Tag Archives: self publishing

On book covers? Am I nuts? #notosexism #isitjustme #yesitisjustme

Today, McMini was invited to a tenpin bowling party and I went along. As we stood watching the kids bowl I was chatting to the Birthday-ee’s mum and we got talking about the portrayal of women in the media and how difficult it was to find books to read. Run with me, I’ll get to the point but the background makes sense, I promise.

It turns out that, as a teenager, she, like me, discovered fashion magazines. I enjoyed many aspects of them, as in, I loved clothes and fashion, but we agreed that both of us found them a bit depressing because the women in them were always the top 1% of beautiful and yet presented by the magazines as the norm. And because of that, we both found that though we loved clothes, and fashion, buying the actual magazines was a slightly depressing experience which left us wondering why we didn’t look like the glossy women on all the pages, whether we should, whether the fact we didn’t was normal, and whether finding out about clothes and fashion was worth all that shit; all that angst that we didn’t conform to the magazines’ idea of ‘the norm’ which wasn’t normal at all. As a teenager, I was pragmatic enough to decide that life was too short to feel shitty about myself. So I stopped buying them. So did my friend. For each of us, meeting another person who felt this way was a first.

As a kid, at school, my study walls were plastered with pictures of animals and stunning views clipped from the pages of National Geographic. The only people on there were the Beatles. Most other study walls in that school were covered with pictures of the kind of women my peers aspired to being; fashion models who were miles prettier than any of us … because well not necessarily because they were but because … Photoshop. And mostly, when they stuck them on the wall, that’s all my peers knew about these women. That they were pretty. And they thought that’s all you needed to be. Pretty. And I’m not 100% certain that magazines, adverts, book covers, or anything else that reinforces this view is a great idea. Because if you self actualise through your looks, you’ll never know who you really are, and when they start to fade it will do your head in.

You see, I’m older now, there’s a lot of spare M T where the bump was when I was gestating McMini and it has forgotten to spring back. I still have an hourglass figure but it goes further out and less far in. I need a lot more whalebone to keep my boobs in a place where they used to sit quite happily without artificial help. I often lose them under my arm pits at night and yes, dropping a couple of dress sizes would be convenient because it would make clothes easier to buy. And yes, some mornings, dressing myself feels like trying to find the most interesting and artful method to drape camouflage netting over a Zeppelin. But I’m OK with that because I may be a bit of a twat, a lot of a twat to be honest, but I am nearly fifty now and I’ve learned to like me, on the whole, and what I look like is just puff.

So, what worries me about all this body idealisation is that I can’t help wondering if the reason I’m content with my greying hair and ageing looks is because I was pragmatic enough, as a kid, not to buy into this women should be beautiful and look decorative shit; to avoid fashion mags and the idealisation of physical beauty for its own sake. And what happens to the folks who did? As their looks fade, are they hanging on by their perfectly manicured fingernails, surgically nipping, tucking and enhancing themselves until they finally wake up one morning, look at themselves in the mirror and think, who the fuck is this?  Is the loss of their looks like the loss of their personality for them? Is that what’s wrong with us today? Is that why the current POTUS would rather walk about looking like an oompah loompah with a brillo pad on his head than admit that he’s knocking on a bit and going bald? Fair play if he wants to but …

A few years ago, I read an article which cited a study into male eating disorders, needless to say I can’t find it now but, basically, the posit was that male eating disorders were growing. The article claimed the rise of eating disorders and poor body image in men was directly proportional to the increased portrayal of perfect six pack wearing chaps in lad mags. I admit I found it kind of strange, at the time, that there was more for me to ogle in a copy of Loaded than there was in Cosmopolitan, but I’m drifting off subject.

What my conversation, today, revealed was that I am not alone. That, there is another person who thinks that, self image-wise, fashion magazines are full of bollocks that makes us feel shit about ourselves, and therefore best read with the cynical goggles set to maximum, or, if that doesn’t cut the mustard and they still make us feel shit, not at all.

So we went from this to a conversation about book covers. Friend went on to say that she also hated book covers with people on, found them hugely off putting because:

  1. They’re always unrealistically attractive.
  2. Most of us want to imagine the protagonists for ourselves and if the image doesn’t match what’s in our head it will be annoying and possibly off putting as we read the book.
  3. Most women have trouble identifying with some pert, impossibly thin, scantily dressed, six foot teenaged girl model so it puts them off buying the book because they think they will not identify with the protagonists.
  4. It’s fucking sexist for heaven’s sake. Enough of the bowling ball bums in leather onesies or chain mail bikinis. It was shit the first time in the 1970s and guess what? Yep, it’s still shit.
  5. Same for the guys, but at least if it’s a ripped torso the head is usually cut off, because otherwise we can’t imagine our perfect man’s head on top. Well that isn’t a pleasant thought is it really? But it’s the truth and at least, on the upside, we’re not, by implication, telling blokes how their faces should look.

Or as my friend put it.

‘I won’t buy a book if I don’t like the cover and if it’s sexist or objectifies women then no, I won’t like it. In fact that’s the main thing that put me off reading sci-fi and fantasy books when I was young. Also, why would I be interested in reading about someone I cannot realistically identify with? If the cover shows a skimpily dressed size zero model, I’ll assume it’s erotica, or that these are characters I will have no sympathy with and I’ll move on. Where is the logic in cutting off half your readers?’

This is why almost all the scifi and fantasy I enjoyed as a kid, short of a few titles, was stuff I saw on TV. There might have been scantily dressed ladies involved but the big difference is that they were never pitched as the reason to watch.

So, that’s two of us, then, standing alone among the sheep. That’s how it feels, anyway. At times like this I feel my fellow authors are bastards and my fellow humanity comprised of pliant idiots but that’s just hormones messing with my donkey.

Obviously, that isn’t how it is but oh how glad I am that, finally – probably thanks to some severe tweaking of the algorithm by Amazon, I am, occasionally, able to find fantasy book without a really off putting picture on the front of some young woman, who’s way more attractive than me, and far younger, pouting grumpily at me the way the girls who bullied me at school used to do, or a muscly torso, neither of which will encourage me to pick up a book. Maybe that’s why the main readership of my books turns out to be older, wiser men and ladies between 45 and 50. Perhaps I’m not the only one who feels the way I do about the images of humans that surround us.

There are so many ways to make a book look interesting. Fine, I know I’m on very shaky ground critiquing covers with the ones I have which I, personally, love but which, I appreciate, are an acquired taste. Also there has to be a grain of truth in the idea that having people on stuff sells, and my psychometric profile is rare: something like 6% of humanity – or was it 4% – so I’m unlikely to ‘get’ what the rest of the herd loves but guess what? Of the three books I have on instafreebie, this crappy home made cover is the one that gets the most downloads when I do a promo. Crappy home made cover, 6,000 words as opposed to 103,000 or 80,000 respectively. Hmm. Go figure.

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Runner up for instafreebie downloads is this one, even though, from the point of view of appealing to American readers, I might as well have called it ‘Escape From B-Movie C**t’ since they seem to view the word ‘hell’ as about the same level. Null points for research there! MTM slaps own hand.

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So basically, I, the very very murky looking pot, am about to accuse a kettle trend of blackness. But the fact is, I would prefer to avoid contributing to the deluge of images of ‘perfection’ which, I think, cause damage to young women and men and cause mid-life suffering to the pretty ones who come idolise their looks above all else as a result. So I will not knowingly put attractive models on the front of my books, unless it’s really obviously a joke.

So, back to sexist book stuff.

Here’s an advert that made me think, eeeeesh.

So, it’s a great design, the colours are fab, the idea is great, and even though the actual cover of the book (bottom left hand corner) is fine. Even if it looks more like the cover of an issue of Cosmo than the cover of a book it’s a cool image.

However, back to the surrounding advert. There are some things about this advert that make my skin crawl. I feel really guilty about only picking the one I’m displaying here, because it is a very skilful drawing and it’s clear a lot of thought has gone into it and the author is extremely professional and talented. But I think there’s a judgement error here.

First up, it’s quite a sexual image. There’s a LOT of flesh on display and there is also a hint of nipple, but our skimpily dressed elfin lady has the body of a teenager, a young teenager, and I think that’s why I find this image disturbing. Which side of the age of consent is she? I’m wondering. And the answer I’m coming up with is, the wrong side. OK, look, getting a bit basic here, but if she had any pubes they’d show at the bottom of that v in her trousers, so now I’m thinking please let them be waxed as opposed to not there yet. And worse, if you look at her, her features are kind of simplified, so not only does she have the body of a 12 year old and NO pubes, but she has the face of a child which is really freaky. I am absolutely certain that wasn’t how it was intended, indeed, I’d lay bets that’s a truly excellent book, but I just can’t bring myself to read it, because of the way that ad comes over. Am I the only one who thinks this is creepy, a bit paedo-tastic, and somewhat demeaning to women?

It is becoming a parent that has made me see the world differently. Or I am just turning into a massive prude. I probably need to lighten up. After all, t’was ever thus; catsuits, or the lack thereof, perky nipples and bottoms like two bowling balls in a sack have always been ten a penny on sci-fi and fantasy book covers.

But listen peps, that doesn’t necessarily mean it’s a good thing, or that we have to carry on with that shit now many of us are in charge of artistic direction, ourselves. Three examples of buttock clenching cheesiness in the modern vein, though drawn with consummate skill, can be found under discussion here. I’ve included one of them here.

Hey big boy, if you think you’re hard enough, take your hugantic weapon and … yep. Freud would have a field day with this.

Hey big boy, if you think you’re hard enough, take your hugantic weapon and … yep. Freud would have a field day with this.

All three of the ones on the page linked, and this first one especially, would get a ‘not on your fucking life’ vote from me despite the artistic skill of the drawing – although on the poll in the article, many women really liked this image. At least it’s a lot clearer that this woman is not a minor.

Talking about cheese, if you want a good chuckle, there is a selection of amusingly dreadful sci-fi and fantasy book covers on display here – and yes those are the kinds of things I was trying to take the piss out of with B-Movie Hell.

So what’s to do? Nothing really, I can’t stop over-excitable folks from drawing shag-worthy fantasy vixens and I should probably be saying, ‘she can dress the way she likes even if the sword is a really cheesy metaphor for a schlong.’ Likewise, I can’t stop people thinking that a bitchy-looking pouty girl on the cover will sell books. Especially when it appears that they do, indeed, sell books.

And to women.

But why?

Heaven only knows.

And will I?

No.

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My Permafree Experience … #bookmarketing #nicholasrossis

This week, I have mostly been doing a guest appearance on Nicholas Rossis’ excellent blog. He invited me to write about why I made Few Are Chosen free and why, for me, that has been a good move. If you’re into that sort of thing and want to know more, you can find the post here:

http://nicholasrossis.me/2016/05/17/my-permafree-experience-guest-post-by-m-t-mcguire/

 

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Forget selling. Focus on #writing.

A while back, I read this post, on Chuck Wendig’s blog and it got me thinking.

The basic gist is that there are gatekeepers for every writer. While, with indie publishing, it’s fairly easy to get your book out there, it gets much harder after publication than it is for trad published authors because most of the gates indies must go through turn up after the book is published.  So you get things like review sites that won’t touch anything self published; different gate, different place in the process but it’s still there. He explains how completely saturated the market is and links to an article from a fellow who has 150 books each day sent to his review magazine from trad publishers alone – which is why it only accepts trad pubbed books.

The message of Chuck’s article is, basically: there are gatekeepers in any part of the process, self published or trad. Know they are there. Accept they are there. Cease your raging against the machine. Deal with it. Write more books.

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Here, let me help.

As messages go, it’s spot on.

Except…

As a writer I’d like to think I can accept that nobody owes me jack.

As a human, I find complete stonewalling, or a terse ‘no’ rude. But then I haven’t 150 other people expecting more than a terse ‘no’ to try and deal with every day. If I did, doubtless I would soon be sending out photocopied ‘no’ messages with the best of them.

So, while I do not condone or recommend it, I understand why wannabe writers; self published or aiming at trad, get pissed off and throw a hissy fit. Because while, as a writer, I accept the stonewall as a sanity saving necessity for publishers and agents; as a human it still feels a bit off. And, of course, there’s the frustration. Whatever path you choose in writing and whichever set of gatekeepers you aim to deal with, you need to learn what unlocks them. You need to learn why they are closed to your book and then you have to learn how you can write a book that they will be open to. It may even be as simple as needing to know that the key is on that shelf up there on the left. Point is you need to know. And in the old days, when you sent your book in, chances were, someone’d point you in the right direction. These days the poor buggers don’t have time.

Where to find out these things then? There are courses, there is further education, there is the internet, if you have lots of time at your disposal. But for many of us there is also real life. Or where courses are concerned, things like child care, and no matter how much time you make, those things put stop to much of that before you start.

So, many of us have to learn how to write work that is commercially acceptable – in all respects, not just a good book – with only one word of guidance. An that word is…

“No.”

That’s OK, I know it’s the deal. As Chuck says in his post. Writing is hard. And it’s the only option they have because I’m one of millions.

But it is disheartening. Especially if, like me, you’re a bit dense and slow to learn from a whole plethora of words let alone one. Yes, it’ll take me a while to learn the things I need to know from the word ‘no’. Indeed, I have to be realistic and accept that it may never happen. So yeh, if you’re a wannabe writer, reading this, thinking, ‘AAARGH!’ I do understand how you might feel frustrated and cynical, or even angry, about that. But try not to. Because you’re a writer and sucking this up is your job.

These people have work to do, the relentless pressure of submissions to read and deadlines to meet and many operate under a constant barrage of interruption in the form of calls from writers. It must be like having their brains stirred with a huge wooden spoon. It’s worth remembering that the terse, ‘no’ or stonewall is probably quite impressive given the provocation some of these people must be under.

It’s not their fault.

It’s not yours.

It just is.

All the sales advice I was ever given talked about establishing dialogue – that’s why the cold callers always ask you how you are today. Then again, there’s little point in doing that if your attempts are going to piss people off.

So what to do? Well, perhaps the way to go is to avoid trying too hard. That surfeit of effort can be misinterpreted as a sense of desperation and that can make people wary or even get their backs up.

So to any writers reading this who are desperate to be heard, here are some pieces of advice that have stood me in good stead dealing with the frustration of learning from ‘no’.

  • Be patient.
  • Write a good book.
  • Avoid the hard sell.
  • Write more good books.
  • Forget about learning to flog books, instead concentrate on learning to write better and harder and with more soul.
  • Self publish and be damned!

You see, the way I look at it, if you get that second bit right, and your books are good enough, then eventually, if you self publish then, when enough people have read them, you won’t need to sell them. That’s right my young Paduan. Your readers will do that for you. This, I believe; passionately, wholeheartedly. Sure I wobble every now and again but I still cling to my deluded belief that cream rises to the surface. I’m going to ignore the words of whichever one of my characters it was who pointed out that scum also rises to the top and often ends up on top of the cream.

So if you’re feeling down, like you’re not getting anywhere, ask yourself, are you spending too much time learning to sell and not enough learning to write? Are you being unrealistic expecting to replicate x, y or z author’s strategy and hit the big time straight away? Because that way madness lies. This isn’t a straight away profession – and maybe that’s where some publishers are going wrong, too. The whole reason there are publishers in the first place is because most authors are a long term investment. They have to write a lot of books before they start to earn.

To my amateur (and probably very gauche) eye, the problem throughout the entire publishing industry seems to be the fact that because a few people have been overnight successes, there is now this daft idea that everyone has to be and that anything else is failure. Surely, historically, it has taken time and work(s) for authors to make money. They’ve needed someone who is prepared to believe in them, and pay enough money up front to prevent them dying of starvation while they art their arse off. Someone who’ll foot the bills (while the author writes enough books to get enough momentum) in return for a share in the profits, when they start to earn it back. A venture capitalist, in other words.

To be honest, I haven’t run across many venture capitalists, but the few I have are strikingly pragmatic. They take risks and spread their resources knowing that many of the businesses they invest in – however great the idea – will fail. Perhaps I’m wrong but I have this notion that there was once a time when, instead of giving a huge advance to one or two authors, or spending 90% on the marketing budget on a handful of big names, publishing houses spent a little less on several authors and hedged their bets. It’s like the football clubs who train up young players. It’s win-win for everyone when you sell them to Real Madrid.

Yes, success comes straight away for some of us, but for the rest of us, it takes as long as it takes. And that may be a very long time. Overnight stardom is the exception, not the rule. In a world of screaming noise, sometimes silence stands out.

Write those books, youngling. Create them with love, craft them with care and set them gently on the waters. They may float away to a far off place but if they are good and honest they will not sink.

As Mr Wendig says, ‘art harder motherfucker!’

Oh and did I mention patience?

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Metal detecting, and its relation to my hopes as an #indie #writer

This week, I’m unsure how to go about my blog post. TI have several things to say so bear with me as I try to work out a way to jemmy them all in at once.

Ever in pursuit of the elusive hammered coin or interesting… thing, I went out metal detecting yesterday. I learned three things.

  • First that no matter how many smashing Saxon artifacts other people are digging up you have to walk over one to find it.
  • Second, I learned that my waterproofs are not waterproof any more. This lesson delivered as I was the wrong end of a field, about half a mile from the car, in a deluge. More waterproofs required, I think. The manner of my learning this rather sums up my day.
  • Third, on returning home, after steeping in a hot bath, I learned that basically, I’m doing setting the detector up right, choosing sensible places to detect and doing the right thing. I am finding tiny things as well as big things, I am finding things made out of metals and alloys that mirror the good stuff but unfortunately, they are bits of tractor and modern stuff rather than interesting finds. I’m finding miniscule things the size of a quartered silver coin, but they’re tiny pieces of metal. All are things which, in happier circumstances, could be good stuff. My point is that, for the most part, I’m doing it right, it’s just that the artifact gods are not smiling as benignly upon me as sometimes.

In a sop to my efforts, they (the Small Gods of Lost Things) did throw me this fantastic fossil of half a sea urchin. It holds a level of detail I’ve not seen outside the real thing so my day wasn’t wasted.

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That white discolouration on the flat side means it broke in half several million years ago.

Onwards and upwards. There’s another dig next week.

Which kind of brings me onto the second thing. As you know, I’ve been a bit worried about my book sales recently. This is because I’ve been doing that fatal thing, comparing myself to other people. Really I should know better.

In order to feel some semblance of control, and in pursuit of social media savviness, I bought and read two Rayne Hall books: Twitter for Authors, and Why Does My Book Not Sell? 20 Simple Fixes (Writer’s Craft).

OK, if I can go off at a bit of a tangent here… I cannot recommend these books highly enough. I’ve always wondered how to interact with people on Twitter, Rayne Hall gives the answer. If the worst comes to the worst just go to her feed, eavesdrop on some conversations and have a chat. Her advice has definitely worked really well for me. Even in a week I’m having conversations and enjoying Twitter the way I wanted to but hadn’t. She also has what I consider to be an excellent attitude to social media, ie that it is social and that the more social and less of a book seller you are, the more likely you are to achieve book sales. This advice has been borne out by my own experience.

Likewise, while I’d got more of my book production performance in line with Rayne Hall’s there are still plenty of things in Why Does My Book Not Sell? 20 Simple Fixes (Writer’s Craft) that I can apply to my own books.

However, what I have learned from these two books, above all, is that for the most part, and barring a few tweaks, I’m doing the right thing.

My book sales are not lighting up the sky, though. Perhaps, like my efforts at metal detecting, the small percentage of fairy dust required is just absent from that part of my life at present. Perhaps. But if I’ve learned anything from metal detecting, it’s that perseverance pays off. If you keep believing and keep digging you will find interesting things. The law of averages demands it. You can’t find nothing but crap. Sure a big part of your detector finds may be but they can’t all be. And they aren’t. Not even for me.

Which begs a question.

Am I simply lacking fairy dust. Or are my book sales better than I think?

Comparatively I mean.

You see, it may be that for someone who has written a book that is, as a friend who works in magazine publishing put it, “Absolutely wonderful, but a very hard sell. I wouldn’t touch it with a barge pole if it was submitted to me,” I’m actually doing better than I think.

Usually, a handful of people download my free book each day. Since it went free, in February, I’ve seen a sudden increase in sales of the second book after which, in June and July, I definitely saw an increase in sales of books 3 and 4. From selling a couple of books a month if I’m lucky and shifting a couple of my, admittedly, dodgy free shorts a month, there are now only a couple of days each month when nobody downloads anything.

Don’t get too excited. I’m not ready to make one of those gushing, “I can’t believe that my book is number one on Amazon!” posts on Kindleboards. I’m not even ready to make one of those “my sales have plummeted! I’m only selling 500 books a month” posts either. Mwah hahahargh! I dream of selling 500 books a month.

However, it’s all relative. This time last year I’d failed to sell a single book in three months straight. This year, to my eternal delight, even Kobo users are buying them. The Amazon stats are showing international sales. For the first time, people in France, Italy, Canada and Australia are buying them. For the first time since 2010 I am achieving monthly book sales that go into double figures.

The free book, Few Are Chosen, K’Barthan Series: Part 1 is even being downloaded from Google books – although I’m not sure what’s happening there because nobody has bought the others, I’m not even sure if Google is selling them or just pointing people to the vendors links on my website, but it’s a start.

And it brings me back to a piece of advice that has probably kept me sane in periods of recovery from my various knee injuries. Nevertheless, despite the fact I’ve been happily doling it out left right and centre this month it’s one I’d forgotten to apply to myself until now. It’s this:

Forget about how far you have to go, instead see how far you’ve come. Trust me. The answer to that question is always going to be, a lot further than you think. Which is kind of where I am about now.

So, am I earning much? No. The people around me, the authors I chat to from day to day, are earning far more.

Am I successful? No. My literary mates are, for the most part, several orders of magnitude more successful then me.

Am I doing better than last year? You bet your arse I am!

See how it works?

Yes, sure, as flat figures, my book sales are risible. But as a percentage increase on previous efforts they are flying. It’s all a question of how you view it. Sure, in the order of publishing species I’m so low on the scale that I’m aspiring to be a molecule – BUT, and here’s the rub, things might be different next year.

Onwards and upwards.

Coming next week… news of my latest story, out November 1st.

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What makes a good bad guy?

Recently, as my thoughts turn to planning a new book, I’ve been wondering what makes a good baddie? If you see what I mean.

In my current w.i.p. the baddie is a politician, and I suspect, he will be not so much evil as morally bankrupt. To make things right, our hero will have to manipulate things so that the politician, in getting what he wants, will unwittingly deliver justice for the goodies of the book. In so far as there are any. A bit more like real life then, even if it’s set in space.

But I do want my villain to be bad. And while you can fiddle with the circumstances and the dynamics; on their own, they don’t always make the actual being evil. So I’m trying to work out if I want my latest bad guy to be greedy and selfish and incidentally evil or whether I want to go for a full on supervillian: a being who is intelligent, pointy-brained, and who plans (and revels in) his malevolence. The first is more real, the second an absolute gas to write and great fun to hate.

To get my head around concepts and ideas of ‘evil’ versus ‘bad’ or just ‘greedy’ I have turned to current affairs. I find current affairs intensely distressing if I look them directly in the face. Even so, they seem to be even worse than usual right now. There’s nothing like a bit of economic trouble to bring out the hatred in all of us it seems.

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Here we are in a modern and supposedly enlightened world and the various peoples of The Book are still trying to kill one another with gusto – and anything else that comes to hand.

We have an organisation of people pretending to be Muslims who believe half the population is shameful and valueless. It’s better to be a goat than a woman under the Taliban. After all, even their livestock can roam freely to find food. But if the male folk in a woman’s family die, the honourable thing for her to do is stay at home and starve to death rather than go out into the world unchaperoned to buy supplies. Yes that’s how much a woman is worth to them. Nothing. Because having kids and periods makes us unclean – Lord above if ever there was a bit of biblical health and safety advice that went big time wrong it’s that bit – oh and we don’t have a cock to think with, which makes us bad. And heaven help us, the Taliban seem quite moderate compared to ISIL, the Islamic State.

And then you get Israel which has had it’s foot on Palestine’s neck for years and just. Won’t. Lift. Off.  I wouldn’t pretend to be able to fathom Middle Eastern politics, there is no knowing Who Started It because the fighting there began at the dawn of time. I’ve read enough of the The Book – Old Testament/Torah/Koran – to appreciate that. But historically, countries like Britain, America and Russia have exacerbated the problems in an already volatile area for their own gain; fanning the flames of enmity, promising everyone what they wanted and delivering it to no-one: for years. And in return we get ISIL, the Islamic State. I guess it kind of serves us right.

Then… enter the ‘Christian Right’ and holy smoke, there’s an oxymoron if ever there was one – who vilify women and single mothers, not to mention the poor. They justify the hatred-filled crap they spew as the word of God when all it’s about is power and more money for them. I thought god was supposed to be a loving father – you know, ‘love they neighbour as thyself’ and all that – not a psychopathic, vengeful shit-head. Maybe I’m wrong. It would be funny if there wasn’t an actual, realistic chance of these people gaining power in America, a country which looks, from the outside, as if the political choice is between rabidly conservative and a few steps to the right of Atilla the Hun.

And when I turn on the news and see the latest venom-filled cleric screaming spittle-flecked hatred in the name of whichever version of God they purport to believe in, I confess I feel contempt. Contempt for someone who uses their intelligence, or presence, or social standing to persuade others to maltreat people in the name of a supposedly loving god. And contempt for the brainwashed sheep who follow them.

Which is where it all starts, of course.

The minute we stop seeing extremists as human beings, we become like them. Because that’s what they’re doing to us. That’s how they can justify massacring whole towns, that’s how they can justify institutional peadophelia – selling 12 year old girls into sexual slavery because they dare to get an education: learn to read, learn to think, is peadophelia in my book. No wonder extremism is so attractive to every tinpot fuckwit with a Kalishnikov. What better excuse for violence, bullying and sexual depravity than ‘god told me to do it’? Even if it’s patently, bollocks. I really feel for the world’s quiet, moderate people of faith, who have to put up with people thinking that nutters like the Islamic State and the Christian ‘Right’ represent religion.

What the angry rationalists fail to realise is that using religion to manipulate people is a completely different from having an actual faith. I suppose that’s what a lot of the K’Barthan Series is about: that just because the extremists are in power, it doesn’t mean everyone is one. Even so, it seems that nothing is more guaranteed to make you despise and kill your neighbour than a jolly good argument as to whose philosophy you should employ to go about loving him. Weird isn’t it?

You know, I wanted to make my villain female in this next book – think Servalan out of Blake’s 7 – but, in light of the state of world affairs, I really don’t think I can. There’s enough hatred directed at us women without my making one of us a love-to-hate baddie. The saddest thing is that every time I make stuff up, on the grounds that it’s chillingly evil, I find someone, somewhere, is already doing it.

Servalan: Scary baddie from Blake’s 7 Image: from http://jasonnahrung.wordpress.com

Stepping off the soap box and dragging this back to the point, apart from depressing me profoundly what does the state of world affairs have to do with writing credible bad guys?

In a nutshell, because what current affairs show us is that contempt is the key. A good look at history is an excellent place to start if you want to analyse the subtleties of evil. All you need to do then is give your baddie a healthy dose of idealism at the expense of any practical consideration whatsoever. He doesn’t have to be all-other-beings-are-inferior-my-pawns-to-be-used-and-discarded, supervillain bad. All he has to do is believe, passionately that the ends justifies the means and forget that the populations of the nations he is playing with are actual real humans. There are many faces of evil and often one begets another. So you can have some seriously bad karma starting off with deeds done with good intent.

Hmm… for all his supercilious air I think I prefer the supervillain like Lord Vernon. At least he’s honest.

So, what are your thoughts folks? Who’s the baddest of the bad? Love-to-hate superbaddie or vainglorious politician. More to the point, which one do you most like to see in books?

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I am now, officially hybrid… I think.

That’s right I run on oil AND gas. Sorry, no. What I mean is that the good folks at a small publisher have accepted a short story from me for an anthology. In the process of this they have sent me a publishing contract to sign and there is talk of a small remuneration, depending on sales volume. I think that does officially make me, in the proper sense of the word; with publication pending.

Which brings me neatly onto the other thing. I was looking at Chuck Wendig’s excellent blog today and he was talking about keeping your writing true. Writing who you are rather than what you think people will want. It’s a fantastic post, link to come. The gist is that you can only write for yourself, from your heart because if you write to please anyone else or to follow a trend your writing can lose its conviction. I particularly liked his take on that. Writing a book about something because everyone else has achieved success with it is like being a dog chasing a car.

‘Don’t be the dog, be the car.’

But that made me think because the biggest reason I’m self published is because I write stuff that isn’t really mainstream. I believe it has mainstream appeal but only on an incremental basis with lots of time for people to get used to the idea. And I don’t believe any publisher will take a punt on it until it’s already successful.

That’s not to say I don’t experiment with writing different stuff. My accepted story at Awesome Indies Publishing is one such. And this writing what you, yourself, would like thing, I really have no choice.

Any M T attempt at erotica would be the literary equivalent of this. Thank you http://2makeyoulaugh.blogspot.co.uk

Can I just go off on a tangent here for a minute? Do you ever wonder what writing is like for authors in other genres? I mean, say you write erotica. If you write decent erotica, presumably it turns you on – I mean, that’s what erotica is supposed to do, right? So what do you do about being in a permanent state of arousal, I mean, does it cloud your judgement? Do you end up needing a cold shower to view your work objectively. Or, when you’ve finished a scene do you just have a quick wank, while the cat looks on disapprovingly, and then move onto the next one? It’s not a question that’ll be troubling me. I quite like reading good erotica from time to time, so I did try writing it once. It was one of the funniest things I have ever written but, unfortunately, in absolutely the wrong way.

So for the moment, I’ll carry on writing Bond meets Adams (but without the spies) and see what happens.

Right now, I see what I’m doing as positioning12052012068.

It’s as if I’m leaving my stuff, with artful, care on the bank of the mainstream. To start with there’s just one corner in the water. I imagine the paper waving about in the passing current but each papery wave represents a minuscule tug towards the water. Slowly but surely (I hope) the current pulls it down the bank, tiny, tiny nth of an inch at a time. There’ll be more of it floating in the water now, semi submerged, gently slipping further out into the stream as the current draws it in. Then, it’ll be hanging there for a few seconds, with nothing more than a fraction of the corner stuck to the side until… oops yes it’s floating away and everyone’s a bit surprised because although it’s waterlogged and moving a bit slowly, and shouldn’t really be there, it hasn’t sunk.

Er yeh… That’s the way I see my books inveigling themselves into popular culture. But no-one is going to risk picking up my work and chucking it in until at least some of it has been proved to float on its own. So getting the mini-est publishing deal feels as if well… it’s probably not sliding down the bank yet but maybe a couple more pages have gone in.

Sure, one answer to this question might be to write something that has broader appeal. Perhaps one day I’ll manage it. But if I want to write with conviction I have to write what I write. I know there are many multi-genre authors who would regard that as unprofessional of me, so it is a huge relief to find the particular approach I use endorsed by Mr Wendig. You can find his post, which really puts it very well, here.

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Oh no, the M word! Yes. Marketing.

I’ve travelled to another blog to write today’s post… So if you want to discover the connection between inter-galactic church travel and marketing books, I’m afraid you’ll have to click again and visit my excellent friend Seumas Gallacher, here. In fact, please do.

Seumas is a bit of a success story having sold 70,000 copies of his books – which is about 69,900 more than I have so obviously, I’m in awe. Since I’m not usually invited anywhere – except back to apologise – I’m also feeling pretty honoured to be guesting on his blog.

Seumas writes a very good blog, btw. He talks an awful lot of sense with a Scottish accent – he’s from Govern – think Billy Connolly and you have it about right. I can thoroughly recommend his blog and one of his books – I haven’t read the others yet. So yeh, do pop over there. I can recommend it.

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