Tag Archives: author blog

Navel Gazing and Pocket Lint; MTM’s Year in Publishing 2017

Yes it’s time for me to do a round up of business. When I say business, I mean my business, such as it is, not ‘the business’ of world book sales. Anyway here goes.

So, how’s it been?

So so if I’m honest. Marketing-wise, I have not had the time to do it justice but I’ve turned the corner with the writing, definitely.

Sometimes, in publishing, it can feel as if you are running faster and faster to stand still. Now, clearly an author with my output rates isn’t going to be able to keep up with the standard, low margins high output model that is doing so well.

However, I have happened upon a group of authors who are doing very well thank you without ever troubling the best seller lists. It all started with a thread on Kindleboards here from Australian sci-fi and fantasy author Patty Jansen. She has also written a really good set of books about her alternative approach which I highly recommend any fellow authors who are stressing about sales, and what have you, should read.

Seeing as I’ve always had a slightly different approach to what I want to achieve with my book sales, I thought it was time I evaluated my efforts so far, all of them. I’m using Booktrakr, which may not be 100% accurate but is on point enough to give a good idea of my career wide sales.

One Man: No Plan M T McGuire

Which Genre? This one.

What genre are we in?

OK, in case you don’t know. I sell humorous science fiction fantasy action adventure books with a dash of romance here and there but no squelchy bits. They’ve been described by a friend as ‘Douglas Adams meets James Bond’.

Or to put it another way, the books are genre transcending, which is polite-speak for,

‘they’re an extremely hard sell.’

And when I say ‘hard sell’ I mean it. Frankly, I suspect I’d have an easier time trying sell a dog turd in a paper bag than my books. BUT when people finally read them, they do tend to enjoy them.

General overall goals in writing

Over the course of my writing ‘career’ I’ve rather loosely kept to four goals:

  1. Produce more books and find people who will love them.
  2. Find a way to access those people where I am in control ie no middle man like Facebook hiding my posts from everybody because they want me to pay for ads.
  3. Make some cash, although to be honest, I haven’t really written enough books to make much, but I’ve set a goal of £300 a month – about $400 – by the end of 2019.
  4. Increase sales from sites other than Amazon because they dick their suppliers around less than Amazon does.

In so far as I have a customer strategy, it’s get a small group of folks who love your work and buy everything you do. Keep as much control over your access to them as possible – ie have as many on your mailing list as possible rather than relying on third parties, although I’d rather someone followed me on Facebook than stayed on my newsletter list when they didn’t want to.

So basically, I’m looking at the 1,000 fans theory, I’m looking for superfans.

Goals for 2017.

Last year, such as they existed, my goals were:

  1. Experiment with new ways to find readers who will enjoy my stuff.
  2. Write more books.
  3. Concentrate on growing my mailing list and making sure that the people on there want the things I can give.
  4. Find out if there’s anything they want related to my fiction books which I can deliver but haven’t yet.
  5. Find out what the folks on my mailing list want if it’s not the books I’ve written and decide if I can deliver it to them.

What actually happened?

A lot happened in my personal life over 2017 and I had to stop writing and evaluate the situation. Basically, I had to work out if I could continue to write at all. Then I had to work out what, if anything, I could to change of the handful of factors within my control to make sure that happened. I sorted a new way of working. Tried it out, wrote a short and half a long, sent the short to my editor and … she died bless her.

So this year’s new release – originally for September – will now happen next year.

During the various crises, I let a lot of stuff ride, I just about kept the mailing list going with promos, book recommendations and group giveaways. I also did a couple of mailing swaps. I managed an International Bookbub.

However, it felt as if my book sales had stopped. Dead.

This morning, I decided I’d have a look and see if it really is and if so, how bad the situation was. Was I right thinking my sales are dropping like a stone?

Yes and no. Let’s look at some graphs!

No wait! Don’t run away.

Monthly Revenue 2014-2017

You can see three big spikes here, the first one, mid 2015 is when I first made Few Are Chosen permafree. I optimised it for UK readers and I was getting between eleven and thirty downloads a day. As you can see, a lot of those folks went on to buy the other books. In early May there was an algo change and the downloads dropped from eleven to thirty to about five or ten each day. Read throughs, drop accordingly. I never managed to optimise my listing for the UK store quite as effectively because they brought in KU and you weren’t allowed to use the words, Kindle, Good or Free so I had to bin my highest performing keyword phrase, ‘Good Free Kindle Books.’ As you can see, that cost me about $100 a month and Amazon about $30, which seems counter intuitive of them and is one of things that has me wondering if KU is about more about destroying the opposition than anything.

Monthly revenue from Jan 2013 to now … yeh you are welcome to laugh!

Numbers of books bought from 2013 to now note the 99c international Bookbub which makes a huge spike on right hand side of this graph but doesn’t register much in the revenue graph shown above.

As you can see there’s a small blip around the time Escape From B-Movie Hell comes out – Dec 2015/Jan 2016, that’s in red. I had about 400 people on my mailing list at that point and did a full-on launch. It shifted 65 of them but a lot of the original K’Barthan Series fans seemed unwilling to give Escape a try. Indeed, I wonder if those sales were simply folks from the Bookbub the month before who were moving on from the series to the stand alone.

Ditching the Permafree.

Since the permafree first in series was only getting a handful of downloads a day and a far lower proportion of those seemed to be translating into sales for the paid books, I put it back to paid in January 2017.

Yes, this cover attracts more readers than the cover for Few, but Escape, which has a person on it, does equally well.

Looking at the graphs now, that might have been a mistake but at the time, I’d recently discovered Instafreebie and was getting a fair few downloads there. Also, a 105k book is a hell of a lot to give away – I’m not sure if that means I got greedy or desperate. Since running a year’s worth of Instafreebie promos, I’ve discovered that the short story, Unlucky Dip, is downloaded far more in promos than the novel. Furthermore, the people who have downloaded it, joined my mailing list and stuck around are one of the most dynamic and responsive groups. Escape also scores more highly in downloads when offered free. Both the books doing better have a person, or people, on the cover. Clearly the adage about having people on book covers is true. Go figure.

The rates that folks read the other books seems a bit better on Instafreebie and Bookfunnel, too. Over the three years I had the first in series on permafree, it was downloaded 19,140 times (according to Booktrakr). You can gauge how well the permafree is working by the number of sales of the second book. The results break down as follows:

  • 2015-2016 227 onward sales of book 2 and the highest of the two others sold 275.
  • 2016-2017 there were 148 onward sales of book 2 and the highest of the others sold 206
  • 2017-2018 (or at least end of Dec) there were 32 onward sales of book 2 and the highest of the others sold 60. However, the box set, sold 54 copies so in ‘real’ terms it’s probably a drop in onward sales of about 20 books.
  • Revenue is way down from about £1,500 the two previous years to £800 or so

On the face of it, that looks as if a permafree book might still be a smart move for me, but perhaps a new one, or one written specially to give away would be the way to go. I am sorting a potential candidate out with the K’Barthan Shorts. If they come in at 10-20k each I can use one of those or do one longer one at 50k so I can try and get it onto Bookbub.

That said, though less people are buying my books, meaning that growth has, in theory, slowed down, if those people are folks I can access, directly with new release bulletins, rather than being at the whim of Amazon, Facebook or the like, they might be a lot more valuable to have on my side in the long run.

Instafreebie or Bookfunnel versus Facebook Ads and Permafree.

Is the $20 a month on Instafreebie worth the outlay? Possibly. When I joined Instafreebie I was on a $10 account at Bookfunnel so I kept that and added Instafreebie by turning the Facebook Ads off (I was getting about 20 new sign ups a month for $30).

The thing with Instafreebie is that, barring the ones who’d downloaded Escape and Unlucky they seem to take a very long time to get round to reading, we are talking, literally, years in some cases from what they’ve told me, but they are keen, and interested, and they also buy from sites other than Amazon so they fit my ambitions to increase my access to readers on other platforms. Hopefully I’ve been sewing some seeds there.

With Instafreebie, 2,417 readers have downloaded books from me in return for mailing list sign up. I have offered three different books and I suspect I may have shot myself in the foot there with folks on my mailing list downloading all of them. This could well go some way to explain the drop in income I have experienced although this year, Escape, the pariah stand alone, has done way better this year although I did get a 99c International Bookbub on that. Then there’s the fact many haven’t read the books they’ve downloaded yet, so people are not reading them quickly and buying all the other books the way they were after downloading the permafree. Finally, there’s price, I have put it up from $4.99 to $8.99 – and lower on Amazon where the books are still $4.99. I may need to review that.

Interestingly, at Bookfunnel, I’ve given away 148 books – some a short and some the original permafree – in return for mailing list sign up, and 2,251 copies of Few Are Chosen, alone. Of those, 306 were giveaways and the rest were people who’d signed up to get the book on Instafreebie clicking the link on my autoresponder sequence to download the book from Bookfunnel.

I give the second book away in my mailings, too. 2,835 folks have downloaded those; 60% of the folks who’ve visited the download page.

Clearly it’s much easier to download books from Bookfunnel than from Instafreebie!

The numbers for this year that I gave in the last section suggest that the permafree made a big difference and that I should definitely add it to my marketing arsenal!

Sales from other vendors than Amazon

Free books given away. The big spike in the middle is an international Bookbub and the other to the left is an E-reader News Today.

This is the same graph; free books but shown by vendor. After the Bookbub vendors other than Amazon feature much more prominently. Woot!

Clearly the Bookbub for Escape From B-Movie Hell resulted in some sales on other sites than Amazon. At last there are other colours edging into the dark blue. To my delight, the trend continues right through to today. Kobo promos are excellent for this. What appears to be happening is that sales of my books on Amazon are, indeed, tanking since the April algorithm change. However, sales on the other sites have held steady. I never expected this. Sure, I do Kobo promos and they are excellent but Smashwords are delivering too. Google play is tailing off a little but sales are still trickling in – for all the reports that they are making free books invisible, a permafree on Google Play might be a good plan.

Paid book sales by vendor. Amazon still has the major share but Kobo and Smashwords are coming up the rails.

 

This is my yearly income since I’ve been publishing books.

If we look at the yearly income graph we can see a substantial drop this year on last year. It also includes a 99c international Bookbub.  Whereas most months, in 2016, I was selling at least one book every day, this year, that’s not happened at all and you can see that with no permafree there are fewer downloads of the second book in my series.

Is it all bad?

D’you know, I’m not sure but I think it might be better than it looks. April on Amazon was miserable for me this year. That could be an algo change, or it could simply be that after four months the last of the folks who’d downloaded the first book in my series for free had bought the rest. And of all the sales channels, it’s Amazon which is down the most, with Google Play dipping a little. Kobo and Smashwords seem to be reasonably stable.

Clearly, I want my books everywhere so I will always sell them on Amazon, but I also want to get away from relying on a single retailer which, in my experience, has been a more of a primadonna to supply to than the others. At the moment it looks as my efforts to widen the field, at least, are succeeding. Also, bear in mind I’ve not had a new book out for two years and my duties of care have eaten into my work time so I’ve done far less marketing. As we speak I have some ambivalent AMS ads which aren’t doing that well – and to be honest, I think it’s going to take too long to research and produce properly targeted ads to make them viable. However, I will definitely return to Facebook ads and I will also dip my toe into a couple of other advertising channels in the New Year. It may take months to produce some ads, and it will take months to produce some books, but a couple of hours a week on these things is better than nothing at all.

What does this tell us?

  • That I am correct and my income is dropping.
  • That it might be worth my looking at a permafree again, but something shorter than a full 120k book.
  • That my upped prices may be a little too high, either overall or on some sites.
  • That other platforms will tolerate a higher price than Amazon.
  • That my particular rate of output might be better suited to other platforms than it is to Amazon.
  • That my decision to pitch my books as artisan crafted rather than mass produced is the right one.
  • That people might, possibly, be taking longer to read free books.
  • That figures are sometimes different to your expectations.
  • That marketing evolves all the time, what works today may not work tomorrow.
  • That Amazon is quirky – and therefore best not relied upon.
  • That you can infer many things from the same information.
  • What works for other authors may not work for you.
  • Cultivating the right connections is important. You need to find places where folks will share information with you and where you can share it with them. Almost all the decent marketing information I’ve had this year comes from two groups, one on Facebook and one on Goodreads.
  • I think there may be a disconnect between the kind of people I think are on my mailing list, and reading my books, and the folks who actually are.

Tune in next week, if you can bear to, to discover how I’m going to try and breathe some life back into my book sales for 2018.

6 Comments

Filed under General Wittering, Marketing Ideas

(Brandy)Butter balls; a bit of Christmas wittering.

It occurred to me that I should be doing a Christmas round up soon or at least a what’s on next year. However, I have spectacularly failed to get my shit together in time for it this week – ooooo there’s a surprise – so instead I’m going to give you a recipe … eventually.

As you know, I am the original Grinch, only slightly more bad tempered; think of me as the Voldemort of Christmas cheer – or possibly the Lord Vernon.

BUT there are bits of the whole sorry mess that even I enjoy. I do a number of Christmas parties including two corporate wife events which are a gas. Last night was at a Cambridge college which is, basically, supper at Hogwarts so what’s not to like?

Dinner at Hogwarts. A typical Cambridge dining hall (last year’s) … very like my school’s dining hall but without the mashed potato on the ceiling, although I think they’ve taken that off the ceiling at my school now, too. Young people are much better behaved these days.

However,  unlike Hogwarts these places are properly cold. I went resplendent in a thick velvet jacket and trousers, a big warm shawl and thermal underwear. The meal was pretty good, especially the turkey and trimmings and, bonus, the waiter dropped a sausage on the table between me and the lady opposite and then served her another one ‘for hygiene reasons’ which meant me and the lady were able to cut it in half and enjoy a soupcon extra. Snortle.

On the way home we did the interesting road closed manoeuvre again – and we’ll be doing it tonight, too – but we went the right way this time so no single track roads, just country lanes.

This morning, through the hangover fug, it did occur to me that at all these events there is one aspect that lets them down; the brandy butter, or at least lack thereof.

Have you noticed how restaurants tend to serve brandy cream with the Christmas pud? Last week’s was good but many’s the time when it’s had an unfortunate tendency to taste like a mixture of methylated spirits and petroleum jelly – usually at school where they were afraid to serve brandy to the under-aged and were using ‘brandy flavour’ instead. Another favourite is a kind of custard. That sounds good on paper, but because it lacks the usual yellow dye it is white and a bit viscous and I’m afraid it comes up looking very like sperm. This is slightly unnerving when someone’s slathered it all over your food. You wonder what they’ve been doing out there in the kitchen. That said, it always tastes a lot better and since custard is always nice, no matter how jizz-like the colour, I’m game for as much as they’ll give me, which is never enough and … well … it’s not brandy butter is it?

When I was a kid growing up, my mum regularly made several hundred mince pies each year for church, the house (when we lived in the school) and any number of other events. She also made the pud, the cake, the stuffing for the turkey, grew the sprouts and the spuds and everything else from scratch. But then Mum is a kind of cordon-bleu-hunter-gatherer-Beth-Chatto*. The pud would be served in flames and the mince pies would be heated in the oven, all were served with brandy butter, and because it was so good, nobody was allowed it unless they had some pud or mince pies – or ‘little bleeders’ as we call them because when asked if he liked them at his first Christmas with us, McOther voiced all our thoughts by saying,

‘No, I hate the little bleeders.’

But I digress. Back to the brandy butter. OMG, as I believe young people say, that brandy butter was a slice of heaven. We’d have one mince pie and a dessert spoonful of brandy butter to go with, ie a lump of comparable size to the pie. Then you held the butter back when you ate the mince pie and would go in for seconds of pudding but this time, you’d done your duty and had some Christmas fayre so you were allowed to choose something you liked: a meringue. That there people is combo made in heaven – even if, most likely, it’s one that will swiftly see you in heaven, in a more literal sense, by blocking your arteries and giving you a heart attack.

These days, when I talk about brandy butter, hardly anyone seems to know what it is. That’s a crying shame and is a situation I wish to redress. However, Mum’s recipe for brandy butter is a bit generalist it goes like this:

‘Well darling, what I do is take some unsalted butter and some icing sugar, beat them in the mixer and add brandy to taste.’

You can try that if you like, it’s pretty much what I do, but I have managed to convert this, sort of, to a normal weights and measures type of thing.  I’ve stuck to weights and measures because everyone can weigh things out, but ‘cup’ size varies all over the world and doesn’t exist in the UK, so if I do cups no-one will have a fucking clue how much to put in. Mwahahahargh; not least of all, me!

I don’t have a picture of brandy butter so here’s a little fellow about to give you a warm hug. Yes, last night’s college was a target rich environment.

* famous gardener

Brandy Butter

75g/3oz butter left out first so it’s reasonably soft.
175g/6oz icing sugar
1 table spoon of Brandy – to start with, anyway but keep the bottle handy.
1 teaspoon of freshly squeezed orange juice – preferably from an actual orange.
A smattering of orange zest from the same orange.

The trick with this one is you have to taste it. A lot. Here’s the method.

1. Put the butter in a mixing bowl and sieve the icing sugar over the top.
2. Beat it – either by hand or with a mixer is fine. I use a Kenwood Chef mixer which I bought at a jumble sale (rummage sale) about 25 years ago for £5 and I use the beater attachment rather than the whisk.
3. Eventually it will go quite smooth, like butter icing (butter frosting?). This is where you add your brandy – slowly so it doesn’t curdle.
4. Have a taste. Add more brandy if you need to but remember putting liquids in this is tricky so keep it to small amounts at a time. Add some orange zest.
5. Have another taste. Add the orange juice and a bit more orange zest if you want to. I like it with orange because it makes it a bit less sweet but avoid over doing it. You just want a background hint, it’s not orange butter, after all. That said, Mum’s never tasted over sweet and she didn’t use orange but I suspect it had absolutely gargantuan amounts of brandy in it.
6. Once you’ve got it how you like it, put it in a dish and keep it in the fridge. If you put enough brandy in, I’m telling you, this stuff will keep for a sod of a long time. Like a year at least.

The basic gist is two parts sugar to one butter so it’s reasonably easy to scale up, or down, but the more you make, the easier it is to mix.

9 Comments

Filed under General Wittering

When dyslexic people try to fill in forms … #dementia

This week, a cry for sympathy rather than help, hopefully, in a way that is amusing or useful to you.

Last night, McOther and I were invited to a Christmas party. We went. He from London, me from here. I met him there. I was late because our babysitter couldn’t get here before 7.00pm – although I had only just hopped out of the shower when she arrived. This year, the babysitter had not had a car accident, McOther was not in the middle of some stupid deal and it all went off without a hitch. Until we drove home at which point we found a sign announcing that the road would be closed at the next junction. So we ended up having an interesting adventure driving around the Suffolk countryside on muddy single track roads, in the middle of the night, at temperatures of about four below so the mud was mostly ice.

This is the story of my life right now.

Nothing is quite going to plan.

It’s not that things are going badly, or over complicated even, just that they are consistently arse-about-face. The simple things complicated and the complicated things … nope they’re still complicated. It’s not all hand of God like that one though. A lot of the cock ups are my fault.

Obviously with Christmas looming I’d expect things to be going slightly wrong, but this year, even November, which is usually a nice quiet month, got complicated. It all started about ten days in, as I was cresting a very creditable 25k in the first ten days of NanoWriMo. My brother phoned in a panic because the accountant who does Mum’s tax return had been onto him telling him that he must do this that and the other, and suggesting we remove all Mum and Dad’s remaining estate from stocks and shares and into a high interest account. It sounded barking to me but what do I know? Luckily after a few phone calls to check the situation, and a consultation with McOther who understands banking and shizz in a way I don’t, it was all sorted out but it took several days.

At the same time, my brother raised a second thing; that we need to have a properly legal power of attorney over Mum and Dad’s health – yes my lovely peps a Do Not Resuscitate form is not enough, why, I do not know but it seems they have to express this intention formally, using a living will or a special government form. The form is massive and it has to be witnessed, counter witnessed, another independent person has to sign to say Mum and Dad are not being coerced and they all have to do this in front of one another. The form has to be signed in a certain order, or it’s void and when it’s done it costs £110 to file each form, which you don’t get back if you fuck it up and you have to pay again to resubmit, although they will let you resubmit it a second time for half the fee.

To complicate things Mum and Dad’s DNR was signed three or four years ago and the legal stuff must be organised while Mum and Dad are still capable of stating their intentions about this or we would have to make them wards of court or something horrifically complicated. Mum is fine but I wasn’t sure about Dad. I knew I’d have to get the forms filled in and ready to discuss by Wednesday so I could go through them with him when I visited.

Having taken this all in, it occurred to me that I had pissed several days of Nano to the four winds but I had written the middle week of Nano off anyway, because Mum’s birthday is on 18th November and she isn’t really able to organise things like a cake, day out etc for herself so some of that, notably the cake for 15 people, would fall to me. We were all going to have lunch with her at the pub on the Saturday. Likelihood of both attorneys, both deputy attorneys, Mum and Dad in a compos state and enough hangers on about to witness the thing being in the same room in the same place again within another year, low. And, as I said, the middle week of November was already shot writing-wise so I decided I may as well lob the form filling into the mix. Along with the cake.

Finding the forms online was reasonably straightforward and I printed them out and set about filling in the obvious bits. After cock ups galore, I ran out and when I came to print some more I discovered that the latest Windows update had some issue with older printers so I couldn’t print them. So I rang and got them to send me two copies. Thanks Microsoft, I have a computer that won’t save anything to the remote hard drive I bought for it after the last upgrade and which can’t print anything in less than half an hour after this one. Way to go. Yes if I had world enough and time, I am sure I could browse our help fora, as you very reasonably point out, because I’ve nothing better to do with my available time than spend a couple of weeks of it fixing my computer so the drive is useable and its 64bit operating system is, once again, able to talk to a 34 bit printer. I could. But unfortunately, you total and utter bastards, I have a life.

After the helpful intervention from Microsoft I sent the forms to my parents’ email address and on the next Wednesday, I visited Mum and Dad, printed out several copies and set about filling them in. I must state, at this point, that while the forms, themselves, are a nightmare, the government helpline to assist you is staffed by wonderful people who answered my numerous questions about the bleedin’ obvious with politeness and endless patience.

Filled in forms 1 and 2 on the left, instructions and stuffed up pages on the right. Pen, for size reference.

Naturally, since it’s a government form, and you have to have about ten people in the room at once to sign it, two of whom have dementia, plus three children ranging in age from seven to nine who are a bit bored. Distractions are everywhere and opportunities to fuck it up are legion. Add in that the person ‘organising’ it all, the ‘sensible one’ in my family is pathologically unable to fill in any form without fucking it up at least three times and you have a recipe for disaster. I had seven copies of each page. I used every. single. one.

Indeed I had to print an extra one to redo when I discovered that if I so much as scratched out a letter Mum and Dad, the two attorneys and the two deputy attorneys all had to initial them.

Mwahhahahahargh! Another MTM cake wreck.

Meanwhile, a family tragedy overtook two of the carers on the morning, which meant the cake for fifteen which I had made and McMini had helped me ice was somewhat redundant. It also meant that I was going to have to arrange lifts to the legion of appointments with the nurse, hospital, dentist etc that Mum had over the following two weeks while they were on compassionate leave. Obviously, dear Mum did just enough to make it really complicated, organising lifts, then forgetting, or asking me to and forgetting and then organising them so we found two doughty folks had stepped up to help. But we got it sorted. Just! And it could have been so much worse, because the other two carers stepped into the breech and were wonderful while the other ladies were on compassionate leave. We still had a good day on the birthday, Mum called it her ‘best birthday ever’ even if a cake for fifteen was a little more than was required … and I got the forms signed …

… Except I didn’t.

Oh no.

Dick brain here managed to miss the page where the attorneys have to sign and so I had buy two hard backed envelopes so I could send those to my brother to sign – with the second envelope stamped and self addressed inside (he lives further from a post office than I do). I left them to ‘rest’ for a week while he was doing that, on the pretence this would make me more efficient when I checked them but really, just to see if I could jemmy in the last few days of Nano.

This week, there was a panic about Christmas, who would make the cake? Not me!  Yippeee! Who would order the turkey, Mum hadn’t, I did, just in time. Phew.

And then yesterday, back to the forms. One round of final checks as I was getting them ready to post and I realised one of the other pages my brother signed had managed to slip through without a witness signature.

Head desk.

Another joy of having a form of dyslexia, you only seem to see these things one at a time, so you check and find a mistake, rectify it, check, find another and so on. I just hope I cease to find mistakes eventually, except, when I cease to find them, it won’t necessarily mean that there are none.

Anyhooo … The lady who had signed as a witness isn’t one I routinely see on a Wednesday. Would I have to arrange a special meet? I rang the government helpline and was told no it could be someone different. So now, on Wednesday, the lovely carer on duty is going to sign as witness.

At the same time, I was working on the other form my brother mentioned, the thing where Dad gets a community charge reduction. Turns out I’d filled that in and sent it to the Doctor to certify at some stage AND COMPLETELY FORGOTTEN! Help me God! How? I found out when he popped round to see us on Wednesday with it and while it was a lovely surprise to discover I’d been so efficient it was a bit of a shock to have completely erased such a land mark event from my memory.

Form for Dad was signed, I’d done one for Mum on the off chance but Mum has no diagnosis for her memory gaps and isn’t really mentally prepared for the news, if we are to get her one, so I can’t get a reduction for her but I can get one for Dad. So yesterday, having discovered I’d bollocksed the Lasting Power of Attorney for Health forms I turned to the Community Charge Disregard for Dad, called a ‘disregard’ because they disregard that person when totting up the bill, except they only disregard 25% of him but I’m not complaining because it’s a sod of a lot better than refusing to disregard him at all, sorry where was I? Oh yeh.

There are two parts to the form, a bit the doctor filled in and another bit which I fill in. Needless to say, I ballsed it up. Manfully I print one. After twenty minutes of printing enough of it has come out for me to discover it’s auto set for landscape.

The form is portrait.

Swearing colourfully, I cancel the print job and after waiting ten minutes for the printer and computer to sort that out with one another, I check the ‘portrait’ box and set it to print again. I leave it and sort the washing into darks and lights, change the sheets on the beds and come back to find it’s printed a quarter of a page. I go and make a spag bol for half an hour and discover it’s now half done. Then it occurs to me I have no address to send it to so I ring the council to ask, they ask me for my account reference, I say I don’t know it and ask for the address which the lady thinks is on the form but she’s kind enough to give it to me anyway. As I write it down, I hear the sound of the printer spitting out the completed sheet. I look at the form. It is set out as a table with shaded headers for each bit. At the top, above the table is a tiny bit of type which I only notice now that the woman has asked me for it. ‘Account Ref’ it says.

Fucking shit.

Do I have the account reference number? Do I bollocks?

But wait! I can look at the bank statement, it will be on there won’t it? I spend five minutes getting into the account with the special secret code that you get by putting a different password into to your phone and have to type in before it expires and it’s numbers and you have discalculia so you have to do it twice and it forgets all the other answers you’ve typed on the page because you got the one wrong so you have to type them all back in and then the new passcode has expired so you have to go back to your phone and do the other password again and so on.

I get in. Is the ref number there?

No.

Arse.

Second job for Wednesday, find the knobwanking reference number.

Here’s hoping that when I check these bastard forms next time, they will all be in order.

At the end of it all, Mum, my brother and my sister in-law sat me down and told me I must pay myself for the stuff I do for Mum and Dad. So now I’m earning one day’s ‘consultancy’ a week from them, which is what I’d be doing if I was efficient.

On top of that upside, what of Nano? Well, I did 35,000 words in less than half of November. OK so that isn’t a ‘win’ but in the number of days in which I was actually doing writing, that is a gargantuan result. And, it shows that:

  1. The Joe Nassis method of planning a bit, even if you don’t normally plan, on line seminar I went to and took copious notes about does actually work for me.
  2. That if I can make time to write, any time at all, and structure it properly, I’m fucking productive!
  3. There will be a novel out next year.

Woot.

Finally, a note on powers of attorney or planning generally. My parents sorted out enduring power of attorney forms in 2004 so that if anything happened we could take care of their finances smoothly. At that time health was usually implied, certainly in the way the homes and hospitals my grandparents ended up in consulted my parents over their wishes in regard to treatment. As I said last week, I remember talking to my Mum after the home where my Grandmother was had asked her whether they should aim to cure my grandmother of pneumonia or make her comfortable. These days she would need to be officially and legally entitled to make that decision for my Grandmother and likewise, I need to be, to make decisions like that for her and Dad. Best laid plans of mice and Mum and Dad etc. You can plan but even when you do, you have to accept that laws change, the landscape alters and things move on.

Also, if you’re doing these forms for finances it is worth consulting the bank. Despite having power of attorney over my Dad’s affairs, I am not allowed a bank card for him, so it’s worse than useless when it comes to the day to day matter of trying to buy things or get cash out for my parents, etc, etc. Luckily, they have a joint account and it is a key reason why we haven’t activated Mum’s; because she needs cash, and she’s two to three hours away by car, so the ability for her, or her carers, to get to a cashpoint themselves, or pay for things by card in a shop is very important. I am certified by the bank to do telephone and internet banking now, which helps a lot. So I keep an eye on her bank account, pay the wages and liaise with their stock broker when they need more cash. It works very well, and I consult Mum each week about what she’s paying and to whom, but it’s definitely a compromise and I’m not 100% sure if our method is exactly by the book.

After all this, the other day, McMini with his somewhat gappy smile, grinned at me and then, pointing to the large empty space where his new front tooth will grow said, ‘Look Mummy! My gums are bald.’

And so it continues …

10 Comments

Filed under General Wittering

Coming to terms with #dementia

For some time now, I’ve been toying with the idea of starting a blog, or a website, specifically dedicated to my experience of dementia; with my dad, mainly, but also, these days, with my mum since she, too, is getting very forgetful.

However, it seems far more sensible to do it all on here. The subject matter on here is so random anyway that I doubt many of you will take exception to the more detailed post about my dementia-related experiences every now and again. If you look at the menu, there’s now a dementia section and all the posts which mention Dad’s Alzheimer’s are tagged Dementia and should appear there. Obviously, in true M T McGuire form, it would be pointless talking about my situation if I didn’t occasionally share a list of things that have either worked to keep me sane or that I’ve fucked up royally so that you don’t have to. This isn’t exactly that list but below are some of my less than ordered thoughts on the subject.

Here are the golden highlights of coping with dementia, in yourself or in others.

Be not proud! And be absolutely up front with people.

Yes, you read that correctly. All will become clear.

The first sign that something was amiss with my dad was when my parents refused to come and stay. Our spare room was on the top floor and the loo was in the middle. Dad always needed a wee in the night and he began to wake up in a very disorientated state.  Mum didn’t always wake up too and she was afraid he’d fall down our stairs. So for three years, from about 2004, they refused point blank to come and see us. Mum never told me what was wrong, she just made up excuses. She’s bollocks at making up excuses so I assumed I’d upset her but she said I hadn’t. I got very down. I didn’t know what to do.

Luckily, I have a brother so I rang him and asked him what the fuck my parents were up to. He didn’t know either but said he’d ask them. When he broached the topic with Mum she told him at once. So it was he who explained about the stairs, about Dad going weird in the night and Mum’s concerns. The last eighteen months we were in that house Mum and Dad started coming to see us again. We were in a small market town with a perfectly decent hotel and a lot of equally decent guest houses. We put them up in one, within walking distance of our house. The moral of this story then, be honest, because when trouble crops up, there’s usually a work around.

Mum could have saved herself and us heartache if she’d just admitted that Dad had a tendency to get dizzy when he got up in the middle of the night. She wouldn’t have even had to mention the dooh-lally part. Likewise, I could have saved myself a lot of heartache if I’d read the signs and worked out that something was wrong earlier or just asked my brother sooner. But hey ho, it all worked out in the end.

Act early.

These things are like the flight path of a landing aeroplane. You sink, level out, sink, level out and so on to the bottom of the chasm. If you can manage to think ahead a bit, to what the next level of deterioration might be, you can save yourself a lot of grief. It’s hard to look at the next stage of the illness when you,are losing your mind or when a loved one is losing theirs. Naturally you don’t want to think about it, but trust me, for the sake of everyone concerned it helps. For a long time, Mum and Dad seemed to be in denial. Mum kept a very close eye on Dad and I watched her sinking. Imagine if you are eighty and you are looking after someone who is, essentially, a giant two year old. As a mum with a two year old of my own, I knew how hard I found it to keep my eye on him all the time. I can’t imagine how difficult it would be to cope when you are elderly.

Talk about it.

Mum and Dad are actually very good at this, they have talked to me, extensively, about being mortal, I know what kinds of funerals they want, what kinds of hymns, what kind of goodbye. I suspect they’ve willed money for a piss up wake. They also talked to me about what might happen if they went nuts well in advance of any dementia appearing. In Mum’s case we have talked about how she felt when she was in a similar position to that which I’m in now, looking after my granny. My grandmother had lots of small strokes, micro bleeds at the back of her head and as Mum puts it, ‘she just faded away’. For her last year my granny was lying on a bed in a home. In those days there were no living wills or powers of attorney for healthcare. Even so, when my granny got pneumonia, they asked my Mum what kind of treatment she would want, Mum said to make her comfortable. They did, she got better without the life prolonging drugs and died peacefully a few months later.

In her last year, as well as being bed-bound, my granny couldn’t speak and made no signs of recognising Mum’s presence. Mum used to go and see her and sit there crying quietly for forty minutes. The staff in that home were wonderful, and were wonderful to Mum, too. They assured her that my granny was different, more peaceful, even calmer, after a visit. They took the time to see that Mum was OK too. Mum and I still talk about this, and I really wish I’d been able to have the same kinds of conversations with Dad about his dad, who also ended up in a home. It’s hard to talk about these things, but if you can open up to someone you trust it will help and it will also give your carers a feel for what your wishes will be, and how you will want to be treated, when you are no longer able to tell them.

If you are the carer, it’s worth making sure you have someone to talk to and if the main carer is not you it’s worth finding someone for them. There is a lovely lady who comes to see Mum who is the deacon at her church. I saw the lady talking to Mum one time when she was in hospital and couldn’t speak. I asked Mum, afterwards, if it would help to see this lady often. She said it would. She never rang the deacon herself, so I did and now she comes to visit Mum regularly. I know it helps.

People want to help you. Let them and if you can’t let them down kindly.

There are a lot of people around my mum and dad who love them almost as much as I do. They are sad to see people they love and respect struggling. Sometimes it’s hard to accept that the people who love you may be even more upset about your illness than you are. So if you or a loved one are in similar poop, and people offer to help you, let them. Mum and Dad have a big group of folks who give them lifts, pop in to visit, pick up shopping sometimes or generally help out. I think they had a hard time accepting help from these folks at the start but now they revel in it. They get continuity in that these are people they’ve known for some years, yet they also have variety in that it’s not the same old faces. Likewise for the helpers, there are enough of them to avoid fatigue setting in. Despite his dementia, my father is a very social animal, and this has helped him stay with us for far longer. Likewise, Mum and Dad have a four carer team but they also employ a cleaning lady for a couple of hours a week and a family who work in the garden. These folks all give support that goes well beyond their job descriptions. They do this because when Mum and Dad were fitter and younger they were good to these folks. I’m a great believer in karma now that I’ve seen it in action on my folks. So if people offer help, and it’s useful help, let them. Pride has no place in this.

But at the same time, set parameters for your helpers.

If anyone helping you, or your loved one, gets too clingy or too overbearing, tell them. When you are ill and losing your capacity to process everything but your emotions, you don’t have time to put up with anything that will make it worse. So if someone who wants to help is … well … not helping, you have to tell them. Or if you can’t, you have to find someone who can and ask them to do it for you.

My mum loves her garden. She sees it as a living thing, an entity which must be treated with kindness and sympathy. However, she is very arthritic and once Dad had started to get really forgetful, it was too much for her to do on her own. There was a point where the chap who was coming to do the garden kept cutting down the wrong things, pruning stuff wrong, planting vegetables in the wrong places, forgetting to water them etc and you could see that something inside Mum was curling up and dying along with her plants, but she couldn’t let him go. She couldn’t face the hassle of finding a new gardener while she was trying to look after Dad, or, indeed, the hard task of telling the current one she no longer needed his services. Her heart was so full from the pain of seeing her soul mate, my father, her husband, in such distress.

In the end, after a family holiday, my Mum became very ill with pleurisy. At this point, Dad had reached the point where he was so forgetful that he couldn’t cook or look after her the way he would have done. My brother and sister in-law went to stay and they gave the gardener notice and employed the people who do it now. My mum almost cried with relief and the ‘new’ gardeners are wonderful and love Mum and Dad dearly.

Moral, don’t wait for the crash. Take action first.

Avoid being too proud.

Mum is of the old school where she believes that if Dad is ill she should look after him herself and that nobody should know about his disability for as long as possible. But actually, when you’re in your eighties, you can’t look after someone who weighs about eighteen stones, can’t wash himself and has to be talked through the process of going to the bathroom every two hours hours, every night. You need help.

When Mum finally agreed to let someone come and sit with Dad for an hour, three afternoons a week, so she could get out into the garden, she blossomed. And the lady who came round did the ironing and all sorts of other stuff that Mum was struggling with fitting in around caring for Dad. So it helped in all sorts of other ways she hadn’t anticipated. It also meant there was no longer the danger of Dad coming out into the garden looking for Mum and falling down. The carer would bring him out, with his walker, and sit with him.

Even if your loved one seems gone, keep searching.

Dad is very different to how he was. He’s the same person, but he’s a different incarnation of that person, the raw genetic make up. He has lost his filters, his ability to moderate what he says and he has become very much more self centred. Just as a child learns to think about others, so as he regresses to a more simplified state of self, Dad has lost that skill. It’s not his fault. It’s just the way it is.

He can no longer read, his ability to read a novel was one of the first things to go but he is unable to read even short stuff now. It’s interesting that Mum writes herself notes, but even at the start, if she wrote a note for Dad and put it by the clock saying, ‘went out to garden at ten to three back in for tea at four’ he would not think to read it or look at the clock. This was so early on, when he was just my dad with no short term memory. These days he can be a little boorish, which is incredibly sad because Old Dad would be horrified if he could see himself like that. But a lot of the times, the boorishness is asking for help. ‘I can’t get a word in edgeways,’ means, ‘your sentences are too long for me to follow, can you slow down.’ The answer is to speak in short sentences, starting with a shared memory and then as the conversation gets going, you can bring it forward to the now. Lo and behold! Before you know it, back comes Dad. Reaching Dad is all about trying new things. When the landscape of his mind changes, you just experiment until you get him back again.

It’s OK to grieve for someone before they go.

Although I’d recommend keeping it to short bursts. But sometimes you need to cry. Or just drive up to the top of a hill and shout your anger into the wind – my parents live near the South Downs so that’s quite easy for me. But yes, while my dad is still himself in some ways, I still pine for the refined non-raw version. But I also hear him, I hear him in the way I talk to my son, in the anarchic conversations we share, I hear him as I tell my son to get into bed! And that if he could manage to clean his teeth sometime before I die of old age it would be wonderful. I hear my dad speaking through me as I comfort my son after a bad dream. I remember who Dad can be, over and above the raw genetic version I have now, and it’s extremely important to me that I do, that I keep sight of the man who is in there still, but who the present Dad can’t be. And I cry. But that’s OK. Sometimes you need to cry. Ration yourself, though. Indulge your grief too much and it’ll take you under but bottling it up is also unhelpful.

Sometimes your loved one’s disease will speak more loudly than they do.

My dad says some seriously inappropriate things but it’s just his illness talking. It’s hard to accept that sometimes, especially when the person says something that upsets you, but you have to let it go. If you can, it will allow the relationship between you on good days to be much more similar to the old one before the dementia came.

Make the most of the good days.

Need I say more? Enjoy them. Do stuff. Go out on a whim. My parents are the most social dementia sufferers I’ve ever met. They still go out, visit friends, have lunch with people … It says a lot for their friends, too, that they are so accepting.

Pace yourself.

Being a carer is hard. It can fill up your life, suck up your emotional energy, sap your physical energy, your strength of spirit and your creative mojo. Alzheimer’s is a long, slow death of a thousand tiny cuts. To put it in perspective, Terry Pratchett was diagnosed four years after Dad began to deteriorate. Dad’s still around. It’s been about fourteen years, the last nine or ten that we’ve really known something was wrong, but … fourteen for Mum, definitely. Not a barrel of laughs.

The truth is, no matter how much you may love the person in your life who is ill, you cannot give your all for that amount of time. You have to ration how much you give. You have to look after yourself, leave time for yourself, or you will go under and then you’ll be no use to anyone. And if you aren’t the main carer and they are neglecting their own sanity and health, you have to make them understand this as well. As it’s often said, this is a marathon, not a sprint. You can’t run twenty four miles at the same speed as Usain Bolt.

Do what’s right for them: it usually works out.

There was a point when I would worry that Mum and Dad were so far away. It was difficult to get them into a home because Mum was far too well to go into a home and she refused to send Dad into one alone. My brother and I discussed moving them nearer one of us but if we did that, which one of us would it be? We live on different sides of the country. So they stayed put in their own home and I worried that if something happened, and I couldn’t drop everything and be with them, I would have to let them fall. Indeed, eventually, I did.

Mum had a stroke and went into hospital in March 2016. At least by this time we had the afternoon carer and an agency helping Mum and Dad get up in the mornings. I had to ring the lovely lady who would look after my dad in the afternoons and ask her to sleep with my dad so I could drive down to Sussex and be with my Mum. I remember sitting with Mum in hospital at three am. They asked her where she was, she said she was at home, they said she was confused, I told them no, she was having trouble speaking and that what she meant was, she was with me. They finally got her onto a ward at five and at six they told me I should go because the car park was free until six am. I slept two hours that night. Mum came home at three in the afternoon. I had to try and look after both of them. It was horrific. I slept two nights with Dad while Mum slept in another room. Then my boy needed to go to school and my husband to work. I had to go home. I hired a care agency for the following week and my brother came down for the next three nights.

There was a week of special hell while we got a care team sorted. Mum refused to accept she needed live in care, but she kept falling asleep with things on the stove and burning saucepans, and she was getting very forgetful. My brother and I wanted to move them near one of us but they both refused. Now that we have their lovely care team in place I realise they are so much better off where they are, where they have friends and where they have lived for over 40 years.  Once they had twenty four hour care, keeping them in their own home was a no-brainer. Thanks to their fantastic care team, they now enjoy a social life far and above anything I could deliver if they came to live here. They are in the right place for them even if there were points when my brother and I felt like it was the wrong place for us.

Make time for yourself.

When you have children, people say you must keep something that you do just for you; continue your career, a part-time job, a hobby, whatever; something that validates your humanity as something other than your little one’s mum. Something that is not about motherhood. Something that is about YOU. It is very hard to squeeze that in when you are trying to care for elderly parents and a small person at the same time.

That is why, even though I have to fight for the time to write and struggle to find ways of putting my head anywhere close to a place where it’s possible, I can’t give up on it. Because I have to hang onto something that makes me who I am; something that defines me as someone other than Mum and Dad’s daughter, or McMini’s Mum, but ME; Mary.

You cannot self actualise though the job you do, but likewise, you are more than the visits, the form filling, the planning, the admin. Give yourself you time. Allow yourself to be human. You are a person in your own right, you are important as well. Allow time to be you.

Conclusion

Well … that was a bit of a monster, wasn’t it? But in a short snappy sentence, I guess the nub of it is this: when a loved one is long-term ill then, if you want to look after them, you have to look after you.

Chilling is important.

 

8 Comments

Filed under General Wittering

How not to do things number 53: Parenting #badparent

It’s my mum’s birthday and today, so I’m not really here. To that end, here is a pre-prepared blog post; another gem from the school of things I’ve fucked up so you don’t have. Enjoy.

McMini has a two day gap in his school meals schedule where he dislikes the lunches offered and I have to send him in with a packed lunch. This is a bit of a pain but at the same time, he is a creature of few needs and so we have a boilerplate packed lunch which he his happy to eat repeatedly. This includes sandwiches made with a particular type of reconstituted chicken slice that he loves. A kind of chicken spam. Oh well. Each to their own.

So there we I am preparing his lunch for these two days in advance – oooh get me all organised. I lay out the bread and then I get the chicken slices from the fridge. At the sound of the fridge door opening, Harrison, the cat, miraculously appears and brrps a couple of times hoping I am going to be opening the cheese drawer. I tell him no. The chicken spam also elicits some interest from him and I tell him it is not for him. He is remarkably acquiescent – indeed, if I’d thought about it I’d have clocked that he was suspiciously acquiescent – disappearing off in the direction of the utility room.

As I lay out the chicken slices on the bread, McMini appears wanting batteries for the TV remote or some such and I foolishly turn away from the breadboard, with the sandwiches and chicken slices, to open the drawer where the batteries live. At which point McMini gasps and points.

I turn to see what he is pointing at and there is Harrison, on the counter top, fur fluffed with excitement, just starting to lick the nearest slice of chicken-luncheon-meat-spam-stuff. The shops are closed, this is all McMini will eat and there’s only one more slice in the fridge so it’s imperative I stop Harrison before he slubbers on the other slice.

‘Fuck off Harrison! You fucking bastard!’ I shout as I head aggressively towards the counter top to push him off.

He leaps off and piles out through the cat flap at speed. Good. Except. Shit. I’ve just sworn in front of my impressionable child. Jeez how will he be grow up to be anything less than a total potty mouth when he has me as a Mum.

McMini gasps, wide-eyed with shock and yet, wearing a huge smile – because there’s no better thing, for a kid, than seeing the adults fuck up. He says,

‘Mummy! You just sweared.’

Bloody bollocks! Didn’t I just? I think, as he stands there laughing at me. Hmm … what to say now? Oh I know.

‘Yes. I’m afraid I did. But, OK, listen, here’s the thing kiddo. Mummy is a fishwife but it doesn’t mean you should be. You never, EVER, heard that,’ I tell him as he begins to really guffaw. ‘Strike it all from your mental record. Those were terrible words and you should never use them.’ I add as I throw away the dodgy cat-spittle-laden chicken slice and replace it with a new one.

But McMini does not forget things like this. Especially as we both find it hilariously funny that I am such a ‘Bad Mother’ as James Brown put it, although I have an inkling he might not have been using that phrase in quite the same sense as McMini and I. These are the secrets we can’t tell McOther because he would be shocked, but McMini has has been taking the piss out of me about it all week. I suspect the main reason for this is that he gets to shout, ‘Fuck off Harrison! You fucking bastard!’ at the top of his lungs, and few things are more likely to get a laugh from McMini than doing stuff that is a bit cheeky, cheeky, especially if it’s likely to prick the bubble of the pompous and it’s stuff he’s not really meant to do. Pretty much the reason I swear.

A chip off the old block then.

Thanks son.

8 Comments

Filed under General Wittering, Tall Family Tales

Win a laughter library and Kobo’s 40% off sale. #kobo #giveaways

Greetings everyone, just a quick one today about some smashing offers for Kobo users first and then a giveaway that should suit everyone … well everyone who likes humorous books because if you don’t like the funny then, frankly, I’m not sure what you’re doing here. On we go.

Kobo 40% off sale

Yep the lovely peps at Kobo are doing that thing again, only this time, it’s 40% off!

So, if  you do Kobo and you’re holding out for a cheaper copy of Escape From B-Movie Hell, now’s your chance to bag one. This promo runs from 26th – 30th October, here’s what you do. Go to the Escape From B-Movie Hell book page, click to buy the book, enter the code 40SAVE at checkout and they’ll knock 40% off the price.

You can also download as many participating books in the promo as you like with the same code … which is nice.

For more info and a link to the promo page on your local Kobo, go here: http://www.hamgee.co.uk/ebmhkobo.html

If you have already bought a copy of Escape From B-Movie Hell the link to the sale home page is on there too.

Win a Laughter Library runs until 15th November

This is a cracking giveaway running over the next couple of weeks and the prize is a bunch of funny books.

The lovely Dean Wilson at SFF book bonanza has set this one up. If you like funny books, follow the link, enter the competition and a whole bunch of humorous paperbacks could be yours. You can get extra chances to win by sharing the details as well.

To enter just click on the link.

http://sffbookbonanza.com/win-a-laughter-library/

Next week, in a radical departure from my usual fare, I will be bringing you HORROR with my good author friend Will Macmillan Jones! It being Halloween and all, I thought you might like that. Mwah hahahaahahahahahargh! (For full effect, do that laugh in the style of the one at the end of Michael Jackson’s Thriller).

Leave a comment

Filed under General Wittering

Excerpt from one of the W.I.P.s #amwriting #comedybooks

This week, another joyous example of the logic of children. The children in question being me and my brother. This is also another story that will be making it into my family stories book: Setting Tripwires for Granny (and other tall family tales). And yes, as per, neither my brother nor I is reflected in the best of lights. Anyway, enjoy.

No parking …

When he hit the age of eight, my parents made the difficult decision to send my brother to a nearby boarding school. According to Mum, he was beginning to strongly resent the amount of time Dad spent in the house and wasn’t enjoying living in a school. So off he went.  It sounds draconian but by the time the events in this story happened he’d been there some time and was thoroughly enjoying it.

Every Sunday, we picked him up and he came home for the day to have lunch with us. Four weekends each term he was allowed home for the night and these weekends were red letter occasions. At the end of each Sunday, my brother had to be back in school at around six pm. Meanwhile, the boys at Lancing who’d been out for the weekend, or the day, had to come back, too. Lancing operated with Saturday night out every other weekend and the boys (and the girls, there were girls in the sixth form at that point) had to return for evensong at six pm. This meant there was always a difficulty with us leaving when the tide of traffic up the drive was coming the other way.

The building we lived in fronted onto the car park for the next door house, Fields. We had a small fenced off terrace, but otherwise it was Fields House parking and then Fields House Lawn. Obviously, there were usually cars parked everywhere. There was one particularly tidy spot at the end of our terrace but if anyone parked there, the angle was such that you couldn’t get our car out of our garage. Usually Mum remembered to get the car out before the boys came back and then park it in a lay by a little further down the school drive so the family cars of the Fields House boys wouldn’t box it in.

However, on this occasion, our car was still in the garage. When Mum found out it was boxed in, we knew she would be all in a dither. She’d have to venture into the twilight zone that was Fields and find the owner. It was a job of sleuthing that always took ages and on one ghastly occasion the person was in chapel. Mum was not good company when she was all in a dither so as far as we kids were concerned, anyone who was inconsiderate enough to put her there was bad news.

One day, when my brother came home for the weekend it snowed. We were only a couple of miles from the sea so this was something of a rarity although it did tend to hang around slightly longer, on top of our hill, than it did in the valley. After a weekend of high jinx, snowman building and tobogganing it was nearly time for my brother to go back to school. With twenty minutes left, some parents turned up and buttonholed my Mum and Dad in the kitchen. My brother and I were upstairs, looking out of his bedroom window when we noticed that there was a car parked in The Spot; the one that blocked our garage. We knew two things about this car.

First, we knew that Mum had already asked the owners not to park there on other occasions, two, it was occupied. There was a woman sitting in it reading a book. We knew a third thing, too; Mum hadn’t moved our car yet, it was still in the garage.

My brother immediately had horrors about Mum failing to get the car out in good time and him being late back to school. I should point out here that, for him, being late to school involved missing a meal rather than missing evensong which was an altogether more disastrous outcome for a ten year old boy. And also there were plenty of other parking spaces, the car didn’t need to be parked there. As kids, it never occurred to us that Mum had probably seen it too, and seen the woman in there, so known she could just pop out and ask when the time came. No, all we saw was bad person parked in bad car.

We opened the window to get a better view and we looked at the car. It was something big, executive and expensive; a Merc or a Jag.

‘Let’s give it a couple of minutes,’ my brother said. ‘If it doesn’t move, I’ll tell Mum.’

It didn’t move and Mum was still busy with Dad and the parents in the kitchen.

Perhaps we could help Mum by making the car move ourselves?

We would ask but the lady was unlikely to pay any attention to our request because we were children. And anyway where’s the fun in that?

I think it was my idea to go downstairs, out of the door at the other side of the house, onto the upper quad, make a couple of snowballs and bring them back. One of the wonders of living in a school is the weirdness of the accommodation; a handful of rooms, miles of corridor and an astounding variety of exits, should the incumbent housemaster wish to escape from rampaging parents, or the kinds of talkative ones he couldn’t afford to let himself run into when he was late for lessons—housemasters pack a lot into their days so they are usually late for something.

Off we went, sneaking out quietly because we weren’t one hundred percent sure that our parents would approve of our actions, and into the upper quad where we made a couple of snowballs each. Back indoors we trundled, trying not to spill any tell-tale drips of melt water or giggle too loudly as we made our way back up the stairs to my brother’s room where we had opened the window, a fair bit but not too much. Standing well back so that we were indistinguishable to anyone looking up at the windows we lobbed the snowballs out. Our attempts to avoid being seen hampered our aim a bit as it took a fair bit of skill to get the snowball through the window on the right trajectory from a safely anonymous distance back. They landed near the car with a satisfactory splatting noise but not near enough to make an impression on the woman inside. We waited, just to see, but she didn’t react or move the car.

Back down we went through the house, out of the door, down another flight of concrete stairs into the cloisters and through the archway into the quad. We made another couple of snowballs each using the snow on the grass and retraced our steps to my brother’s room. This time one of our efforts skimmed past the wing mirror, sputtering the window with water droplets and the other landed on the roof with a hugely satisfying bonging noise. The woman inside was royally startled from her book and looked about her. We watched from well back as she tried to work out what had happened. Clearly deciding that a lump of snow must have fallen off the roof of our house and hit her vehicle in some freak episode, she settled back into her seat and carried on reading.

She didn’t move the car.

Foiled!

The snowballs weren’t doing enough. Or maybe the rate of fire wasn’t fast enough? Yes, that was it, we decided. We needed more ammo for a sustained attack.

We got the old nappy bucket the lived under the sink in the bathroom and headed down to the quad, filled it with freshly made, if somewhat claggy, snowballs and returned to my brother’s room. Standing well back from the half open window we subjected the car to what I guess you might call a fusillade of snowball fire, culminating in a particularly slushy one, thrown by my brother, which landed with a massive splat right across the windscreen. The woman looked up at the anonymous windows of our house and scratched her head. She seemed thoughtful for a moment but then she did, finally, move the car.

She never parked there again.

PS, if you like the picture you can buy it as a greetings card from here: https://www.zazzle.co.uk/frosty_the_abominable_snowman_card-137112259617806813

7 Comments

Filed under About My Writing, General Wittering, Tall Family Tales

If I’d made this up, no-one would believe me. #dementia

Today, back to real life, sort of, in so far as my life is often like a badly scripted sitcom. Here’s an example.

As you know because heaven knows, I bang on about it incessantly, I am pre-menopausal. Basically, I feel pregnant and teary the entire time, and I have no memory. The only difference is that there’s no baby in there, just a lot of hormonal chaos shitting with my mojo and everything else. I also have parents who live a long way away and have dementia. They are lovely but it’s hard watching them go through this, especially as it started in Dad around fourteen years ago. Sometimes I wish they weren’t around any more. Not because I want them to die but because I can’t bear to see them suffering and after fourteen years, suffering with them getting pretty tough too. It’s a long time to know something isn’t right, to be ready to rush to their aid if required. The last four or five years have been extremely tough and I guess there are days when I just want release from the sadness I carry. Then I think how much tougher it must be for them.

This week, I felt particularly weepy and daunted at the prospect of a visit. Dad had cried for an hour and a half straight the week before and I knew that if he was like that again it would tough. So believe it or not, I prayed on the way down, for something, anything, to take away the pain or give me strength. I know it’s just hormones shitting with my arse, but some days it’s as if I can feel myself crumbling around the edges and this was one of them.

Perhaps, in some form, my prayer was answered …

You see, the thing that probably saves us all is that they haven’t lost their sense of humour and neither have my brother and I. And when I think all is lost and that I can’t hold it together any more, a visit like this one happens.

This morning, I arrived just after eleven and pootled around, as we usually do, had a sherry and some crisps and the lovely day relief carer served lunch. Meanwhile the also lovely live in carer, on her break, went for a long walk. The door bell went and it was from a friend of my parents who lives up the road. He asked if Mum and Dad wanted to go to the old people’s tea party up at the church. It starts at three o’clock which is perfect for me because I go at half two and the ladies who run it do the lifts for folks who can’t get there under their own steam then, as well. As the friend leaves he goes completely the wrong way and tries to leave the house through the sitting room, I point him back the way he has come and he finally locates the back door.

A few minutes later, Friend’s wife rings to confirm. Lovely Live-in has gone for her walk but will be back at half two so we hatch a cunning plan; the lift will come for Mum, Dad and the carer and they will also take the wheelchair. That way, if Dad gets twitchy and starts shouting, loudly, that he’s ‘fucking bored’ Lovely Live-in can pop him in the wheelchair and take him home. All is well, we have a date and I can go home as soon as they are picked up. So we have lunch and relax. During the lunch we have a cyclical conversation revolving round my car numberplate and the numberplate of my grandfather’s car when Dad was still living at home and his first car. He also asks me his age a lot. He is amazed I know the answers, not knowing that I’ve learned them as he’s asked me each question seven or eight times already. His name’s John, so we call this the John-tastic trivia game. He loves asking me questions and is always chuffed if I know the answers. I tell him I can slay all-comers on John-tastic trivia and he tries to catch me out unaware that these difficult questions are ones I’ve just answered. Despite the repeated nature of it all, he is very much himself. I exchange knowing winks with Mum as the conversation progresses, we laugh a lot and have fun.

At two o’clock the old dears are resting after lunch and I’m just finishing the washing and drying up when the phone rings.

‘Hello, this is British Gas,’ says a computerised female voice. ‘Please press any button on your keypad now.’

Stuff that for a game of soldiers, I think, it might be scammers. They do this. They ring you and when you press the button you are put through to a £40 a minute premium rate line. So I wait to see if anything more happens. After a few seconds of silence the plastic lady pipes up a second time.

‘This is British Gas,’ she says again. ‘We are about to send your bill but we do not have a meter reading for you. Please send us your meter reading by the second of October or we will have to send an estimated bill. You can do this by phoning …’ she gives an 0800 number too quickly for me to write it down but I remember the web address, which I write down on a piece of paper. As an afterthought, I 1471 the call and it gives me the freephone number I didn’t catch.

Well, that’s pretty straightforward. I go outside to ‘the boiler house’, the cupboard by the back door where the boiler and the rest of all that gubbins is and read the meter. Then I remember that Mum and Dad pay through Scottish Power rather then British Gas so rather than muddy the waters I decide it would be wise to ring them, instead. Also, I realise that there is bound to be some snappy sixteen digit account number or other that I need to give as well. I check the filing cabinet, find their last bill and, sure enough, there is. So I write it down and in a moment of incredible sensibleness, the actual Scottish Power phone number as well.

The 0800 number is answered by a message which tells me it’s been changed but not what to.

Excellent.

Undaunted, I ring the Scottish Power number. That has been changed too but like the 0800 number it demurs from telling me what it’s actually been changed to. I return to the filing cabinet for another rummage and find another number for Scottish Power. Good, here we go. I ring that and find that has also been changed and once again, helpfully, there is no mention of the new number.

Blow me down. They don’t want to be disturbed do they? I think.

A bit perplexed now, I attach my phone to Mum and Dad’s wi-fi because their house is dead to O2 and pretty much every other mobile operator barring Vodafone which I was with before, which does have a signal on certain special occasions. I dunno, when the stars align, the wind comes from the east and there’s n R in the month or something. I google Scottish Power’s contact details. When I ring the number given, this, too, has been changed but it does give me an alternative number. Marvellous. So I ring the alternative number, enter my parents’ account number followed by the meter reading and Bob’s your uncle! Done. And that’s when the trouble starts. The plastic lady, because this is still an automated thing, tells me the leccy bill is due too, explains that there is no meter reading for their electricity either and asks if I’d like to give that while I’m phoning.

Would I?! Two in one hit! I think, Bonanza! so I say yes and amazingly it understands my voice. I am in the study as I do this, so I nip back through towards the front door, at which point the alarm goes off that says Dad has got out of his chair. I meet him in the hall.

‘Hello Dad, fancy seeing you here.’
‘Yes.’
‘I’ll get the bottle.’
‘No. I don’t need a wee.’
‘I see.’
He looks thoughtful and then gives me a twinkly-eyed smile. ‘Actually, do you know, I can’t quite remember why I’m here.’
‘That’s OK, but you should probably sit back down for a bit because I’m just on the phone and your lift isn’t due for another fifteen minutes.’
‘Alright darling,’ he says.

So off he goes.

Glad that it’s a freephone number I now head out to the boiler house and discover that I’m too sodding blind to read the electricity meter, but there’s a stepladder in there so I climb up a bit and by sticking my nose up close and taking my glasses off I am able to read it. But the electricity meter reading isn’t so simple. The plastic lady informs me that there will be two readings, a day reading and a night reading. I look at the meter. There’s one number. Definitely one number.

‘If you are having any difficulty say, “Help.”‘ the plastic lady informs me.
‘Help,’ I say.

Then she explains that the electric meters have a button and the day reading, which will start with a higher number, will be Rate 1 while the night reading, which is Rate 2, will start with a lower number. Excellent, she is correct. I start with Rate 1, the day reading, and the plastic lady says that it is unusually low am I sure? ‘Yes,’ I say. She’s so aghast she asks again. I confirm. Then we move onto Rate 2. The plastic lady thinks it’s unusually high …

Oh oh, I think. I stop climb up the steps and recheck the numbers and rates. Yes, I’ve definitely written them down right.

Balls. Looks like it might be wired in the wrong way round.

I ring off, head back into the house where ring the number again, this time choosing the option to speak to a human. Fool that I am, I admit that I’m not Mum but her next of kin. Oh, he says, we will have to authorise you then.

Fucking fuck. I think.

At that point, Dad’s I’ve-got-up alarm goes off again and he comes zimmering into the hall.

‘Hi Dad, won’t be a minute, just have to give the phone to Mum.’
‘I need to pee,’ he explains, quite loudly enough for the poor bloke from Scottish Power to hear down the telephone I am holding.
‘Oh lord, sorry, be with you in a minute then. I have to help my Dad to the loo,’ I explain to the guy, ‘Let me hand you over so you can do the bit with Mum.’

Dad and I go to the loo which is next to my parents’ front door. All is fine but he is having trouble weeing. I know that when he can’t go, the carer whistles. So I suggest I do. He thinks that’s a capital plan and because it makes the situation just that little bit more Python than it already is, and because I know it’ll make him laugh, I start whistling the Dambusters March. At which point, the doorbell goes and Mum, who has followed us, manages to intercept the lady giving them a lift to the tea party just in time before she walks into the hall and sees the loo door open and me holding Dad’s cock in a bottle while whistling the Dambusters March for all I’m worth. But of course, Mum also has the phone, with the man from Scottish Power still on the end, and tries to give it back to me.

‘Hang on, just let me pull Dad’s pants up,’ I say cheerfully because there’s no coming back from this now and the man has probably called for the padded van already. Then I get Dad going on his way back to his chair, empty the bottle, wash my hands and take the phone back. Dad is a bit unsure where he is going or what he’s doing so I usher him gently in the direction of the drawing room to sit down out of the way for a moment. But the guy hasn’t finished. He needs Mum to confirm her date of birth and then two lines in their address and then he has to read her some legalese.

‘J….. Ch…! You must be kidding!’ I say and then apologise for swearing. ‘Mum,’ I say.
‘Oh Lord does he want me again?’ asks Mum.

Mum gives her address and date of birth as instructed and then hands it back to me.

‘No wait,’ the man says, as soon as I get the phone back, ‘I have to read her something.’
‘Oops, sorry hang on,’ I say and give the phone back to Mum.

Legalese listened to, she hands it back to me,  at which point Dad leans in.

‘You’re not still on the phone are you? Who is it? I want to go out! Tell them to bugger off.’ Well, I console myself, at least he didn’t say ‘fuck’.
‘No Dad, I can’t, he’s trying to help us,’ I explain.

Apologising profusely to the man form Scottish Power who is doing manful work stifling his laugher, I move away into the relative safety of the study. The man suggests that we all go out for two hours, leave something running and have a look to see which of the numbers has gone up when we get back. I explain that I won’t be there and they are not capable but that I’ll do it next week. He is a sweetheart, especially after what he’s been through, and says that’s grand. He also explains that he’s given a permanent third party access on the account so I can ring up and sort stuff as myself rather than by pretending to be Mum. I think him profusely and we say goodbye.

Then it’s time to leave and I’m finally able to actually ask Lovely live-in, who has just arrived back, if she minds going with them and wheeling Dad back if he gets bored before Mum does. Bless her heart, despite going for an hour and a half power walk with ankle weights on over her break, she agrees.

By this time it’s quarter to three and I should have left fifteen minutes ago but the car that is giving Mum and Dad a lift is blocking the drive and I can’t leave until it moves without driving over the lawn. But then the three of them, and the wheelchair, won’t fit in the car. So I realise I will have to run the wheelchair up there in my car, but it only fits with the roof that side rolled up. Luckily it’s only a mile or so on village roads. I say good bye and get in my car, at which point Dad, who has already forgotten that I’ve said goodbye, shouts that I haven’t said goodbye, so I get back out of the car and say goodbye because he’s forgotten. I then realise I have to go now, right this minute, because the others aren’t going to and if I don’t he’ll forget again and I’ll be getting in and out of my car to say goodbye to him, probably all day. So I wave cheerily at them all and with a round of see you next week’s I do indeed drive over the lawn. In my lotus. And up to the church where I deliver the wheelchair. I am finally on the road just before three, and also, to my delight, just in front of a tractor.

If anyone put that in a sitcom, or as a sketch in Little Britain, people would say it was over the top and unauthentic. Hmm … welcome to my unrealistically hammy comedy life.

Mum and Dad’s wedding photo. Check out the hands. They’re hanging onto one another like they never want to let go. They still love each other as much, even now.

_____________________________________________

On a lighter note, the lovely people at Kobo are doing a box set sale and mine is in. Basically all you do is enter this code, 30SEPT at checkout and you’ll get the whole K’Barthan Series for 30% less than usual.

At the moment it’s definitely running on Kobo UK, Canada and US and AU as well, I believe. So if you’re a Kobo user and you’re interested in picking up a bargain, click these lovely links here and enter the code at checkout:

Kobo US

Kobo Canada

Kobo Australia

Kobo GB

 

21 Comments

Filed under General Wittering

A surprise house guest.

Today, an experiment. This is a chunk of one of the many works in progress. This one allows me to write when my heart is too full of family stuff to do fictional things. Basically, it’s the folklore of my family, stories passed down, mostly by my Mum so far because they’re easiest to remember but I hope to get some more of my Dad’s, if not from him, then from my uncle. Some are about me and my brother, too. I thought it would make the blog fun but also, reading Dawn French’s biography, there might be some mileage in it as an ebook. If I can make it funny enough.

If …

The appeal is more in the characters involved than in what they actually did, I think, so a lot depends on how much I can bring their personalities out in what I write. At the moment, it tends to be just the bare bones of each story. The stories are officially true yet very possibly embroidered a little. Were we a tribe somewhere, these are the tales the shamen would tell. So this week, I thought I’d share a story about a hurricane we had in Britain. Here it is:

When I was at university, in 1987 there was a hurricane in Britain. They have happened on rare occasions and in this case the hurricane hit Sussex. Obviously, the trees and the houses of the Weald aren’t really designed to take this kind of punishment so there was a fair bit of damage both to houses and trees—half of Chanctonbury Ring disappeared and huge trees were blown down left right and centre, including one in my parents’ garden. Later the tree surgeon who came to fix it (a Mr Fish) said that on the morning of the hurricane it had taken him an hour and a half to drive five miles and he could only do that because he was driving a pick up with tree lifting equipment and a chainsaw in the back!

In the months afterwards, my Great Aunt, who had married a farmer, told me this story about one of the other farmer’s wives she knew.

The lady lived on a farm that had been in her husband’s family many hundreds of years and still occupied the original tudor famhouse. Like most of these, the house had a large chimney in the centre and the rooms were built around it so the chimney kept everything warm. As the winds began to rise, the lady decided that it was probably best to sleep downstairs so she got out a camp bed and bedded down next to the chimney in the central hall, which had the fewest windows. She reckoned it was also the most structurally strong part of the house and therefore the bit most likely to stay upright, and protect her, if the rest of it fell down. The power went off but she had a hurricane lamp and she sat and read for a while and then fell into a fitful sleep.

In the middle of the night she woke up, there was a massive bang and the sound of breaking glass. She guessed it came from the spare room, which was on the side of the house which was being most battered by the wind. She thought about going upstairs to investigate but decided that if the window had blown in there was little she could do other than get herself soaked for no reason and the door was closed, so the mess would be contained in the room, so she stayed put.
In the morning, she looked out of the window and could see bits of tree, garden furniture from the neighbouring farm and other detritus strewn about the lawn and farmyard. Taking her courage in both hands, she went upstairs to the spare room to see how bad the damage was. She opened the door and sure enough the window was smashed. However, the hole was a round hole and she surmised an object of some sort must have been blown through the glass. That’s when she took in the actual room and noticed what the object was. Standing implacably in the middle of the carpet, apparently unharmed, was a sheep.

What happened to the sheep? Well, believe it or not, it was fine. The lady discovered that it came from a field a couple of miles away and that it belonged to a nearby farmer. She had tracked him down and he’d come to fetch it by the end of the day—on foot, with a sheep dog I suspect since most roads were blocked with trees. It had been blown over two miles so it must have had a few stories to tell when it returned to its friends in the fold.

It’s Sean the sheep, it’s Sean the sheep … he even hangs around with those who … actually I’m not sure who he hangs out with to look like this. He was Meditarranean chicken.

11 Comments

Filed under General Wittering, Tall Family Tales

Books anyone? A few words about MTMail, building a fanbase and Instafreebie. #bookmarketing

Building a mailing list or a fanbase.

Clearly every author wants to be successful, and the ones who are often make it look easy. But usually their success is the result of a great deal of hard graft behind the scenes. Yep, that swan-like author floating effortlessly across the retail waters is paddling like crazy under the surface.

There are many factors which can help an author to succeed but one that is key is an engaged and enthusiastic fanbase. People do business with people. Sure, they have to like your books but it helps a lot if they like you, too. Today, I’m going to give you a brief# explanation of how you can use Instafreebie to help grow your newsletter list and start to build that fanbase.

# Actually it’s not brief at all, it’s incredibly long, as usual, because I wrote it, but I hope it is useful.

If the idea of building a fanbase or a mailing list makes you feel like this, read on.

Ditch your preconceptions

Forget any tendency to view other writers as ‘the competition’. Since all anyone needs to access pretty much the entire world ebook market is a computer and an internet connection there’s room enough for each of us to find our niche. Think about it, one thing that unites readers is that they love books, and that means they read lots of them, and surely that means they’re going to love more than one author, just as they’ll like more than one band, or more than one TV show. Readers can, and do, follow lots of authors, while being big fans of them all.

Give your work away free.

Yes, I know this sounds counter intuitive but it does work. Preferably some of your best stuff so they’ll read it and think, ‘blimey this writer’s good! I must have more of that.’

Alternatively, only give your book away in exchange for the reader’s email address. That way you can let them know where to buy the rest of your books – should they want to – in a non-pushy, I’ll-just-leave-that-here kind of way. After which, it’s best to forget about trying to sell them things for a while and get on with the business of building a relationship with them. This is a long term strategy. Most readers have a big to read list and lots of books vying for their attention but the sooner you start, the sooner you will build up a rapport with them.

Work with other authors.

A group of people can be heard a lot more easily than one lone voice. That’s why authors often join together in groups and promote their books together. Target who you work with, make sure their books are in the same, or a similar, genre to yours so you are recommending the kind of things your readers are interested in.

It’s tempting to cast the net wide and go for numbers, but remember, you are aiming to bring together a group of readers who love your stuff and your genre. A huge list of 8,000 people sounds great but if only 100 of them open your newsletters you’re just wasting each other’s time. You’re building a fanbase, remember, and these are people, not Pokemon cards.

Once you’ve sorted some authors to work with, there are two main ways you can help each other:

  1. Individual Mailing Swaps. Find an author who writes similar books to you. Then organise it so they tell their readers about your book and you tell your readers about theirs. Caveat: Make EXTREMELY sure you’ve read their book before you approach them so you know you like it and can recommend it with confidence. Readers and authors alike will appreciate it if you write a quick review of the book and post it on some of the retail sites as well as in your newsletter.
  2. Group Promos. You can bundle the books by putting a page showing them all, with links to download them, on the website of one of the authors involved. Then you point people there, to browse and download the books that take their fancy.

Each author’s fans will discover new books to enjoy, while each author will be able to reach new readers. Bob’s your uncle. Happy readers, happy authors: win-win.

Making it easy for readers who want your book to download it.

This is where Instafreebie comes in handy. The whole point of their existence is to help readers find more books and help authors find more readers. Even better, gazillions* of authors and readers use them. That means it’s relatively straightforward to pull together groups of authors in similar genres who will join you in a promo. There are also organised promos you can join which you can find online in Facebook groups or places like kindleboards or Goodreads/Librarything groups.

Because Instafreebie want to introduce readers to new books it’s in their interest to reward authors who work at promoting their books. Keep passing the word on and your book or group author promo can get a mention in the Instafreebie newsletter – which will introduce a whole bunch of extra readers into the mix. On twitter they will often retweet about your promo, too, if you tag them #instafreebie.

There are two ways to use Instafreebie to distribute your free book as an author. If you are on a budget, you can use a free account to give your book away without collecting email addresses. If you put a link to sign up to your mailing list in the book, maybe in return for another one, or a short story or character profiles or the like, you will still get ‘organic’ sign ups but these will come more slowly.

Personally, I find it easier to have a paid Instafreebie account, and ask readers for their email address in return for their free book. If you do this, Instafreebie collects the addresses for you. When you’re done, you can either download the addresses from Instafreebie and add them to your mailing provider or you can join Instafreebie to your mailing service, choose a list and the addresses are automatically added for you. I really like this service.

* That’s a technical term.

Using Instafreebie for mailing integration.

I’m with Mailerlite and my paid Instafreebie account is linked directly to my Mailerlite account. You can do this with MailChimp too but they are a lot more expensive once you reach the paid tiers. At the moment, Instafreebie are doing a promo with Mailerlite so that Instafreebie paid account holders get a discount when they take out a paid subscription to Mailerlite. Mailerlite is free for the first 1,000 email subscribers but with full functionality so you can get a good feel for whether it will work for you.

It’s worth mentioning that Instafreebie are really good at letting you switch your account from paid to free so if you’ve no promotions planned for a while it’s easy to downgrade for a few months.

So once some readers have given their email addresses what then?

Woot! This is where you start to build a relationship with them. Start talking to them.

TO not AT, though, and act with integrity. After all, they trusted you with direct access to their email in box. That’s a big concession.

What to say to them.

Only you can answer this. Just be yourself, be genuine. Picture a good friend in your head. Got one? Good, now write your newsletter as if you’re talking to them. I try to always approach it like sending a letter to a friend.

Chat, ask questions, talk about books, share books you’ve read that you’ve loved. Give them things, previews of your work in progress, tell them interesting snippets you’ve discovered in your research, share jokes, silly names anything you like. Some of the most popular things I share with mine are quotes from my son, who is nine.

Experiment, with content, regularity, everything. I’ve tried sending newsletters weekly, monthly and every two weeks. As a general rule, my lot appear to like the personal stories and are happy with more links to click and a newsletter that arrives less often. Your readers may be different, the only way to find out is trial and error … oh and you can ask them from time to time as well. Google surveys is your friend!

Also, remember that if you want to turn intrigued readers into actual fans you must be patient.

Like any other relationship, an author’s rapport with her readers will take time to develop. This is especially true if lots of folks have downloaded your book. Give them time. If you force it, or expect them to instantly rush out and buy everything you’ve ever written you will be disappointed – and deservedly so.

That said, try not to fret when people unsubscribe. Far from making them ‘freebie hunters’, it’s more likely your book wasn’t their cup of tea. Be thankful for their honesty. There are few things more dispiriting than having a large email list and only a handful of engaged subscribers. It’s much better that folks who aren’t interested unsubscribe than that they sit there, costing you money, and never opening your emails!

But if you keep communicating, give your readers things they like and keep on writing books you will build a reader platform. And when you open your first email from someone thanking you for sending them a free book, or saying how much they loved it, it is a truly wonderful feeling.


Links.

If you think you’d like to give either Instafreebie or Mailerlite – or both – a whirl you can sign up using these links. NB, heads up, these are my associate links, so if anyone signs up to a paid account as a result of clicking these links, I get a voucher. If you’re not OK with that just delete everything that comes after the .com bit.


Instafreebie: https://www.instafreebie.com/authors?invite_code=CoufcgpalM


Mailerlite: https://www.mailerlite.com/invite/dd718ae601785

If you want a look at how it all works, you are welcome to view a giveaway I’m running right now, here:

https://www.instafreebie.com/free/QWCQM


Who is M T McGuire?

Well, you asked…

M T McGuire enjoys the real world but wouldn’t want to live here full time. That’s why she writes books. She grew up, or at least, got bigger, half way up a windy down in Sussex. Her home was also the first location choice for Hogwarts, in the Harry Potter films, so maybe it’s not so strange that she’s ended up writing spec-fic. Perhaps there’s something in the water up there, apart from chalk. She used to do stand up but sat down and started to write books when she got married. She now lives in Bury St Edmunds, in Suffolk, with a McOther, a McMini, a McCat and a selection of very silly cars. She hasn’t found a way to make any of the cars fly like the ones in her books, and none of them is fitted with ordnance either, but she and her team of evil scientists are working on that.

Despite being nearly fifty now, and supposedly, an adult, M T checks all unfamiliar wardrobes for a gateway to Narnia. She hasn’t found one so far but she lives in hope.

12 Comments

Filed under General Wittering