Tag Archives: writing

Press and publicity. Could I? Should I? M T’s upcoming stall at #BurySt Edmunds Christmas Fayre.

McMini’s latest, as he looked out at the pouring rain and the dark, sub-aqueous sky this morning.

“Mummy, I think the sun has decided not to get up this morning and it is hiding under the covers with its underpants over its head, refusing to come out.”

Very succinctly put. Naturally a long conversation ensued about the specifications of inter galactic underpants as we discussed size, standard of flame retardancy would be required when constructing (make doesn’t reflect the size of the undertaking) underpants for a star.

To be honest, today, I’m feeling a little bit like the sun, myself. I’m doing an event at the end of the week, so I have been having a go at press stuff. I started yesterday – nice and early natch (not). I’ve got something going that reads a bit like this:

“Hello I’m M T McGuire, an author based in Bury St Edmunds and delighted to be taking part in the Fayre this year at Cornhill Walk Shopping Centre (just behind Moyse’s Hall Museum). Come and visit to see the wonderful crafts and gifts made by local artists and while you’re there, why not say hello to me too? You can pet Bob the voiceless Tribble, pick up a free bookmark, and if you want to sign up for my mailing list, your name will be entered a free draw to win a book related mug (no, I’m not talking about the one behind the table).”

It’s very difficult to market a funny book. It’s difficult to market any book actually and as you know I’d kind of decided to give up on the idea. Indeed, my strategy for all marketing has been this:

Marketing? Pfft, easy. Ignore it until it goes away.

Marketing? Pfft, easy. Ignore it and write books.

However, there are people locally who have actually enjoyed my books and with the Fair, sorry Fayre, looming I thought I should at least make a token effort to tell the local folks I would be there.

In this post, I’m going to give you some advice. I’m also going to share a powerful secret: i.e. the many and varied ways I’ve bollocksed it all up so that you don’t have to.

In theory I’m supposed to be good at this. I was a brand manager for a household name company. But when 98% of the population knows who you are you don’t exactly have to try. Everyone is agog to know what your brand’s view on x, y or z is or what it’s doing next. You are, basically, insanely newsworthy AND not only that, but you have half a million quid to throw at making the 2% of the population living under a rock which is unaware of your brand well… aware.

Interestingly, as the brand manager, representative of the corporate heavyweight, I developed various techniques for putting others at their ease, most of which involved humour. In the bus and coach company, they worked. Unfortunately, public passenger transport is not your usual public relations arena. I found that people wanted you to be able to do your job, but if you could be humorous about it at the same time, they considered this a bonus rather than any lack of professionalism. I remember lengthy conversations with a freelance representative from one magazine about a mythical agency we would found together called “we write shite” you get the picture.

Since then, I have learned – possibly to my detriment – that this is not how the rest of the business world works, indeed, it may be that the transport industry doesn’t work like that any more. It’s been 12 years and one child since; a lot of my brain has gone missing and I couldn’t possibly comment. Coupled with my genuine lack of professionalism (cf 12 years: one child: no brain comment) this has not done me any favours.

Yes people, even if you are marketing a humour book, for God’s sake, don’t try to be funny: not until the interview, anyway, then you can be as funny as you like because you’re talking to your audience. I think, if you are able, it’s worth waiting until there’s some point in the press talking to you, too. Until there’s something in it for them. As a very small time affair, I feel quite arrogant and jumped up approaching them now.

Press coverage will not necessarily win you fans but it will put your name in front of a lot of people. However, if you can win yourself enough fans, it might bring you some press coverage anyway. A lot of fans is reason enough for the press to write about you. And if you have a following, your hopeless ditzyness melds magically from unprofessional conduct to cute eccentricity.

If, like I am this week, you find yourself called upon to abandon your concentrate-on-the-writing-and-wait-until-you’re-established-enough-for-them-to-seek-you press policy, here are a few handy hints.

  1. Make the information as interesting and up beat as possible.
  2. Target it. Use a press guide like Willings (or Pimms Media Guide if it’s still going). You should be able to find one at your library. Obvious suggestions are to try your local press, if you think they will be interested as well as magazines or new sheets aimed at fans of your genre(s). It might also be worth looking into press dealing with any other area in which you have a hook. In my case, magazines for mothers or families might be the way forward because I’m a stay at home mum. If you’ve written a thriller set in the world of competitive hang gliding, then magazines aimed at people who enjoy hang gliding or are fans of hang gliding might be a place to start.
  3. Check it. Make sure all the dates, times etc are correct. If you have discalculia, take extra special care to avoid doing what I did and telling everyone that your event on Friday 28th and Saturday 29th November is on Friday the 29th and Saturday 30th. That doesn’t look cool. However, if you have done that. Accept you’ve stuffed up and move on.
  4. Send it to them. Yes, very obvious this one but you have to be in it to win it. Even if you are pretty sure, in your heart of hearts, that nobody is likely to tell their audience about your event, send in the info because you never know. Let’s face it all they can say is ‘no’… or nothing. But if the information isn’t with them, they can’t magically know about it. Try to imagine ways you can make it useful to them as well as yourself. If they can see an obvious benefit from using it they may be more interested. Avoid doing what I did, though which was suggesting topics I could talk about for a radio interview. I was unsure at the time, because it’s kind of teaching Grandmother to suck eggs, but a day on I am cringing so I reckon it was a bad move. Er hem, there are reasons my publicity for this event hasn’t gone too well and the biggest one, so far is me. Perhaps that could be Thing Five.
  5. Avoid being the thing that holds it back. Ask nicely: be as courteous, cheerful, pleasant and polite about approaching as you can and try not to do anything dumb.
  6. Give them time – I have failed miserably on that score too – remember they plan their stuff in advance and so a couple of weeks’ notice rather then ‘oh tomorrow I am…’ is always going to be more effective.
  7. Be patient. Sure you can follow up (once, possibly twice if they sound interested) but don’t hound them. They’re busy and you are not the centre of their world; they have a lot of other stuff to do, deadlines to meet etc.
  8. Accept their verdict. They know what their audience wants. If they think that news of your stall/book/appearance/existence is unlikely to be of interest, you’re just going to have to suck it up and accept it. They probably have a much better idea of what their audience wants to hear about than you do.
  9. If they do give you some coverage, thank them.

So to sum up:  firstly, if you have an event on, then, obviously, you must tell the local press and anyone else who you think will be interested. After all, all you can do is ask. However, if you’re an obscure nobody, such as myself, accept that your information may not be used.

Secondly, I believe, more and more, is that for obscure and little known writers, our efforts are best put into writing books, good books that people will love. I’m sure there is a tipping point, I’m sure there is a critical mass at which sales suddenly skyrocket and members of the press start calling us. I’m sure that some people hit that tipping point with their first or second book; through luck, hard work, judgement or all three.

However, I’m equally sure that for most of us, that stuff is years in the making. So you and I, how do we go about it? We just keep going. We do stuff, we courteously advise the press it’s happening, we follow up and we carry on. The best products sell themselves, grashopper, but it takes time. And for all the events, appearances, signings and publicity that you do, the place you’ll sell the most copies of your next book is between the pages of your previous one.

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M T McGuire will be at Cornhill Walk Shopping Centre, in Bury St Edmunds, on Friday 28th and Saturday 29th November. That’s the one behind Moyse’s Hall Museum and opposite McDonalds. She will be giving out free book marks and selling copies of books from the K’Barthan Series to anyone who wants to buy them. Should you wish, she can even devalue them by signing them for you. You can also purchase Christmas cards and there’s an alphabet poster on sale. You can pet Bob the voiceless tribble and watch him make a noise like an annoyed lawn mower. If you sign up for the mailing list your name will be entered into a free draw to win a K’Barthan Series mug (not the one who wrote it, obviously, I mean a thing to drink hot bevvies out of).

 

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Forget selling. Focus on #writing.

A while back, I read this post, on Chuck Wendig’s blog and it got me thinking.

The basic gist is that there are gatekeepers for every writer. While, with indie publishing, it’s fairly easy to get your book out there, it gets much harder after publication than it is for trad published authors because most of the gates indies must go through turn up after the book is published.  So you get things like review sites that won’t touch anything self published; different gate, different place in the process but it’s still there. He explains how completely saturated the market is and links to an article from a fellow who has 150 books each day sent to his review magazine from trad publishers alone – which is why it only accepts trad pubbed books.

The message of Chuck’s article is, basically: there are gatekeepers in any part of the process, self published or trad. Know they are there. Accept they are there. Cease your raging against the machine. Deal with it. Write more books.

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Here, let me help.

As messages go, it’s spot on.

Except…

As a writer I’d like to think I can accept that nobody owes me jack.

As a human, I find complete stonewalling, or a terse ‘no’ rude. But then I haven’t 150 other people expecting more than a terse ‘no’ to try and deal with every day. If I did, doubtless I would soon be sending out photocopied ‘no’ messages with the best of them.

So, while I do not condone or recommend it, I understand why wannabe writers; self published or aiming at trad, get pissed off and throw a hissy fit. Because while, as a writer, I accept the stonewall as a sanity saving necessity for publishers and agents; as a human it still feels a bit off. And, of course, there’s the frustration. Whatever path you choose in writing and whichever set of gatekeepers you aim to deal with, you need to learn what unlocks them. You need to learn why they are closed to your book and then you have to learn how you can write a book that they will be open to. It may even be as simple as needing to know that the key is on that shelf up there on the left. Point is you need to know. And in the old days, when you sent your book in, chances were, someone’d point you in the right direction. These days the poor buggers don’t have time.

Where to find out these things then? There are courses, there is further education, there is the internet, if you have lots of time at your disposal. But for many of us there is also real life. Or where courses are concerned, things like child care, and no matter how much time you make, those things put stop to much of that before you start.

So, many of us have to learn how to write work that is commercially acceptable – in all respects, not just a good book – with only one word of guidance. An that word is…

“No.”

That’s OK, I know it’s the deal. As Chuck says in his post. Writing is hard. And it’s the only option they have because I’m one of millions.

But it is disheartening. Especially if, like me, you’re a bit dense and slow to learn from a whole plethora of words let alone one. Yes, it’ll take me a while to learn the things I need to know from the word ‘no’. Indeed, I have to be realistic and accept that it may never happen. So yeh, if you’re a wannabe writer, reading this, thinking, ‘AAARGH!’ I do understand how you might feel frustrated and cynical, or even angry, about that. But try not to. Because you’re a writer and sucking this up is your job.

These people have work to do, the relentless pressure of submissions to read and deadlines to meet and many operate under a constant barrage of interruption in the form of calls from writers. It must be like having their brains stirred with a huge wooden spoon. It’s worth remembering that the terse, ‘no’ or stonewall is probably quite impressive given the provocation some of these people must be under.

It’s not their fault.

It’s not yours.

It just is.

All the sales advice I was ever given talked about establishing dialogue – that’s why the cold callers always ask you how you are today. Then again, there’s little point in doing that if your attempts are going to piss people off.

So what to do? Well, perhaps the way to go is to avoid trying too hard. That surfeit of effort can be misinterpreted as a sense of desperation and that can make people wary or even get their backs up.

So to any writers reading this who are desperate to be heard, here are some pieces of advice that have stood me in good stead dealing with the frustration of learning from ‘no’.

  • Be patient.
  • Write a good book.
  • Avoid the hard sell.
  • Write more good books.
  • Forget about learning to flog books, instead concentrate on learning to write better and harder and with more soul.
  • Self publish and be damned!

You see, the way I look at it, if you get that second bit right, and your books are good enough, then eventually, if you self publish then, when enough people have read them, you won’t need to sell them. That’s right my young Paduan. Your readers will do that for you. This, I believe; passionately, wholeheartedly. Sure I wobble every now and again but I still cling to my deluded belief that cream rises to the surface. I’m going to ignore the words of whichever one of my characters it was who pointed out that scum also rises to the top and often ends up on top of the cream.

So if you’re feeling down, like you’re not getting anywhere, ask yourself, are you spending too much time learning to sell and not enough learning to write? Are you being unrealistic expecting to replicate x, y or z author’s strategy and hit the big time straight away? Because that way madness lies. This isn’t a straight away profession – and maybe that’s where some publishers are going wrong, too. The whole reason there are publishers in the first place is because most authors are a long term investment. They have to write a lot of books before they start to earn.

To my amateur (and probably very gauche) eye, the problem throughout the entire publishing industry seems to be the fact that because a few people have been overnight successes, there is now this daft idea that everyone has to be and that anything else is failure. Surely, historically, it has taken time and work(s) for authors to make money. They’ve needed someone who is prepared to believe in them, and pay enough money up front to prevent them dying of starvation while they art their arse off. Someone who’ll foot the bills (while the author writes enough books to get enough momentum) in return for a share in the profits, when they start to earn it back. A venture capitalist, in other words.

To be honest, I haven’t run across many venture capitalists, but the few I have are strikingly pragmatic. They take risks and spread their resources knowing that many of the businesses they invest in – however great the idea – will fail. Perhaps I’m wrong but I have this notion that there was once a time when, instead of giving a huge advance to one or two authors, or spending 90% on the marketing budget on a handful of big names, publishing houses spent a little less on several authors and hedged their bets. It’s like the football clubs who train up young players. It’s win-win for everyone when you sell them to Real Madrid.

Yes, success comes straight away for some of us, but for the rest of us, it takes as long as it takes. And that may be a very long time. Overnight stardom is the exception, not the rule. In a world of screaming noise, sometimes silence stands out.

Write those books, youngling. Create them with love, craft them with care and set them gently on the waters. They may float away to a far off place but if they are good and honest they will not sink.

As Mr Wendig says, ‘art harder motherfucker!’

Oh and did I mention patience?

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Metal detecting, and its relation to my hopes as an #indie #writer

This week, I’m unsure how to go about my blog post. TI have several things to say so bear with me as I try to work out a way to jemmy them all in at once.

Ever in pursuit of the elusive hammered coin or interesting… thing, I went out metal detecting yesterday. I learned three things.

  • First that no matter how many smashing Saxon artifacts other people are digging up you have to walk over one to find it.
  • Second, I learned that my waterproofs are not waterproof any more. This lesson delivered as I was the wrong end of a field, about half a mile from the car, in a deluge. More waterproofs required, I think. The manner of my learning this rather sums up my day.
  • Third, on returning home, after steeping in a hot bath, I learned that basically, I’m doing setting the detector up right, choosing sensible places to detect and doing the right thing. I am finding tiny things as well as big things, I am finding things made out of metals and alloys that mirror the good stuff but unfortunately, they are bits of tractor and modern stuff rather than interesting finds. I’m finding miniscule things the size of a quartered silver coin, but they’re tiny pieces of metal. All are things which, in happier circumstances, could be good stuff. My point is that, for the most part, I’m doing it right, it’s just that the artifact gods are not smiling as benignly upon me as sometimes.

In a sop to my efforts, they (the Small Gods of Lost Things) did throw me this fantastic fossil of half a sea urchin. It holds a level of detail I’ve not seen outside the real thing so my day wasn’t wasted.

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That white discolouration on the flat side means it broke in half several million years ago.

Onwards and upwards. There’s another dig next week.

Which kind of brings me onto the second thing. As you know, I’ve been a bit worried about my book sales recently. This is because I’ve been doing that fatal thing, comparing myself to other people. Really I should know better.

In order to feel some semblance of control, and in pursuit of social media savviness, I bought and read two Rayne Hall books: Twitter for Authors, and Why Does My Book Not Sell? 20 Simple Fixes (Writer’s Craft).

OK, if I can go off at a bit of a tangent here… I cannot recommend these books highly enough. I’ve always wondered how to interact with people on Twitter, Rayne Hall gives the answer. If the worst comes to the worst just go to her feed, eavesdrop on some conversations and have a chat. Her advice has definitely worked really well for me. Even in a week I’m having conversations and enjoying Twitter the way I wanted to but hadn’t. She also has what I consider to be an excellent attitude to social media, ie that it is social and that the more social and less of a book seller you are, the more likely you are to achieve book sales. This advice has been borne out by my own experience.

Likewise, while I’d got more of my book production performance in line with Rayne Hall’s there are still plenty of things in Why Does My Book Not Sell? 20 Simple Fixes (Writer’s Craft) that I can apply to my own books.

However, what I have learned from these two books, above all, is that for the most part, and barring a few tweaks, I’m doing the right thing.

My book sales are not lighting up the sky, though. Perhaps, like my efforts at metal detecting, the small percentage of fairy dust required is just absent from that part of my life at present. Perhaps. But if I’ve learned anything from metal detecting, it’s that perseverance pays off. If you keep believing and keep digging you will find interesting things. The law of averages demands it. You can’t find nothing but crap. Sure a big part of your detector finds may be but they can’t all be. And they aren’t. Not even for me.

Which begs a question.

Am I simply lacking fairy dust. Or are my book sales better than I think?

Comparatively I mean.

You see, it may be that for someone who has written a book that is, as a friend who works in magazine publishing put it, “Absolutely wonderful, but a very hard sell. I wouldn’t touch it with a barge pole if it was submitted to me,” I’m actually doing better than I think.

Usually, a handful of people download my free book each day. Since it went free, in February, I’ve seen a sudden increase in sales of the second book after which, in June and July, I definitely saw an increase in sales of books 3 and 4. From selling a couple of books a month if I’m lucky and shifting a couple of my, admittedly, dodgy free shorts a month, there are now only a couple of days each month when nobody downloads anything.

Don’t get too excited. I’m not ready to make one of those gushing, “I can’t believe that my book is number one on Amazon!” posts on Kindleboards. I’m not even ready to make one of those “my sales have plummeted! I’m only selling 500 books a month” posts either. Mwah hahahargh! I dream of selling 500 books a month.

However, it’s all relative. This time last year I’d failed to sell a single book in three months straight. This year, to my eternal delight, even Kobo users are buying them. The Amazon stats are showing international sales. For the first time, people in France, Italy, Canada and Australia are buying them. For the first time since 2010 I am achieving monthly book sales that go into double figures.

The free book, Few Are Chosen, K’Barthan Series: Part 1 is even being downloaded from Google books – although I’m not sure what’s happening there because nobody has bought the others, I’m not even sure if Google is selling them or just pointing people to the vendors links on my website, but it’s a start.

And it brings me back to a piece of advice that has probably kept me sane in periods of recovery from my various knee injuries. Nevertheless, despite the fact I’ve been happily doling it out left right and centre this month it’s one I’d forgotten to apply to myself until now. It’s this:

Forget about how far you have to go, instead see how far you’ve come. Trust me. The answer to that question is always going to be, a lot further than you think. Which is kind of where I am about now.

So, am I earning much? No. The people around me, the authors I chat to from day to day, are earning far more.

Am I successful? No. My literary mates are, for the most part, several orders of magnitude more successful then me.

Am I doing better than last year? You bet your arse I am!

See how it works?

Yes, sure, as flat figures, my book sales are risible. But as a percentage increase on previous efforts they are flying. It’s all a question of how you view it. Sure, in the order of publishing species I’m so low on the scale that I’m aspiring to be a molecule – BUT, and here’s the rub, things might be different next year.

Onwards and upwards.

Coming next week… news of my latest story, out November 1st.

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Secrets of the K’Barthan Series unlocked.

One of the great things about being an author is that you get to be a bit… hmm…. let’s call it, ‘eccentric’. It is one of the parts of the job I truly delight in – and probably the bit I am best at. Certainly I’m far better at being a bit weird than I am at writing books, but I digress. One of the things I get asked sometimes, apart from, ‘Are you mad?’ is where I get the names from.

Well, clearly we authors can make some of them up, like The Pan of Hamgee, while others are normal, like Ruth or Lucy or a bit comedically untrendy, names normally associated with the elderly, for example, like Gladys and Ada. Then again, judging by the amount of Masies, Ediths, Dots and Daisey’s under ten there are now, and the rate the real Gladys and Adas are dying off, there will probably be lots of toddlers and babies named Gladys and Ada before long. Christened by people too young to remember that no-one under 70 was called Gladys or Ada for many years.

In other instances, if you’re looking to name characters you can turn to the world around us… things like this:

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Yes, Philip Softone got his name from some lightbulbs. Ever since I saw the first advert for these in about 1989 I have been giggling quietly to myself about who Philip Softone is and wondering what he is like.

Meanwhile his assistant…

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I know, I know… I really should grow up. 😉

There must be a way I can work Clancy Docwra in there somewhere – just because it’s such a jolly silly name (sorry Clancy, if you’re reading this). Indeed, I reckon I may have to write some wild west punk specifically for him, because with a name like Clancy, he can only be a sheriff or a sharp shooter right… or do you think he might be a card shark? Hmm not sure.

Another rich source is place names. When I’m driving along and I see signposts to places like Leighton Bromswold and Carlton Scrope I immediately start wondering who they are, what they do and what they’re like. It’s easy to pick and choose, too. You can go for something off a random signpost sighting, like Carlton Scrope, or you can choose something more simple like Alton, Ashington, Norton, Dacre, Derby or even Troon. You can put them together to make first names and surnames: Alton Troon, Norton Dacre etc. If you want to get seriously wacky you can go off piste and try another country.

So if you’re about to name your main character Kyle, hold up! Why not see if there’s an interestingly named town near you?

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What makes a good bad guy?

Recently, as my thoughts turn to planning a new book, I’ve been wondering what makes a good baddie? If you see what I mean.

In my current w.i.p. the baddie is a politician, and I suspect, he will be not so much evil as morally bankrupt. To make things right, our hero will have to manipulate things so that the politician, in getting what he wants, will unwittingly deliver justice for the goodies of the book. In so far as there are any. A bit more like real life then, even if it’s set in space.

But I do want my villain to be bad. And while you can fiddle with the circumstances and the dynamics; on their own, they don’t always make the actual being evil. So I’m trying to work out if I want my latest bad guy to be greedy and selfish and incidentally evil or whether I want to go for a full on supervillian: a being who is intelligent, pointy-brained, and who plans (and revels in) his malevolence. The first is more real, the second an absolute gas to write and great fun to hate.

To get my head around concepts and ideas of ‘evil’ versus ‘bad’ or just ‘greedy’ I have turned to current affairs. I find current affairs intensely distressing if I look them directly in the face. Even so, they seem to be even worse than usual right now. There’s nothing like a bit of economic trouble to bring out the hatred in all of us it seems.

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Here we are in a modern and supposedly enlightened world and the various peoples of The Book are still trying to kill one another with gusto – and anything else that comes to hand.

We have an organisation of people pretending to be Muslims who believe half the population is shameful and valueless. It’s better to be a goat than a woman under the Taliban. After all, even their livestock can roam freely to find food. But if the male folk in a woman’s family die, the honourable thing for her to do is stay at home and starve to death rather than go out into the world unchaperoned to buy supplies. Yes that’s how much a woman is worth to them. Nothing. Because having kids and periods makes us unclean – Lord above if ever there was a bit of biblical health and safety advice that went big time wrong it’s that bit – oh and we don’t have a cock to think with, which makes us bad. And heaven help us, the Taliban seem quite moderate compared to ISIL, the Islamic State.

And then you get Israel which has had it’s foot on Palestine’s neck for years and just. Won’t. Lift. Off.  I wouldn’t pretend to be able to fathom Middle Eastern politics, there is no knowing Who Started It because the fighting there began at the dawn of time. I’ve read enough of the The Book – Old Testament/Torah/Koran – to appreciate that. But historically, countries like Britain, America and Russia have exacerbated the problems in an already volatile area for their own gain; fanning the flames of enmity, promising everyone what they wanted and delivering it to no-one: for years. And in return we get ISIL, the Islamic State. I guess it kind of serves us right.

Then… enter the ‘Christian Right’ and holy smoke, there’s an oxymoron if ever there was one – who vilify women and single mothers, not to mention the poor. They justify the hatred-filled crap they spew as the word of God when all it’s about is power and more money for them. I thought god was supposed to be a loving father – you know, ‘love they neighbour as thyself’ and all that – not a psychopathic, vengeful shit-head. Maybe I’m wrong. It would be funny if there wasn’t an actual, realistic chance of these people gaining power in America, a country which looks, from the outside, as if the political choice is between rabidly conservative and a few steps to the right of Atilla the Hun.

And when I turn on the news and see the latest venom-filled cleric screaming spittle-flecked hatred in the name of whichever version of God they purport to believe in, I confess I feel contempt. Contempt for someone who uses their intelligence, or presence, or social standing to persuade others to maltreat people in the name of a supposedly loving god. And contempt for the brainwashed sheep who follow them.

Which is where it all starts, of course.

The minute we stop seeing extremists as human beings, we become like them. Because that’s what they’re doing to us. That’s how they can justify massacring whole towns, that’s how they can justify institutional peadophelia – selling 12 year old girls into sexual slavery because they dare to get an education: learn to read, learn to think, is peadophelia in my book. No wonder extremism is so attractive to every tinpot fuckwit with a Kalishnikov. What better excuse for violence, bullying and sexual depravity than ‘god told me to do it’? Even if it’s patently, bollocks. I really feel for the world’s quiet, moderate people of faith, who have to put up with people thinking that nutters like the Islamic State and the Christian ‘Right’ represent religion.

What the angry rationalists fail to realise is that using religion to manipulate people is a completely different from having an actual faith. I suppose that’s what a lot of the K’Barthan Series is about: that just because the extremists are in power, it doesn’t mean everyone is one. Even so, it seems that nothing is more guaranteed to make you despise and kill your neighbour than a jolly good argument as to whose philosophy you should employ to go about loving him. Weird isn’t it?

You know, I wanted to make my villain female in this next book – think Servalan out of Blake’s 7 – but, in light of the state of world affairs, I really don’t think I can. There’s enough hatred directed at us women without my making one of us a love-to-hate baddie. The saddest thing is that every time I make stuff up, on the grounds that it’s chillingly evil, I find someone, somewhere, is already doing it.

Servalan: Scary baddie from Blake’s 7 Image: from http://jasonnahrung.wordpress.com

Stepping off the soap box and dragging this back to the point, apart from depressing me profoundly what does the state of world affairs have to do with writing credible bad guys?

In a nutshell, because what current affairs show us is that contempt is the key. A good look at history is an excellent place to start if you want to analyse the subtleties of evil. All you need to do then is give your baddie a healthy dose of idealism at the expense of any practical consideration whatsoever. He doesn’t have to be all-other-beings-are-inferior-my-pawns-to-be-used-and-discarded, supervillain bad. All he has to do is believe, passionately that the ends justifies the means and forget that the populations of the nations he is playing with are actual real humans. There are many faces of evil and often one begets another. So you can have some seriously bad karma starting off with deeds done with good intent.

Hmm… for all his supercilious air I think I prefer the supervillain like Lord Vernon. At least he’s honest.

So, what are your thoughts folks? Who’s the baddest of the bad? Love-to-hate superbaddie or vainglorious politician. More to the point, which one do you most like to see in books?

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I am now, officially hybrid… I think.

That’s right I run on oil AND gas. Sorry, no. What I mean is that the good folks at a small publisher have accepted a short story from me for an anthology. In the process of this they have sent me a publishing contract to sign and there is talk of a small remuneration, depending on sales volume. I think that does officially make me, in the proper sense of the word; with publication pending.

Which brings me neatly onto the other thing. I was looking at Chuck Wendig’s excellent blog today and he was talking about keeping your writing true. Writing who you are rather than what you think people will want. It’s a fantastic post, link to come. The gist is that you can only write for yourself, from your heart because if you write to please anyone else or to follow a trend your writing can lose its conviction. I particularly liked his take on that. Writing a book about something because everyone else has achieved success with it is like being a dog chasing a car.

‘Don’t be the dog, be the car.’

But that made me think because the biggest reason I’m self published is because I write stuff that isn’t really mainstream. I believe it has mainstream appeal but only on an incremental basis with lots of time for people to get used to the idea. And I don’t believe any publisher will take a punt on it until it’s already successful.

That’s not to say I don’t experiment with writing different stuff. My accepted story at Awesome Indies Publishing is one such. And this writing what you, yourself, would like thing, I really have no choice.

Any M T attempt at erotica would be the literary equivalent of this. Thank you http://2makeyoulaugh.blogspot.co.uk

Can I just go off on a tangent here for a minute? Do you ever wonder what writing is like for authors in other genres? I mean, say you write erotica. If you write decent erotica, presumably it turns you on – I mean, that’s what erotica is supposed to do, right? So what do you do about being in a permanent state of arousal, I mean, does it cloud your judgement? Do you end up needing a cold shower to view your work objectively. Or, when you’ve finished a scene do you just have a quick wank, while the cat looks on disapprovingly, and then move onto the next one? It’s not a question that’ll be troubling me. I quite like reading good erotica from time to time, so I did try writing it once. It was one of the funniest things I have ever written but, unfortunately, in absolutely the wrong way.

So for the moment, I’ll carry on writing Bond meets Adams (but without the spies) and see what happens.

Right now, I see what I’m doing as positioning12052012068.

It’s as if I’m leaving my stuff, with artful, care on the bank of the mainstream. To start with there’s just one corner in the water. I imagine the paper waving about in the passing current but each papery wave represents a minuscule tug towards the water. Slowly but surely (I hope) the current pulls it down the bank, tiny, tiny nth of an inch at a time. There’ll be more of it floating in the water now, semi submerged, gently slipping further out into the stream as the current draws it in. Then, it’ll be hanging there for a few seconds, with nothing more than a fraction of the corner stuck to the side until… oops yes it’s floating away and everyone’s a bit surprised because although it’s waterlogged and moving a bit slowly, and shouldn’t really be there, it hasn’t sunk.

Er yeh… That’s the way I see my books inveigling themselves into popular culture. But no-one is going to risk picking up my work and chucking it in until at least some of it has been proved to float on its own. So getting the mini-est publishing deal feels as if well… it’s probably not sliding down the bank yet but maybe a couple more pages have gone in.

Sure, one answer to this question might be to write something that has broader appeal. Perhaps one day I’ll manage it. But if I want to write with conviction I have to write what I write. I know there are many multi-genre authors who would regard that as unprofessional of me, so it is a huge relief to find the particular approach I use endorsed by Mr Wendig. You can find his post, which really puts it very well, here.

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Cover reveal! Latest Windemere instalment from Charles E Yallowitz.

My blogging friend, Charles E Yallowitz is revealing his latest book cover today. Woot! Hereit is, along with details of the series.

Debuting August 8th on Amazon Kindle!

Cover Art by Jason Pedersen

Cover Art by Jason Pedersen

Swords will clash and spells will fly in the newest adventure of young warrior Luke Callindor, Nyx the magic-flinging caster, and their friends.

With Sari captured by their enemies, the champions of Windemere are determined to get her back and destroy the Lich’s castle. Little do they realize, their battles in the Caster Swamp are only the beginning of this adventure. Trinity and her Chaos Elves have invaded the city of Gaia in search of a relic called the Compass Key. Rumored to be the key to rescuing Sari from a magical island, our heroes are in a race to find the mysterious relic.

Which side will claim the Compass Key? And, what will our heroes do when they’re faced with an enemy whose evil power overshadows anything they have ever faced?

About the Author:

Charles author photo B&WCharles Yallowitz was born and raised on Long Island, NY, but he has spent most of his life wandering his own imagination in a blissful haze. Occasionally, he would return from this world for the necessities such as food, showers, and Saturday morning cartoons. One day he returned from his imagination and decided he would share his stories with the world. After his wife decided that she was tired of hearing the same stories repeatedly, she convinced him that it would make more sense to follow his dream of being a fantasy author. So, locked within the house under orders to shut up and get to work, Charles brings you Legends of Windemere. He looks forward to sharing all of his stories with you and his wife is happy he finally has someone else to play with.

Blog: Legends of Windemere
Twitter: @cyallowitz
Facebook: Charles Yallowitz

Read the Previous Volumes of Legends of Windemere!!!

Cover Art by Jason Pedersen (CLICK FOR AMAZON SITE)

Cover Art by Jason Pedersen (CLICK FOR AMAZON SITE)

Cover by Jason Pedersen

Cover by Jason Pedersen (CLICK FOR AMAZON SITE)

Cover Art by Jason Pedersen (CLICK FOR AMAZON SITE)

Cover Art by Jason Pedersen (CLICK FOR AMAZON SITE)

Cover Art by Jason Pedersen (CLICK FOR AMAZON SITE)

Cover Art by Jason Pedersen (CLICK FOR AMAZON SITE)

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At my back I always hear time’s winged chariot hurrying near…

Twenty one years ago, when I was 25 – yeh I see the smoke coming out of your ears as you do the maths – a good friend from University was killed in an air crash. She was lively, fun and when we graduated – in the middle of a deep recession – she was one of the few people I knew (I was the other one) who didn’t carry on and do a Masters Degree (no chance of a job so I may as well get another qualification) or just take one look at the job market and do law. Never one to conform, was Sharon, she started to design and make jewellery, instead. I signed on as a temp with a firm of contract cleaners – not quite in the same league. You can see who had the get up and go there can’t you, phnark, but I digress.

Her death had a profound effect on me.

When I heard about the air crash I knew I was going to have known one of the victims. It was almost with a sense of inevitability that I read the huge profile about her in the Times, as one of the most poignant losses. I never got to say goodbye to her. I spent her funeral stuck in a traffic jam on the M6. I got to the wake, spent 20 minutes apologising to her parents for not being there and drove back to London, never to see them again.

But even now, I think about her a lot. I doubt there’s a week goes by when I don’t. I also think about two other friends I lost recently, one of whom was just 60 and the other of whom was a year younger than me. In conjunction with Sharon, I also remember one of my Grandfathers. He died a few years before she did but at the end when he was living in a home, he talked a lot, and with urgency, about a friend of his who’d died when they were both 25. My Grandfather said how he still missed his friend and I remember thinking how deeply it must have affected him and later, when Sharon died in my 25th year, that it was almost as if he knew.

And why am I talking about this cheery subject on the day I launch my book?

Well, because I’ve just been reading this post here, and while I was reading it, a few ideas that have been scattered about my brain finally came together. Because quite a few people have asked me, recently, how come I just do stuff, like writing books. When I answer that it’s impossible for me not to it raises the question, what’s driving me on? After all, I can’t produce books fast enough to be viable to a publisher. I don’t know anyone in the publishing industry either. Commercially, I’m flogging a dead horse. My answer is always, because I have to but I think in some weird way, I’m also doing it for my lost friends. It’s as if I have to live a fuller and more vibrant life for their sakes, in a celebration of who they were and because they no longer have the chance.

I guess we all think we’re going to live forever. And there’s nothing like somebody one’s own age dying to give one a cold slap in the face with reality. We’re not. So I do stuff, because I want to do it before I, too, shuffle off my mortal coil and I do it NOW because tomorrow may be too late, as I have seen from the experience of my friends.

That’s why I keep writing when there’s little commercial point. Why I spent a good 13 years trying to work out how to write a book and why I spent another six chipping away at the K’Barthan Trilogy. I also believe I should make the best job of my work that I possibly can. That’s why I’ve spent ages agonising over each word, splurged on editors, pestered kindly souls to beta read it and bought fabulous covers (well I think they are).

Today’s piece of sage advice, then, is this.

Follow your dreams peps. Do it for yourself and for the people who can’t. You have nothing to lose and everything to gain. Take life by the bollocks and run with it. Find something you want to do and do it. If you can’t find something you want to do have fun trying out the things you might want to do. Don’t wait for the right time to start. The time will never be right, it’s not in the nature of life. Don’t wait for a future you have no guarantee of seeing. The only way to make your dream come true is to take that first step. Just begin.

And trust me all that time eating snail and tortoise dust will be worth it for this moment, when you know that it’s done. And it feels… amazing. Really. Trust me. You want some of this. Make a start.

Oh… and did I tell you I had a book out today? More on that story, and links to buy, here.

Or buy it on Amazon here

CoverLookingForTrouble

Back cover, Looking for Trouble.

Back cover, Looking for Trouble.

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What do you see, you people looking at me?

As many of you probably know, there’s a little bit, in WordPress, that tells you what people typed into their search engines to get to your  blog. I’ve just been looking at fellow Gumbee Writers’ Guild author, Jim Webster’s latest post about the absurd things people type to get to his – apparently it’s a big favourite with people looking for Marks & Spencers knickers.

Boringly, most of the people who come here have either typed a variant of “why do so few UK agents handle sci-fi and fantasy” into their search engine and come up with this post or they’re actually looking for me. Or at least, they were. After reading Jim’s post I had a quick look at my stats and this is what I found.

the beebatron cbbeis, the beebatron tardis
Excellent. Yes, random person, I can confirm that I, too, have noticed that the Beebatron which was on CBeebies a while back, was the old 1970s Tardis control console. Did you also notice that it then went on to be come Riff the dog’s mixing desk in Carrie and David’s pop shop.

Second: snurd, phn erotcia ah ah ah oh

Yeeeeeees. That one’s a bit of a worry.

The word “snurd” didn’t mean anything when I came up with the concept but I have checked the Urban Dictionary since and discovered that “snurd” is also a contraction of “snotty little turd”. Which, in itself, is quite interesting.

Tangental Hint: the Urban Dictionary is kind of like Rogers’ Profanisaurus – only a bit more serious. However, if you write any kind of spec fic it’s always worth checking it out before you name anyone or anything. You don’t want to discover that your hero’s monika is also the slang term for one of those loud honk-like farts that sounds as if someone’s dragging a table across the floor of the room above. I didn’t know about the Urban Dictionary when I started out.  That’s why I have a race of bad guys called the slang term for a fellow who has one ball that hangs considerably lower than the other.

So there you have it. The Urban Dictionary: gold. Now then, where was I? Ah yes…

What all this illustrates to me is two things: First, what we write on the web can be taken very differently to the way in which it is meant. Second, it’s going to be there for a very long time.  Your views my change, your outlook may mellow but that rabid rant you posted in 2008 will be with you always. This thought crystallised further when I opened my second blog alert this morning and found this article about whether or not agents google the writers who query them: short answer, they do.

Today’s advice, then. Think twice before you speak on the net, especially if you’re an author. Think extremely hard before you make any flippant remarks at anyone else’s expense or anything that might paint you as mean or vacuous or prejudiced. Remember, if you’re prone to bitch about publishers and agents, that if you ever want to work with them one day, they’re going to check you out. They’re going to read everything you’re saying now. So think, my lovely peps. Otherwise, hitting that ‘post’ button, or publishing that book, could constitute several high-calibre rounds to the foot.

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Oooo! Shiny thing!

Well here’s a bit of a turn up, Few Are Chosen is featured on the Indie Book of the Day site. You can see it here for the rest of today (Pacific time, which is probably until about this time tomorrow) and you can see the permanent entry here. And they’ve also given me a lovely badge which I will put on my sidebar tomorrow – unfortunately I’m out tonight.

So there we are, do go and check out Indie Book of the Day because they are clearly people of astonishingly fine taste and good discernment. Phnark… OK so I nominated myself but hey. I’m still excited and for those of you who are authors, too, I’ll let you know what the blip in downloads looked like!

See the lovely seal for my blog!

Indie Book of the Day Award

And the lovely certificate. Weeeee! Happy dance.

Royal Certificates

 

 

 

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