Tag Archives: M T McGuire

It seems I’m #KBarthan even though I live here.

I thought I’d share my morning with you. No real reason. Just for a laugh.

It was McMini’s first day back at school so we had to be up and out of the house at about the time we woke up yesterday. McMini, however, was ace. He got up and got dressed.

“Car or bike?” I ask him.

“Car,” he says

Breakfast eaten, clothes on, teeth brushed and coats on we duly go to the garage. The Noisy Cricket is still in bed. McMini climbs in. I put the key in and press the starter button.

“Click,” it goes. That’s how cars that are made in Norfolk tell you to fuck off.

“Ha, never fear, I have the battery boost starter um… thingamy,” I cry and so I plug it in and connect it all up.

“Click,” says the car.

“And fuck off to you too,” I think but manage not to say it out loud in front of McMini. Ka-Ching! M T McGuire awards non swearing points to self and allows a nano second of smugness.

It’s OK. We have seven minutes. There is still time to get there on the bike. I get my bike out and attach the Incredibly Heavy Trailer Bike. I have to do about 110 turns to get the nut off and the towing bar out and about another 109 turns to do it up after I’ve attached the trailer. It takes approximately fifteen years (Oh alright, a couple of minutes). Never mind, it’s on.

Also – major achievement – we’ve managed to do all this without letting the cat get into the garage AND I’ve remembered to lock the garage door.

Ah yes. Cycle hats. I run back to the house. Actually I do the ‘Special Gait’. You know, like the Monty Python folks do when they’re pretending to ride horses in the Holy Grail? The one which makes you look effing stupid. People with less than the pre-requisite number of functioning knee ligaments do tend to default to the Special Gait in place of actual running.

Cycle hat for McMini retrieved I rush back. Ga dump, ga dump, ga dump, I ‘run’. We get onto the bike to discover some random bloke has parked in my drive. Why I have no idea, there’s another 20 minutes, at least, before the permits and scariness kick in.

“Excuse me! Who are you?” I ask, probably a bit more aggressively than I intend to due to my current state of panic.

“Er… I’m looking for number 2.”

Grrr. He could stop on the single line outside the house.

“Well this is the drive for number 3. If you want to park here, you have to ask.”

“I’m very sorry.”

“Good, it’s not a good time, how long will you be here?”

“Not long.”

“Good. Cause it looks like I have a breakdown truck coming.”

“Oh when?”

“Five minutes,” no you daft cow, that’s how long you have to get to school, “No wait sorry not 5 minutes, as soon as I’ve dropped McMini off at school.” Yeh, look like a twat while you’re bollocking him why don’t you? Anyway why are you bollocking him? How did you get into this? What are you doing?

“That’s OK I’ll be gone by then.”

McMini and I pile about 300 yards up the enormous hill – thank you Bury town planners, you bastards, for configuring the one way system so that I have two massive ups and one down not only on the way to school but on the way back too… cluddy bunts – then I remember his school bag is in the car.

“Nobs alive.”

Back we go.

We make it to school, I pedal like the blazes but it’s like dragging a gothic cathedral on wheels through treacle. Wheezing like an asthmatic sea lion I manage to go slightly faster than walking pace while McMini pedals with all his might behind.

We arrive at school and the door is still open! Huzzah! No late entry and paperwork to be filed. Except that as I wait to wave at him from the window I remember I’ve left his drinking water on the sodding draining board. Nobbing sodding sod.

I go home, two hills up one down, via the bank to pay in a cheque. It’s not open yet. Arse.

When I return home the random Saab has gone from our drive. I put the trailer in the garage and get the water, get back on the bike and cycle another mile and a half through treacle to get back to school. Deliver the water. Discover that McMini’s guitar lessons start TONIGHT and I don’t even know if he’s been scheduled in. Ride home via the bank, which is open this time, to ring the guitar man.

Get home to discover I’ve forgotten to buy a birthday card and that McMini has quietly chomped his way through all the carrots I was going to serve up with our dinner tonight.

Ring guitar man.

Sort lessons.

Tell school.

Realise I’ve given Guitar Man a duff e-mail address. I look out of the window at what I think is a nice hedge hog on our patio and realise it’s a sodding great rat. Now I’ll have to organise some kind of rat catching thing. It’s very cute but I don’t want it nesting in my cellar.

And so it goes on.

Then there’s the ‘help’ I receive in all my endeavours about the house from my omnipresent cat-shaped assistant.

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No wonder I never get anything done…

 

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2014 in review – I’ve never had one of these before! Blog round up from WordPress

For the first time ever… WordPress has given me a lovely blog round up.

The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.

Here’s an excerpt:

A New York City subway train holds 1,200 people. This blog was viewed about 5,700 times in 2014. If it were a NYC subway train, it would take about 5 trips to carry that many people.

Click here to see the complete report.

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All I need is Little Nellie! Learning to love #Christmas (and myself).#scrooge

Christmas. The traditional time of unfulfilled expectations and almost unfailingly the death of a friend or relative. I have to admit that the best bit about Christmas, for me, is the day we get back from whoever we’ve been staying with that year, and I can relax in the knowledge that it’s all over for another 12 months.

It pains me to confess it but I am the original Scrooge, although this year I think I am finally beginning to understand why. If it’s OK, I’d like to share my breakthrough with you (phnark). So let’s have a rummage through my season-specific navel lint.

Warning: this one’s outrageous and fairly lavatorial.

Right then.

Here goes…

When I was a kid, I thought that Christmas would always be a time of fun and light and laughter. Strangely, when I look back over the actual Christmas Days I can remember then 99.9% of the time it is exactly that – even the years people died or got sick.

Yet it hangs leadenly on my spirits and I dread it more with each passing year.

Looking at it, the big thing, for me, has always been that I’d like to ‘do’ Christmas, myself. My Mum always told me that once you have kids you can put your foot down with the grandparents and tell them that from now on, you’ll be having Christmas at home. My Mum did this successfully. However, she was younger when she had my brother and I. Furthermore, both sets of grandparents were hale and hearty and perfectly able to hop in the car and drive to us if they wanted to. They were only about 45 minutes away, anyway.

Our world is different.

Nonetheless, the dream persists of waking up in my own home on Christmas morning. In 20 years. we’ve managed two home Christmases, yes I’ve managed to cook two turkeys (and a goose but that’s another story). Both those Christmases were lordy-never-again style jobs. One because McOther and I were going through a rough patch, I didn’t even know if we’d be together in a few weeks’ time and we had to present a united front to the visiting grandparents for 8 days when I had no idea if, in 20 days, we’d still be an item. McOther was at work the whole time anyway, to the point of spending two hours in a conference call on Christmas day. The next year, the other set of grandparents stayed for less than 24 hours and gave us flu. I spent the turn of the millennium in bed with it. Later, my father’s condition, coupled with the cold temperature of our house, meant that if he visited us in winter he went completely loolah (too cold = not enough blood to the head) so that was out.

In other words; we know Christmas at home doesn’t work. Now that neither set of rellies can actually stay here, we also know that, were we to tell them, “We were having Christmas at home this year,” we would have the most awful time, sitting at home feeling guilty. We’re talking a level of guilt that eating our free range, local butcher’s, locally sourced turkey with actual red meat; that having our boy get his stocking in one hit, because we haven’t had to leave the 3/4 of it that doesn’t fit into the car on his bed at home and pretend Father Christmas delivered here too; that being around to help with the Church flowers etc and even finding a lonely local to invite, would not do anything to assuage.

Why then? Why this endless longing to make Christmas my own instead of bolting onto other people’s? It’s a completely insoluble problem. And yet once I actually get to whichever set of parents house it is, then, even with its strange or too-distant bathroom, the strength sapping levels of vigilance required to take a lively small boy and incredibly clumsy mother somewhere else for a week without their accidentally breaking something precious or spilling something dreadful or eating something they shouldn’t, it’s actually fun.

Yes.

I do enjoy myself. We all do. And it distresses me deeply that I feel this utter misery and curmudgeonliness about going to see people who I actually want to see and love dearly.

Why the dread?

Well I think I’ve finally sussed it out.

It’s the travel. I loathe and detest using the British motorway network. However, at Christmas when there are high winds so the QE Bridge is closed and we have to queue for hours to get through one side of the tunnel. Or when we are driving through six inches of freshly fallen snow for two hours, with an ice covered road beneath and a sheer drop into the River Tweed a few feet from us pretty much all the way and meeting something coming the other way on. Every. Single. Blummin’. Corner. It’s really grim.

In a nutshell, Christmas is an absolutely rubbish time to attempt to travel. It’s not just because every other git in the UK has climbed into his car to clutter up the roads. It’s because the weather can be unremittingly awful and we all get stuck in it.

Borne out of the travel comes the second downer: organising stuff. I am incapable of organising a piss up in a brewery. Lord knows I try but even when McOther organises everything – because he is a control freak who runs like a smoothly oiled machine – I still manage to balls up the few things I’m supposed to be doing. There is always the Eureka moment, as I unpack the stuff in the kitchen at whichever of our victims we’re descending on that year, and I remember about the very important thing I’ve left on the kitchen table at home. Something without which the other five bags of gubbins I’ve brought are completely pointles… you know… something like… the turkey or the pump for McMini’s blow up bed.

Naturally, the reason my organisational skills are so poor is because I actually dislike organising things.

After travel and my piss poor organisational skills we come to the third factor: my social lumpiness. The minefield of staying with other people and trying to adjust your routine to fit in with theirs when what is natural and instinctive to them is less so for you.You know deep eternal questions like these, which are all real:

  • Is there enough hot water/time to wash my hair this morning or do too many other people need the shower for us to a) all shower before we go out or b) for me to spend the prerequisite 10 minutes rinsing my hair?
  • If I don’t have a shower, will I smell (I usually have a cold so can’t tell).
  • Will I manage to get through the whole week without having an IBS attack?
  • Talking about IBS. When’s the time the other members of the household are statistically least likely to follow me into the loo for at least an hour – or to put it another way, can I have a poo now, or will I be asphyxiating a whole succession of subsequent lavatory and/or shower users?
  • How many times can I ask for seconds before it becomes rude?
  • What are those odd noises in the night?
  • Are those really bits of wasp coming out of the cold water tap and is that why the loo cistern won’t fill up? Because the outlet on the header tank is clogged with dead wasps?
  • Will next door invite us all round to drinks and poison us with dodgy pate?
  • Can I make my way to the loo without falling down the stairs?
  • If my knee clicks on the stairs in the dark can I manage to yell quietly?
  • Can I get past the stair lift to go down to the drawing room and retrieve my iPad/Phone/Book without falling and waking the rest of the house?
  • Will I successfully fill up the cistern using the bath tap and the bucket provided, or will I spill a whole load, sending a flood of water through the ceiling onto the lap top at the desk in the room below?
  • Have I remembered my torch?
  • Have I remembered my cough lozenges?
  • Do they have a dog? How much of it’s attention will it give my crotch? A: all of it’s attention. If dogs are the rule of thumb I have the smelliest girl parts in Christendom.
  • Where are McMini’s pyjamas? A: on the kitchen table at home.
  • Should I put this utensil away where I think it’s kept and risk unwittingly hiding it from my hostess forever, or should I ask her for the umpteenth time? Is the least irritating course of action to leave it on the table?
  • If both the taps in the guest bathroom basin bear the letter H, which one is actually the ‘real’ hot?
    It’s the left hand tap*, by the way, if you ever visit my parents.
  • Will I leave my horrible gacky ear plugs under the guest bed?
  • Will I snore loudly enough to keep people in other rooms awake? I am more than capable of this.

This is not a side of me I like. It feels disloyal and mean to dread going to see the grandparents – especially when I love both sets so dearly. They would be horrified to read this!

But at least I’ve spotted the difference between Christmas when I was a child and now; why it was different when we did pretty much the same things. Amazingly, I think I’ve hit on the answer and it is all down to journey time. My family was local. It was 45 minutes to each set of grandparents so even if we weren’t at home on Christmas Day, itself, it wasn’t a big deal because we woke up there and we went to bed that night in our own beds. If we had to be on our best behaviour and not eat too much, not spill anything and help out in a succession of relations’ strange kitchens day after day over the Christmas period it was OK because at supper and breakfast we were in our own.

WE NEVER STAYED THE NIGHT.

And that’s it in a nutshell. None of the worries I have about my social lumpiness are ever going to impact on a day trip, hence it was a breeze as a kid. But on a week long stay, when I’m also responsible for the behaviour of my own child it’s very different. They become monstrous spectres in the days and weeks beforehand. I even have dreams about stuffing it up and letting down smoothly oiled, robotically organised McOther. There’s nothing I can do about it but at least, now that I know what it is, I should be able to deal with it better next year.

Furthermore, if I could find a way to do the two journeys in say, 35 minutes… or maybe an hour… I could pop home to poo, or wash my hair on a morning when everyone else wants to use the shower, or relax about cutting myself shaving without noticing and bleed happily over my own scabby (rather than someone else’s nice guest) towel. Hmm… Flying’s no good, sure it’s 35 minutes in the air, if that, but it’s still two hours each end phaffing about in an airport and an hour in a taxi at the other end.

Snurds may be imaginary right now and a magic thimble is right out. But I think I have the answer.

Yeh. So. If you’re listening, Father Christmas, I’d like a gyrocopter, please.

See that? That’s me that is, nipping home for a poo.

What I want to know is, am I the only person who gets all worried like this? Tell me about your experiences peeps!

* That’s a faucet, if you’re French or American.

 

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A year end Christmas round up thank you thingy!

It’s the end of the year and before I enter the disconnected twilight zone that is trying to use any wi-fi connection with a first gen apple mini (I knew there was a reason why I’m not a first adopter) I thought I would do my version of round up for this year. It does feel a bit like navel gazing but then, blogging often can be. It certainly is the way I do it. Sorry about that. I hope that either you read my posts and think, ah yes, the navel lint of her life is the same as mine, I am not alone, or conversely that I find ways to describe the navel lint of my life that are so weird it seems interesting. Yeh… Moving on.

Before the close up examination of navel lint begins. There’s been a nice little whoop of reviews at the end of this year so I thought I’d share.

First up, Kate, over at roughseasinthemed has reviewed Few Are Chosen… extensively. You can have a look at what she wrote here. Kate wins a special award for being the first reader to use my scary artwork and for openly liking Lord Vernon. She is based in Gibraltar and writes a varied and interesting blog and there’s always lots of chat in the comments. Definitely worth a visit.

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Very much not rough seas in Shoreham-by-Sea

Next we have Jemima Pett – thank you Jemima for not only writing a lovely review of Few but also for turning up to a book signing I did in her home county of Norfolk. That was awesome! She, too writes a lovely blog! She has lots of giveaways, short stories and fun stuff. Please do pop over and say hello.

There is a definite need to get a page sorted for reviews but in its absence I would like to thank not only these two individuals but also the other lovely folk who have taken the time and effort to review my books. Honourable mention goes to Richard Bunning who has managed to post a review on pretty much every nationality of Amazon I’m privvy to AND Awesome Indies. Above and beyond the call of duty that so a big thank you to him, too.

What else…? Well, I guess two big things happened in the authorly arena this year.

  1. The K’Barthan Trilogy morphed into a Series and then stopped. Yep it’s done. Although there’s at least one more K’Barthan book in me maybe even two – the first of them will be the book after the book after next.
  2. After years of failing dismally at Nano they finally managed one that didn’t include a week of Mumzilladom in half term. This time I won. I have a finished 55,000 novella, or a novel I need to add 30,000 words to. Once it’s rested and I’ve read it again I’ll know if it’s worth bothering to flesh out – there’s definitely a whole strain of political intrigue I could put in and a couple of layers of subtlety. Or I could just leave it as a totally frivolous romp. Or I could, maybe, write it up as a screen play.
  3. With four books out, I took the plunge and made Few Are Chosen, K’Barthan Series: Part 1 perma free. An amazing thing happened. People started buying my books. Don’t get excited, we’re talking about 18 books a month but trust me, that’s about 17 more than my previous monthly totals.
  4. With a finished series, I’ve attempted to do more author events. OK, I did two author events, no wait, three. But they were great fun and more importantly, they earned me cash. I hope to build on that next year.

Hmm. I see I must work on my definition of “two”.

“Right Baldrick. Let’s try again shall we? This is called ‘adding’…”

So if there’s anything I can tell you about 2015 it’s that I’ll be quite busy. I hope to finish the NanoNovel next term and have it edited over Easter and ready to publish for summer. We shall see if I achieve this. There’s a shorter novel for youngsters, I’m thinking 6 to 10 year olds, which is provisionally titled Boldrort the Gargoyle Wrangler, although it might be called Tommy and the Giant, I’m not quite sure yet.

And there’s… a thing… which would be awesome… but I can’t talk about. Unless it happens.

So all that’s really left is to say two things.

First: Thanks.

It’s a very solitary job, being an author. You put your heart and soul into books that you hope people will love and you send them out into the ether. You do what you can to make them perfect and try to make them visible to readers without breaking the bank or behaving like a photocopier salesman. But the best way, by far, to sell books is if other people do it for you.

Therefore, there are no real words to explain how grateful I am to everyone who reads my stuff, enjoys it and then goes on to big it up and enthuse about it and encourage me and… um… ting. I am genuinely humbled by the way people have gone out of their way to help me and to introduce my drivel to new victims er hem, I mean readers. I love you and want to have your babies in a very much about big love and not about wanting to get it on with you kind of way.

Thank you.

Also to those of my fellow authors who support me thank you, too. I owe countless reviews on books I’ve read and countless reads of books I’ve downloaded by authors who have been unstintingly supportive of me in the face of bugger all coming back from this direction. I am very, very aware of this. I will read those books and I will review them but it will take a long, long time. Or I will try to find other ways to help and encourage you, the way you do me.

So the main points again: Reviews, yippee! Thank you, happy Christmas and New Year, and sorry – where applicable.

If I don’t get to blog again before it comes, I wish you a fantastic Christmas and New Year. I wish you the best of health and happiness for 2015. I hope you find your rainbow’s end and your pot of ‘gold’ next year – whatever that may be. I hope I do.

SussexDowns (7)

I leave you with a picture because every blog post should have a picture. But instead of something Christmasy I thought that, in these dark mid winter days, I’d put in some pictures of sunlight and summer and blue sky.

This is Sussex. Where I’m from. A small part of me is always there.

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Oh alright. I guess I’m not THAT much of a Scrooge. ONE Christmasy one then. Happy Christmas!* OK?

* Because yes, in my religion, that’s how you wish someone peace and happiness round about this time of year. I’m assuming that most people are grown up enough to be able to take the spirit of my greeting in the way it is meant. Because what I’m saying is, ‘have a happy and fulfilling religious, or commercial, festival of your choice over the next few days.’ I’m not going to wish you some half baked happy holidays bollocks that is so non specific that it’s hard to tell what holiday I’m actually referring to (for example, until last week, I thought ‘happy holidays’ was a special greeting for Americans pertaining to the mystical and incomprehensible to outsiders – like Guy Fawks Night – holiday of Thanksgiving). I have to say that when someone in Hounslow wished me, a white middle class bird, happy Diwali I was really touched. Maybe I’m just odd though.

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How did it all go? What I learned from doing a #booksigning

A little while back I write this post about my nervousness about taking a stall to flog my books at Bury Christmas Fayre. A week on, let me fill you in on how it went.

Stall with author in situ, yes, I buffed my nose with Mr Sheen.

Stall with author in situ, yes, I buffed my nose with Mr Sheen.

Truth is, I forgot to write down what I sold on day one, going solely on the amount of extra money. Looking back on it that was a Bad Idea. That said, I reckon on it being about 5 copies of book 1, a set of post cards and 4 sets of Christmas cards.

Nuff said, the next day I kept a religious tally of everything I sold: 8 copies of Book 1, 5 Boxed Sets and a copy of books 2, 3 and 4. I also sold 7 lots of art cards which I’d brought along, just in case. On the Sunday morning, one of the people who’d bought a boxed set contacted me by e-mail and bought another one. This netted me total sales of 11 packs of art cards, one pack of post cards and 40 books: enough money to pay for the stall, the banner, the stock and most of my outstanding credit card bill. I just wish I’d done the Sunday, too, and netted a profit!

So what did I learn? Several things. Here they are.

  1. Plan your stall in advance.
    Work out your bulk discounts, special offers, etc and make a price list. Print several copies of the price list, and get them encapsulated if you can, so that customers – or you – can spill coffee on them without fear. A calculator is handy and a cash box and some of those plastic stands you put books on (I got them off ebay too: 10 for £14). Make sure you’ve ordered enough books. Too many is probably better than too few.
  2. Make sure you have everything you need – or at least, the stuff you know you need.
    This can’t be stressed enough. Read the requirements given by the venue. Do they want you to bring your own table and chair? If they provide these remember to bring a table cloth. I used a dark blue cotton single sheet which cost me £7 on ebay. Bring water and some lunch (you will get hungry and thirsty no matter how unlikely it seems with all the adrenaline that is in your system). Write a list of all the things you are taking and tick off each item as you put it in your car.Life saving items for me were: plastic book stands, scissors, sticky tape, blu-tack, food, drink, price lists and a last minute purchase of some wacky sweets (more on that story later).
  3. Pimp your stall.
    Yes, make it pretty, bring a banner print off pictures of your covers so that if you have the good fortune to be in front of a wall you can pin them up – I did this but I didn’t bring enough. Make it striking so people are drawn to come and have a look.
  4. Have something to give away.
    I had two things: bookmarks advertising the series as a whole with blurb and e-mail address, plus sweets. You need the sweets to be wrapped because… well you’ve seen that e-mail that gets sent round every now and again about the wee on the bar nuts, right? So: wrapped sweets are good. It was my extreme good fortune to be in possession of some chocolate brussels sprouts. These were really just those mini chocolate footballs you can get but wrapped in sprouty looking green foil rather than the usual football foil.
  5. Provide something that will make people linger.
    In my case, it was two things. I had a tribble that people could pet – it cost me £10 at LonCon and it’s supposed to squeak but it broke on day two.*
    So I had the tribble for people to pet but what actually worked was the simple premise of providing a bin for the chocolate wrappers – in the form of a K’Barthan Series mug. That meant that the juxtaposition of the words ‘chocolate’ and ‘sprout’ was enough to get most of my potential customers’ attention. They then spent enough time diddling about trying to get the foil wrapper off the sprout for me to bend their ears about my books and cards. I also offered free book marks so if they were interested but not sure they had something to take away. Somebody downloaded a copy of all four books the following day, so I suspect this was one of the ebook users to whom I gave a book mark.Final note: When providing foil wrapped sweets of any description, at least three people an hour will eat the sweet with the foil on.
  6. Bring some bling. I read a post recently which gave excellent counsel against buying too much branded stuff off Vistaprint and the like. So… yes, you will get by on bookmarks and a t-shirt. However, if you do find an offer for reduced fridge magnets, post cards or the like and if your art work is really cool, it’s worth having a few things. One couple were humming and haaing as to whether they should buy the first book or the full set. I had discounted the full set so it was £39.99 instead of £46, which is what it would have been with all the books at full price. I had already added a set of three post cards to make the brown paper parcel more interesting. So I gave them a minute or two and then said, “look, I shouldn’t try to force you one way or another, but if you do buy the full set I’ll throw in a set of fridge magnets worth £3.” They bought the set.
  7. Enjoy yourself. Very important this one. Especially if being yourself, on the stall, is going to give them a sort of mini preview as to what the books are like to read. If you’re smiling and laughing with people and cracking jokes, others will stop to join in or listen. It also helps if you know the people on the tables around you and you can take the rip out of one another or just big up each other’s products.

*Incidentally, despite the fact it broke after two outings the company who sold it to me refused to replace it. Even if I’d used it every day we’re talking about my contacting them in October after purchase in August. Can you believe that? They wouldn’t sell parts for it either. This is another blog post, in itself, but basically, the moral of this story is: avoid giving your custom to http://www.tribbletoys.com or http://www.startrek.com – they are rip off merchants selling shoddy, over priced goods which break straight away and their customer service is piss poor.

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Press and publicity. Could I? Should I? M T’s upcoming stall at #BurySt Edmunds Christmas Fayre.

McMini’s latest, as he looked out at the pouring rain and the dark, sub-aqueous sky this morning.

“Mummy, I think the sun has decided not to get up this morning and it is hiding under the covers with its underpants over its head, refusing to come out.”

Very succinctly put. Naturally a long conversation ensued about the specifications of inter galactic underpants as we discussed size, standard of flame retardancy would be required when constructing (make doesn’t reflect the size of the undertaking) underpants for a star.

To be honest, today, I’m feeling a little bit like the sun, myself. I’m doing an event at the end of the week, so I have been having a go at press stuff. I started yesterday – nice and early natch (not). I’ve got something going that reads a bit like this:

“Hello I’m M T McGuire, an author based in Bury St Edmunds and delighted to be taking part in the Fayre this year at Cornhill Walk Shopping Centre (just behind Moyse’s Hall Museum). Come and visit to see the wonderful crafts and gifts made by local artists and while you’re there, why not say hello to me too? You can pet Bob the voiceless Tribble, pick up a free bookmark, and if you want to sign up for my mailing list, your name will be entered a free draw to win a book related mug (no, I’m not talking about the one behind the table).”

It’s very difficult to market a funny book. It’s difficult to market any book actually and as you know I’d kind of decided to give up on the idea. Indeed, my strategy for all marketing has been this:

Marketing? Pfft, easy. Ignore it until it goes away.

Marketing? Pfft, easy. Ignore it and write books.

However, there are people locally who have actually enjoyed my books and with the Fair, sorry Fayre, looming I thought I should at least make a token effort to tell the local folks I would be there.

In this post, I’m going to give you some advice. I’m also going to share a powerful secret: i.e. the many and varied ways I’ve bollocksed it all up so that you don’t have to.

In theory I’m supposed to be good at this. I was a brand manager for a household name company. But when 98% of the population knows who you are you don’t exactly have to try. Everyone is agog to know what your brand’s view on x, y or z is or what it’s doing next. You are, basically, insanely newsworthy AND not only that, but you have half a million quid to throw at making the 2% of the population living under a rock which is unaware of your brand well… aware.

Interestingly, as the brand manager, representative of the corporate heavyweight, I developed various techniques for putting others at their ease, most of which involved humour. In the bus and coach company, they worked. Unfortunately, public passenger transport is not your usual public relations arena. I found that people wanted you to be able to do your job, but if you could be humorous about it at the same time, they considered this a bonus rather than any lack of professionalism. I remember lengthy conversations with a freelance representative from one magazine about a mythical agency we would found together called “we write shite” you get the picture.

Since then, I have learned – possibly to my detriment – that this is not how the rest of the business world works, indeed, it may be that the transport industry doesn’t work like that any more. It’s been 12 years and one child since; a lot of my brain has gone missing and I couldn’t possibly comment. Coupled with my genuine lack of professionalism (cf 12 years: one child: no brain comment) this has not done me any favours.

Yes people, even if you are marketing a humour book, for God’s sake, don’t try to be funny: not until the interview, anyway, then you can be as funny as you like because you’re talking to your audience. I think, if you are able, it’s worth waiting until there’s some point in the press talking to you, too. Until there’s something in it for them. As a very small time affair, I feel quite arrogant and jumped up approaching them now.

Press coverage will not necessarily win you fans but it will put your name in front of a lot of people. However, if you can win yourself enough fans, it might bring you some press coverage anyway. A lot of fans is reason enough for the press to write about you. And if you have a following, your hopeless ditzyness melds magically from unprofessional conduct to cute eccentricity.

If, like I am this week, you find yourself called upon to abandon your concentrate-on-the-writing-and-wait-until-you’re-established-enough-for-them-to-seek-you press policy, here are a few handy hints.

  1. Make the information as interesting and up beat as possible.
  2. Target it. Use a press guide like Willings (or Pimms Media Guide if it’s still going). You should be able to find one at your library. Obvious suggestions are to try your local press, if you think they will be interested as well as magazines or new sheets aimed at fans of your genre(s). It might also be worth looking into press dealing with any other area in which you have a hook. In my case, magazines for mothers or families might be the way forward because I’m a stay at home mum. If you’ve written a thriller set in the world of competitive hang gliding, then magazines aimed at people who enjoy hang gliding or are fans of hang gliding might be a place to start.
  3. Check it. Make sure all the dates, times etc are correct. If you have discalculia, take extra special care to avoid doing what I did and telling everyone that your event on Friday 28th and Saturday 29th November is on Friday the 29th and Saturday 30th. That doesn’t look cool. However, if you have done that. Accept you’ve stuffed up and move on.
  4. Send it to them. Yes, very obvious this one but you have to be in it to win it. Even if you are pretty sure, in your heart of hearts, that nobody is likely to tell their audience about your event, send in the info because you never know. Let’s face it all they can say is ‘no’… or nothing. But if the information isn’t with them, they can’t magically know about it. Try to imagine ways you can make it useful to them as well as yourself. If they can see an obvious benefit from using it they may be more interested. Avoid doing what I did, though which was suggesting topics I could talk about for a radio interview. I was unsure at the time, because it’s kind of teaching Grandmother to suck eggs, but a day on I am cringing so I reckon it was a bad move. Er hem, there are reasons my publicity for this event hasn’t gone too well and the biggest one, so far is me. Perhaps that could be Thing Five.
  5. Avoid being the thing that holds it back. Ask nicely: be as courteous, cheerful, pleasant and polite about approaching as you can and try not to do anything dumb.
  6. Give them time – I have failed miserably on that score too – remember they plan their stuff in advance and so a couple of weeks’ notice rather then ‘oh tomorrow I am…’ is always going to be more effective.
  7. Be patient. Sure you can follow up (once, possibly twice if they sound interested) but don’t hound them. They’re busy and you are not the centre of their world; they have a lot of other stuff to do, deadlines to meet etc.
  8. Accept their verdict. They know what their audience wants. If they think that news of your stall/book/appearance/existence is unlikely to be of interest, you’re just going to have to suck it up and accept it. They probably have a much better idea of what their audience wants to hear about than you do.
  9. If they do give you some coverage, thank them.

So to sum up:  firstly, if you have an event on, then, obviously, you must tell the local press and anyone else who you think will be interested. After all, all you can do is ask. However, if you’re an obscure nobody, such as myself, accept that your information may not be used.

Secondly, I believe, more and more, is that for obscure and little known writers, our efforts are best put into writing books, good books that people will love. I’m sure there is a tipping point, I’m sure there is a critical mass at which sales suddenly skyrocket and members of the press start calling us. I’m sure that some people hit that tipping point with their first or second book; through luck, hard work, judgement or all three.

However, I’m equally sure that for most of us, that stuff is years in the making. So you and I, how do we go about it? We just keep going. We do stuff, we courteously advise the press it’s happening, we follow up and we carry on. The best products sell themselves, grashopper, but it takes time. And for all the events, appearances, signings and publicity that you do, the place you’ll sell the most copies of your next book is between the pages of your previous one.

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M T McGuire will be at Cornhill Walk Shopping Centre, in Bury St Edmunds, on Friday 28th and Saturday 29th November. That’s the one behind Moyse’s Hall Museum and opposite McDonalds. She will be giving out free book marks and selling copies of books from the K’Barthan Series to anyone who wants to buy them. Should you wish, she can even devalue them by signing them for you. You can also purchase Christmas cards and there’s an alphabet poster on sale. You can pet Bob the voiceless tribble and watch him make a noise like an annoyed lawn mower. If you sign up for the mailing list your name will be entered into a free draw to win a K’Barthan Series mug (not the one who wrote it, obviously, I mean a thing to drink hot bevvies out of).

 

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Forget selling. Focus on #writing.

A while back, I read this post, on Chuck Wendig’s blog and it got me thinking.

The basic gist is that there are gatekeepers for every writer. While, with indie publishing, it’s fairly easy to get your book out there, it gets much harder after publication than it is for trad published authors because most of the gates indies must go through turn up after the book is published.  So you get things like review sites that won’t touch anything self published; different gate, different place in the process but it’s still there. He explains how completely saturated the market is and links to an article from a fellow who has 150 books each day sent to his review magazine from trad publishers alone – which is why it only accepts trad pubbed books.

The message of Chuck’s article is, basically: there are gatekeepers in any part of the process, self published or trad. Know they are there. Accept they are there. Cease your raging against the machine. Deal with it. Write more books.

IMG_1513

Here, let me help.

As messages go, it’s spot on.

Except…

As a writer I’d like to think I can accept that nobody owes me jack.

As a human, I find complete stonewalling, or a terse ‘no’ rude. But then I haven’t 150 other people expecting more than a terse ‘no’ to try and deal with every day. If I did, doubtless I would soon be sending out photocopied ‘no’ messages with the best of them.

So, while I do not condone or recommend it, I understand why wannabe writers; self published or aiming at trad, get pissed off and throw a hissy fit. Because while, as a writer, I accept the stonewall as a sanity saving necessity for publishers and agents; as a human it still feels a bit off. And, of course, there’s the frustration. Whatever path you choose in writing and whichever set of gatekeepers you aim to deal with, you need to learn what unlocks them. You need to learn why they are closed to your book and then you have to learn how you can write a book that they will be open to. It may even be as simple as needing to know that the key is on that shelf up there on the left. Point is you need to know. And in the old days, when you sent your book in, chances were, someone’d point you in the right direction. These days the poor buggers don’t have time.

Where to find out these things then? There are courses, there is further education, there is the internet, if you have lots of time at your disposal. But for many of us there is also real life. Or where courses are concerned, things like child care, and no matter how much time you make, those things put stop to much of that before you start.

So, many of us have to learn how to write work that is commercially acceptable – in all respects, not just a good book – with only one word of guidance. An that word is…

“No.”

That’s OK, I know it’s the deal. As Chuck says in his post. Writing is hard. And it’s the only option they have because I’m one of millions.

But it is disheartening. Especially if, like me, you’re a bit dense and slow to learn from a whole plethora of words let alone one. Yes, it’ll take me a while to learn the things I need to know from the word ‘no’. Indeed, I have to be realistic and accept that it may never happen. So yeh, if you’re a wannabe writer, reading this, thinking, ‘AAARGH!’ I do understand how you might feel frustrated and cynical, or even angry, about that. But try not to. Because you’re a writer and sucking this up is your job.

These people have work to do, the relentless pressure of submissions to read and deadlines to meet and many operate under a constant barrage of interruption in the form of calls from writers. It must be like having their brains stirred with a huge wooden spoon. It’s worth remembering that the terse, ‘no’ or stonewall is probably quite impressive given the provocation some of these people must be under.

It’s not their fault.

It’s not yours.

It just is.

All the sales advice I was ever given talked about establishing dialogue – that’s why the cold callers always ask you how you are today. Then again, there’s little point in doing that if your attempts are going to piss people off.

So what to do? Well, perhaps the way to go is to avoid trying too hard. That surfeit of effort can be misinterpreted as a sense of desperation and that can make people wary or even get their backs up.

So to any writers reading this who are desperate to be heard, here are some pieces of advice that have stood me in good stead dealing with the frustration of learning from ‘no’.

  • Be patient.
  • Write a good book.
  • Avoid the hard sell.
  • Write more good books.
  • Forget about learning to flog books, instead concentrate on learning to write better and harder and with more soul.
  • Self publish and be damned!

You see, the way I look at it, if you get that second bit right, and your books are good enough, then eventually, if you self publish then, when enough people have read them, you won’t need to sell them. That’s right my young Paduan. Your readers will do that for you. This, I believe; passionately, wholeheartedly. Sure I wobble every now and again but I still cling to my deluded belief that cream rises to the surface. I’m going to ignore the words of whichever one of my characters it was who pointed out that scum also rises to the top and often ends up on top of the cream.

So if you’re feeling down, like you’re not getting anywhere, ask yourself, are you spending too much time learning to sell and not enough learning to write? Are you being unrealistic expecting to replicate x, y or z author’s strategy and hit the big time straight away? Because that way madness lies. This isn’t a straight away profession – and maybe that’s where some publishers are going wrong, too. The whole reason there are publishers in the first place is because most authors are a long term investment. They have to write a lot of books before they start to earn.

To my amateur (and probably very gauche) eye, the problem throughout the entire publishing industry seems to be the fact that because a few people have been overnight successes, there is now this daft idea that everyone has to be and that anything else is failure. Surely, historically, it has taken time and work(s) for authors to make money. They’ve needed someone who is prepared to believe in them, and pay enough money up front to prevent them dying of starvation while they art their arse off. Someone who’ll foot the bills (while the author writes enough books to get enough momentum) in return for a share in the profits, when they start to earn it back. A venture capitalist, in other words.

To be honest, I haven’t run across many venture capitalists, but the few I have are strikingly pragmatic. They take risks and spread their resources knowing that many of the businesses they invest in – however great the idea – will fail. Perhaps I’m wrong but I have this notion that there was once a time when, instead of giving a huge advance to one or two authors, or spending 90% on the marketing budget on a handful of big names, publishing houses spent a little less on several authors and hedged their bets. It’s like the football clubs who train up young players. It’s win-win for everyone when you sell them to Real Madrid.

Yes, success comes straight away for some of us, but for the rest of us, it takes as long as it takes. And that may be a very long time. Overnight stardom is the exception, not the rule. In a world of screaming noise, sometimes silence stands out.

Write those books, youngling. Create them with love, craft them with care and set them gently on the waters. They may float away to a far off place but if they are good and honest they will not sink.

As Mr Wendig says, ‘art harder motherfucker!’

Oh and did I mention patience?

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You can #win a #kindle (oh yes you can).

Weeeeee peps!

The new Awesome Indies revamped, rejuvenated, reinvigorated, redoubtable website is relaunched today! Oh yeh.

Do I hear you say uh?

OK, here’s a bit about Awesome Indies. Their aim is to sift through the indie book world picking out quality reads. The premise is that if you go to Awesome Indies and browse their catalogue you will get quality, properly produced stuff. In other words, they cut the crap so you don’t have to. Well… of course they do, two of my books are on there (phnark geez I’m modest). To be honest, there they have left off a couple of authors whose work I admire (David Staniforth and Jim Webster) but at the same time, for books of a certain type they pick well. I’ve not had a duffer off there yet, hence my recommending the site here on my blog.

Today, it being the relaunch and all, there are a whole raft of books on special offer and there is a kindle up for grabs on the site if you sign up to the readers club. So if you want to win one, just nip over here and sign up.

Or you can click on the lovely animated gif below (which says it rather more succinctly than I have).

aia_99_relaunch

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Still alive and prattling on about my book. #books #bestsellers (no, really).

Yeh. Sorry about that.

However, after a message of concern from one of my fellow bloggers, I thought I should just let you know that I’m still alive. We have plumbergeddon here, new heating being installed which involves four weeks of no heating while they put it in. They seem to be doing pretty well. Our house is full of holes and all our possessions are in boxes away from the pipes, or at least, as of yesterday, the places where the pipes have been.

While I’ve been incommunicado, I’ve also been playing with Amazon categories – which may be a bad idea – but I’ve found a pleasantly obscure one to place a couple of my books in. Just two of them because it doesn’t seem to exist outside the USA but there it is. Literature and fiction, British, Humour and Satire.

That’s not to say you should get too excited on my behalf. One of my friends, who was a world authority on… I think it was a poet… said that if you pick a subject that is obscure enough you can be a world expert on anything. I think she was slightly underselling herself but after doing this I do get what she meant.

Going on Nicholas Rossis’ advice here, I had a read of the Amazon category lists for books and found one which, though obscure, did happen to be a perfect fit for the books. Since it only exists on Amazon.com, I’m not sure I should put more books in than the two I have. Indeed that may be why so few other writers have joined me. Still, I can now say I’m a best selling author because Few Are Chosen is number one in this category in the free section and The Wrong Stuff is number 6 in paid. Come to think of it. Few Are Chosen is the only book in the free section.

Thank you Nicholas Rossis for your advice about this one. I will post on whether or not it seems to have had any effect on sales in due course.

In the meantime, here’s my happy screen shot. Oh yeh.

 photo bestseller_zps137034c9.jpg

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Secrets of the K’Barthan Series unlocked.

One of the great things about being an author is that you get to be a bit… hmm…. let’s call it, ‘eccentric’. It is one of the parts of the job I truly delight in – and probably the bit I am best at. Certainly I’m far better at being a bit weird than I am at writing books, but I digress. One of the things I get asked sometimes, apart from, ‘Are you mad?’ is where I get the names from.

Well, clearly we authors can make some of them up, like The Pan of Hamgee, while others are normal, like Ruth or Lucy or a bit comedically untrendy, names normally associated with the elderly, for example, like Gladys and Ada. Then again, judging by the amount of Masies, Ediths, Dots and Daisey’s under ten there are now, and the rate the real Gladys and Adas are dying off, there will probably be lots of toddlers and babies named Gladys and Ada before long. Christened by people too young to remember that no-one under 70 was called Gladys or Ada for many years.

In other instances, if you’re looking to name characters you can turn to the world around us… things like this:

philip softone2

Yes, Philip Softone got his name from some lightbulbs. Ever since I saw the first advert for these in about 1989 I have been giggling quietly to myself about who Philip Softone is and wondering what he is like.

Meanwhile his assistant…

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I know, I know… I really should grow up. 😉

There must be a way I can work Clancy Docwra in there somewhere – just because it’s such a jolly silly name (sorry Clancy, if you’re reading this). Indeed, I reckon I may have to write some wild west punk specifically for him, because with a name like Clancy, he can only be a sheriff or a sharp shooter right… or do you think he might be a card shark? Hmm not sure.

Another rich source is place names. When I’m driving along and I see signposts to places like Leighton Bromswold and Carlton Scrope I immediately start wondering who they are, what they do and what they’re like. It’s easy to pick and choose, too. You can go for something off a random signpost sighting, like Carlton Scrope, or you can choose something more simple like Alton, Ashington, Norton, Dacre, Derby or even Troon. You can put them together to make first names and surnames: Alton Troon, Norton Dacre etc. If you want to get seriously wacky you can go off piste and try another country.

So if you’re about to name your main character Kyle, hold up! Why not see if there’s an interestingly named town near you?

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