Category Archives: Good Advice

A little of what you fancy does you good.

Today McOther whisked McMini and I off to a wine fair. We met up with another couple and agreed that the boys would taste wine in the morning while we girls nipped off with the kids, we’d have lunch and then the boys would nip off with the kids while we did some tasting.

It was a beautiful sunny day, blue sky, bright sun and we headed to a local garden centre to meet Father Christmas… but to meet him we would have to trek back to another part of the site, buy Santa tickets, come back and queue.

On the other hand… outside… was an ice rink. It was all white (real ice) and the sky was all blue and it was calling…

Mmm, would 4 year old McMini take to skating? Probably not. Should I be skating with my comprehensively bollocksed knee? Absolutely not but what the heck? The timings didn’t quite fit, the next session didn’t start for 15 minutes so we would only have 15 minutes to skate but that was good right? Time to get the skates on and 15 minutes, half a session. Time enough to have fun but hopefully not to break any thing.

We decided to give it a go.

Now, me, I am the ultimate urban jungle bunny because I grew up in a school. We lived on site. Do you know how much smooth concrete and tarmac the average boarding school contains? A sod of a lot, I can tell you. If there is one thing I miss about having two functional knees it’s the ability to wear wheels instead of shoes. As a kid in the 1980s, I lived on wheels. Even when, aged 11 I was banned from all sport because of my dodgy knee, I was allowed to skate on the grounds that it was “low impact” and “the child has to be allowed to do something”. I liked taking exercise and since I wasn’t allowed to do anything else, I spent every Saturday and every evening after school with wheels attached to my feet, cruising the concrete cloisters and smooth bricked quads… and hiding when the bell went and the big, scary boys changed classes for lessons.

My Mum decided to turn a blind eye to my preference for wheels over shoes So, I was a pretty dab hand at it. Even after I reached the point where my knee was utterly shot, when I couldn’t physically run, I could rollerblade, and did, although the tricks were way beyond me by that time. First rule of aggressive skating; don’t do anything on skates on that you couldn’t try out with them off first. So that, for me, was everything…. except going forwards, and backwards, and jumping over the odd small obstacle… but nothing ritzy. Eventually that got too much and about 10 years ago, I had to hang up my skates. I really, really miss it but it is just not possible to do it with only one proper leg and until they invent some kind of skater’s zimmer frame (phnark) that’s the way it’ll stay.

Back to today… there it was… ice, white ice, blue sky. Mmm. Not as easy as wheels but oh so tempting. So we gave in, we hired the skates and stood on the rubber bit at the side with severe misgivings and butterflies wondering who would break which limb first. Finally, we got on and the four of us made one disastrous circuit with two petrified children; McMini almost in tears and me realising that my left leg was really, really not working, at all and that it probably wasn’t safe for me to do this unless I could find some way of skating with a walking stick.

The answer was a thing that looked like a banana with handles. Seats two, slides beautifully and gives just enough support for the dodgy kneed lady. We had a gas! We slalomed in and out of the other skaters at speed – controlled, of course – and on the corners I could safely throw the banana sideways, shouting,

“Feel the drift!” while the kids screamed with glee and shouted.

“We are going faster than anyone else!”

As the banana went sideways I went straight… leaning on the handle. Jeez, I could actually do crossovers! I was safe and in control. Indeed, leaning on the handle, I could skate pretty much normally, with the banana taking some of the weight, the knee held up. And the kids shouted,

“Faster! Faster!” and well… it was churlish not to oblige.

Eventually the pain hit the warning threshold and I knew the time had come to quit while I was ahead. We’d had our 15 minutes, anyway, and we didn’t want to be late for lunch. So we parked the banana and skipped off the ice, two cheerful rosy-cheeked women with two (equally rosy-cheeked) and utterly gleeful bug-eyed kids. Sure, I could be walking with a stick for the rest of the week but… bloody hell that felt good.

So the point of this story is this: every now and again we all need to throw caution to the wind do something a little bit out there. I confess I thought I did, but clearly, not enough. Many of us live lives which are hectic or busy and we can’t vary the mix that often. But I have always believed that if an opportunity crops up, everyone should. And I suppose, in my case, the exuberant glee I’ve been feeling all day bears it out! Because that ten minutes on the ice, doing something I’ll be paying for all week, something I really shouldn’t have been doing but that I miss, left me feeling absolutely fantastic. It was a tonic. So there we are. A little of what you fancy does you good. Especially if it’s naughty and you’re not meant to.

Even better, right now, I’m buzzing with ideas. And I know why K’Barthan 3 isn’t clicking. And I might even be able to fix it. Funny how sometimes, the the best way to find a solution to a problem is to stop thinking about it; and the best way of writing is not to. I suppose, if you’re endlessly dragging ideas out of your brain it’s only sensible to do something off piste now and again; to put things in.

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Filed under Encouragement, General Wittering, Good Advice, Humorous Fantasy Author

Nice guys don’t finish last… they just finish slowly.

In the immediate world of the internet, it seems that many writers are getting disheartened when their works fail to go instantly viral. Sure, when a book with as few redeeming features as 50 Shades explodes the way it has, it’s a little galling but is ‘overnight success’ the be all and end all? Be honest with yourself, would you want that pressure? Well actually, if I was EL I’d never bother to write commercialy again but you get my drift, I’m sure.

For those of us who are normal and who have to balance their book marketing time with actual writing time and Real Life there’s no shame in building an audience slowly. Surely, if you get to the point where you’re selling truckloads of books, it doesn’t matter whether it’s taken you two days or ten years. After all, the end result is the same. That’s what I tell myself, anyway.

Relentless marketing is all very well – if you have the time and the inclination – but then, while a bit of dynamism is commendable, pushiness and aggression will just turn off your audience. Surely you want readers, right? People who will buy all your books and stick with you through thick and thin. That takes time.

So. I have accepted that success will not come to me overnight and I thought I’d share my er… strategy with you.

It’s difficult to say how it’s panning out because I’m a stay at home Mum and it takes me 18 months (at least) to write each book. However there are 6 things I’ve noticed.

1. Being unashamed to mention your books – where relevant – works well but being aggressive and over saturating your audience with the same or similar plugs does not. Sure, you need to be organised, methodical and forward but most important of all you need to be charming. If your policy is the on-line equivilent of shouting your message in somebody’s face, the chances are they’ll endure the noise and ignore you. If they like you already and you mention your book in passing they might read it. Pushiness and aggression to people you don’t know just alienates them.

2. Soft on-line selling works. For me, participating in threads where I get to give feedback to other authors, or just passing the time of day with readers and authors, alike, makes sales. I enjoy it and there’s no awkward ‘buy my book’ type schpeil involved; win-win.

3. Be sure to remember the Real World. Never leave home without a copy of your book. You never know who you’ll run into. If people ask me, ‘what do you do?’ I tend to produce my book with a flourish and say, ‘I write these.’ Believe it or not, I sell more books doing that than anything else.

4. Social networking is not the golden bullet. If you do it, use it to actually interact. Use your imagination; share ideas, news, articles, your blog posts (and other people’s) or just chat. Posting marketing links; yours or other people’s – is fine every now and again, but your input will become little more than white noise if they are all you post.

5. Aim – or at least, hope – for fans rather than readers. Yeh, you want them to buy one of your books but what you really want is for them to buy all your books and everything you write the minute it comes out. A nice big sales spike at the start is what kicks off a bestseller. Somehow, you need to forge relationships with your readers. I don’t pretend to know how to do this, I just do the best I can. This means being courteous and charming when they contact you, even if it’s a bad time or they’re saying something you’d rather not hear.

Last week I tweeted that I’d finished a book and gave it 5 stars. The author is famous, his book was voted best travel book (or something like that) on Radio 4. It’s a best seller, he has 24,000 followers on Twitter. And he thanked me. And we had a chat. And I will definitely be buying his next book, and recommending the current one. That’s what I mean.

6. Write the best books you can. A quality product always sells in the end. Churning out hundreds of mediocre novels and selling them to people is not my goal. Writing a story that sells because it moves people, makes them laugh and makes them think is.

7. Hang in there. What really works is when your readers enjoy your books enough to sell them for you. Achieving book sales by word of mouth is the most effective but slowest moving form of marketing… It would be nice if my books went viral but in all likelihood, until I’ve finished the trilogy (I’m working on book 3 now) – or ever – the chances are they won’t.

In conclusion, a successful hard sell doesn’t always make for a fan base. A charm offensive is less aggressive but may well be more effective long term. And it’s worth remembering that ‘overnight success’ is usually founded on many years of hard work.

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Filed under General Wittering, Good Advice

Talking about unblocking drains…

How do you unblock a writer?

Things are hectic here at Casa McGuire with a flotilla – or is that a crack – of plumbers, jubilee cakes to make, a birthday party to organise and a very lively three year old to amuse. This does not make for an easy time plotting a book – a fairly cerebral process which takes a great deal of mental application and energy… neither of which I have, just ideas. In abundance. Which is tricky.

When it’s all go and it’s lovely I’m a great believer in giving up and enjoying it. The grey matter should not be forced. So for me right now, it’s a case of tinkering. A sentence here and there, a joke, a bit of conversation. If the brain can’t cope it’s a case of letting it put its feet up and leaving the subconscious get on with it. Sure it’s frustrating but it’ll happen, and probably a lot faster than if I flog my extensively plutzed grey matter.

Meanwhile, I’ll work on something else… unless I’m too blitzed to write at all. In which case, I’ll stop.

So there we are. Difficult things to learn about writing number 63: knowing when not to.

As if to bear me out, when I click post, WordPress gives me a quote from Agatha Christe.

“The best time to plan a book is when you’re doing the dishes.”

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The Value of Re-reading…

Hmm… here I am formatting my book for print, ordering actual bound copies to look at and evaluate and thinking that I am pretty much finished when I discover a massive and pointless continuity error…

I’d never seen it before so I’m delighted (not to mention relieved) to have found it now.  I suspect the moral of this story is that you can never proof read your stuff enough times.

On a completely different subject, the p key on my computer has broken. It still types, but the plastic lid won’t stay on so I have to put my pinkie directly onto the strange squishy rubbery mechanism… I guess the moral of this story is not to put your computer on the ground so your mobile phone falls out of your pocket onto the keyboard when you stand up.

Another small disaster was averted, too, yesterday when scion came rushing through my nice clean house shouting “egg” and juggling a real one from hand to hand – he is one and three quarters so this was… alarming. I did manage to rescue it and get it back into the pantry… I also managed to rescue the three other eggs he had dropped into the cereal box. Luckily none of them broke either… so no eggy cereal and no horrible eggy goop stuck, for ever, between the floor boards in the hall!

Points to the little one for manual dexterity, too, he’d unhooked and opened a wire egg basket and opened a cardboard egg box inside it.

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Top tips for writers…

From writers… Thank you Neil Gaman for pointing me at this from your twitter account – yes I am one of your many billion followers. Yeh, I know, I must learn how to re-tweet but as yet I haven’t so…

What I like about this articles is that unlike most of the how to books, sites or articles you read about writing, ask successful writers, themselves, and they suggest you write what comes out, rather than what you think will sell.

Mmm… I like that approach.  Anyway, enjoy the article which is here and part two can be found… here!

Enjoy!

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Filed under Encouragement, Good Advice, Useful Resources

Something Novel…

Yeh, as the title says, my novel!

Terry Pratchett’s right, writing really is the best fun you can have on your own.

Ok so I’ve finally written a book which I don’t wish was written by somebody else, so now to sell it… this blog is here so you can follow me on my journey to literary… um… stardom.   Step one will be to find an agent…

Let’s begin.

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