How are you all doing?
This week, I mostly did … a podcast appearance. The one I mentioned last week with Bonnie Dillabough. OK so I’m not sure I acquitted myself too well, especially not when it came to answering the questions, but Bonnie is a complete scream. Ex website designer and ex professional clown among many other things. She’s also worked in audio visuals so she edits her own stuff. She has six kids and she has grandchildren … I’ve no idea when she finds the time to write books! The editing and geekery is impressive but the coolest bit is the professional clown part! I got the feeling that we have a similar outlook. She started off in KU but soon decided that she wanted to get her books into libraries and similar and so she is in the process of going wide with all retailers, which is brilliant as it means I can share her books with my mailing list a lot more easily.
She asked me what I loved most and hated most about writing! Jeez that was hard. So obviously the bit I love most is the writing bit. The daydreaming, writing stuff down, giggling at the funny bits. The bit I dislike most is probably the fact there isn’t enough time to do it in. But unfortunately, that’s not what I said. I went completely blank.
In the end, I cited one of a number of pet hates: those people who take the time to email you to be pissy rather than just unsubscribe.
The way I advertise is to invite people to sign up to my mailing list in return for a free book. A few weeks afterwards, I send them links to download a second book. My theory is that sending people a couple of free books is quite a decent thing to do – even if they’re short books at 14k and 4k, respectively (or 90 mins and 30 mins in audio). Obviously I’m hoping they’ll like the book but if they don’t that’s absolutely fine, there’s a big unsubscribe button so they don’t have to carry on receiving my emails. Usually, if the book isn’t their thing, the point they unsubscribe is when they receive an email about the second book, ‘would you like another book?’ It’s called. I guess it serves as a reminder. The last thing I want on my email list is folks who don’t want to be there, so if the book isn’t their bag and they unsubscribe I am, quite frankly, delighted. I’m aiming for a small, but perfectly formed, email list where I have a couple of thousand subscribers and an open rate that’s as close to 100% as is actually possible.
Sometimes, people write me really lovely emails saying that they appreciated the free book but they are going to unsubscribe because my stuff is not for them. If they take the trouble to do that I always thank them for their time and reassure them that I’m absolutely OK with their unsubscribing because it would be daft for them to stay.
Other times though, you get people who don’t unsubscribe, oh no because that would be sensible. Instead they email you to be condescending and unpleasant about the book you’ve given them. They act as if your offering them a gift, which they were perfectly at liberty to refuse, is an act of deliberate disrespect on your part.
‘How dare you give me a book I don’t like!’ They cry usually in the most pompous and condescending tone they can muster. ‘You have wasted my precious executive time.’
Also, as stated, they are often so tied up with being pissy that they do this without even asking to unsubscribe in the email either. I had one recently and I suppose that is why I cited people like this as my pet hate. I shouldn’t have done. It makes me come over as similarly small-minded. But I have to admit I do heartily dislike that handful of people in the industry; readers, other authors, sometimes editors, who actively go out of their way to be pissy to everyone else. Like those morons who register words like ‘tree’ and ‘sky’ as trademarks. Bellends, every man jack of ’em. I have no time for such cockwomblery.
Also, if you’re going to write to an author making disparaging comments about the quality of a book’s editing, it’s a good plan to check the email for typos before clicking send. So few of these people do.
Mostly, I simply unsubscribe them without bothering to reply. However, sometimes, if they are pompous enough, I will send them something along the lines of, ‘thank you for your honesty, I assume the purpose of your contacting me was to request that I unsubscribe you from my mailing list, this I have done.’ The more pompous and pointless their email the more scathingly polite my reply, and of course, if I can match their pomposity I give myself bonus points. This probably makes me a troll, but I reckon that since with this sort of bellendery is an unavoidable part of doing anything on t’interweb, the least I can do is have some fun out of it.
I was thinking about marketing this week. Yeh, I try not to but [MTM leans in and whispers] I enjoy it. The geek in me likes tinkering with marketing, yep the same one who would have loved to have done something scientific but … maths. Marketing is one of those things where you get to do your own mad experiments. Thus far my advertising has had the strap line, Dr Who meets Terry Pratchett … sort of. I then talk about how I’m cutting my own throat giving them a free book. I don’t think the nod to Pratchett in the body matters, but having it in the strap line makes me nervous. I’ve been looking for something else. I came up with a list of rather similar ones:
- When the finger of fate points, duck.
- When fate comes knocking, be out.
- When destiny calls don’t be at home.
- When destiny calls pretend to be out.
- Destiny called but it got the wrong number.
- Destiny called but it got the wrong guy.
- A man called by fate: the wrong man.
- Fate called. The wrong man listened.
- When fate calls, don’t be at home.
- Use ‘Destiny called. The wrong man answered’ anyway
The results were intriguing. The clear winner was 1, but hide or run were also suggested. 5 also got a fair few votes and there’s me thinking 7 or 8 were the best! If it’ll fit on the ad I think I’ll probably settle for ‘When the finger of fate points, run away.’ But it also opens up the possibility of, ‘When Destiny calls, hide’ ‘When Destiny calls, run,’ or even, ‘When Destiny calls, hide behind the sofa.’
If you have a favourite feel free to post it in the comments!
Other smashing news … despite our respective feelings of lock down meh, Gareth and I have got it together enough to do another audiobook. Small Beginnings will soon be coming to a store near you on audio!
Yesterday we had a slight alarum with Mum. She fell in the kitchen and hit her head so, because she’s on blood thinners, they carted her off to A&E for a brain scan. It happened at 11 ish. She said she lay there a while and then thought that if she could turn over she might be able to get up. But then she ended up trapped on her side and couldn’t even sit up, at which point, she admitted defeat and pressed her panic button. It goes through to two different people nearby and one couple came round and picked her up. The ambulance was also called automatically. Mum’s carer arrived shortly afterwards and after a brief chat the other lovely peps went home.
As the ambulance was going to be two hours, the carer very sensibly gave Mum lunch. Then they arrived and despite my brother and I saying no they insisted they took her to A&E to be checked. We were all a bit worried as she had to go on her own. No-one was allowed in with her.
Eventually, at 6.00pm I rang to see how she was getting on. The staff member answering the phone sounded a bit brusque and said that no-one had even seen her yet. I thought she was angry with me, it was only afterwards I realised she might have been as pissed off as I was about the fact Mum had been sitting there for three hours, rather than annoyed with me for calling. Nobody helped Mum but I doubt she asked. She went to the loo by clinging onto the wall. She gets confused but I think her dementia is vascular rather than Alzheimer’s so it’s different and definitely far more variable. By a stroke of luck she was having a really good day and was very on the ball. Even better they’d scanned and released her by seven and she was home and in bed eating a light supper by 8.00 at which point she rang me to give me a blow-by-blow account of her adventures!
Luckily, all is well and I didn’t have to go down there. I’m thinking that, since she has arthritic knees that give way and she is already very tottery, it might be time to start trying to persuade her to use a zimmer. I do have a thing you can strap on so she’ll still be able to carry stuff. It’ll take some time though.
Although it was not a pleasant few hours, I did feel hugely relieved when I chatted to her by how much more with it she was than sometimes. We had a lovely conversation and it left me hoping that some of her recent deterioration is more about lockdown fatigue. Fingers crossed.
Which reminds me …
If you’re looking for something to take your mind off all the pissy administrivia that takes six times as long under the ‘New Normal’ (lord I hate that phrase) Small Beginnings is currently free from all retailers. Or you can try some other authors by downloading the free box set anthology, ‘Future Adventures’ which contains eight excellent books but a number of different authors, including me – Few Are Chosen. To find out more, or discover a link to download either at your vendor of choice. Just click on the picture of the one that interests you.