and libraries and slip my cards between the pages for readers to find. I shoved a load into all the Terry Pratchett books in Tesco. I leave them on tables in restaurants and bars, on shelves in stores, slipped behind mirrors in public loos. Naturally I left them on the seat on the tube – on the few occasions I went to London.  I slip them under the windscreen wipers of nice looking cars. Indeed, I have not been above sticking fridge magnets with them on to lamp posts in my locale. Sometimes I even leave whole books. I have even convinced myself that all this works because I have been contacted by a fellow who went home and bought both my books after he and his wife started reading a copy one I left on the shelves in Costa.

Perhaps it sounds a bit strange but all this clandestine activity makes me feel better. As if I am at least pushing the envelope, even if I seem spectacularly unable to push my actual books onto anyone.

It’s easy to get disheartened being an author, even about the things that make you happy, so, for example, a while back, an author friend had a book picked as a read of the month on a forum I visit. I was genuinely over the moon for him because he’d missed out for so long. But it also made me feel a bit disheartened because it occurred to me that of the authors I know well, in the cyber sense, on that forum, I am now the only one who hasn’t ever had a book read in the monthly reads thing. Occasionally stuff like that catches me on the hop and makes me churlishly low – even while I’m being delighted for someone else. I suspect it’s because books are very personal things to write so it’s easy to take that sort of thing the wrong way and feel like the kid in the playground nobody wants to talk to.

Well, we all go through these ups and downs but folks, if you’re going through a down like that I proscribe a bit of stealth marketing, or, if you read books rather than write them, try a bit of cathartic eyebombing. Seriously, it’s a hoot and it’ll pep you up in no time.

So anyway,  it was with much amusement that I read this post on indie hero recently confirming  two things. First, I am not the only one who likes a bit of stealth – he calls it guerilla marketing. Second – tsk – I missed a trick.

I must make myself some stickers.

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Amazon is not your friend – reblogged from Chuck Wendig

Except he doesn’t have a reblog button but readers, writers, anyone, read this because what he says is true. Amazon has been involved in a giant price cutting war to annihilate the competition. Once that’s done. Once it’s the only option, it’ll do what it likes. That means if it decides to give self published authors a 1% royalty and keep the rest, it will. Or if it decides to move to a standard model and set it’s royalty rate at 10%, it will.

The competition needs us but more importantly, we need them because we need a free market and we’re close to a monopoly. If you have an iPad, use iBooks, if you have a kindle, buy your .mobi files from Smashwords and send them to your kindle, yourself. Mr Wendig is bang on the nail with this one free trade has to survive or we’re stuffed. So if anyone out there has any ideas as to how we can attract the customers using these other retailers answers on a post card please!

Here’s the post, warning, if you are upset by that kind of thing, he’s quite a sweary bloke. Think that man I can never remember the name of, Cardinal Richleau, Dr Who… oh yes, Peter Capaldi, doing In The Thick of It. Yeh… like that only less angry and not nasty. You can read the post here.

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Basking…

OK… a good week, a very good week.

Second, I went to two book club meetings for feedback recently. I was worried they wouldn’t like it especially as one group had been fairly forthright with a previous visiting author. I got some fantastic feedback. There was a consensus that older adults find my covers a bit YA but on the other hand, one of them, a Librarian, has said she will recommend it to all the teenage boys who come in.

What interested me, particularly, was getting a different view of the book from people who might not normally read it. Lots of food for thought. One highlight was a lady who openly admitted that she loathed this kind of thing and wouldn’t want to read the sequel but still gave it 7/10 because ‘it was very well written’. Another said that it was hard work reading Few Are Chosen because the chases were so exciting that she was literally out of breath.

And yeh, some of them even bought the book.

So am I chipper? Yes. I am.

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Few Are Chosen by Awesome Indies but they chose Few Are Chosen!

Booyacka! Few Are Chosen has made it onto Awesome Indies. If you’re wondering why this is such a big deal, just go to their home page and check out the criteria. Mwah ha ha ha hargh!

Baasically, what this means is that to people with professional qualifications in creative writing, the quality of my book is pretty much indistinguishable from something put out by the big six. A cracking endorsement to have. I am very, very happy! Thank you Awesome Indies.

New Additions: young adult fantasy, humorous fantasy & a supernatural thriller.

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Filed under Author Updates, Blimey!, Encouragement, Marketing Ideas

Nice guys don’t finish last… they just finish slowly.

In the immediate world of the internet, it seems that many writers are getting disheartened when their works fail to go instantly viral. Sure, when a book with as few redeeming features as 50 Shades explodes the way it has, it’s a little galling but is ‘overnight success’ the be all and end all? Be honest with yourself, would you want that pressure? Well actually, if I was EL I’d never bother to write commercialy again but you get my drift, I’m sure.

For those of us who are normal and who have to balance their book marketing time with actual writing time and Real Life there’s no shame in building an audience slowly. Surely, if you get to the point where you’re selling truckloads of books, it doesn’t matter whether it’s taken you two days or ten years. After all, the end result is the same. That’s what I tell myself, anyway.

Relentless marketing is all very well – if you have the time and the inclination – but then, while a bit of dynamism is commendable, pushiness and aggression will just turn off your audience. Surely you want readers, right? People who will buy all your books and stick with you through thick and thin. That takes time.

So. I have accepted that success will not come to me overnight and I thought I’d share my er… strategy with you.

It’s difficult to say how it’s panning out because I’m a stay at home Mum and it takes me 18 months (at least) to write each book. However there are 6 things I’ve noticed.

1. Being unashamed to mention your books – where relevant – works well but being aggressive and over saturating your audience with the same or similar plugs does not. Sure, you need to be organised, methodical and forward but most important of all you need to be charming. If your policy is the on-line equivilent of shouting your message in somebody’s face, the chances are they’ll endure the noise and ignore you. If they like you already and you mention your book in passing they might read it. Pushiness and aggression to people you don’t know just alienates them.

2. Soft on-line selling works. For me, participating in threads where I get to give feedback to other authors, or just passing the time of day with readers and authors, alike, makes sales. I enjoy it and there’s no awkward ‘buy my book’ type schpeil involved; win-win.

3. Be sure to remember the Real World. Never leave home without a copy of your book. You never know who you’ll run into. If people ask me, ‘what do you do?’ I tend to produce my book with a flourish and say, ‘I write these.’ Believe it or not, I sell more books doing that than anything else.

4. Social networking is not the golden bullet. If you do it, use it to actually interact. Use your imagination; share ideas, news, articles, your blog posts (and other people’s) or just chat. Posting marketing links; yours or other people’s – is fine every now and again, but your input will become little more than white noise if they are all you post.

5. Aim – or at least, hope – for fans rather than readers. Yeh, you want them to buy one of your books but what you really want is for them to buy all your books and everything you write the minute it comes out. A nice big sales spike at the start is what kicks off a bestseller. Somehow, you need to forge relationships with your readers. I don’t pretend to know how to do this, I just do the best I can. This means being courteous and charming when they contact you, even if it’s a bad time or they’re saying something you’d rather not hear.

Last week I tweeted that I’d finished a book and gave it 5 stars. The author is famous, his book was voted best travel book (or something like that) on Radio 4. It’s a best seller, he has 24,000 followers on Twitter. And he thanked me. And we had a chat. And I will definitely be buying his next book, and recommending the current one. That’s what I mean.

6. Write the best books you can. A quality product always sells in the end. Churning out hundreds of mediocre novels and selling them to people is not my goal. Writing a story that sells because it moves people, makes them laugh and makes them think is.

7. Hang in there. What really works is when your readers enjoy your books enough to sell them for you. Achieving book sales by word of mouth is the most effective but slowest moving form of marketing… It would be nice if my books went viral but in all likelihood, until I’ve finished the trilogy (I’m working on book 3 now) – or ever – the chances are they won’t.

In conclusion, a successful hard sell doesn’t always make for a fan base. A charm offensive is less aggressive but may well be more effective long term. And it’s worth remembering that ‘overnight success’ is usually founded on many years of hard work.

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Filed under General Wittering, Good Advice