Category Archives: Author Updates

What the fuck do I call my new series and other quandaries …

Easter! What an adventure that was. We had a lovely holiday trundling round France. There was a tense few hours, on our first day at the ski resort when Mum ended up in hospital after a fall with a suspected stroke and I thought I was going to have to fly home. Luckily she was fine, just very stiff and cold because she’d been lying on the floor for two hours. I’m also feeling a little guilty because I just didn’t have the stamina to visit Dad and Mum this week, but on the up side, Mum was in great form. I have just had the new cover designs through for my short story series and for the one I’m going to give away so I showed her those, because she is actually really interested in all things K’Barthan, genuinely too rather than just because she’s my Mum. So I told he all about the batch of short stories I’ve written, and we had a giggle about the plots. Then she and the carer and I discussed titles. And having done that with Mum and Katie (waves at them) now it’s your turn.

Yes, this week, I am going to be talking about my books. That’ll put half of you straight to sleep while the others makes their excuses and leave!

The thing is, despite the picture you may get from my release schedule, and my blog – which is normally about pretty much anything other than my books – I am actually an author – you’ll notice about 99.9% of my posts are labelled, ‘off topic’ if you’re new here, now you know why. I write stuff. And amazingly, after three years in the wilderness, I finally have some work ready for publication. Woot. I’m trying to release it properly this time. I mean, I’m supposed to build a buzz, although, while I’m stoked, I doubt anyone else is particularly excited but I do, at least, have a big enough email list and enough webtastic contacts now to be able to involve my audience in the process. This, again, is hugely exciting for me – probably rather more exciting for me than for them. So at the moment, I’m bouncing around like a rubber ball in a jam jar. We are nearly there. I have the mailing list freebie ready to go, the covers are shaping up beautifully, one story is edited and two more are ready to be sent to the editor. In the meantime, there are conundrums facing me. Three to be precise.

1. The covers.

This is the least conundrumy of the three. When I speced them, it seemed smart to stick with the incredibly cunning plan that I would use the same image and then have different colours – pretty similar to the K’Barthan Series, then, which did that, except book two was set in London so the city was London. Mind you, the city on the other books is London too, although a different bit, but I digress. Also, since drawing is expansive, I want to get the titles, series name and art work finalised first. This stuff costs less if you batch it. I sent the designer various photos and sketches and an outline of what I wanted. This is what he came up with.

New M T McGuire cover; paperback version

New Series, Ebook cover

Naturally, I am completely stoked with these.

OK, so ignore the words on the front, they’re just to give a feel for text type and where it’ll go.

Having read that book covers and adverts with people in them are way, way more effective – if you look at indy book covers you will notice I am not the only person who has read that research – I wanted a figure in the cover, but at the same time, not too much drawing. Since the stories I’ve written are about The Pan of Hamgee’s adventures after he arrives in Ning Dang Po but before the events of the main series begin, it seemed smart to put him on there, complete with trademark hat and cloak, seen from behind because … less drawing and also more scope for ritzy view and a glimpse of the SE2 because … flying cars! The colours will vary so the final item may well be brighter than this. More like the prequel shown below, for example – although this one is still in progress so I’ll probably ask the designer to remove the white outline round the figure.

There’ll be four short stories in this batch, three at around 20k, one at 10k but I’m working on making that one longer so it ties in. There is also a starter at about 12k which I will give away exclusively to people who join my mailing list, or as a free paperback at any events I do. That is one that works equally well as a prequel to both series; the main, K’Barthan Series of of full length books or this one.

So far, feedback on the covers is good but a couple of folks think that although it ties in with the overall M T McGuire brand, these are bordering on a different genre to comedy. There are two ways to fix that. One, change the font or brighten the colours or two make sure the titles are properly comedic. More about this in a minute.

Second thing about the series … I suspect there will be more stories, both about The Pan of Hamgee and possibly about other characters. So this is where the second conundrum comes in.

2. Series Name

To make sure nobody muddles stuff up and that everyone reads everything in the right order, I’ve called the short stories, ‘K’Barthan Shorts’. Clearly, though, since these ones are all about The Pan of Hamgee and others may be about different characters or settings, with different covers, I need to qualify it a bit. I do have ideas for a series of short stories about events at The Parrot and Screwdriver and I’d quite like to write one about that assassination mission Deirdre Arbuthnot goes on when she ends up getting ambushed but manages to escape by blowing up the Grongolian first minister with a lorry full of custard.

So, I was thinking that K’Barthan Shorts would be the umbrella name and then I’d qualify it with a secondary name so it would look like this: K’Barthan Shorts, Misfit Hamgeean: Part 1.

3. Book Names

Bearing in mind the comments on the covers so far, I thought funny titles were probably expedient. Normally, when I name my books I take my cues from Sir Terry since he’s probably the nearest thing to my demographic. He tends to do three things:

  1. Snappy phrases that are already in use – or sound as if they are – such as, The Light Fantastic, Lords and Ladies, or Feet of Clay.
  2. Two words, for example, Wyrd Sisters, some of which are also short snappy phrases, for example, Interesting Times or Soul Music.
  3. One word titles, such as Thud, Nation or Snuff.

With the original K’Barthan Series I went for titles which fell into the first group. Since the stories in this series are shorts I thought I’d also try pithier one or two word titles. They tie in both with the main series and with the free short, Unlucky Dip. In fact they pretty much come between the two. But after some of the comments about the cover, I wonder if I should go the phrases route again, to make the genre clearer. So what we have are the following:

In the one word corner: Jump, Drop, Pastries, Switch/Punched and Flight/Spiced (but spice is a drug here in the UK so I’m a bit ambivalent about using it).

In the two word corner: Night Swimmers, Small Beginnings, Special Delivery, Close Enough, Spice of Life/Blind Flight.

In the three/four word corner: Night Swimming, A Poor Start, Nothing to See Here, A Spot of Bother and Too Good to be True.

What do you think? Your thoughts are hugely appreciated since you are my readers, after all, and what is comfortable, to you, will be fitting to other new, untamed readers who are encountering my books out there in the wild for the first time. To make it easier for anyone who wants to give feedback, I’ve made a quick survey. Which should be embedded, below. If it isn’t, follow this link:

Enjoy!

 

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Filed under About My Writing, Author Updates, General Wittering, Humorous Fantasy Author

New stuff, has landed! Woot!

So, I have a new release.

Yep. That caught you by surprise didn’t it? It’s a 10k short and it’s in an anthology of other excellent stories for yes, now, once again, ’tis the time of year for Christmas Lites. In this case, Christmas Lites VIII.

You may or may not remember the story behind this because I shared it last year. Splitter, an author friend from way back, found himself in a women’s refuge, dressed as Father Christmas with a bunch of candy canes in a sack. He was supposed to be arriving at the office party but instead, ended up doing the whole Santa malarky where he was and giving the candy canes to the people staying there.

You may also remember how his boss asked him where he’d been and how she then called him into work the next day where he found she had loaded her car with presents and how the two of them went back to the refuge with them the next day.

It’s a brilliant story, it’s human nature at its absolute best, and now every year, a group of authors join together and release a new Christmas Lites anthology to raise money for a charity which helps domestic violence victims, and which, I believe, was the the charity behind that shelter, the NCADV. It’s all the more poignant to the authors involved, now, since Splitter died of cancer a few years back so as well as the charity element there’s a dimension of doing a kindness in memory of a lovely guy. I am incredibly proud to be involved.

I’ve made a page of links to places where you can buy it. Unfortunately, because of the logistics of getting the money made to the charity, the book is only available on Amazon at the moment.  Hopefully that won’t be too much of a pain in the arse for users of other platforms – I can recommend the Kindle app if you have an Amazon account.

Grab your copy of Christmas Lites VIII here.

On other news, I also have stumbled upon a rather excellent give away.

It’s a Strange World Science Fiction

This giveaway is running from 22nd December through to 22nd January. These are authors who’ve written sci-fi books that are planet-based, you know, either future Earth, parallel Earth or different planets in other universes. If you enjoyed my stuff about K’Barth I think you may find some things you like among these too. At the least it has to be a release from Christmas telly and turkey farts!

You can find the books and have a look at what’s on offer by clicking on the picture or clicking on this lovely link here.

That’s about it from me, I hope you had a wonderful Christmas or, if you don’t do Christmas, I hope you had a wonderful whatever it is you do. Incidentally, did you know that the whole thing in America where they can’t say ‘Christmas’ is actually just something that occurred because Happy Holidays catches it all and shops didn’t have to have loads of labels, cards etc printed to mention all the other celebrations around at the same time. Then, in order to disguise their laziness, they pretended it was altruism and said they were doing it not to offend anyone. So now everyone’s up in arms at the liberals when the origin may well be down to Hallmark trying to save printing costs! Mwahahahrgh a little Christmas-tastic trivia for you. Sadly, I have not been able to fact check it, but I am very much enjoying the idea.

Anyway, happy it, whatever it is you do and all the best for a fabulous 2019. Whatever the New Year brings, here’s hoping it’s good.

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Filed under About My Writing, Author Updates, Blimey!, General Wittering

Where have I been?

Sorry about the long hiatus. It has been the holidays and I’ve managed to do my statutory 10 minutes a day of writing but in order not to get very grumpy about knee pain I’ve had to use Saturday mornings, when I usually write this, to go to the Gym. It’s still the holidays but having woken up early today (Sunday) I have a few moments to dash off a quick blog post while I’m here. I have two very long ones in the offing so this is going to be my holiday in pictures.

We drove through France at a leisurely pace to Spain. Despite being tempted we didn’t stop at Poo.

So, instead we spent our first night a place called Sees… very pretty it was too. It rained though. Next stop …

Samaur

While there, we visited a tank museum which was rather good. Although the best exhibits were not tanks. They appear to be early attempts at snurds. I rather like the idea of owning a Vespa with an A.P.T. tube but the amphibious beetle has such a cheery face.

Next: Bordeaux – are you beginning to spot a theme here? Yes, more wine was drunk there. Bordeaux as an area is very pretty but the actual town Bordeaux appears to be a giant traffic jam, the roads were mostly traffic master maroon (ie stopped) but a couple of days they were red (incredibly slow). It made the M25 or the M6 round Holmes Chapel look free flowing. On the up side, there is some fantastic graffiti art on the motorways in France. I also saw the Persids for the first time in my life which was lovely. It’s always overcast here and they start too late. The Persids also gave McOther his first sighting of a shooting star.

Bordeaux finished, we moved on to Spain and Haro where Rioja is made where we stayed in an apartment and took in the local sights, had some meals etc.

We visited some mountain top villages outside Haro …

We also had a wine tour and tasting at the producer of one of our favourite wines.

After four days in Haro it was time to return to Blighty … slowly. First stop was Pau, where Henry of Navarre was born.

After Pau we learned never to travel on the middle Saturday in August in France by din’t of taking 7 hours to complete the three and a half hour journey to our next port of call, Niort, which is a lovely town boasting a spectacular castle and a really impressive market.

After Niort we went for a night in Normandy, staying at a friend’s cabin in a Eurocamp. That was a bit of an eye opener. We had fun though. The next day we went to Omaha Beach.

After that, it was one last night in Boulogne.

Originally we planned to do this in three weeks but we were going with friends so the departure of one of McOther’s partners on holiday one end and the end of the potato harvest for our friends the other meant we did it in 13 days. I think, looking back, it would have been more relaxing if we’d managed to take things at a slightly more leisurely pace on the journey back but all, in all, it was great fun. Put it like this. I’ve put on half a stone!

Normal service will be resumed next week.

 

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I bring you tidings of great joy … probably.

I hope this finds you well and that you survived hurricane Doris, if it hit your part of the world. We have, although unfortunately, it appears that our garden fence has not. It’s currently lying prone in the garden but at least it’s not blocking the street anymore! So, it occurred to me that I should, perhaps, make this week’s blog post a little lighter in tone. To that end, I bring you freebies and some writing news.

First up, writing news, because I’m not egocentric or anything. Phnark!If you follow my rantings and witterings on a regular basis, you may remember me saying I was going to try and write some shorter stuff. This was, mainly, because my life circumstances aren’t always conducive to writing long, complicated stuff. To that end, you will be glad to know that I’m now 26,500 words into another ‘short’ story about K’Barth. I have also binned 19,000 words, or at least reallocated them for use somewhere else, because they don’t fit with this story, because, as is my wont, I started in the wrong place. I really, really hope I’ll be able to stop doing that one day, but on the upside, at least it means I usually get two books when I work on one.

It looks as if this will probably pan out at about 40k words, possibly 60k so, I think we can safely say that as efforts to write a short go, it’s an epic fail. It might, however, see me end up finishing an novel in record time if it continues the way it is. Mwah hahahargh. Swings and roundabouts, eh? It’s all go!

In addition, the Space Dustmen characters are getting excessively antsy and their world is becoming more and more vivid so I am going to have to write something about them soon, or they’ll find and have a word. They are indentured labourers living at a space base and obviously, as the scum of the earth, they all live near the sewage processing plant, on P Deck. Oh ho ho! Yes, ladies and gentlemen, you saw that joke here first! I’m just letting it ferment for bit more – the story I mean, not the sewage on P Deck – so it’s more obvious where I’m going when I start working on it again.

Lastly, on the writing news front, I thought I might have a pop at some non-fiction. This is a project that I may even try to do the trad way, I’ll have a think. However, I was out taking photos for it this morning and having thought I was nowhere near, I now find that I easily have enough illustrations to compile the book.

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Happy me!

So, what else do I have for you this month? Two lovely promos, that’s what. Yep!
First up, the lovely Andrew Q Gordon is running a promo for fantasy books this month. There are ten books featured and you can grab yourself a freebie in return for mailing list sign up. To find out more, the promo page is here or click the picture. This one runs from 27th February to 3rd March.

aqg-fantasy-giveaway-option-2

Second up, once again, Patty Jansen is running a monthly promo which segues effortlessly into position on 4th and 5th March, just as Andrew Q Gordon’s promo finishes! Handy.

This one is for no strings attached free books on either Instafreebie and Bookfunnel. So, no mailing list sign up is required but you need to feel confident side loading them to your reader/tablet/computer yourself.

You can cop a load of that one, here or click on the picture, as before.

promomarch2017home

Anyway, I hope the promos are useful. I was rather chuffed to see that they are are full of fresh books (to me). So I’m hoping there is lots of interesting stuff in them for you too.

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Evolved or spun? Meet my shorts. Born Free: news, views and free books … #giveaway #sffbooks

First of all, thanks to everyone who responded – in the comments or by email – to my rant last week. My folks are a lot better, which is heartening, and their new boiler is fitted. Things are calm for the moment, although I’ll probably have to try and get them to a funeral some time in the next couple of weeks. We’ll cross that bridge when we come to it. I also did reasonably well at the Bury Christmas Fayre this year, in fact I ran out of copies of Few Are Chosen, which was a good predicament to be in but also a bit annoying. I did £470 over three days, £12 more than I did on my best year, in two, but a full £170 more than last year – although they hadn’t put me next to a stall selling brand new, best selling kids and teen books for £1 a pop this year, which was a relief.

There has been more time to reflect over my life and career this week, to, and I am feeling on a slightly more even keel. I have stepped down as editor of the parish mag, freeing up a minimum of seven hours a month and after Roughseas’ question in response to my last post, I started a short story to explain exactly how Betsy Coed did end up running the Bordello on Turnadot Street. Amazingly, it’s moving along nicely and I now have a princely 4009 words in the bag – only 16,000 to go then. Not so bad; if I keep up progress at this rate, it’ll be done in 4 weeks. It won’t, of course, but I will be done a lot quicker than I usually am and might even manage to squidge a second in before the summer holidays begin.

At the same time, the longer stuff has started moving again, so I’ve written a couple of thousand words of the work in progress, too – which is the first in a series and not set in K’Barth. However, I have made the usual discovery, a third in, that what I’m really writing is book two. So I’ve had to take stock a bit, go back and start book 1.

Isn’t it bizarre? Nothing has changed, I’m still trying to write a mix of full length novels and, in an ideal world, some shorter stories to go with. However, instead of seeing it like that, I’ve simply switched priorities, put the short stories as the priority and the novels on the ‘in an ideal world’ back burner, swapped a difficult goal for an easy one. The result? Suddenly I’ve made more progress on both in a week than I have in the preceding two months! So it just goes to show how important it is to look at things in the right way – or perhaps, that I’m so credulous that I can even do spin and puff on myself! Or possibly CBT.

Anyway, a propos of the shorts, I’d really appreciate your help with something. If you have a burning question about K’Barth, the back story to the series, the back story to the characters, anything characters do ‘off stage’ over the story line of the series, can you let me know what it is in the comments? I will then answer it, using the medium of the short story, because a few questions will really help to get this kickstarted.

Second thing, I am taking part in a giveaway this month. A group of science fiction and fantasy authors have got together and we are all giving our books away for free. You don’t have to sign up to anyone’s mailing list or jump through any hoops, AND you don’t have to be tied to one particular book retailer. You can go to the page for your favourite retailer and download the books that interest you.

To find out more, just click on this smashing graphic, here.

pattyjansenpromodec16

 

 

 

 

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More lovely authors to discover from #instafreebie

Just a quick heads up today about a sci fi and fantasy promo I’m taking part in this week. It’s on now and runs today and tomorrow.

It is organised by Sff author C C Ekeke along with our lovely friends at Instafreebie. A number of authors are offering free books there in exchange for signing up to their mailing lists. If you find the book isn’t your bag you can easily unsubscribe from the list, you should find links on the emails the authors send you. But hopefully you will discover some great books by authors you enjoy hearing from.

To find out more about the promo click on the lovely graphic. And if you are not signed up to Instafreebie and would like to join, you can easily do so here.

Find out more about the promo here:

october-if-artwork

The promo ends tomorrow so now’s the time to get in quick.

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#ComedyBookWeek starts today!

ComedyBookWeekWide

Oh yes it is. And naturally, as a writer of funny books, I am taking part. I’ll be reviewing a couple of the books involved on Wednesday and doing doing an interview over at the lovely Matt Drzymala’s blog here I’ll also be reviewing his book here on my blog on Wednesday, along with Missing Improbable by J J Green.

Folks with rather more drive and dynamism than me are doing a lot more. There are over 80 books involved now from a varied bunch of genres, from Chicklit to Sci fi. If you’re wondering where to find out more here’s how:

If you enter the hashtag #comedybookweek into the social media platform of your choice you will find all sorts of interesting information about the event; posts from authors involved, book reviews, giveaways and other joyous gubbins. You can also visit the comedybookweek website, here.

Many of these fine and dandy books are reduced in price, including Escape From B-Movie Hell, which is reduced to a gob smackingly competitive price of 99c/99pence. OK I won’t do the Cut My Own Throat Dibbler joke but I’ll give you a few seconds to imagine it in.

Did I mention that other authors are celebrating with giveaways, exciting competitions and other lovely swag? Oh yes, I see I did.

However, even I have dusted the moths out of my wallet and stumped up to send two of my books in signed paperback to the lucky Goodreads members who win them. You can enter those, from the 17th – 24th July, because, er hem, I got the date wrong, here:

Enjoy yourselves, and #comedybookweek, and most importantly, I hope you have a good laugh.

 

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Filed under Author Updates, Free Stuff, General Wittering, Interesting

Still Eating Snail and Tortoise Dust but Learning to Like the Taste

It has occurred to me that it’s time to post something before you all think I’ve shuffled off this mortal coil or something. The truth is, life is just busy. Duncan’s funeral, a week blitzed afterwards, half term and my in laws down for the week next week, along with the deadline for the parish magazine (yes, I’m the editor) means that for the last three weeks, internet presence has been sporadic at best and the next 10 days will be the same.

So yeh, I’ve done the last thing I could do for my friend, I’ve waved until he’s out of sight round the bend in the road and turned to face the future. The world is moving inexorably on and apart from the residual sadness, which will be with me for some time, I am looking ahead and life is good. That said, after a day spent queuing to get into the Natural History Museum, queuing to see the dinosaur section, queuing to go to the lavatory afterwards etc I’m a bit all in. So inspiration is thin on the ground. Which is why we’re heading for light fluff.

Obviously, the in laws coming, and Mum in law being a household goddess – her house is an immaculate, smoothly oiled machine and I am in serious awe – I have tried to tidy up. I employ bi-weekly cleaners but it being the bi week and us being out on the wrong days to un-bi, McMini and I spent a happy Wednesday this week doing the cobwebs, the beds, dusting, hoovering through etc. The result is a very presentable house. I also got the Dyson Dustbuster and had a go at the huge mountain of cat hair on the chaise long in our hall. When I came to empty it I found something a little bit weird. And amazing. Yes, it had made this perfectly spherical, cat hair and dust ball:

IMG_2249

Yep, I know,pure cat felt.

I expect you can all see what’s coming next. Suffice it to say that since photographs were taken the next thing we knew everything had gone down hill and turned into… er hem… this.

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And, of course, then it was only a matter of time before it turned into this…

IMG_2255

Alright treacle? Wanna come out on the taaaan?

The worst bit is probably the fact that I’ve kept it. Mr D Bunny or is it Terence De Tumblepube is currently residing in a plant pot with some cape primroses. Because it seems like a little miracle of hoovery strangeness.

Meanwhile, the vague ideas for K’Barthan 5 are definitely crystallising into something and the Book With No Name, which I’m working on at present: the trying to write a comfortable, normal, genre specific, correct length novel – that’s coming on nicely too. Although it’s not quite … comfortable or normal, or even genre specific, even if it is correct length. Oh well, 2 out of 3 ain’t bad as Mr Meatloaf says.

I am also rejigging my mailing list expect something interesting soon – or at least ‘soon’ within the parameters with which I use the word so … before next year.

I leave you with one form McMini who joined ‘construction club’ at school (ie lego in lunchbreak).

Me – Was it good?
McMini – Oh yes! It was brilliant.
Me – what did you build?
McMini – a fish and chip shop, but it was closed.
Me – Closed? Why?
McMini – There weren’t enough lego men to go round so I didn’t have enough to make any customers, just the man behind the counter, so I decided all the customers had gone and he was closing up.

So there we are. I think that just about wraps it up for this week.

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MTMail: with added incentives. Are you on my mailing list?

Would you like to be? That, my lovely peps, is my question for today. What would get you signing up for MTMail?

You see, I’ve been doing some more navel gazing and the piece of fluff I’ve prepared for us to examine today is my mailing list. I intend to revamp it a bit, ie, actually do something with it. I want to offer interesting bonus things to people who join and I want to make the idea of joining my mailing list sound a bit more interesting.

It’s not just that I want to shower people with mail shots though – lordy me, even if I’m ruthlessly efficient about it my mailing list members are going to be lucky if I can organise more than about three a year. There is an ulterior motive, in that you folks have offered me support, bought my books, left me lovely comments when I was down and humoured me by laughing at my crap jokes. So I’d like to set up some kind of thing where my mailing list and blog peps who are mostly one and the same, anyway, get bonus stuff. Either things nobody else gets or stuff early… that kind of thing.

In addition, I’d like to bribe incentivise folks to join my mailing list list. Not in a Lord Vernon, I-will-murder-each-and-every-one-of-the-people-who-you-hold-dear-until-you-do-my-bidding-and-I’ll-make-you-watch, manner but in a nice way, as outlined above: a touchy-feely, let-me-give-you-gifts kind of approach.

I’ve had a think and come up with some ideas… I was just wondering… if you’re able to give me any feedback, in the comments or on the poll.

Here are some of the things I’ve been mulling over.

First up, would you like a choice between general mailings and just hearing about the books? General mailings would probably take place once a quarter if I really got my finger out and tried hard so it’s not as if I’d be raining folks with spam. Although if I mailed subscribers about interviews and things it might be more often but I doubt I could manage to make it more than once a month: tops.

Second, what kind of free things would appeal? I can give away short stories or secret blog posts and I can also give away versions of my short stories read aloud, by me – this is something that a couple of folks have requested. Unfortunately, I don’t have the budget or equipment to produce audio books properly: I have a cat, a son and I live on a main road for starters – all things that make the recording process … interesting.

Thirdly, I wondered if you’d like to read out takes. Bits that were honed and toned but didn’t make it into the books. They are un-edited; by a professional at any rate.

Finally, if you’d like to sign up to my mailing list anyway, before any bribery incentives are in place, you can sign up from this link.

 

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Press and publicity. Could I? Should I? M T’s upcoming stall at #BurySt Edmunds Christmas Fayre.

McMini’s latest, as he looked out at the pouring rain and the dark, sub-aqueous sky this morning.

“Mummy, I think the sun has decided not to get up this morning and it is hiding under the covers with its underpants over its head, refusing to come out.”

Very succinctly put. Naturally a long conversation ensued about the specifications of inter galactic underpants as we discussed size, standard of flame retardancy would be required when constructing (make doesn’t reflect the size of the undertaking) underpants for a star.

To be honest, today, I’m feeling a little bit like the sun, myself. I’m doing an event at the end of the week, so I have been having a go at press stuff. I started yesterday – nice and early natch (not). I’ve got something going that reads a bit like this:

“Hello I’m M T McGuire, an author based in Bury St Edmunds and delighted to be taking part in the Fayre this year at Cornhill Walk Shopping Centre (just behind Moyse’s Hall Museum). Come and visit to see the wonderful crafts and gifts made by local artists and while you’re there, why not say hello to me too? You can pet Bob the voiceless Tribble, pick up a free bookmark, and if you want to sign up for my mailing list, your name will be entered a free draw to win a book related mug (no, I’m not talking about the one behind the table).”

It’s very difficult to market a funny book. It’s difficult to market any book actually and as you know I’d kind of decided to give up on the idea. Indeed, my strategy for all marketing has been this:

Marketing? Pfft, easy. Ignore it until it goes away.

Marketing? Pfft, easy. Ignore it and write books.

However, there are people locally who have actually enjoyed my books and with the Fair, sorry Fayre, looming I thought I should at least make a token effort to tell the local folks I would be there.

In this post, I’m going to give you some advice. I’m also going to share a powerful secret: i.e. the many and varied ways I’ve bollocksed it all up so that you don’t have to.

In theory I’m supposed to be good at this. I was a brand manager for a household name company. But when 98% of the population knows who you are you don’t exactly have to try. Everyone is agog to know what your brand’s view on x, y or z is or what it’s doing next. You are, basically, insanely newsworthy AND not only that, but you have half a million quid to throw at making the 2% of the population living under a rock which is unaware of your brand well… aware.

Interestingly, as the brand manager, representative of the corporate heavyweight, I developed various techniques for putting others at their ease, most of which involved humour. In the bus and coach company, they worked. Unfortunately, public passenger transport is not your usual public relations arena. I found that people wanted you to be able to do your job, but if you could be humorous about it at the same time, they considered this a bonus rather than any lack of professionalism. I remember lengthy conversations with a freelance representative from one magazine about a mythical agency we would found together called “we write shite” you get the picture.

Since then, I have learned – possibly to my detriment – that this is not how the rest of the business world works, indeed, it may be that the transport industry doesn’t work like that any more. It’s been 12 years and one child since; a lot of my brain has gone missing and I couldn’t possibly comment. Coupled with my genuine lack of professionalism (cf 12 years: one child: no brain comment) this has not done me any favours.

Yes people, even if you are marketing a humour book, for God’s sake, don’t try to be funny: not until the interview, anyway, then you can be as funny as you like because you’re talking to your audience. I think, if you are able, it’s worth waiting until there’s some point in the press talking to you, too. Until there’s something in it for them. As a very small time affair, I feel quite arrogant and jumped up approaching them now.

Press coverage will not necessarily win you fans but it will put your name in front of a lot of people. However, if you can win yourself enough fans, it might bring you some press coverage anyway. A lot of fans is reason enough for the press to write about you. And if you have a following, your hopeless ditzyness melds magically from unprofessional conduct to cute eccentricity.

If, like I am this week, you find yourself called upon to abandon your concentrate-on-the-writing-and-wait-until-you’re-established-enough-for-them-to-seek-you press policy, here are a few handy hints.

  1. Make the information as interesting and up beat as possible.
  2. Target it. Use a press guide like Willings (or Pimms Media Guide if it’s still going). You should be able to find one at your library. Obvious suggestions are to try your local press, if you think they will be interested as well as magazines or new sheets aimed at fans of your genre(s). It might also be worth looking into press dealing with any other area in which you have a hook. In my case, magazines for mothers or families might be the way forward because I’m a stay at home mum. If you’ve written a thriller set in the world of competitive hang gliding, then magazines aimed at people who enjoy hang gliding or are fans of hang gliding might be a place to start.
  3. Check it. Make sure all the dates, times etc are correct. If you have discalculia, take extra special care to avoid doing what I did and telling everyone that your event on Friday 28th and Saturday 29th November is on Friday the 29th and Saturday 30th. That doesn’t look cool. However, if you have done that. Accept you’ve stuffed up and move on.
  4. Send it to them. Yes, very obvious this one but you have to be in it to win it. Even if you are pretty sure, in your heart of hearts, that nobody is likely to tell their audience about your event, send in the info because you never know. Let’s face it all they can say is ‘no’… or nothing. But if the information isn’t with them, they can’t magically know about it. Try to imagine ways you can make it useful to them as well as yourself. If they can see an obvious benefit from using it they may be more interested. Avoid doing what I did, though which was suggesting topics I could talk about for a radio interview. I was unsure at the time, because it’s kind of teaching Grandmother to suck eggs, but a day on I am cringing so I reckon it was a bad move. Er hem, there are reasons my publicity for this event hasn’t gone too well and the biggest one, so far is me. Perhaps that could be Thing Five.
  5. Avoid being the thing that holds it back. Ask nicely: be as courteous, cheerful, pleasant and polite about approaching as you can and try not to do anything dumb.
  6. Give them time – I have failed miserably on that score too – remember they plan their stuff in advance and so a couple of weeks’ notice rather then ‘oh tomorrow I am…’ is always going to be more effective.
  7. Be patient. Sure you can follow up (once, possibly twice if they sound interested) but don’t hound them. They’re busy and you are not the centre of their world; they have a lot of other stuff to do, deadlines to meet etc.
  8. Accept their verdict. They know what their audience wants. If they think that news of your stall/book/appearance/existence is unlikely to be of interest, you’re just going to have to suck it up and accept it. They probably have a much better idea of what their audience wants to hear about than you do.
  9. If they do give you some coverage, thank them.

So to sum up:  firstly, if you have an event on, then, obviously, you must tell the local press and anyone else who you think will be interested. After all, all you can do is ask. However, if you’re an obscure nobody, such as myself, accept that your information may not be used.

Secondly, I believe, more and more, is that for obscure and little known writers, our efforts are best put into writing books, good books that people will love. I’m sure there is a tipping point, I’m sure there is a critical mass at which sales suddenly skyrocket and members of the press start calling us. I’m sure that some people hit that tipping point with their first or second book; through luck, hard work, judgement or all three.

However, I’m equally sure that for most of us, that stuff is years in the making. So you and I, how do we go about it? We just keep going. We do stuff, we courteously advise the press it’s happening, we follow up and we carry on. The best products sell themselves, grashopper, but it takes time. And for all the events, appearances, signings and publicity that you do, the place you’ll sell the most copies of your next book is between the pages of your previous one.

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M T McGuire will be at Cornhill Walk Shopping Centre, in Bury St Edmunds, on Friday 28th and Saturday 29th November. That’s the one behind Moyse’s Hall Museum and opposite McDonalds. She will be giving out free book marks and selling copies of books from the K’Barthan Series to anyone who wants to buy them. Should you wish, she can even devalue them by signing them for you. You can also purchase Christmas cards and there’s an alphabet poster on sale. You can pet Bob the voiceless tribble and watch him make a noise like an annoyed lawn mower. If you sign up for the mailing list your name will be entered into a free draw to win a K’Barthan Series mug (not the one who wrote it, obviously, I mean a thing to drink hot bevvies out of).

 

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